Archive for the 'SEO' Category

Page 2 of 4

How to get more web visitors to buy

Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy. Almost as easy as flipping a coin and hoping for the best!

Share

Exponential Marketing Comic 1

Today is the first instalment of a cartoon series… Online Programs Available: Blogging for small business webinar Turn Browsers into buyers webinar Internet Lead Generation Toolkit

Share

Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent. One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the […]

Share

Attention Business Owners – Stop Wasting Time With Facebook

Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself… Click on the image to find out what your best Internet Marketing Options are.

Share

Hummingbird Google Update

This is a major update and will affect 90% of web searches. The key points are: Regularly updated sites will do even better (eg with blogs) Fundamental rethink in how Google ranks and judges content Longer phrases and queries will improve rankings for sites with a good strategy for this Reduced importance of backlinks and […]

Share

Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits. Let me give you an example. There is a website registry for […]

Share

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]

Share

Dogs and Computers

I am an avid dog lover which is why I get along so well with two of my clients: Bree Robbins of Paddington Pups and Cory Andrews of The Dogs Country Club Kennel and Resort in Victoria. I’m sure they’ll refer to this blog post from their blogs since it’s one of the many Internet […]

Share

Feeling like a hostage to your web design / IT supplier?

Many small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”. Put differently, years ago, when you bought a Yellow Pages ad, […]

Share

Blogging For Small Business Interview

I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be […]

Share

Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social […]

Share

Why do farm tractors have large rear wheels?

Have you ever wondered why old farm tractors have super big rear wheels and tiny little ones at the front? The same can be said about “what’s the point of having a business blog?” You might not be a farmer and might not care why the rear wheels of an old tractor need to be […]

Share

Link Optimisation Tip

I recently published this 2-minute link optimisation tip to avoid a common mistake a lot of people make.

Share

Facebook Wall Of Shame Infographic

During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that […]

Share

Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

Share

Business Blogging For Sales Lead Generation

I have an event coming up called Business Blogging For Sales Lead Generation that will reveal how quick, easy and fun strategies can help you improve your Search Engine Optimisation (SEO) and acquire new leads for free by blogging. Here is an example using an Infographic. Karen Bonanno posted an interesting infographic (shown below) on […]

Share

Business Blogging In 2011

Even though small businesses in Australia lag in Internet adoption with most small businesses either not having a website established or not having a fully integrated, functional website, in contrast, Australian consumers are quite techno-savvy. According to recent research, 37% of Australians use smart phones and is predicted to be 50% by the end of […]

Share

Google Instant

Google Instant is not new, but it is having a dramatic influence on how people search…. As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords… Ray Keefe of Successful […]

Share

Why you can’t “set and forget” a website

Recently, I was reviewing infomercials (they are a great source of creative ideas). A popular TV pitchman had the audience repeating the mantra, “just set it and forget it!” While this might be an exciting idea for a dinner appliance, it’s suicide for your website. Like a car or a house, your website requires regular, […]

Share

Google Places

Google has made recent changes that significantly affect your SEO effectiveness. One of them I discussed recently, called Google Previews. Today’s post is regarding Google Places – another attempt by Google to fend off Facebook’s domination by forcing you to put additional information into Google to increase Google’s ranking – not necessarily improve your own […]

Share