Tag Archive for 'Recession'

Starting A Business In A Recession

As I explain to my clients – a recession is the best, easiest and least expensive time to start or grow a business. At our Advanced Business Mastery and Exponential Business Building Bootcamp, I explain exactly WHY this is the case and HOW to leverage it. That is a discussion well beyond the scope of a blog post, but if you’re keen to peak into a recent Bootcamp, check out this segment called How To Recession-Proof Your Business.

Let’s look at a few recession success stories:

The Walt Disney Company

In the summer of 1923, Walt Disney arrived in Los Angeles to find a distributor for one of his first animations. With America two months into a recession this seemed, at best, hopeful. But by October 1923 Walt Disney had signed a contract with a well-known film distributor. The deal marked the formal beginnings of a film studio which started in a garage, went on to survive the stock market crash of 1929 and today The Walt Disney Company is one of the world’s biggest entertainment businesses in the world.
The Walt Disney Company was not the first to launch in a recession. Of the 30 companies on the Dow Jones industrial index, 16 started in a downturn. Household names like General Electric, Kodak, Hewlett Packard, Microsoft and Burger King all launched in tough times. So did some of the most successful
products—the iPod, Sellotape and Monopoly.
There are some advantages to launching a company in a recession. Start-up costs are lower, with real estate, computer equipment and labour more abundant and cheaper. Also in a recession there is less competition so less advertising is needed to get people’s attention—all of which, undoubtedly, helps the
a company to grow in its early years or helps an existing company get a lead on its competitors.

How To Kill Your Business Twice As Fast

I can’t hold back, I have to get this off my chest. In the past 2 to 3 weeks several people have been struggling to get stuff done. They KNOW what to do and HOW to do it, but can’t get it done… WHY? Because they have their mates doing it at “mates rates” which basically means “when time allows, I’ll get around to it MATE…”

“She be right MATE.”

She ain’t right MATE. She’s p_ _ _ _ed!

She needs to get this done NOW, not tomorrow, not soon, not over the weekend, not next week…

NOW.

N-O-W.

When you deal with mates, you deal with being pushed to the end of the queue, at the bottom of the to do list. This is even worse during a recession when times are tough and money’s tight. The ‘high paying’, no make that the PAYING clients will get ALL the attention and ALL the results.

Stop It!

Otherwise you’re going to KILL your business twice as fast.

There, I’ve said it. I can relax and get back to work.

Don’t get me wrong, I do lots of work with mates, but I don’t expect mates rates and I pay on time to GET ON TIME SERVICE.

Think about what it’s costing you NOT to get stuff done…

Especially in a recession when the competition is tight, margins are slim and EVERY customer and sale counts…

8 Tips To Cope With Job Loss

In a recession, a lot of people will lose their jobs. If they have an Exponential Mindset, they’ll get another quickly, but during the transition, here are a few tips to make it easier to cope with one of the most stressful situations you’ll find yourself in. If you know someone who has lost his/her job, send them the link to this blog post and the previous one that explains 5 tips to get a job in recession.

Job Loss Coping Tip #1: Create a NEW routine

When you were working, you got up and went to work, you need to create a new routine. Don’t just sleep in. Get up and ‘do stuff’… If you read my previous blog post on Exponential Job Search Strategies, you have no time to sleep in, you’ve got stuff to do!!!! Continue reading ’8 Tips To Cope With Job Loss’

5 Tips To Get A Job In A Recession

I hear it all the time… If only the economy wasn’t so bad, I’d be able to find a job. Maybe you would, maybe you wouldn’t. What I can tell you is that if you follow the following exponential marketing strategies, you’ll be able to find that job a lot faster and easier.

Recession Job Finding Tip #1

Go to www.LinkedIn.com and sign up for a FREE account. Invite anyone you know to join you. Connect to me on Linked In and you will INSTANTLY get 1.2 Million connections.

View Marc Dussault's profile on LinkedIn

Once you’re on Linked In, you want to make sure your profile is 100% complete so search consultants (a.k.a. head hunters) can find you to offer you positions that otherwise are not advertised anywhere.

This is a skill you can acquire in my Internet Mastery Silver Momentum Membership to get jobs offered to you EFFORTLESSLY.

I have a 5-part article series that explains step-by-step how you can get and leverage 7 million connections on Linked in in 3 days. It’s part of all my Internet Mastery Programs.

Several years ago, I had the job search function activated within Linked In and I got ‘offers’ posted to my homepage every single day…

Imagine that – job opportunities coming to YOU automatically. Continue reading ’5 Tips To Get A Job In A Recession’

Recession Proofing Tip

In a recession, the tactics and strategies you deploy are more important than in boom times when clients and money (profits) are ‘easy’ to come by… Today’s recession proofing tip can unlock sales that could be triggered within days.

In this week’s The Economist Magazine (Jan 17, 2009) an article revealed that MORE people are looking to get the SAME for LESS money rather than MORE for the SAME price.

Think about that – what can you offer that is perceived as the SAME value, but for LESS? In software, it means offering a software that does 90% of what someone needs, but costs less than the ‘full-blown’ version…

What product or service can you package that extracts superfluous extras that might not be ‘necessary’ that allow you to reduce the price or cost to the client?

Can you offer

  • A recording instead of a live presentation?
  • A transcript instead of a recording?
  • An electronic document instead of a printed document?
  • Online software-as-a-servie instead of computer-installed software?
  • Fewer components or modules of a package?

Give it some thought – I know I will be offering 3 new ‘options’ to target markets within the next 2 weeks as a direct result of this article.

It’s part of what I call recession proofing your business. If you want to learn more about doing this, click on the hyperlink for a $17 video program that is an example of this concept in practice!

Recession Proof Your Business: An Exponential Idea

Today’s post is courtesy of Yvonne McIntosh, one of our Diamond Members. Her e-mail is self-explanatory, except that this kind of behaviour is one of the best recession-proofing strategies you and your team can engage in. This one was spontaneously responsive, but you could, if you wanted to, create this kind of value for your clients (and even prospects)…

You just have to ask yourself a few question:

  • What could we do to ‘wow’ our clients?
  • What have we been asked in the past that we didn’t or couldn’t do, but could do now to impress and surprise them?
  • What would really help our clients?
  • What are they struggling with that we can assist them with?
  • What was the last time we said ‘no’ to a client? How could we say ‘yes’ instead?

When you come up with one or two ideas, DO THEM and see what happens!

I guarantee you your competitor isn’t doing it.

_______________________________________________________________________________

Hi Marc,
Just thought I’d let you know that I just got off the phone with Nicole from your team. She SAVED me a massive amount of time and headache today!

I finally got onto importing all my leads into Aweber and had a problem with the way the info was laid out in the source code. I just happened to be rung by your office at that moment (about something else) and Nicole took it upon herself to ring someone she knows to find the answer to my problem. She actually rang back five minutes ago, took me through the solution and it’s all done!!

A massive compliment to her customer service! She really didn’t have to do this at all and she did anyway just to save me time!

I just thought you might like to know…

Cheers!

Yvonne McIntosh
Life Leaders International Pty Ltd
3/9-13 Pearson St
Gladesville NSW 2111
Ph. 0401 910 675
www.lifeleaders.com.au

_______________________________________________________________________________

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Yvonne’s Unique Selling Proposition is:

Life Leaders International provides coaching for ambitious business owners just like you who want to grow their business and need to overcome fears, frustrations or a sense of overwhelm that are stopping you from taking action by reprogramming yourself and your business for success using powerful psychological tools such as NLP and practical management expertise to guarantee you freedom to move forward with clarity, confidence and motivation within 6 sessions or less!

Just so you know, Yvonne has been working with our most elite Platinum and Diamond Members unlocking the Exponential Potential™ that lies dormant within everyone.

Yvonne is called on when the someone wants to jump up the success ladder a few rungs at a time.

Contact her at www.lifeleaders.com.au whenever you’re ready to step up to the next level of results. She comes with my personal endorsement – I have seen first-hand the effects she has had with our clients. I am not privy to the confidential discussions – I just judge on RESULTS and she produces oustanding results more quickly than you think is possible.

Recession Proof Your Business in 42 minutes

Simple and easy things to do to recession-proof your business are explained at the link below…

http://www.exponentialprograms.com/business/recession/

Take a few minutes to get re-energised and excited about your business – we all need some good news with the emotional roller coaster ride we’ve been reluctantly take on with the Market Meltdown…

Onward and upward!

Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Everyone who signs up for the Recession-Proofing video will also get a ‘Get Paid Quicker’ Audio segment i am going to record early next week. It will be a handful of simple strategies to get your receivables paid up TWICE as quickly and even get people to PAY UP FRONT… Yes, ESPECIALLY in these tough times, it’s possible.

Life’s not fair, guess what? Neither is business!

Today’s post is about what separates Champions from Challengers, Challengers from Competitors, Competitors from Participants and finally Participants from Spectators.

I am currently competing at the World Master’s Squash Championships in Christchurch, New Zealand and chronicling my exploits on my Personal Mastery Blog.

Yesterday’s post discussed the ‘Kryptonite’ phenomenon in sufficient detail that I won’t repeat it here, but there is one additional distinction that I didn’t quite articulate sufficiently that has more to do with business than squash so I will post it here.

You have to be MUCH better to beat a lesser competitor when that competitor is a ‘scrappy’ hacker style player. Let me be crystal clear with the squash analogy first – if an unorthodox player wins, he wins.

That’s how the game is played. All points count. Elegant masterful winners as well as off-the-racquet-frame spinning shots that die 1″ above the tin. If you’ve played competitive squash, you know what I’m talking about. The funny grip, the two-foot stance facing the front wall, the inside-out boasts from the weirdest angles…

In business it’s exactly the same – the ‘scrappy’ competitor may win a client today, tomorrow and the next day after that, but if you stay the course and improve, you WILL get to the point where you can dictate terms and conditions and set the rules for you to win.

In academic circles, it’s called the ‘terminal degree’ – no, not the degree that kills you (even though it might feel that way!), but the LAST DEGREE you end up with.

There is a similar, but quite different concept in corporate development called the Peter Principle which is not quite where I’m headed with today’s distinction.

THE GOOD NEWS: Every competitor has a point where his/her ‘scrappy’ skills won’t take them any further. Most people don’t realise this is the case, but if YOU DO, you can use that and leverage it to YOUR ADVANTAGE.

THE BAD NEWS: You have to be a LOT better to overcome the ‘scrappiness’. You can’t just be a little better, you have to be a LOT better.

Case in point – I played a match today that I lost BECAUSE I couldn’t put enough pressure to PROHIBIT my opponent from using his unorthodox shots. I was the BETTER PLAYER TECHNICALLY – but he had a weapon that I couldn’t neutralise.

I wasn’t better enough. Even though that is poor grammar, I’m sure you understand.

With your sales, marketing and product/service delivery, you have to be MUCH BETTER to become the DOMINANT PLAYER in your ‘space’ – whatever that may be.

The more specific you are about your niche, the easier it is for you to develop the necessary skills to be ‘better enough’…

There you go – another distinction that if you think about it and APPLY IT can have a dramatic influence on your results as you continue to push…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

A recession is the ‘scrappiest’ business cycle there is. Everyone is scrambling to make ends meet, desperation and fear take over pretty quickly.

If you want to know my thoughts on what to do in a recession or what to do to recession-proof your business, click on the hyperlinks. I produced a $17 video that explains it 42 minutes.

Your competitors won’t know what hit them if you do what I suggest in the video!

Warren Buffett agrees with me

Just in case you thought my previous post on investing in turbulent times was a little off the beaten path, it was, but then again Warren Buffet and I don’t mind to be buying when everyone else is selling.

Buy low, sell high.

Easier said than done.

Today’s article post is courtesy of Mark Richards, a Bootcamp and VIP Program Graduate.

Have you noticed how many people are helping me with these blog posts?!?! Sure makes my job a lot easier!

Bad news a boon for investors: Warren Buffett

Bad news a boon for investors: Warren Buffett

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

What this means for your BUSINESS is to keep thinking and acting ANTIMIMETICISOMORPHICALLY.

Don’t do what everyone else is doing – otherwise you will suffer the same fate.

Yeah, I know… Easier said than done – not for our Platinum Members who are being taught what to do to RECESSION PROOF THEIR BUSINESSES and what to do WHILE IN A RECESSION.

In fact, I extracted the 48-minute session from the recent 2008 Exponential Internet & Business Building Bootcamp and have made it available on-line at a never-before offered price of $17. That’s right $17 so you have no excuse.

Click here to find out HOW TO RECESSION PROOF YOUR BUSINESSES and WHAT TO DO WHILE IN A RECESSION.

Watching the video costs $17 – not watching it could cost you a lot more.

The price will go up without advance. Buy it now, watch it when it’s convenient for you.

Stock Market Crash: An Exponential Investment Perspective

If you have an Exponential Mindset™, you MUST ask yourself

“What do sophisticated investors do in times of crisis like this?”

I call it the Coma Investment Principle™ and it’s one of the 3 reasons I became financially independent at 42 years of age.

Imagine you make a stock investment and as soon as the trade is concluded, you lapse into a coma. You wake up days, weeks, months or years later. How will you know if you wake up happy with your investment?

The answer is obvious – the  lessons are not.

If your return is MORE than you expected, you’re happy. If not, you’re disappointed or depressed.

This is never more true or important than in times of crisis like we’re in right now.

You’ve heard it before “buy low, sell high.” Easier said than done when EVERYONE ELSE is selling and all you hear is doom and gloom… I won’t even waste your time or mine trying to explain the perils of trying to ‘time the market’ – because that is just plain STUPID.

So what are the lessons from the Coma Investment Principle™?

Lesson #1
You usually don’t fall into a coma after making a trade. Instead, you track every single daily (hourly?) up and down movement and rarely, if ever, play the trade/investment through to your original “decision-making horizon” – the period over which you originally invested.

Many investors invest with a “let’s see what happens” approach that has them constantly second-guessing themselves, creating immense levels of stress and sub-optimising their returns. If the stock goes up, they might sell prematurely, if it goes down, they might sell at a loss in fear of a further drop.

You need to approach your investments KNOWING ahead of time your particular decision-making horizon for EACH one, so that you can appropriately mix and match investment size and risk/return with the decision-making horizon in mind thus MAXIMIZING returns and MINIMISING stress and lost opportunity (costs).

Guess what’s happening right now? Everyone around you has NO HORIZON – they are panicking and can’t see beyond TODAY… That is FINANCIAL SUICIDE.

Lesson #2
The second lesson is selecting the right investment for the right decision-making horizon. Some investors ‘day trade’ stocks whereas others have a buy and hold strategy – BOTH benefit from knowing how long their horizon is. The worst thing you can do is buy, hold and lose sight of time. Returns are TIME DEPENDENT. A 100% return sounds great, but if it took 10 or more years, in today’s terms, that is a very poor return on capital.

So, how do you select the right stocks with a decision-making horizon in mind? You must MATCH the projections of growth with YOUR horizon. If a company has a 3-year plan that is attractive, but your decision making horizon is 1 year, that’s a sub-optimal match that just won’t work.

Stuck with stocks and don’t know what to do?

Get rid of impaired stocks – the ones that have changes in their fundamentals. If the fundamentals of the company, industry and/or clients have not changed – HOLD ON TO THEM.

Lesson #3
Make the trend your friend and match it to your horizon as much as you can. If a company has an aggressive growth strategy within a bigger trend (e.g. commodities) that you believe they can deliver on AND your horizon and their projections match up, it’s definitely something you want to consider and put on your short list.

This is what you want to look for when the worse has passed – to PROFIT on the way back up. Listen to the experts that you KNOW have the right approach/strategy/mindset. I follow only ONE expert’s advice and that a secret I share with ONLY my most trusted friends and most elite clients (Platinum and Diamond Members). He has NEVER called a market trend wrong, but has never been part of the ‘herd’ either…

Choose your ‘experts wisely’.

Check their long-term records ESPECIALLY how well they do avoiding and recovering from crises like this one.

Lesson #4
When you’re in a coma, you can’t keep researching and over-analysing every option available. When you are awake you can – but that  doesn’t mean you should. Of course there’s a fine line involved and interpretations of this lesson will vary between investors, but Warren Buffett is notorious for sticking to his horizons even when everyone’s telling him he’s wrong. His bank account is proof that he knows something few people ever learn!

Watch and listen carefully who is panicking and who isn’t. That will tell you everything you need to know and what you should be doing when you’re ready.

Lesson #5
Last and most importantly – you can use this secret to unlock unlimited opportunities in other investments you make – be they in real estate, projects, personal or entrepreneurial ventures. Once you KNOW how long you’re in for, you can make the necessary time, effort and resource commitment to ensure a stellar return or outcome.

When you match them up, it’s like all the stars in the universe lining up and magic starts to happen. When you don’t it’s as if everything is conspiring against you producing disappointing or disastrous results.

What crises can you predict in other aspects of your life? What would happen if you acted BEFORE the crisis occurred? What could you exploit if you had a Decision Making Horizon that extended beyond everyone else’s?

Hmmm… something to think about.

Summary:
The most simple secrets are often the most powerful and valuable, like this one – every single successful ‘master’ investor alludes to this concept and I can guarantee you it’ll improve your results. How much? As much as you abide by its principles!

Onward and upward!
Dr Marc Dussault

P.S.

I realise that for many, this advice comes too little too late, but then again what we do is ensure people adopt an Exponential Mindset™ that allows them to see the world via a different perspective and achieve extra-ordinary results BECAUSE of that viewpoint.

Think about this strategy whenever the doom and gloom gets to you – if you don’t you’ll get sucked into what I call the Vortex Of Mediocrity™. It is a force that is more powerful than gravity!

Getting sick from the stock market roller coaster?

You’re not alone.

Just about everyone I’ve been talking to lately has been getting sick to their stomach – watching their Super Fund tanking and their shares devalued like never before.

BUT I did say just about everyone…

There are SOME people who see this situation differently as one of the BEST opportunities to create a LOT OF WEALTH…

Do the names John Templeton, George Soros, Jim Rogers, Warren Buffett mean anything to you?

Hmmm…

Isn’t it interesting how these men have had an antimimeticisomorphic approach and got extra-ordinary results?!?!?

Want to learn more about this Exponential Mindset™ that creates opportunities where others see panic and chaos?

Create enormous amounts of wealth by doing things very few people know about… Book into a 3-hour session by clicking here – it’s the best investment you can make right now BECAUSE…

What else are you going to do?

The stock and real estate markets TOTALLY SUCK.

Onward and upward!
Dr Marc Dussault

P.S.

Wealth creation is 80% psychology and 20% mechanics. Come find out how you can get the Exponential Mindset™ that can transform $1,000 into $10,000 in 30 days for a personal trainer, or $300 in Google Adwords into $17,000 in cash in less than 60 days for a food safety specialist.

How about RECESSION-PROOFING your business so you don’t end up going to the wall as the economy grinds to a halt? Would you like to get paid on TIME or better – UP FRONT? An Exponential Mindset™ creates that outcome, easily and effortlessly…

There is no time to waste – every day you’re not implementing these strategies is another day that’s costing you money or lost sales.

This 3-hour session is a unique opportunity to spend 3 hours with me and other like-minded entrepreneurs around a boardroom table to come up with SOLUTIONS to your PROBLEMS.

What else would you do that night? Watch TV? How’s that going to help you create and protect your wealth, business or website?

3 hours of investment that pay off for a lifetime.

Or

3 hours of profit insurance.

Either way you see it, it’s something you can do to get off this emotional roller coaster right NOW!

Click here to book into the Melbourne or Sydney Session.

An economic downturn is an IDEAL opportunity to grow your business – exponentially

We have all heard the news lately—

The bear market is upon us… the bulls have gone home…

Interest rates are going up in the US and ‘might’ come down in Australia…

Housing starts in the US and Australia are way down…

The sub-prime crisis in the US is not even close to being over…

The price of oil is down from its high, but that’s a false win since it’s still above $115…

The Australian Dollar’s run has stopped and retreated…

The labour market is still strong – for now. The number of people SWITCHING jobs is down and new job openings are decreasing…

So how can it be an IDEAL opportunity to grow your business exponentially?!?!?

That is what over 100 keen Australian Entrepreneurs and Internet Marketers are going to learn at this year’s third annual Exponential Internet & Business Building Bootcamp.

SOLD OUT – this year’s event will cover new content that includes HOW TO RECESSION PROOF YOUR BUSINESS – an entire new segment to arm participants to make the most of this IDEAL opportunity when most businesses will be:

* Strapped for cash
* Under-resourced
* Fighting price cutting like never before
* Negative buyer sentiment – people ‘waiting’ to buy
* Aggressive competitor tactics

For many, this will be the first time they see the Exponential Mindset™ at work – LIVE, IN PERSON and FOCUSED on REAL LIFE ISSUES.

It’s going to be an exciting 3 days – a full 36 hours.

One of the strategies that will be demonstrated is MindMapping.

They will be shown how Gideon King founder of NovaMind created these exponential results…

Within a couple of months of attending the Bootcamp, I implemented a simple strategy to ask for referrals from NovaMind customers, which increased revenues by over 50%, and had a significant flow on effect as those new customers in turn referred others.

Later on, I used the strategy of preeminence to become a recognized Mind Mapping expert worldwide, which in turn has supported growth of the business, and the development of NovaMind.

I have also used a combination of strategies, almost all of which were taught at the Bootcamp, to take a 6 year old well established company and grow the income by 81% in 60 days, while reducing expenses by approximately 20%.

When you apply them, these strategies really work!

If you want to access this exponential tool, go to the NovaMind site and download the FREE trial version – it’s an Aussie product and nothing short of incredible!

When you decide to buy it – please make sure you use my affiliate link -> CLICK HERE. And I’ll make sure you get an EXTRA EXPONENTIAL BONUS!

MindMapping is an awesome skill to have. At the Bootcamp, we’re going to cover Group MindMapping strategies that I invented about 10 years ago – it’s MindMapping taken to the next level.

Talking about taking things to the next level – whenever you come across something of value, you have a ‘duty’ to share it with people. The more you share, the more you will get back in return – either directly or INdirectly.

For example, I came across this website that’s really cool to teach you to touch type faster and more accurately…

http://www.keybr.com

There is NOTHING TO SELL YOU – just an idea that might improve your typing speed by 20, 30 or 50%.

You’re welcome.

Of course when you come across another site of similar value, please reciprocate and let me know!

This is called creating value within your business model.

With the Internet and blogs, it’s increasingly easier to do, yet very few people do it.

THAT is why as the RECESSION takes hold, YOU WILL HAVE AN ADVANTAGE – if you do it.

Most business people will be so focused on SURVIVING that they won’t be value-adding = an IDEAL OPPORTUNITY for you to LOVE your clients and prospects to death!

To the death of your competitors!

If that excites you and you haven’t yet bought it – you simply must make the $27 investment to purchase my book “Get the Best Business Results With the LEAST Amount of Effort”.

Most Bootcamp attendees who have invested THOUSANDS OF DOLLARS have invested the $27 to make sure they learn the Exponential Learning Strategies BEFORE they step into the Bootcamp.

These strategies are so powerful that they defy ‘logic’ – they will astound you with their elegance, simplicity and EASE.

There are ‘secret’ bonuses included with the book – - -

Back to value creation strategies -

The most exponential thing you can do is create a MasterMind Group – you know I am going to tell you that Bootcamp attendees are going to do this over 3 days…

… so I won’t tell you…

But what you might not know is that we’ve created a SPECIAL BONUS for Bootcamp attendees that you can benefit from even if you don’t attend the Bootcamp!

It’s a never-before-seen offer that will blow your socks off.

Click here to learn how to have FUN creating a Powerful MasterMind Group.

I know that after you’ve read the book and listened to the audio recording you’ll wish you were at the Bootcamp with OVER 100 super-excited entrepreneurs…

But this wasn’t your time – there will be other opportunities in a few months – other events to attend to get into … “the Exponential Mindset™”.

Onward and upward!
Marc

P.S.
Just when you think you’ve ‘seen it all’ someone comes up with something that defies description.

Click here for my exponential consolation gift to you since you can’t make it to the Bootcamp this year…

If you want, you can type in this blog and see what happens!

http://www.ExponentialPrograms.com/Business/blog

At the Bootcamp, I will be sharing more than 100 tips, techniques, Internet sites and plug-ins like this with participants and I know you would have liked to have been there, but this year just wasn’t your year.

I didn’t want you to be ‘empty handed’…

Today’s gift is courtesy of Nick Schoonens of Marketing Results – the whizzes behind our Exponential Marketing Strategies!