Tag Archive for 'Trends'

Fads

I recently read “Flavor of the month: Why smart people fall for fads” by Joel Best, published in 2006, it’s a very interesting read. I thought page 101 was particularly valuable and at the same time funny.

The 6 Stages Of Institutional Fads

The 6 Stages Of Institutional Fads

It’s on my Linked In reading list if you want to find out more about what I thought about this book and other books that I think are worth reading.

Recession Trends

In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

Continue reading ‘Recession Trends’