Archive for the 'Exponential Mindset' Category

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Linked In: How Not To Make a Request

I got this request from a Linked In connection and wanted to share it with you to show you how NOT to do this, if you want a response…

Linked In Request to Meet

Linked In Request to Meet

This is a very nice ‘traditional’ invitation, but it’s all about her – nothing about what she brings to the table. Unless she can answer two questions, there’s no meeting that will take place.

What’s in it for me and what’s in it for my clients/contacts?

If…

  • She lived in a 100% green house that actually put electricity back into the power grid and wanted to share that with us – “I’m there”. I’d love to learn more strategies to be environmentally conscious.
  • She was a former Olympic Athlete who is still competing, I would be interested to learn tips and tricks to extend my athletic career and improve performance.
  • She has a blog or website that is making money in a specific niche, I’m interested to sit down, have a chat and learn what she’s tested that has worked and not worked.

I have no idea if she is any of these things, but I’m not going to meet with her just because she’s in Sydney – it doesn’t work that way – not in my world.

Your time is valuable – if you give it away to anyone who asks for it, no wonder you’re stressed out and overwhelmed…

Without getting on my soap box about value of time, this is about how NOT to ask for an invitation to meet on Linked In, if you want to meet people who are WORTH MEETING.

Anyone who answers this request is doing it for social reasons – not business, to think otherwise is fooling yourself. It’s no different than all those ‘meet and greet’ cocktails, breakfasts and lunches – the TIME spent going, attending and returning rarely, if ever, justifies it – UNLESS the presentation on its own is that good.

Interesting, but those networking ideas are for another day. This request came to me and before I deleted it, I thought I should share it with you.

In our Silver Membership Program, we teach you how to get MILLIONS of CONNECTIONS on Linked In, in a 5-part article series, we teach you how to optimise this amazing tool and how to leverage it properly. This is what NOT TO DO.

To learn what to do, you’ll need to become a Silver Momentum Member – at a ground-breaking $97/month it’s a steal that pays for itself within minutes.

Otherwise you’ll keep making the same mistake this person made – fly halfway around the world and NOT meet the best people that are there potentially able to meet with her.

Isn’t is worth $97/month to learn to stop making marketing mistakes like this?

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Internet Technical Mastery Event Day 2 On Today In Melbourne

As you know from yesterday’s post, I am in Melbourne at Internet Technical Mastery – A Platinum Program event that is not open to the public… It’s where I reveal the most powerful Internet tips, tricks and techniques like the one I will partially share with you right now.

It’s called www.UserTesting.com you can scroll down to read my testimonial. It’s REAL people giving you REAL feedback on your site or blog.

But here’s the thing…

What feedback do you take and which one do you leave behind?

I’ve done about 10 of them so far – and about 25% of the suggestions would KILL my sales if I did what the reviewer was telling me to change. OWCH!

So how do you decipher what to take and what to leave?

That’s where I come in. At events like Internet Technical Mastery and our upcoming Exponential Internet and Business Building Bootcamp, I explain EXACTLY how to leverage a tool like this so it helps you get that breakthrough you need to be the ONE out of TWENTY who makes money on the Internet…

www.UserTesting.com is a fantastic service YOU MUST USE.

It’s just that if you want to be exponential, you need to know what to change and what NOT TO TOUCH!

Otherwise, every time you have someone new testing it, you’ll keep changing it back and forth, spinning your wheels and not getting anywhere.

www.UserTesting.com is a powerful tool – just like a chainsaw. You need to know HOW to use it to get the outcome you want.

I recommend it to all my clients as an absolute MUST, no two ways about it.

You simply cannot afford not to do it.

BUT, as I said you have to be careful not to UNDO what’s working and there are simple ways to make sure that doesn’t happen and how that can be safely and methodically tested. Come to our Bootcamp or join one of our Membership Programs and I’ll make sure you avoid the mistakes most people make and do what the top 5% Internet Marketers are doing to make more than the other 95% combined.

This blog gives great value for FREE – imagine what I can teach you when you pay for the privilege of being in the room?!?! That is what successful know – the investment pays for itself 10 times over.

To put things in perspective – I took 3 ideas from ONE User Testing Review that increased my conversions by 12% that equates to more than $10,000 of ADDITIONAL NEW SALES of ONE product.

With another site, I incorporated 7 subtle changes that have already increased back-end sales by 8.5% and reduced unsubscribes by 13.4% in the first week of testing.

The challenge you have (we all have) is once again what to change and not change and WHY!

Understanding the WHY means that you can do 10, 20 or even 30 User Testing Reviews and know what to ignore and what to focus on.

How would you like to know the drop-dead-easy strategy I use to get EXPONENTIAL RESULTS INSTANTLY that most people would not think of?

Ask me at the next event and I’ll tell you! This ONE tactic means I get 200, 300% or even 500% more out of EACH User Testing Review than what others are doing!

Yeah I know – that’s a tease – a tease to get you to come to my Bootcamp where for 36 hours you’ll be flooded with tips like this… Want to focus ONLY on the Internet, attend the one-day Internet Millionaire Marketing Event.

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Marketing Mistake: Less Is More

Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its entirety. If you cheat, the LESSON WILL BE LOST. (2) You want to set aside UNINTERRUPTED TIME to do this.

Here is the first video. Watch it from start to finish.

Here is the second video, watch it from start to finish.

Now, ONLY CLICK if you’ve watched BOTH versions. Continue reading ‘Marketing Mistake: Less Is More’

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The Top Website Mistake

As an Exponential Growth Strategist, I come across people who need help. In some cases a LOT of help, but the #1 problem most people have who are NOT getting results on the Internet make this #1 mistake. It’s disarmingly simple, yet they ignore this #1 mistake to their own detriment.

This #1 Website Mistake kills more profits than anything else.

Continue reading ‘The Top Website Mistake’

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Skype Your Way To Exponential Sales

If you’re thinking about getting TRULY Exponential about your business model, you need to take a serious look at Skype. I struggled with it a few years ago when the sound quality was dodgy at best, but now with high-speed broadband and wireless, it’s a must-have tool for every serious business person online and offline.

I closed my physical office last December as part of the transformation of my business from an effort-based model to a value-based model. I have contractors working remotely from Sydney, Melbourne and Brisbane as though we were all in one place.

Skype allows us to do this effortlessly and the best part: IT’S FREE.

Say it with me… Ka-Ching!

If you want to scale your business, you need to use the latest and greatest tools. Skype is one of them.

Upgrade your skills and step into the ‘new’ dimension of the Virtual Corporation that can be scaled and leveraged – exponentially.

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Exponential Technology

As publisher of this Internet Mastery Blog, I am constantly looking out for  ideas, concepts, tools and strategies to inspire, motivate and educate you to leverage the Internet more effectively. I’ve blogged about this Exponential Technology before, but THIS version of the technology is a standalone site that if you didn’t go to the original CNN site during the inauguration, this is worth looking at.

interactive Panoramic View Of Barack Obama’s Inauguration

Click here to view the panoramic view of the event and zoom in on any SINGLE SPECTATOR in the crowd!

The reason I published this blog post is to instil in you BOUNDLESS OPPORTUNITY THINKING – just when you think you;ve seen it all, the constraints are removed by someone with an Exponential Mindset.

You don’t have to USE this technology, just allow your mind to be aware of the possibilities that exist and your circle of influence will expand, effortlessly and magically…

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Want MORE Leads – Give MORE Testimonials!

You know all about my 1 percent improvement doctrine, which simply says that 1 percent per day compounded daily gives you 3,778% return in one year. Today’s post shows you how easy that was to do with ONE SINGLE TESTIMONIAL in LESS THAN ONE MONTH that PRODUCED ONE QUALIFIED LEAD for the person who gave me the testimonials.

Exponential Marketing Strategy: Testimonials

The first lesson to be learned is that I asked a few clients for testimonials. If you don’t ask, you don’t get. I needed testimonials for my e-book “Get The Best Business Results For The Least Amount Of Effort“.

Breakthrough Specialist Yvonne McIntosh of Life Leaders International gave me a testimonial…

Testimonial For Get The Best Business Results With The Least Amount Of Effort

Testimonial For Get The Best Business Results With The Least Amount Of Effort

I know you’re wondering what the exponential lesson is…

From Yvonne’s testimonial for MY book,

SHE got a qualified enquiry from the US for HER services…

That’s the Exponential Lesson.

Yvonne gave ME a testimonial and SHE got the lead.

That is where the saying “give and you shall receive’ comes from – on the Internet it is EXPONENTIAL and extremely wide-ranging. I explain this and other Internet Mastery Techniques at our annual Bootcamp coming up in July 2009.

So go on, give someone a testimonial today or this week and see what happens to YOUR RESULTS!!!


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How To Grow From 0 To 300 Subscribers In 90 Days

Today’s post is going another Twist Of The Kube that you will enjoy. Go click on the URL below to execute the first Twist. I promise you it’s going to surprise you how creative you can be to get people INVOLVED in a process that is win-win-win. Best of all, it’s FREE!

Click here to Twist The Kube. <———– CLICK HERE TO START TWISTING THE KUBE!!!!

If you are not familiar with this term, it’s based on my Marc-Ka-Ching Kube… Click the hyperlink to learn more about this fun business-building tool, but don’t get distracted – Twist The Kube first!

This is one of countless strategies we teach our clients in our Internet Mastery Programs… If you want to Twist The Kube and start to get extra-ordinary results, check out or programs and make the decision to join today.

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How to Compress Your Pathways To Profits

Today’s post is going to blow you away – it’s an accelerated time-lapse photography YouTube video of Paul Telling MindMapping our Flipping Websites For Profit MindMap for our Members page.

What can I say other than “Wow!”

This is what a creative mind on your team can do for you – Compress Your Pathways To Profits™ in ways a common mortal can’t. That is the power of the Exponential Mindset™ enthusiast – to leverage this as a win-win-win solution.

Paul wins because he gets his persona and artwork in front of THOUSANDS and gets paid, I get massive value from such a creative source – reducing the training time for members and make it fun for them to get stuff done and my clients win because it makes it quicker and easier for them to make money.

Win-win-win.

I love it!

Onward and upward!
Marc

P.S.
Please go to Paul Telling’s website now or post a comment here to let him know how cool his art is AND how creative the video is!

Of course if you want to START to learn how to flip websites for profit, click on the hyperlink and get started right away.

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Site re-launched – www.ExponentialMasterMind.com

This standalone site has been re-launched. You might not remember what it looked it before, but go check it out now and see how many of the exponential marketing strategies I am teaching you are deployed on this ONE site. A “shout out” goes to Marketing Results who did this in record time.

Go to www.ExponentialMasterMind.com and read it as a prospect. Go through the process of analysing the value proposition and what is offered. If you can think of anything I’ve overlooked, please let me know. Of course as a re-launch, this is going to be the BEST DEAL I am going to make. If you want to leverage the Power of an Exponential MasterMind, you need to purchase it and take your results to the next level.

I think the sales page articulates the value proposition well, but I just need to add one thing here since this is the INTERNET MASTERY BLOG…

The Internet is MASSIVELY exponential, but without the unique, creative and extra-ordinary ideas, concepts and business model, you can quickly end up just being another neglected website on the Internet.

When you think outside the square, magical things can happen especially when you combine them with your Internet skills… Enjoy reading the sales page – and when you sign up, I’ll we welcoming you into my private world of the Exponential MasterMind… The last BONUS at the BOTTOM of the page is how I’ll reward you when you sign up now rather than later… Shhhh…. Don’t tell anyone later on, but do tell them now!

Go to www.ExponentialMasterMind.com now.

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Leveraging YouTube Exponentially

Today’s post is a YouTube video blast from the past – all the way back to 2008. It was created by Paul Telling, artiste extraordinaire… You’ll be amazed at how much information can be packed into less than 3 minutes.

it goes without saying that I fully and totally endorse Paul, but that’s not the point of this post – He’s taken his talent and exponentialised it by expanding it to an Exponential level of simplifying the process in easy-to-understand VISUAL language that is incredibly powerful, influential and captivating.

This is one of the way we spoil our best clients – with the BONUS that Paul talks about – the Wall-sized MindMap AND booklet of the 3-day Exponential Internet and Business Building Bootcamp event. Absolutely priceless.

Onward and upward!
Marc

P.S.
Go on, check out Paul Telling’s website or leave a comment here so he’ll know what you think of his video AND his talents as an artist!

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FOCUS is worth more than $682.47

I wrote a post “You Get What You Focus On“, a funny story about my father-in-law’s ability to find money on the ground wherever he goes…

The story gets better and more ‘surreal’…

“… Now you want me to put it into perspective: The money I told you about  ($682.47) was not the whole story it wasn’t all coins, — Included were 2x$100, 1 x $50, several $20 and $10 bills as well as $5 bills… I turned in 5,000 pennies 4-5 months ago. Still have near 3,500 pennies in a jar, with some new paper money.

One day two weeks ago, the find was $10.32, a couple of days later $5.22.  Today was average at $1.17, in the form of 23 coins.  So, I’m due for something bigger!

Earlier in the year I found a lady’s silver ring. Not long ago I found $7.00 worth of bus tickets, recently Christel stumbled over a man’s gold chain link bracelet. I took it to Prestige Jewellers it’s 14k @ 18 grams.

So, if bend-downs are good exercise, I am doing my share!

Moral of the story?

Look and ye shall find!

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.

What are YOU looking for? How did you find it? What can you share with us that is just as funny and valuable? POST A COMMENT ON THIS BLOG and let us know!

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Preeminence = ZERO client acquisition cost

Just by ‘being on the Internet’, stuff happens.

I have a website devoted to helping family businesses deal with succession issues.

You might not know that…

“Several years after completing an Bachelor of Engineering Degree, Dr Dussault went on to acquire an Executive MBA. Subsequently, as a part-time faculty member, he taught in the MBA program as well as completed coursework towards a Ph.D. in entrepreneurship, family business, organisational behaviour and information technology management while he doubled his companies’ sales and expanded his companies’ geographic reach.

Upon his arrival in Australia, Dr Dussault continued his doctoral research in e-commerce business models, focusing on stakeholder analysis and strategic decision-making, completing his 400-page thesis (with over 700 references) in a record 3 months. He was conferred a Doctorate in Business Administration (DBA) degree from Southern Cross University.

Recently, Dr Dussault completed a post-graduate law degree at the prestigious University of New South Wales. Investigating the selection of optimal tax and financial planning strategies for wealth creation and asset protection, he was in the unique position of learning the most powerful strategies sitting amongst Australian Tax Office inspectors and auditors!

Dr Dussault is a Fellow of the Australian Institute of Management as well as the recipient of the highly acclaimed Company Directors Course Diploma 2005 bestowed upon him by the well respected Australian Institute of Company Directors. He is recognised as an Associate Stockbroking by the Securities and Derivatives Industry Association of Australia.”

But that doesn’t matter, someone figured it out and sent me this e-mail:

Website Contact Request:
I’m interested in Dr. Dussault’s research into family business and how it
applies to family businesses in Australia.  Does he lecture/present on
family business topics such as succession?  I organise conferences…

—— End of Forwarded Message

This is a ZERO COST PROSPECT acquired automatically via a passive Exponential Internet Marketing Strategy. I could have spent HOURS searching for this person, proposed my products and services and still not work with this organisation…

I don’t know what the future holds for this opportunity, but my love of family businesses will come through in our discussions and I am cautiously optimistic that it will be the beginning of a long-term win-win-win-win relationship for myself, the organisation, its members and our clients.

Stay tuned… as things keep moving…

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
So many people, when they realise how much I’ve accomplished are ‘mesmerised’ by the results and outcomes I’ve produced – what some fail to realise is that it’s continuous and never-ending improvement that makes the difference.

It all adds up in the end – when EVERYONE sees the FINAL RESULT.

Most people are oblivious to the individual small steps it takes to get to the ultimate outcome. Small steps anyone can make, but many don’t.

I am not quite sure why that is, it’s just is the way it is. That’s also why those of us who do the 1 percent improvement on a regular, disciplined basis – get all the results and rewards.

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Perfection is the Poison of Profitability

Today’s post is an e-mail I got from Dan in South Australia that is so valuabke that I had to share it with you.

You’ll see my responses indented and in italics.

On 11/17/2008 11:59 AM, “Dan XXXXX” <dan@xxxxxxxxx.com> wrote:

Hello, I am interested in attending your internet marketing course however I have some questions first.
Please pass this on to Marc.

I’ve attended some Jay Abraham and Brian Tracy courses in Sydney. I’ve read the books, listened to the CDs.
The kind of information that is promoted for your event is just what I need to learn for my business.
I would much rather spend a day with a guru than spend months trying to teach myself by searching the web for the information.

However, I have to question Marc’s guru status due to the following. Could Marc comment please?

Whenever I receive emails from Empowernet they automatically go straight to my junk box. Not because I have set it to label them as spam or junk, something in the emails is triggering that automatically. I have a pop mail account with minimal spam protection, not a free service like hotmail. I would expect Marc to have tested the spam rating of his emails before sending them. I submitted his most recent one to a spam rating service and the score was terrible; it scored 7.9 out of a possible 13. A score over 3 or 4 is considered unsafe. Marc more than doubled the danger levels with his email.

Dan, That is a GREAT observation and a GREAT compliment. E-mails that don’t end up in spam or junk mail folders are BLAND and BORING. Once you’ve ‘whitelisted’ me in your e-mail program, the e-mails should go through without a hitch. It’s one of the many strategies we teach our clients. Of course if you want to get through the spam and junk mail folders with NEW clients whom you have not communicated with, there are DOZENS of strategies to do this. We teach BOTH strategies so you can CHOOSE what outcome you want to achieve.

The e-mail I sent you was destined to my clients and prospects who have opted in to receive e-mails from me, which means I don’t worry about spam, in fact I totally disregard it to maximise the conversation I want to have with the reader.

I know this sounds counter-intuitive, because it is. In fact there’s a word for it – antimimeticisomorphic – doing out-of-the-ordinary things that produce EXTRA-ordinary results. You CAN’T do what others do an expect different results… Think about it…

I clicked on the first link in his email. It takes you to not only a different page than the link says but to a non-existent page:

Some e-mail systems strip out code that creates this problem – the links actually work when not modified. If your program does this, you’ll have difficulty accessing a lot of information that people are trying to give you. This blog is not the place to do technical support, but it is important to realise that sometimes your settings are at fault and create problems. In this instance, I double-checked the links and others have clicked through without incident. The solution is to re-set your e-mail security settings so this doesn’t happen.

The theme of the email was how the top gurus focus intently on what they’re doing. In Marc’s case he labels himself as a top-earning guru who applies most of his focus to his blog. The first blog link I see goes nowhere…..would you say that reflects someone who can teach me about ‘focusing’?

This has been addressed above, but you also have to ask yourself the BASIS of your question – do you doubt everything everyone tells you? If you do, you’ll be hard to coach or mentor. I understand that in this day and age you have to have a healthy dose of cynicism and skepticism. I get that – but even a technical glitch should not get to the point of questioning someone’s integrity, especially someone who is successful with the only 100% RESULTS GUARANTEED programs in the country… Not satisfaction guarantee, but RESULTS guarantee it’s called the Platinum Program.

My father and his father were German engineers. Attention to detail is hard-coded into my genetics. The lack of attention to detail I’m mentioning here really stand out to someone like me and further erode my confidence in marketeers.

I understand and suggest you look at the syntax you use – Marketeers and Marketers are not the same word. Marketeers is a derogatory term which psychologically pre-frames you negatively. We teach this in our Platinum Program, how to avoid pre-framing for failure.

I also understand and respect the need for precision – I am an engineer myself, but have learnt that “perfection is the poison of profitability“. NO ONE IS PERFECT. Even if this is a technical error, life goes on. People like yourself are generous enough to give me a second chance. People as giving as you have been and will continue to INVEST TIME AND EFFORT to point out the improvements that can be made. That is an incredible thing to witness – wouldn’t you agree?

With each criticism comes improvement – 1 percent at a time.

I manually typed in Marc’s blog page address to see what kind of information was there. Again, I clicked on the first link I came across to go to the Internet Mastery Blog – another of Marc’s prime focus points. Again it takes me to an error page with no content:
http://www.marcdussault.com/blog/www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort <http://www.marcdussault.com/blog/www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort>

Without being disrespectul – the address above won’t work because the actual address is: http://www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort

I read the email interested in the event however before deciding if I would spend money, I wanted to know when it was on. It mentions that it is going to be held in Melbourne which would mean booking a flight. The email however does not mention the date or venue for the event. I clicked a few other links to be taken to a capture page which also fails to mention a date or venue. It gives me no choice but to give my money first, find out where and when it is later. This makes me nervous.

All the content information is on the sales landing but Dan is right – the date and venues are not there!!! How did that happen?!?!? It’s probably because it’s the 4th BONUS day to the Exponential Internet & Business Building Bootcamp which are the 3 days BEFORE the Internet Millionaire Marketing Day, Wed, Thr & Fri December 3, 4 and 5th…

So guess what?!? Dan is right – we’re human and make mistakes!!!

But also, Dan PROVES that when you create enough VALUE in the e-mail, you get people like him to point it out so it gets fixed – it will probably be fixed by the time you read this blog post!

I can see that Marc is aiming to earn $30K – $35K less expenses from the event. I have no problem with that however Marc’s obvious lack of attention to detail makes me question his ethics. A “focus guru” with a lack of focus wants me to give him over $1,000 and a day of my time to learn how to focus.

There are three points here – (1) If you’re concerned about what I am aiming to earn from this event, you shouldn’t attend. You MUST ask yourself only ONE question – what will you get out of it? If you don’t think you’ll get more than $1,000, then it’s not for you. The top 5% are the top 5% BECAUSE there is another 95% who are NOT in the top 5%… That is not a mathematical trick, it’s just how it is. This event is about getting into the top 5%.

(2) Focus is one of those words that people have difficulty defining. Focus does not equal PERFECTION. My FOCUS is to give attendees incredible value by revealing how they can unleash the Exponential Potential™ that is within their business or website.

Responding to Dan’s e-mail via my blog is EXPONENTIAL because thousands of people can learn from Dan’s contribution and investment of time and effort. If he wants to identify himself and get the backlink to his site, he can do that by placing a comment to this blog post. If he wants to remain anonymous he will. I will never reveal his identity without his permission.

(3) Focus and ethics are two very different things as I am sure you can appreciate. I do understand Dan’s perspective and I am taking his e-mail apart out of respect for his hard-coded genetics. One of the strategies we cover at the Bootcamp entails creating Multiple Pathways To Profits™ that includes establishing the step-by-step or click-by-click conversations you need to have with prospects and clients. This is a priceless skill that once developed, stays with you for life.

It reminds me of Arkad from “Richest Man In Babylon” who loses all his savings, giving them to the brick maker to invest in rare jewels later to be told “why trust the knowledge of a brick maker about jewels….if you would have advice about jewels go to the jewel merchant”

I use the expression that you don’t ask your car mechanic to cut your hair, you so must chose your mentors wisely… So Dan and I agree on this point. As well as his reading list – The Richest Man in Babylon is a must-read book!

My Internet expertise speaks for itself – you can read more than 300 pages that are posted on my sites, revealing more than 50 different products that were created with NO staff and on a shoestring budget.

Some of those sites are:

www.MarcDussault.com

www.ExponentialPrograms.com/Internet

www.ExponentialPrograms.com/Business

www.SpeedStudyForBusiness.com

www.SpeedReadingVideo.com

www.FamilyFirmSuccession.com

www.AntiMimeticIsoMorphism.com

www.ExponentialMasterMind.com

So, I hope this is not too critical, I’m sure Marc has many fine qualities and has accomplished much more than I have online however I am very reluctant to choose him as my guru to learn about more about Internet marketing unless you can show me why I should trust a focus guru with a lack of focus. I never experienced any messy marketing nor was I ever made to feel nervous when I attended Brian Tracy’s events.

Dan, this event may not be for you. An Exponential Mindset™ is not for everyone. Brian Tracy is the epitome of excellence, and professionalism, so once again we agree! I think the confusion is the definition of focus. I have total focus, but I’m not perfect, never have been, never will be. FOCUS however is something that comes only second to DRIVE when someone describes me.

That being said, if you have a need for perfection, I might not be able to help you. If you don’t think this level of response and this TYPE of answer leveraging it via my blog isn’t original and exponential, then the Internet Millionaire Marketing event is not for you.

However, something tells me that you’re impressed that I have mirrored your investment writing your e-mail with an equal investment and that I would reveal my imperfections and explain them without being defensive or accusatory.

Something also tells me that you’re looking forward to meeting me and spending a day with someone who’s read the same books you have, hase been taught by the best – Brian Tracy (Anthony Robbins and Jay Abraham) and has taken it to the next level.

Something tells me you’re not just looking forward to it, you’re excited that if I am the ‘real deal’, you already have 80% of what you need to be massively successful and I’ve made the investment to be able to hand over the missing 20% that will make all the difference.

That something is my belief in the power of the human spirit that can overcome the chatter and limiting beliefs that occupy our self-talk – those voices in our heads…

I believe you took the time and made the effort to let me know how I can improve to help you.

Something tells me I WILL SEE YOU at the one-day Internet Millionaire Marketing Day – maybe even for the full 4 days including the Exponential Internet & Business Building Bootcamp...

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist who is not perfect!

P.S.

This is a prime example of what happens when you GIVE MASSIVE value up-front and do out-of-the-ordinary things that get you noticed. Sure sometimes people will pick on your shortcomings, errors and mistakes, but they do that BECAUSE they care and want more from what they’re doing.

Dan starts by saying “The kind of information that is promoted for your event is just what I need to learn for my business. I would much rather spend a day with a guru than spend months trying to teach myself by searching the web for the information.”

If Dan was just whinging and complaining, I would have just deleted the e-mail. I get a handful of those every year, as you’d expect with a database of TENS OF THOUSANDS…

I want to take this opportunity to thank Dan for creating this priceless blog post – as you well know, I could not have done it without him. That is another one of the strategies we teach at the Internet Millionaire Marketing event – take people’s contributions and BUILD VALUE for others.

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You get what you focus on

Today’s story is brief, but it’s worth $682.47.

$682.47 is the amount my father-in-law has found on the ground over the past 12 months – LOOKING FOR IT.

That’s right, just walking around, he LOOKS FOR AND FINDS MONEY. Just lying there. Living in beautiful Vancouver Canada, he showed off his money-finding prowess here in Sydney on each of his 3 trips – finding in EXCESS of $100…

What’s the point? You don’t find money UNLESS you’re looking on the ground for it. We all get what we FOCUS ON.

That’s today’s lesson. FOCUS ON WHAT YOU WANT and your chances of getting it multiply – by 682 times!

Ka-Ching!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
There is a LOT to focus on with the Internet… That’s the point. PICK ONE THING AT A TIME to direct your focus, attention and Reticular Activation System and watch what happens – like magic, you’ll find it right there in front of your eyes.

At our Internet Millionaire Marketing Day coming up on 6 December in Melbourne, we’re going to ‘laser-focus’ people on to the key points for a full-on day so that they become one of the 5% who make money on the Internet versus the 95% who don’t. One of the reasons the top 5% make more than the other 95% combined is FOCUS.

FOCUS, FOCUS, FOCUS.

As Gavin Buckett sent me this quote today, amazing how THAT happens eh?

“The main thing is to keep the main thing the main thing.”
–  Stephen R. Covey

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YouTube the best FREE tool to decrease your sales cycle

If you’re scared by the current credit crunch, market meltdown and stock market roller coaster, you’re not alone. These are turbulent times.

To survive and thrive in these tough times, you need to have an Exponential Mindset™ which means you need to think and act antimimeticisomorphically. Which means doing out-of-the-ordinary things that create extra-ordinary results.

For example last night I held one of our closed-door Boardroom Briefing Sessions and I showed a photographer how he can create $200,000 in CASH SALES without taking another picture and a young lady how she can launch her business with NO MONEY DOWN, with a 3 weekend part-time effort to create a positive cash flow business so she can quit the job she hates.

That’s all good as we say, but what does that have to do with YouTube and decreasing your sales cycle?

Great question!

I am all about shifting people’s mindsets to get exponential results…

There’s this thing called YouTube that is a priceless marketing and sales tool that is TOTALLY FREE.

I can talk for hours and hours about getting you out of the entrepreneurial jail, but guess what?

You can SEE for yourself in LESS THAN 2 MINUTES by watching the YouTube video below.

So why would I waste time when I can cut to the chase and SHOW YOU THIS?

Do you get how poweful this is?

If you feel TRAPPED in your business or with your websites that are not making money – BREAK OUT NOW!

Get an Exponential Mindset™ that gets you to think DIFFERENTLY so you get DIFFERENT results and you can get out of the box that has held you prisoner.

LITERALLY.

This is NOT a metaphor – it’s REAL LIFE.

That’s what I do. I teach you to break out of your ‘jail cell’ of mediocre results to think like ‘Sofia the Beagle’…

That is the Exponential Power of the Internet to compress your Pathways To Profits™ – when you have an Exponential Mindset™.

Want to break out of your prison? Click here to book into one of our closed-door Boardroom Briefing Sessions in Sydney or Melbourne in the next 2-3 weeks

Onward and upward!
Dr Marc Dussault

P.S.

When you start to Unleash the Exponential Potential™, it’s amazing how easy it gets – people like Daniel Pinter will send you YouTube videos like this to HELP YOU GROW YOUR BUSINESS FOR FREE… Because they want to help you.

Of course you re-pay the GIFT with a mention and hypelink like this one http://www.btechnologies.com/ so you can get to KNOW what Daniel Pinter does so that the next time you need his services – you call him instead of his competitors.

Are you getting a sense and feeling of how much momentum you can create by doing this? The best thing is it’s easy and it’s TOTALLY FREE!

Ka-Ching!

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Viral Video Marketing

Viral Marketing is easy when you have 500 people helping you…

I was just speaking at a Private Boardroom Briefing recently and explained to participants how easy it is to succeed once you adopt an Exponential Mindset™…

But there’s nothing like SHOWING you first hand.

Rosti Zacharias, of www.FastSMS.com.au a 2008 Exponential Internet & Business Building Bootcamp Graduate came across this really cool viral marketing idea…

He sent it to me – I laughed out loud amazed at the quality and innovation of the concept.

I captured it and posted it on YouTube so you can have a laugh too.

Viral Video Marketing 101.

Exponential Mindset Thinking 101 – “Do Stuff”.

Onward and upward!
Dr Marc Dussault

P.S.
In our programs, we teach you how to use strategies like this to get FREE Traffic to your website.

We also explain how you can get other people to grow your business for free, like Rosti has done for me and I have done for him.

If you want to send SMS messages in bulk to boost your event attendance or otherwise improve your marketing and sales results, you need to check out www.FastSMS.com.au.

P.P.S.

If you’re wondering what I would do as President, check out my Business Mastery Blog – I just made a post that would have averted this Stock Market Crisis.

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Forget Microsoft Word – Use Wordle!

Today’s exponential Internet post is a gift I shared with hundreds of participants of the 2008 Exponential Internet & Business Building Bootcamp.

Go to www.wordle.net

and type in this blog

www.ExponentialPrograms.com/Internet/blog

and see what happens.

Bootcamp participants were amazed at the 4 or 5 variations we used. One of them was the words to use in a RECESSION. As a Wordle file, it’s a fun way to start your copywriting!

Wish you were there to learn stuff like this?

We missed you too! We really did.

Make sure you’re up-to-date with our events. We’d love to see you at the next one.

Onward and upward!
Marc

P.S.
One of the strategies used DURING the Bootcamp is humour – want to see some of the images we used? Go to www.OnlyFunPics.com.au. The site is owned by one of our Diamond Members.

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A Quick 5-minute Internet Marketing Challenge For You – If you’re up to it!

Go to www.homedeclutterandfun.com it’s one of the site of Marta and Ruben Putrananda have as part of their Portfolio that they are growing as Internet Mastery Platinum Members.

When you go, make sure you Stumble Upon it.

Then, try to identify as many Exponential Marketing Strategies being used and also make a list of as many as you can that they SHOULD be using.

Post your answers as comments to this blog and I’ll respond to ALL comments/submissions personally with A SECRET GIFT.

The challenge is on!

The question is, are you up for it?!

How do you stack up IDENTIFYING Exponential Marketing Strategies?

This will be interesting…

Onward and upward!
Marc

P.S.
When you PARTICIPATE, the Law Of Attraction will come into play…

Give it a go and see what happens!

Go on, take 5 minutes and see what you come up with.

Some people can’t even add a comment to a blog…

Some people never heard of Stumble Upon…

Some people don’t know what an Exponential Internet Strategy is…

But you’re not some people, you’ve been reading this blog for a while now and you’re ready to step up and PARTICIPATE.

I look forward to your reply and will REWARD you with a SECRET GIFT that will make the next 5 minutes PRICELESS for you.

But NOTHING happens if you do NOTHING.

C’mon. 5 minutes…

Don’t have 5 minutes?

Hmmm.

Interesting. You want to be an Exponential Internet Entrepreneur but don’t have 5 minutes – what does that tell you?

Want to see ANOTHER Exponential Strategy Marta and Ruben DEPLOYED?!?!?

Go to my homepage www.MarcDussault.com and look at the bottom right-hand corner. You’ll see Audio testimonials… That’s Exponential. It took Marta less than 5 minutes to do.

Go on, take 5 minutes now and see how long your list is – be sure to specify HOW each strategy was used!

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Its not waht you raed, it’s waht you unedrtsand taht cunots

Getting e-mails to potential prospects today has become a pain in the %@$%!!

There are spam and junkmail filters, whitelists, greylists, blacklists, you name it.

Given the tough market out there, the torrential downfall of spamming, and hence the competition, an intentional Freudian slip of the tongue – or rather of the word, may after all be of some use.

Knowing a thing or two about the psychology of reading in this case can help to make the difference between getting an e-mail through to your prospects, or losing it within the great abyss of cyber deletion.

Keeping the above in mind, I suspect that you’ve received the following e-mail at least once in you’re online lifetime experience, sometimes entitled “Only a few people can read this” or “If you can read this then you’re a genius”.

The message contains the following…

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Otherwise written:

According to a researcher (sic) at Cambridge University, it doesn’t matter in what order the letters in a word are, the only important thing is that the first and last letter be at the right place. The rest can be a total mess and you can still read it without problem. This is because the human mind does not read every letter by itself but the word as a whole.

This text has been circulating on the internet since around September 2003, but it’s origin can be traced back to a PhD thesis written in 1976, by Graham Rawlinson entitled, “The significance of letter position in word recognition”.

So what’s real psychology behind this and how can you use it to your advantage when it comes to getting your messages through?

You probably didn’t have much of a problem reading the above text or the subject line of this post in ‘scrambled’ form.

Well, compare that with the following three sentences:

Not too bad…

1) A vheclie epxledod at a plocie cehckipont near the UN haduqertares in Bagahdd on Mnoday kilinlg the bmober and an Irqai polcie offceir

More difficult…

2) Big ccunoil tax ineesacrs tihs yaer hvae seezueqd the inmcoes of mnay pneosenirs

Even harder…

3) A dootcr has aimttded the magltheuansr of a tageene ceacnr pintaet who deid aetfr a hatospil durg blendur

All three sentences follow the “rules” described above. The first and last letters remain untouched, while all the other letters have been moved.

So why do these sentences become increasingly difficult to read?

Basically because changing the letters while keeping the first and last letter the same is not the ONLY thing that’s going on.

The following FACTS of reading psychology also help to explain this phenomenon of reading…

Fact #1: Middle letter transpositions are easier to read than exterior transpositions.

For instance, it is generally easier to read the USHER written as “uhser” as “ushre”.

Fact #2: Misspellings (and letter transpositions) do in fact disrupt the reading process.

As M.J. Adams notes in his book Beginning to Read: Thinking and Learning About Print: “Regardless of semantic, syntactic, or orthographic predictability, the eye seems to process individual letters…Disruptions in adult readers’ eye movements indicate that the visual system tends to catch the slightest misspelling.”

Fact #3: Short words are EASIER to read than longer ones.

2 or 3 letter words don’t change at all, and the only change possible in a 4 letter words is to swap the order of the middle letters which (e.g. ‘fear’ becomes ‘faer’) doesn’t cause too much difficulty.

Fact #4: Function words (the, be, and, you etc.) stay the same, mostly because they are short words.

The result of this is that the grammatical structure of the original is maintained, thus helping you to work out which word is likely to come next and so to read the text as a whole. Hence, words that are predictable are going to be easier to read in this situation.

Fact #5: Transpositions of adjacent letters are easier to read than more distant transpositions.

That explains why in general it’s easier for the word problem, to read it when it’s written ‘pborlem’ than when it’s written as ‘porbelm’. In the latter case there is a more distant transposition than in the former.

Fact #6: Reordered letters which don’t CREATE another word are easier to read.

Hence, its harder to read words which can be confused with other words when their letters are swapped (like ‘salt’ and ‘slat’). To make an easy to read jumbled word, you should therefore avoid making other words.

Fact #7: Transpositions that preserve the SOUND of the original word are easier to read.

Consider the word ‘toatl’ vs. ‘ttaol’ for total. The first is easier to read since it keeps the sound of the original. This is due to the fact that we often attend to the sound of the words even when reading for meaning.

Fact #8: Predictable texts are easier to read.

For instance in the above email text, given the first few words of the sentence, it was probably pretty easy for you to guess what words were are coming next (even with very little information from the letters in the word). That’s because CONTEXT plays an important role in understanding speech distorted or presented in noise. The same is pretty much true for written text that has been jumbled.

Fact #9: The SHAPE of an entire word plays an important role in reading.

For instance, “CaSe MiXiNg” substantially slows down reading. Hence, a language such as Chinese which depends more upon the written form may become completely illegible when scrambled.

———————

Taking these little facts from reading psychology and applying them to e-mails could therefore possibly make the difference between getting through to prospects or having you’re mail deleted.

To offer one simply example, let’s say you want to send an email that read “Order now and receive…etc.”

Many filters will BUZZ on to the word “Order” and mark your email as spam

Allow yourself from time to time a bit of a Freudian slip (don’t do it all the time, or else you’re e-mails WILL look like spam to your readers) and rewrite the heading as follows:

“Odrer now and receive…etc.”

Most of the times it’s the SMALL things which you do which can make a BIG difference.

Onward and upward!

Marc

P.S.
If you want to REALLY speed read, check out my You Tube video and see what is possible when you have an Exponential Mindset… and the TOOLS to make it happen!

http://www.youtube.com/watch?v=WtrVP6dn9f8

If you’re keen to learn more about stuff like this, make sure you subscribe to this blog and check out my website at www.MarcDussault.com

Imagine learning stuff like this on a DAILY BASIS?!?! They are called the Dr’s Daily Distinction and you can find out more by clicking here.

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