Lead Generation Tips And Ideas For Small Business Owners
One of the ways I gauge entrepreneurs or business executives’ effectiveness and efficiency is how they respond to their emails. Without requiring ‘instant responses’, within one week of correspondence I can identify the ‘top 10%’ from the bottom ‘90%’. This is 2012. We are in the 21st century with email at the nucleus of our […]
I recently published this 2-minute link optimisation tip to avoid a common mistake a lot of people make.
I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it. Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have […]
This is 2011. Forget the Information Age, we’re in the Information Overload Age. I see it every day. People just can’t keep up with it all (even though many waste more than an hour a day on Facebook, but that’s a rant for another day). As a business person, you need you to read the […]
During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that […]
Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!
It was bound to happen… Real Time Google Analytics! If you’re an exponential Internet marketer who adheres to Management By Metrics™, this is BIG! Just thought you should know! Psst! Thanks to Ray Keefe of Successful Endeavours for forwarding it to me in real time!
I have an event coming up called Business Blogging For Sales Lead Generation that will reveal how quick, easy and fun strategies can help you improve your Search Engine Optimisation (SEO) and acquire new leads for free by blogging. Here is an example using an Infographic. Karen Bonanno posted an interesting infographic (shown below) on […]
According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email. Personalised emails generated 403% more sales on average than non-personalised emails. Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails. Should you expend the effort to personalize your emails? You should TEST to […]
Ever wonder how a credit card number is verified? A fascinating article, Making Sense of your Credit Card Number published by Digital Inspiration Technology Blog. You credit card number may look like a random string of 16 digits that’s unique in the world but those digits reveal a little more than you think. For instance, […]
I’ve already blogged about Linked In Polls,but since it’s quick, easy and free – it’s worth reminding you to consider polling your clients and asking them questions that your other clients might be interested in. This poll for example is interesting because I am not a user of Google Chrome and didn’t think that many […]
Whitelisting your email is something that many Internet beginners still struggle with. With the proliferation of spam and junk emails, it’s still something that’s important to do. Having people whitelist your email will improve your email delivery and conversion rates. That’s why this explanation really stood out as a great value-creation tool for clients. I […]
A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that […]
Google Instant is not new, but it is having a dramatic influence on how people search…. As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords… Ray Keefe of Successful […]
If you have the need to translate text or documents, Google has a great translation tool. This is handy when you do a lot of blogging or have a lot of YouTube videos and someone posts a comment in a foreign language… It still has difficulty with vernacular, but it’s always improving!
Google has made recent changes that significantly affect your SEO effectiveness. One of them I discussed recently, called Google Previews. Today’s post is regarding Google Places – another attempt by Google to fend off Facebook’s domination by forcing you to put additional information into Google to increase Google’s ranking – not necessarily improve your own […]
Earlier this week, I blogged about how Vaseline and radioactivity are related to make a point – well actually, to illustrate how William Tucker has been able to reduce the fear mongering propaganda of the mass media to simple, easy-to-understand metaphors and analogies that any 5th grader can understand. Mt Tucker recently added another article […]
I am sure you’ve come across Google Previews (as shown below), but what’s important about it is it’s going to change the SEO and web design concepts as it becomes more popular. Google’s done this to keep you on its page longer, in an attempt to regain it’s #1 status on the web, which it […]
In a previous post, I explained the benefit of using a great illustration or photo to explain a step-by-step process. Sometimes the image can be a page of text – like this one for mobile phone recycling… One page says it all in a very attractive layout, with the necessary links.
This is a great example of how to explain something, step-by-step. A picture is worth a thousand words. Always, always Keep It Simple Stupid (K.I.S.S.) especially when it comes to instructions and explanations.
