Tag Archive for 'Reputation'

Don’t Feed Rumours

As a recent Economist Magazine article explains, denial is useless. Spread happy truths instead. ‪“A lie gets halfway around the world before the truth has a chance to get its pants on. ” ‬ ‪Winston Churchill‬ IF YOU Google the phrase “Middle East rumours”, the first link that pops up is not, as you might […]

Belief Builders and Credibility Creators

There is a four step process everyone goes through as they make a purchase. Consider – Before anyone makes a decision, they must consider this opportunity. Most salespeople skip this step to their detriment. Decision – This is when the ‘sale’ takes place. However, most ineffective salespeople skip the consideration stage and try to force […]