Archive for the 'Internet Marketing' Category

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Moneyball – Antimimeticisomorphism at its best

As a reader or subscriber to this blog, you’ve seen countless examples of antimimeticisomorphism. Antimimeticisomorphism is defined as having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. The video excerpt below is taken from the major motion picture movie adaptation of Michael Lewis’ bestselling book – […]

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Technology tips when starting your own business

Website Design Internet technology is one of the biggest challenges small business owners face. Part of the reason is how quickly it changes but more importantly it’s because of the misinformation propaganda machine out there confusing things – ON PURPOSE. Nowadays, the Internet is the undisputed go-to place for information. Even if you don’t engage […]

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Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free. The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free. But […]

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Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts. The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was […]

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Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you. In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT […]

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Top Common Blogging Writing Mistakes

Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic […]

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Internet Traffic Tip

Getting to the top of Google’s search listings is not hard, if you know what to do. Here is one quick and easy way to get there. Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better. […]

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The 3 things that should be in your monthly SEO agency report

When we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right? Well, not really. Leaving your […]

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Exponential Marketing Comic 2

This is the second in a series of comics, the first installment was about missed opportunities. This one’s about making the most of the opportunities that present themselves. For some comics and cartoons might appear to be juvenile, silly or even immature, but the reality is that humour gives us the chance to laugh at […]

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Exponential Marketing Comic 1

Today is the first instalment of a cartoon series… Online Programs Available: Blogging for small business webinar Turn Browsers into buyers webinar Internet Lead Generation Toolkit

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Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent. One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the […]

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Attention Business Owners – Stop Wasting Time With Facebook

Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself… Click on the image to find out what your best Internet Marketing Options are.

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Hummingbird Google Update

This is a major update and will affect 90% of web searches. The key points are: Regularly updated sites will do even better (eg with blogs) Fundamental rethink in how Google ranks and judges content Longer phrases and queries will improve rankings for sites with a good strategy for this Reduced importance of backlinks and […]

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Privacy Pirates

Privacy Pirates: How The War For Your Personal Identity Will Escalate In 2013 And What You Need To Do Now To Protect Yourself At my Internet workshops, I give  participants a sneak peek into what the war between Google, Facebook, Apple and Amazon mean to you and your business. It’s one of the key principles […]

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Social Media Marketing

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Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits. Let me give you an example. There is a website registry for […]

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Facebook pages for small business removed after unspecified complaint

As a reader and/or subscriber to this Internet Marketing Blog, you know I am not a fan of social media. Even though this is not a “I told you so” blog post, it is a forewarning. I cover issues like this with my clients – at events and workshops like the Exponential Internet Marketing Bootcamp […]

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How long does it take for you to get it up?

A recent article on the first 3 seconds of a website “load” caught my attention… There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on. That’s what I do with my clients – help them figure […]

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Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]

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Google removes sites from Index

Google disapproved 134 million ads and disabled more than 800,000 AdWords Accounts in 2011. A shocking statistic, a 136% rise from the year before. Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. Back in 2008, the company only disapproved 25 million ads. What does this […]

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