Tag Archive for 'Risk Reversal'

Risk Reversal

I often talk about Risk Reversal as an Exponential Marketing Strategy. This YouTube video is something US Corporate America had never seen before. I guess you have to wonder if it’s too little too late or the real question might be “if they had this risk reversal guarantee years ago, would they be in the situation they are in now??!?!?”

Hmmm…. Something to think about.

This Business Mastery Blog is all about putting Exponential Marketing strategies, tips and ideas in front of you so you can assess, evaluate and consider them for your business or career.

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In one simple sentence, we teach our clients to use strategies like risk reversals, not out of desperation and despair, but within a proactive strategic approach that enables and empowers them to out-perform their competitors on an on-going basis with a lot less effort and with a lower cost base.

Retail Risk Reversal

Sometimes people think that retail businesses have limitations when it comes to Exponential Marketing Strategies. They do and they don’t. It’s just a matter of how you Twist The Kube! Andrew Powell of Montreal Canada knows this only too well and sent this link to a Canadian retailer who has taken the Exponential Marketing Strategy of risk reversal to an extreme… Check out this short article that proves that an Exponential Mindset still wins the game!

Retail Risk Reversal

Click on this link -> Retailer reverses risk to below zero!