Why Statistics And Data Will Help Your Business To Grow

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Data has never played such an essential role in our lives as it does today, for business owners, for insurance companies, and for consumers. It is there every day in almost everything we do now and every action we make. In business or insurance, stats and data can be extremely useful as they say, “Information is power,” and statistics provide the power you need to succeed.

Even if you don’t own a business, but you love stats and think this sounds like a good career path for you, then you can read more about the insurance industry and becoming an actuary who is a business professional who deals with the measurement and management of risk and uncertainty. Analytics can transform a business’s performance, which will boost revenue, increase profits, and improve customer satisfaction and retention. If you do have a business but are not making the most of big data and analytics, then here are a few reasons why you should, as this can really help you to find opportunities and give you an edge in this highly competitive business world.

Know Your Customers

Do you know who your customers are? Do you know how many of them there are? Do you know if there’s likely to be an increase in customers and if so, when? These are all very important statistics to be aware of for the success of your business. Analyzing your customers can be more than just knowing how many you have, but knowing their likes and dislikes and looking at their complaints and feedback, data and stats allow you to see any commonalities within them and the same with any good reviews too. You can also identify those customers who are more likely to come back and do repeat business. Building up your relationships with customers and turning them into long-term customers then maximizes their value to you, and the level of repeat business.

Meet Your Customers’ Demands

Analytics will allow you to predict the ability to meet your customer demands; for example, you’ll be able to see how many orders you get or what times are your business and then look at outside factors that can affect this, too, such as the weather or the traffic.

Know Your Suppliers

It’s not just about knowing your customers, but you can also use statistics to look at your suppliers and other businesses you rely on. You can use the data to help you to see who are the most reliable and which ones will give you the highest probability of success


Data is invaluable when it comes to forecasting. Looking ahead to make sure you have the right staffing levels on for a certain time of day or year. It’s also really useful for managing operational costs for when you know it will be busy and quiet; for example, some businesses are very seasonal or depend massively on the weather.

Better Product Management

Knowing which are the most popular products or understanding which combinations of products work is essential in your business, but it can also vary by region or season, depending on your business, so using big data can ensure your company is targeting the right product at the right time, which helps to increase sales.


Statistics are also vital to find out how you should cost your product or service. Do you know, for example, how much the average household spends? Do you know if this figure is increasing or decreasing? Can people afford your product or service? Is it considered a luxury? Do you know what the spending trends are at the minute and if there is a demand for your business and what you are offering?


Finally, one of the biggest factors in how your business goes and if it succeeds or not really depends on who else is out there? Where are you compared to your competition? It’s important also to analyze statistics relating to your competition as this will give you that edge and put you in a position where you will be able to capitalize on their mistakes and exploit any of their weaknesses. Using data will help you to find out if your competition is growing and how fast it is growing, and you need to know these things.

As customers are increasingly using more and more devices and platforms to engage with companies, your volume of interactions will grow, and as that happens, your volume of data will also grow, meaning that your analysis can become even more granular of everything from site features to ad campaigns.

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