Tag Archive for 'The Lone Drainer'

How To Write A Great Ad

Today’s post is an example of how to write a great ad. Using vernacular to great effect, The Lone Drainer and Pronto! David Conroy created this ad that well, says it all.

If you’re not an Aussie, you won’t get the play on words, but then again that doesn’t matter since this ad will appear only in Sydney’s Eastern suburbs.

I think it’s a great ad because it plays on words without being offensive yet provocative enough to get people’s attention which is what an ad needs to do. The call to action is simple and straight forward – SAVE 20% before March 31st.

A lot of people don’t know is that there is a cure for a roots problem – a cure that can prevent THOUSANDS of dollars of damage BEFORE it happens.

Many people don’t know – did you know? Now that you do know, aren’t you more susceptible to call The Lone Drainer for an appointment?

When would NOW be a good time? Isn’t 20% off a good enough  incentive?

So there you go – an GREAT AD for your ‘swipe file’!