I am sure you’ve come across Google Previews (as shown below), but what’s important about it is it’s going to change the SEO and web design concepts as it becomes more popular. Google’s done this to keep you on its page longer, in an attempt to regain it’s #1 status on the web, which it lost to Facebook in 2010. Facebook has more views and the visits are 10 times longer (22 minutes versus just over 2 minutes on Google per day).
I’ll talk about other strategies Google is using which are going to make your SEO strategies even harder and more cumbersome, but for today, I wanted to focus on Google Previews.
We’re all going to need to design our pages according to this new feature. Hopefully Google will explain how it selects the summary text, at this stage it all seems quite random even though it’s not. As soon as Google reveals anything worth reporting – I’ll let you know.
Google Preview Example
This second example of a Google Preview shows how complex this is because the preview is page-by-page depending on the listing, keyword search, etc…
Google Preview Example
Just when I was starting to get the HANG OF IT HAAA HAAAAAAAAAAR