This is an example of a superbly written explanation. It’s direct, to the point and reinforces why Qantas remains the safest airline in the world.
I teach Killer Kopywriting to business people and will make sure they read this as a perfect case study example.
I wasn’t affected during this period, but I have to be honest – I would rather be safe than sorry. Even if the other carriers were flying without incident.
Hindsight is always 20-20. I like the fact that Qantas stood their ground and stuck to their principles.
SAFETY FIRST.
