Archive for the 'Social Media' Category

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The Case Against Social Media

As a reader or subscriber to this blog, you know I am fundamentally “against social media” based on some fundamental business and online privacy principles.

The following excerpts from a recent study bolster my belief that the influence of social media is grossly overrated – IN MOST instances. yes, there are exceptions, but exceptions are NOT the rule!

The following graphics from a study from Dscout.com say it all…

Social Media - Phones

It’s not just phones that lack influence – it’s “social media” in general…

Social Media - Friends Influence

So where does the propaganda come from?

Think about it – the social media platforms and self-proclaimed consultants and advisors have everything to gain… THEIR model is to make money FROM you, not for you… Hmmmm….

Another Dream Dashed by Social Media Blunder

If you read this and my other blogs, you know I’m anti Social Media. The story of the pretty World Cup fan winning a L’Oreal modelling contract only to lose it because of an offensive social media post is just one of countless examples of how people are paying the price for being irresponsible with their own image, persona, online identity. It’s too bad, a contract of a lifetime is down the proverbial toilet.

World Cup Model - Loreal