Archive for the 'Long Tail Niche Marketing' Category

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Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social […]

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How To Sell More On The Internet

We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne. Simply put, if […]

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Final Status Update

The video below deals with the inevitable electronic archive that survives us… This is an interesting perspective that makes you think beyond the here and now without being morbid.

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Long Tail Marketing Delivers Higher Click Through Rates

I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it. Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have […]

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Facebook Wall Of Shame Infographic

During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that […]

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Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

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Online consumers big on research, not social media

It’s no surprise that selling online has become harder. More and more consumers are researching before they even consider a purchase decision. Results of the “Social Shopping Study”, conducted by PowerReviews in association with the e-tailing group, indicate that consumers who shop online are on a mission to get thorough information about products and find […]

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Business Blogging For Sales Lead Generation

I have an event coming up called Business Blogging For Sales Lead Generation that will reveal how quick, easy and fun strategies can help you improve your Search Engine Optimisation (SEO) and acquire new leads for free by blogging. Here is an example using an Infographic. Karen Bonanno posted an interesting infographic (shown below) on […]

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Business Blogging In 2011

Even though small businesses in Australia lag in Internet adoption with most small businesses either not having a website established or not having a fully integrated, functional website, in contrast, Australian consumers are quite techno-savvy. According to recent research, 37% of Australians use smart phones and is predicted to be 50% by the end of […]

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Browser Usage Poll

I’ve already blogged about Linked In Polls,but since it’s quick, easy and free – it’s worth reminding you to consider polling your clients and asking them questions that your other clients might be interested in. This poll for example is interesting because I am not a user of Google Chrome and didn’t think that many […]

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Show me the money

I have many clients who ask me how to communicate with kinesthetic people over the Internet. This video, even though a visual cue, puts you right back into the movie which is critical for a touchy feely kinesthetic person. So there you have it, a quick, simple solution. Integrate videos to tap into the SENSORY […]

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Google Instant

Google Instant is not new, but it is having a dramatic influence on how people search…. As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords… Ray Keefe of Successful […]

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Google Places

Google has made recent changes that significantly affect your SEO effectiveness. One of them I discussed recently, called Google Previews. Today’s post is regarding Google Places – another attempt by Google to fend off Facebook’s domination by forcing you to put additional information into Google to increase Google’s ranking – not necessarily improve your own […]

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Japanese Earthquake Radiation: Lessons We Can Learn

Earlier this week, I blogged about how Vaseline and radioactivity are related to make a point – well actually, to illustrate how William Tucker has been able to reduce the fear mongering propaganda of the mass media to simple, easy-to-understand metaphors and analogies that any 5th grader can understand. Mt Tucker recently added another article […]

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Fart Proof Your Dog

Did you know you can fart proof your dog? If you’ve ever had a dog with flatulence, you know how valuable this can be. The Internet Marketing Lesson is that I explained how to leverage this fact to two clients: One leveraged it and the other didn’t. Which one do you think has doubled sales […]

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Texting to get work

Let me state my bias right up front – I am not into texting or tweeting. I think Twitter is mostly a massive waste of time. Yes – I have a Twitter page and joined Twitter 2 years before it became mainstream. However there are always exceptions to the rule, like this article in The […]

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Linked In usage poll

As you’ve come to expect from me and my blogs, I come at things from a different perspective and paradigm. My goal for my blogs is to be the catalyst for ideas that can help you grow your business. The Internet is an exponential tool that can help in countless ways. Today’s post is another […]

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Email Marketing Acceptance Improving

As I have been saying for some time, attitudes toward email marketing are improving. Part of the reason is that opting out is easy and email marketers are now respecting people’s time more, so commercial ‘spam’ has been reduced by legislation and market forces. Forrester Research, one of the most prestigious and respected research organisations […]

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Exponential Internet Marketing Bootcamp Day 2 Of 3

As I mentioned yesterday, we’re at the Marriott Hotel, staging the last of the Exponential Internet Marketing Bootcamps – ever. We’re not opening it up to the general public anymore, we’re going to keep the content for our most privileged clients – our Platinum Program Members… That being said, there is one concept that you […]

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Video technology the next steps…

This blog is about introducing you to the latest and greatest stuff that’s out there, believe you me, this is “out there”. Watch and enjoy! Of course if you come across anything like this, please forward it on to me by leaving a comment on this blog.

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