Lead Generation Tips And Ideas For Small Business Owners
Getting to the top of Google’s search listings is not hard, if you know what to do. Here is one quick and easy way to get there. Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better. […]
When we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right? Well, not really. Leaving your […]
Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy. Almost as easy as flipping a coin and hoping for the best!
Today is the first instalment of a cartoon series… Online Programs Available: Blogging for small business webinar Turn Browsers into buyers webinar Internet Lead Generation Toolkit
According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent. One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the […]
Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself… Click on the image to find out what your best Internet Marketing Options are.
This is a major update and will affect 90% of web searches. The key points are: Regularly updated sites will do even better (eg with blogs) Fundamental rethink in how Google ranks and judges content Longer phrases and queries will improve rankings for sites with a good strategy for this Reduced importance of backlinks and […]
I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits. Let me give you an example. There is a website registry for […]
As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]
I am an avid dog lover which is why I get along so well with two of my clients: Bree Robbins of Paddington Pups and Cory Andrews of The Dogs Country Club Kennel and Resort in Victoria. I’m sure they’ll refer to this blog post from their blogs since it’s one of the many Internet […]
Many small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”. Put differently, years ago, when you bought a Yellow Pages ad, […]
I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be […]
It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social […]
Have you ever wondered why old farm tractors have super big rear wheels and tiny little ones at the front? The same can be said about “what’s the point of having a business blog?” You might not be a farmer and might not care why the rear wheels of an old tractor need to be […]
I recently published this 2-minute link optimisation tip to avoid a common mistake a lot of people make.
During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that […]
Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!
I have an event coming up called Business Blogging For Sales Lead Generation that will reveal how quick, easy and fun strategies can help you improve your Search Engine Optimisation (SEO) and acquire new leads for free by blogging. Here is an example using an Infographic. Karen Bonanno posted an interesting infographic (shown below) on […]
Even though small businesses in Australia lag in Internet adoption with most small businesses either not having a website established or not having a fully integrated, functional website, in contrast, Australian consumers are quite techno-savvy. According to recent research, 37% of Australians use smart phones and is predicted to be 50% by the end of […]
Google Instant is not new, but it is having a dramatic influence on how people search…. As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords… Ray Keefe of Successful […]
