Blogging For Small Business Interview

I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be released as a podcast in a few weeks, but before it comes out, I thought I’d take this opportunity to remind you that we’re staging a 4-hour Masterclass called “How to convert your online browsers to buyers” in Sydney and Melbourne on April 11th and 18th respectively.

NEWS UPDATE:

CLICK THE HYPERLINK to download the Blogging For Small Business
Interview With Ludwina Dautovic on Red Tent Radio!

If you missed our exceptionally popular workshop “Business Blogging For Sales Lead Generation“, you’re in luck – it’s now available as a 4-hour webinar you can stream to your computer. A webinar is great because you can stop, pause and rewind to make sure you don’t miss any important details.

Ludwina and I discussed WHY small business people need to blog,
what NOT to do and HOW to get started quickly and easily

As you’d expect, I have a very different take on most marketing strategies – one of them is I am not a fan of Social Media… I don’t adhere to the common propaganda that’s proliferating “out there” that you need to be on Facebook and Twitter. If you want to hear an honest viewpoint that will benefit your bottom line and save you from wasting countless hours, make sure you keep an eye out for the interview – I will blog about it when it comes out and you’ll be able to download it for free.

But, by that time, you’ll realise you should have attended my 4-hour Masterclass called “How to convert your online browsers to buyers” in Sydney and Melbourne on April 11th and 18th respectively.

So you know what to do – take the time now to have a look at the event page and keep in mind it comes with a 100% no-questions-asked money back guarantee. If at the end of the 4 hours, you haven’t received at least 2 or 3 times the cost of admission, we’ll refund you and remove you from our mailing list. That’s how confident we are of the immense value we’ll be revealing.

Here’s one of the concepts Ludwina and I touched on during the interview – it’s called the Miser Mentality. With a Miser Mentality, the focus is on the cost of something rather than the value or potential. A prime example is someone who drives 15 to 20 minutes to save a few cents on petrol. They have no appreciation for their TIME VALUE. A Miser can only see the COST (petrol saving) – not the BENEFIT (paying a little more, but saving time).

The strategies I will reveal at the next DIY Internet Marketing Masterclass can increase your website traffic anywhere from 15% to as much as 200%, depending on what you’ve done and how well you’ve done it. But here’s the thing – anyone who has a product or service that is worth at least $300 would get a benefit of $3,000 to $5,000 from the strategies I will reveal as a MINIMUM STARTING POINT.

So if the question was:

Would you pay $300 to get $3,000 in sales
in the next 12 months?

The answer should be YES! but the problem is that with a Miser Mentality there is a filter, a bias, a distortion that comes into play – that PREVENTS the POSSIBILITY from being even considered.

It might be thought, in a fleeting moment, but not seriously assessed or considered at its full (potential) value. Therein lies one of the key differences between the abundantly wealthy people who seek and focus on potential opportunities whereas misers miss those opportunities NOT because they aren’t there, but because they can’t see them.

Miser, Lack, Scotoma, Fear Of Loss, In the psychological literature it’s called a Scotoma. The best example is looking for the salt when the salt shaker is right there in front of you…

I will address some of these inhibitors to success at the upcoming Exponential Extravaganza in May and June, but before that event takes place, the Internet DIY 4 hour Masterclass takes place.

Can you see the dilemma EVERYONE FACES – you know you want the benefits, results and rewards… But you have to consider and BELIEVE it’s possible. Quite the tug of war isn’t it?

I know. I struggled with it more than 30 years ago. I don’t remember what the trigger or catalyst was, but at some point I decided that the Miser Mentality can’t work – so I gave Boundless Opportunity Thinking a try. Once adopted, I transformed it into my own Exponential Mindset Thinking and the rest as they say is history…

So what “history” will you create for yourself in 2012, 2013, 2014 and beyond…?

3 Responses to “Blogging For Small Business Interview”


  • Hi Marc,

    You’re right – the interview went by so fast but I think that had more to do with two people who are passionate about a subject and getting so engaged that time just flew by!
    You’ve definitely got me thinking about blogging in a new light. I especially liked the way you explained how to work out what your message is, how you want it to be communicated and discovering the style of voice you want to have. It’s the same with podcasting. You have to be clear about your message, the content you’re delivering and the way the message is heard.

    Thanks for sharing your knowledge.

    Ciao,
    Ludwina Dautovic
    Host – Red Tent Radio

  • Thanks for sharing this Marc and Ludwina

    I started on this journey a couple of years ago after Marc explained how it works and I can also vouch for the fact that it really does work. As an example, you can see what we are doing on our blog which primarily covers Electronics Design and Embedded Software Development.

    The great thing about this is that you get the chance to communicate what you know so that people interested in it can find out about it and about you. In our case, it is things like:
    - Electronics Design
    - Analogue Electronics
    - PCB Design
    - Embedded Software Development
    - Product Development
    - Low Cost Electronics Manufacture
    - Technology Innovation

    Ray Keefe
    Successful Endeavours Pty Ltd
    Casey Business of the Year 2010
    Industrial Electronics Future Award Winner 2011
    Award Winning Electronics Design and Embedded Software Development

  • Thanks Ray. Thanks for sharing what blogging is doing for your business. I was doing some research online this week and in that noticed a blog post that Marc did the day after we recorded the interview. Google had already picked it up. I can see the value that blogging can do on many levels and I especially like what it will mean for my SEO.

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