Today’s post is courtesy of Gavin, The Gourmet Guardian. It comically highlights the importance of knowing your clients, what I call knowing your client and prospect Demographic Descriptors. If nothing else, this post will make you laugh. This is especially true of the Internet that is truly a global marketplace!
A disappointed salesman of a Cola Company returns from his Middle East assignment.
A friend asked, “Why weren’t you successful with the Arabs?”
The salesman explained “When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through three posters…

Know Your Customers
First poster: A man lying in the hot desert sand…totally exhausted and fainting.
Second poster: The man is drinking our Cola.
Third poster: Our man is now totally refreshed.
And Then these posters were pasted all over the place.
“Then that should have worked!” said the friend.
“The hell it should have!”said the salesman. “I didn’t realize Arabs read from right to left!”
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