Tag Archive for 'Strategy'

Strategy Versus Tactics

Business Coaching, Business Mentor, Business Coach, Business MentoringWe have all heard the expression “you need to work ON your business instead of IN it…

Easier said than done.

In fact, for most owner operators, it’s a transition they can never make.

The reason is simple: The personality traits that got them to go INTO business are exactly the ones that will keep them chained to the business, day in, day out.

Those personality traits create behaviours and habits that unfortunately most entrepreneurs can’t break. Sorry to be so pessimistic. It’s just the way it is.

Are you wondering if you’re one of the FEW who can make the transition?

If you are, you need to be:

  • Open minded
  • Flexible
  • Self aware

Otherwise you’re kidding yourself and will waste a lot of time money and effort on trying to change something that’s not going to change – YOU.

If you’re stubborn, intractable and think you’ve got it all figured out – “goodonya mate”. You’re all set and have “no worries”. She’ll be right mate.

If you’re open minded, flexible and self aware and want to work ON your business to grow it with less effort, have a look at my coaching and mentoring philosophy page. If it resonates with you, then contact us.

What will your legacy be?

Regardless of what you thought of Michael Jackson’s ‘lifestyle’ and peculiarities, his passing leaves us all with the awe of his talent, expression and  ability to entertain across boundaries of colour, race and generations. That brings up the question – what will your legacy be? What are you creating that will be left behind when you depart this world/existence/reality?

What will YOUR legacy be?

What will YOUR legacy be?

The reason this is important to think about now is because the NEW YEAR is upon us in a few days…

When would NOW be a good time to start planning to make 2010 You Best Year Ever? Hmmm

When you’re in business, you can create an on-going legacy, one that survives you – most don’t achieve that goal – but you can, if you PLAN FOR IT.

Start by THINKING ABOUT IT…

Exponential Branding Exercise 101

Today’s exercise is a fun exercise to come up with new product, brand and company names.

One of our Platinum Members, Gavin Buckett of AGB Solutions needs a new name (don’t you agree?)…

He is in the process of starting the process. He’s come up with the following list of words…

Clean:
Sanitise
Hygienic
Hygiene
Sparkling
Environmental
Heaven
Critical
Heavenly
Untouched
Squeaky
Untouched
Free from dirt
Unsoiled
Clear
Unpolluted
Original state
Distinctive
(Clean) bill of health
Restore
Cleanse
Cleanest

Negative words include:
Contamination
Microbially
Poisoning
Recall
Contaminated
Spoilt
Reactive
Danger(ous)

Positive or assertive words:
Preventative
Systematic
Educate
Empower
Reduce danger
Stop from happening
Preventable
Individually analyse
Reduction
Characteristic
Seriously
Specialised
Validate
Verify
Critical
Control
Monitor
Fresh
Quality
Great
Sizzling
Breathtaking
Attention
Confidence
Leaders
Success
Fulfilment
Intention
Dependable
Relationship
Partnership
Reputable
Knowledgeable
Focus
Significant
Watchful eye
Solutions

Words for safety:
Reassuring
Secure
5 Star
Protect
Freedom from risk
Free from danger
Reliable
Certain
Can be reckoned on
Do no harm
Cautious

Words for hazard:
Risk
Danger
Run the risk
Dependent on chance
Hazardous

Words for food

Nutritious
Maintain life
Edible

If I want a keyword rich name, what about:
Food Quality Management Systems
Food Quality Management Solutions
HACCP Systems Australia
Food Quality and HACCP Solutions

His sign off is…

Eat Well. Eat Safe!

Gavin needs some help!

You can use an Exponential tool called Visual Thesaurus to inspire you and help Gavin.

When you come up with a few ideas, e-mail Gavin directly by clicking here.

Onward and upward!
Marc

P.S.
Click on the box below to access Virtual Thesaurus, it’s an amazing exponential tool. I am an affiliate and when you go ahead and buy it, who knows what gift may await you as a token of appreciation!

How a photographer converts garage junk into $100,000

Today’s post is the third of a series of three conversations I had with Max Ucherek, photographer extraordinaire.

It reveals how he can take boxes that have cluttered his garage for the past 20 years and turn them into $100,000.

It’s a mind-blowing example of the Exponential Mindset in action.

Click here to access the audio recording now
.

Onward and upward!
Marc

P.S.
Stay tuned for exciting news and updates coming up. If you are not subscribed to this blog, don’t miss a beat and please do it now by clicking here.

Master archer explains how a sniper taught him how to shoot people WHEN they smile

Intrigued?

I thought that headline would captivate your attention.

Max Ucherek and I had breakfast on Sunday morning and our quick chat extended into a 3-part discussion that I thought you’d want to listen to.

If you are in a highly competitive industry that has undergone dramatic change in the past 5 to 10 years, realise that your clients just don’t value quality anymore like they used to and have started to take you for granted, you’ll want to listen to this series, especially the first part of the 3-part series.

AUDIO Interview with Max Ucherek

Max Ucherek is an awesome photographer and his ability to articulate what has been going on in his industry is captivating, revealing and priceless for any entrepreneur who feels just a little overwhelmed by the rate of change that’s prevalent today.

We discuss stuff like PREMATURE EVALUATIONS and cognitive jumps… Fun stuff on a Sunday morning!

Enjoy this coffee break discussion with our compliments.

Onward and upward!
Marc

P.S.
If you want to know more about what Max does, you can Google him or just go to click here!

You’ll start to see many of Max’s shots on our blog and website soon… They are magnificent!