Business transformation through UX

For every business manager, it is essential to understand and get to know their customers better in order to offer them an ideal and personalized experience.

Many of these entrepreneurs have decided to specialize with a Professional Master’s Degree MBA in IT Management (CTO, Chief Technical Officer) to be able to control this aspect of their business.

Although we are not usually aware of it, we currently use many digital interfaces in our daily lives.

Therefore, companies must focus their resources on creating online interfaces that offer a great user experience, since we live with them for most of our lives.

It is essential that their use strategically adapts to customers, reinforcing their loyalty and participation with respect to the company. Consequently, UX design takes on a crucial role. 

 How can UX be improved?

User experience, or simply UX, focuses on the overall impression of a business media offering, which will define whether they will become a repeat customer or prefer to go with a competitor who is more suited to what they offer.

Because the website and/or app used as a method of offering products or services to customers is part of the business’s “calling card.”

This means that navigation within these tools must have a clear, functional, practical, accessible and easy to use graphical interface, as well as their emotions, perceptions and responses to their needs or problems have a positive impact.

Nowadays, capturing the attention of customers is becoming increasingly complex. According to an analysis by the developer HubSpot, 53% of mobile users will leave a website that takes more than 3 seconds to load, in addition, most visitors can determine whether or not to stay on the site in less than 15 seconds.

This is why when designing a website, it is necessary to pay attention to detail, and to consider the following questions:

Is the information found relevant? Is what the user is looking for just one click away? Will all the doubts or the needs of the user be resolved, as well as being clear about the objective of the website and/or app. 

UX design process

UX design is a process that focuses on making the user’s satisfaction with what is offered the best possible, giving an optimal user experience.

With this in mind, the process of creating UX design must take into consideration the needs of the people you are planning to design for, including understanding their problems and the best solution to them, which means designing from the user’s perspective. The design process is as follows: 

1. Research: In the first step, conducting fortuitous research regarding the digital product and from various perspectives, gathering as much information as possible and relevant, defining objectives and strategies to achieve them. This research can be supported by focus groups, interviews, or test sessions, on the other hand, how the UX design will be oriented can be guided by the Buyer persona of the company, providing more precision.
2. Competitor assessment: Investigating what strengths and opportunities for improving the competition has will lead to a better user experience for the benefit of the business.
3. Interaction design: This step can be defined as a prototype of what the site would be, in which it is visible how user’s complete tasks, obtain information and the interaction in general with the website, understanding the ease and accessibility of the search for what is desired, therefore, this is an opportunity to improve and denote any errors that may arise.
4. Information architecture: Finally, the previously collected data is taken and organized to understand it, which can lead to an output that can be an inventory of content or various user flows that reveal how visitors move through a site. 

As mentioned above, most people spend their time using a lot of interfaces on a daily basis, among which are company websites and/or apps, so the experience within them is crucial for a potential buyer, and as technology is becoming increasingly relevant to humans in general, investing in UX design will never be a waste of time or money.