eCommerce And Social Media Infographic

Seth Godin, a former dot com business executive and an author, said that these days we are able to turn strangers into friends, then those friends into customers, and those customers into salespeople.

And he’s right! It’s easy to turn strangers into your own friends. And if you promote your website on social media, you’re able to turn friends into paying customers. Furthermore, it’s also easy to turn customers into salespeople: just put a discount code in front of them and tell them it works only if it gathers a certain number of likes.

Over the last decade, there have been numerous social media platforms that have basically taken over the world and our lives. These social networks have reached an astounding audience, like no other form of communication before. And this is the reason why it’s important to the industry of eCommerce to collaborate with the social media platforms.

Thanks to the introduction of social commerce, your friends can become your customers on pretty much any social media platform, without having to visit your website. And that’s what makes social media so valuable to eCommerce.

The ability to purchase any product from a third-party company within the social media experience is what we define as social commerce nowadays.

Thanks to the ever-evolving strides of technology and our increased use of both smartphones and social networks, the wide world of online shopping has been changing and turning a lot more social.

According to a recent survey, approximately three out of four shoppers have been relying on social media to guide their purchasing decision. As a result, it’s quite clear that sellers need to go with whatever platform their customers are using, instead of trying to get them to leave the platform and visit a website.

We’re all seeing that social commerce is a market that has been on the rise and encompasses plenty of options. Shoppers can make group purchases, they can do this via mobile apps, there’s the option of social shopping and shopping that is integrated into social media platforms. Even retailers can add their own social features.

So it’s extremely important for sellers to be active on the big social media platforms like Facebook or Twitter. And it’s also important for the existing eCommerce giants like eBay and Amazon to collaborate with the said platforms in order to improve the entire shopping experience.

eCommerce Social Media - Infographic

Getting to Grips with SEO

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The internet is one of the most powerful business tools out there. This is made evident in the astounding success of numerous online businesses. However, in order to gain the most from the web, you need to know how to work it to your business’ advantage. So, let’s start with SEO. In short, SEO stands for search engine optimisation. It’s a business practice of getting as much traffic to your webpage by getting links to your site as high in search engine results as possible. This makes practical sense. When consumers want a certain item or are trying to find your brand, they make use of search engines and generally limit their search to results that appear on the first page. Here’s how to ensure that you use SEO as effectively as possible.

Know Your Search Engine

There are various search engines out there, but when it comes to SEO, Google SEO tends to be the most effective and the option that will bring you the best results. Why? Because Google is the most commonly used search engine around the world. Its market dominance is profound. Think about it. When someone asks a question to something nobody around them knows the answer to, what do they do? They “google it”!

Google is so popular that the name has become a noun! Not only this, but 1.7 billion people make use of it, so you want to appear as high in the Google search results as possible in order to get the greatest exposure, make the most sales and generate the most profit. However, if you prefer other search engines such as Bing or Yahoo, don’t worry, you can focus on them too. Once you’ve settled on a given search engine, you can start to look into their practice and protocol. This will give you a more in-depth understanding of how they work, allowing you to optimise your web page to their requirements more easily.


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Use Keywords

SEO keywords are the words in your content that allow people to search you, your products, and your services most effectively. So make sure to include the most popular search terms relating to what you have to offer in various places about your site. They could be in product descriptions, blog posts, or secondary pages on your website. Consider including brand names, product colours, sizes, and materials. Do your research. See what the most searched terms are regularly. Many people make the mistake of only creating a keyword list once. You need to keep updated to keep with the times and remain relevant!


If you are having difficulty getting to grips with SEO yourself or don’t really have the time on your hands to personally carry it out, remember that you can always outsource this aspect of your business practice. Professionals who are extremely familiar with the process will be able to take the pressure off your shoulders and undertake the optimisation on your behalf.

SEO can seem pretty daunting, but in reality, if you have the time on your hands or the means to outsource, you’ll be absolutely fine!

IT guru wanted…

Check out this cool ad for an IT Coordinator… Are you up to the challenge?

101 Fascinating Facts About Domain Names sent me an email about a new infographic reagarding 101 fascinating facts about domain names that is very comprehensive and useful. have a quick look, there are several interesting trivia facts as well.



Boosting Your Business Social Media: How To Do It

I think it has become extremely clear that now a business really needs to be ever present on social media, especially from an advertising perspective. Of course, it isn’t an essential aspect of your day to day business, but it can certainly help the business grow, digitally and on a face to face aspect. However, if social media or even internet promotion and content is not your strong point how do you deliver engaging content that will work for your business? There are some fail-safe ways you can do this and I wanted to share with you what some of them are.


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Consider the content you create

Social media is all about the content you create and how consistent you are in creating it. So it is very important to consider the type of content you want to be posting online. Do you want to share information and tips as well as promote your business? Do you want to give an insight into what your business is doing day to day? For example, this might mean sharing the progress of jobs you are working on, things you are installing, or latest promotions on products you have available. The type of content doesn’t all necessarily need to be typed words. You could share images, you could share video, the options are endless. So it is definitely worth looking at what you are comfortable with sharing and then remaining consistent with it.

Gain interest by inventive methods of content

You may want to think about some of the ways you can grow your audience, so you could try some inventive methods in doing that. For example, you could choose to share content that has a call to action. Where you are wanting people to respond to a question you have asked, share a status you have uploaded or simply like your content. This helps your business be seen on other people’s feeds. Another option could be to run a giveaway, but there are certain terms you need to abide by, so that might be worth a little research. But this could encourage people to like your business and share your posts.

Get the help of the experts to give your strategy a boost

Not all of us are internet savvy, and social media can feel a little confusing at times, especially when it comes to the right times to post to different platforms. So it might be worth enlisting the help of digital marketing services who know this area inside out. They can devise a strategy, help with content creation, and even enable you to grow your audiences on your social media platforms.

Don’t try to do too much too soon

Finally, there are so many options of social media and promotion out there that it can be far too tempting to be ever present on all of them. But this can become a job in itself, so instead focus on different areas like one platform at a time, or use scheduling tools to help you share content across different platforms.

I hope that this helps you to boost your business social media presence.

Achieving Complete SEO Ownership

When small business owners think about SEO, most will be faced with fear and apprehension at the work they have before them. From the confusing details you have to fill in, to the difficulties found in measuring your results, most people will struggle to get their site into Google’s good books. Of course, though, you’re never alone in a job like this. Instead, you just need to find the right tools to help you. So, to provide you with this, this post will be exploring some of the options you have out there.

  • Google Search Console: To begin, as an essential part of any website owner’s SEO toolbox, Google offers a very useful set of tools called Search Console. When you first get started, you will have to index your site, providing the service with all of your information. From there, you can start to track your monthly hits and visits, along with the keywords which were most successful. This can give you an incredible insight into the effectiveness of the SEO on your website.
  •  Plugins For Your Site: A lot of the time, you will struggle to get your website into a position where Google can even find it, let alone being able to place it highly in searches. To help with this, there are plugins for pretty much all of the common website platforms out there. WordPress, for example, has options like Yoast which are standalone, along with dozens of others which come with other applications. Along with this, you should also be able to find something which will work for your site, even if you’re using a weird platform.
  •  Keyword Research: One of the largest parts of SEO is the keyword research you do to make sure you’re keeping up with trends. There are loads of tools out there to help you with this. The best will take the content you already have, giving you the best words to use, along with the places you need to put them. This sort of service may cost a little bit of money. But, for the best results, sometimes you have to make an investment.
  •  The Right Company: Realistically, the most you’re willing to invest into your SEO, the better it is likely to be. Using a professional company to handle this part of your website will have a huge impact on the quality of your search results. It’s worth using resources like King Kong Digital Agency reviews, as this will give you some insight into the success they’ve had in the past. Along with this, it’s also worth making sure the company you choose is good with working with your business type. SEO can be very different as you start moving into new fields.

Hopefully, this post will inspire you to start working harder on the part of your site which enables customers to find it. Not a lot of business owners consider their site’s SEO when they’re getting it built. But, if you want to have the best results, you have to make sure you’re doing the right work to make it happen.

Desire Complete IT Solutions? Use These 3 App Suites




Developing the best business effectiveness usually means finding the best equipment to fulfill your daily tasks with. After all, rising to relevance in your industry is not a singular achievement, it is something which must be developed day by day and maintained, using the best possible methods for doing so.


So, find the best possible methods! If we were to ask you what equipment is used the most to gain a business advantage from day to day, which would you suggest is the most important? It wouldn’t be going too far to assume you’d consider your IT solutions as this most important tool. Your employees will only ever be as good as the tools they employ, so taking the time to sit down and truly assess how your IT framework can yield great results.


Of course, IT solutions are only the canvas of setting up your enterprise. The meat of your operation comes from the apps and programs you use. These are the true tools your employees will use every day in the fight to please shareholders and become a more profitable, ethical, and worthwhile firm.


Here are some you should install and purchase licenses for:


Adobe Creative Suite


If you’re interested in content creation of any level, it’s likely you can benefit from the Adobe creative suite. There are multiple different programs in this suite, and you can purchase licenses for solely the ones you want. Photoshop, After Effects and InDesign, are the most popular and famous programs. They consider and help you edit images, motion graphics and publishing spreads respectively. There are multiple more programs to help you for any small consideration or professional endeavor you have or would like to try. What’s more is that Adobe has recently listened to complaints from personal hobbyists and businesses about the cost of purchasing licenses for these programs. Taking this on board, Adobe now offers variant subscription models which can benefit you and your business, regarding keeping your business online or opening a publishing house from modest financial means.


Office 365


Office 365 is the complete Microsoft Office suite, and it’s certainly popular for a reason. Not only have Microsoft optimized and made the platform more effective over the years, but compatibility with cloud storage and inter-commentary shared user potential allows for some wonderful collaboration between employees and departments. The Office package includes Word, Excel, Powerpoint and OneNote, all tools which are now considered industry standard. If you are using the Windows 10 platform (advisable) as your business-wide operating system, the compatibility and constant stream of security updates makes Office 365 much more preferential than the Google Suite platform, despite the latter being free. For the best insight check out Better Online to see how you could install the package today.


VPN Service Of Your Choice


While VPN services are a must-have in today’s online corporate climate, there are many worthwhile choices to make your decision a little more difficult to make. The most famous and celebrated VPN’s as of the time of this writing (Fall 2017,) are TunnelBear, Windscribe, and Speedify. These are speedy and reliable services that help encrypt your web traffic.


Never be afraid to secure yourself online through these parameters, especially if you are interested in preventing a malicious hacking attempt to steal your vital information. Employees working from home or in a cafe may also be working from an unreliable or unsecured connection, so it’s important to give them a platform to securely conduct their work, and not have to worry about the variable connection they might be executing their tasks from.


With these software services, you can be sure that your IT functionality is firing on all cylinders from the early days.





The Importance Of Modern Website Features For Small Business

Small businesses are living in a world of rapid competition. Now more than ever humanity from all ends of the earth is connected. You can communicate and do business with people from all walks of life and locations, purely at the click of a mouse. The pressure for small businesses is essentially to have a website that is on par with their larger contemporaries. There’s nothing as sad as a small business that wants to lift off from the ground and become successful but the website is so tacky and boring, that traffic rarely converts to purchases. It’s not as complicated as you might initially believe because the features of modern business websites are in fact all geared toward the consumer experience. Rather than complex coding and truly personalized lines, what must be on your small business website are effective marketing techniques that focus on converting casual shoppers who are just browsing, into buyers.

Before you set up start blogging

Every single modern business website should have a page for the blog posts. Unlike a personal diary, this page should be where all kinds of updates are laid out in full detail. On top of this, it should also be a haven where your ideas and future plans are allowed to flourish. For a small business, it’s wise to this yourself and not hire a ghostwriter if you can help it. Larger businesses often have brand managers that will assist the marketing department when it comes to blog writing about the company. However, you have the joy of creating the image entirely from scratch and on your own. You have to think carefully about the image and language you wish to convey to the customers. Consider a more casual tone and informal approach for the blog pieces. Consumers want to feel a human connection with the products and services they spend their hard earned money on. It’s therefore vital to building an authentic relationship that filters out on the page of your website. Be mindful to remember that a blog page is just as important as the checkout process page.

Photo by 27707


Best place to exist

It might not strike you at first, but setting up a website, maintaining and updating it is a huge task and one that will require constant upkeep. Additionally, it will also be somewhat costly if you go about it in an uninformed manner. WordPress and Wix are both web hosting companies that offer websites that are designed more for personal blogging and small businesses. However, Wix is slightly more complicated, whereas the best WordPress hosts are quite easy to follow and navigate. It’s best to read through the tests and reviews before you make your choice as different hosts will have various kinds of packages. You might find that one kind of host has less bandwidth than you need but has other features like disk space and domain names that fit your business better. If you are in this predicament, make a list of the most important things to you regarding the business and the lesser things that can be worked out later down the line. Pick the best web host that can satisfy your most urgent operational requirements.

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The essence of uniqueness

There are now millions of websites and all the times there new ones being made. To set your business apart, every part of your website needs to evoke the brand. Starting firstly, with your font, it should be entirely unique. You can make your own font, and after refining it and making sure, it doesn’t too closely resemble another and begin to use it for your website. Be careful to implement a unique color scheme and background. Do not be generic and try to mix and match templates and default options, as you want your website to be an online store that is one of a kind. The pictures of your products and services that you upload, should all be professionally shot and not ripped from the internet. This does mean you will have to book a professional session with an experienced photographer, but authenticity will go a long way. The more you’re less like other businesses, the more likely you are to be recognized by consumers. The aim is, to be pure and stand out from the crowd.

Source Negative Space

Hire a designer

Rather than going it alone and taking a lot longer to finish the website, a small business would prosper from hiring a web designer. By sitting down with the designer, you can go step by step planning each part of the website. From the button shapes and sizes to animations that make the website functions smoothly yet keep the customer engaged. Feel free to go through page numbers, category and sub-category levels, incorporate a search bar and a catalog, as well as small details like linking your social media with the website. One of the most important features is the checkout page. When customers click to buy items, they should all seamlessly travel to one page where the compile ready to be transferred to the payment and packaging stages. Comment sections are truly a great innovation because not only do they create a community vibe by allowing individuals who interact with your website to speak to other like-minded people, but it’s also free feedback. However, before that can happen, a website designer can create a user registration page and system. Users can, therefore, have their own profiles and personally be connect with your website. The more interaction this causes, the deeper the psychological connection to your brand.

Modern websites for small businesses should focus on being unique. Above all else, the website should be a vehicle that drives curiosity to your products and services, then converts that interest into loyalty. By having a blog that is informal, customers can see your human side, and keep themselves up to date with what’s new in your business. Finding the best web host for your business is just as important as the top priorities that you need. Hiring a web designer to create a user registration feature is incredibly crucial for fostering loyalty and allowing consumers to personalize their connection.

Simple Strategies To Boost Your Business’s Online Sales

A red-faced, angry boss, is a fate worse than death, and something you can face if your business’s online sales figures have recently plummeted. Not something that is very good for your stress levels, or an experience you want to be confronted with at your next sales meeting, I’m sure. So, why not get the jump on this and use the simple strategies below to boost sales, and save you from a such a foul fate.


Analytics come in the form of statistical information about who is seeing your site, adverts, and marketing materials. As well as the actions visitors perform in relation to these. That makes them useful in increasing your sales because they show you which elements of your marketing campaign and website are strong and working well, as which are not.


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With analytics, you can see where potential customers are leaving your site (bouncing), or are not engaging sufficiently with the content you have provided. This, in turn, allows you to inform your campaign and altered it, so it is more specialized and effective. Something that can help you increase sales by appealing to the right people in the right way.

Multi-media platforms

Another simple sales boosting strategy is to change the platform that your advertising and marketing is being released on. This is because too many online companies are still focused on the more traditional forms of written content displayed on web pages. While the audience they are trying to reach is busy being permanently attached to their smartphones. Things that are capable of being so much more than just a web browser.



It’s not that written content is redundant, far from it. It still has a place in helping to boost sales. It’s just that other avenues need to be explored as well, to be as effective as possible. We are talking here about video content, podcasts, webinars, and infographics. All punchy, yet simple ways of engaging your customers and getting the product in front of them in order for them to buy it. So, must target the right platforms, and include multimedia content that users of those platforms expect to stay relevant to boost sales.


SEO is the all about where your company’s site places in the rank of the search engine used to look for it online. The higher up, the better.  As these are the sites that get more traffic, and so more opportunities to convert visits into actual sales. That means good SEO is vital for good sales, but if you think you have it sorted because you have a few keywords thrown into the body text of your website you are much mistaken.

In fact, SEO is quite a complicated thing, causing many businesses to consult with professionals to maximize their effectiveness in this area. Even if you choose to seek help, you will need to grasp the difference between on-site and off-site SEO, how to get better natural rankings, and how the latest Google updates affect all of this. As these will allow you to continuously alter your site and content to get the best more hits, and more hits help to make more sales.


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Hits to sales

Although, it is worth bearing in mind that site visitors or hits can only help you so much. Especially if your site isn’t optimized to convert those hits into actual leads and sales.

To do this, you will first need a clear, user-friendly site, with pleasing visuals. You will also need to employ strategies like funneling, calls to action, and special offers to get people to make their purchase then and there during their visit.

Funneling is where the site is constructed in such a manner that it leads potential customers to purchase opportunities, or at the very least it allows their details to be captured. So they can then be utilized as warm lead at a later date. As warm leads have a much better chance of being converted into a sale because someone has already shown interest in the product.

Calls to action can help you convert site visits to actual sales if they motivate the customer to complete their purchase. The language used around these is imperative though. As it must convey urgency and positivity to be effective.


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Something else that is useful is the technique of offering limited time discounts. As these make purchasing the product now more appealing, and waiting to buy less so. As the extra products or money off will no longer be available. Something that can help to convince your customers to buy more, and so making it a great method of boosting your online sales.

A Small Business Owner’s Guide to Cyber Security

Being a business owner these days is no easy job. While the market may be challenging and small businesses struggle to make a profit, there are all of the safety issues to consider as well. When you’re the owner of a small business who has an office as well as a few remote workers on your team, there’s suddenly a lot more to think about than the dangers of a burglary.

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Criminals may reach out through your computer, these days, getting ahold of your business details no matter where you are. Here is a neat guide to how you can up your cybersecurity game, and train your employees to stay safe online even when they’re working from home.

Give your team the tools

The problem with cybersecurity is that you, as a business owner, have very little control over their online habits. While your office computers may have all the required safety features, it’s not as easy to tell if your employees treat their personal computers to the same.

It poses a threat to their own online security, of course, but cybercriminals may very well get ahold of your details when they continue their work at home – particularly if they skimp on the antivirus when getting a new computer.

Put cyber safety on the agenda, once and for all, by providing your team with a seminar once or twice a year. The best way to make the information sink in is by hiring an expert to give them the talk, so invest a little now to ensure the safety of your business in the future.

Have a long look at this article, by the way, for a few of the best security solutions for small businesses and present them to your employees when you know what you’re dealing with.

Teach them to spot attempts at phishing

When you want your business to stay safe at all times, you need to address the fact some people have no idea what an attempt at phishing looks like. They may even click that suspicious-looking link in the email without giving it much thought at all; teaching them how to spot it is almost as important as investing in proper commercial security alarm systems these days.

After the first seminar, challenge them with a mock-attempt or two to see if they got anything out of it – and make a note of the people who are falling behind.

It may be that some of your employees are better at this whole Internet-thing than others – especially if you have different generations on your team. Let one or two of your super users guide the rest of them to a better understanding of what phishing looks like, and keep challenging them with a few mock-attempts until everyone is onboard.

Cybersecurity is no joke at all, and the safest way to keep the criminal at bay is to put your employees on the frontline. Give them the tools and knowledge to defend your business, and you’ll be able to feel a lot safer.

Avoid These Digital Promotion Mistakes

New entrepreneurs will often fall into the same bad habits as many of the other professionals who came before them. There are also lots of errors that people make unnecessarily across the board. Considering that, all business owners would benefit from learning about those mistakes ahead of time so they can avoid them at all costs. There are three common digital marketing blunders below that business owners fall for time and time again. So, readers should take the time to educate themselves in the hope of saving a lot of time and hassle.

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Mistake 1: Not paying for SEO services

There is a lot of confusion in the business world when it comes to the best SEO practices. Indeed, the industry evolves every single day, and so it makes sense for entrepreneurs to employ the services of experts. That way, they benefit from the most extensive knowledge, and they get the assistance of specialists with a lot of experience. There are lots of important decisions to make about the most suitable keywords, etc. The professionals will also answer questions like should my homepage contain SEO phrases? Contrary to popular belief, those services are often affordable. So, it’s just a case of shopping around for the best deals. All reputable SEO firms will:

  • Have encouraging website rankings

  • Publish reviews and testimonials from previous clients

Mistake 2: Putting all your eggs in one basket

Many business owners make a mistake by investing too much cash in a single marketing venture. That is never a wise move because even proven strategies can fail sometimes. So, the key to success involves spreading the investment out and using as many different avenues as possible. That way, it doesn’t matter too much if one of the ideas doesn’t perform as expected. At the very least, all entrepreneurs will want to consider:

  • Social media promotion

  • PPC advertising

  • Creative content marketing

  • Real-world promotional materials (flyers, posters, leaflets, etc.)


Mistake 3: Not conducting enough market research

It’s almost impossible to reach a target market if the entrepreneur doesn’t perform enough market research during the early stages. That process is easier than ever before since the birth of the internet as all the information anyone might require is freely available online. It’s just a case of working out a plan and doing the groundwork. Ideally, business owners will need to know the following information about the potential customers or clients they wish to target:

  • Average ages

  • Sex

  • Location

  • Interests

  • Recent life events

  • Online browsing habits

After reading this post, company bosses who put those tips into action should see a much healthier return from their marketing endeavors this year. Just be sure not to get stuck in a rut by using the same, less than perfect, techniques all the time. Take the time to bookmark lots of industry-related blogs and read the articles whenever there is some free time. That is the best way to identify the most profitable concepts and ensure the business doesn’t fall behind its competition. New ideas appear every week, so it’s wise for all entrepreneurs to keep their fingers on the pulse.

Battle Stations: It’s Time To Go Campaigning

So, you’ve done all the hard work of making a viable business plan which took you many rewrites and drafts to get it right. You’ve made your products and or services, and have a team waiting behind you to get out into the world and show them what you’re made of. Many people think that actually, knowing what you want is the easy part and selling it is where the going gets tough. However, breathe in your second wind and get ready to go, man, your battlestations and go campaigning. Building up your marketing campaign strategy can feel like stabbing in the dark because there are so many different variations to choose from. Not every entrepreneur who starts a small business will have the knowledge needed to travel into the homes of their customers via online marketing and get the boosting response they want. They may be able to find a niche in their product, but how do you get the attention of consumers?

Building up your marketing campaign strategy can feel like stabbing in the dark because there are so many different variations to choose from. Not every entrepreneur who starts a small business will have the knowledge needed to travel into the homes of their customers via online marketing and get the boosting response they want. They may be able to find a niche in their product, but how do you get the attention of consumers?



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Bypass the middleman first

It’s very easy to hire a marketing team and take a load off your mind by letting them deal with promoting your business. However, once you’ve established yourself, actually, you have many options at your disposal. The first thing you should be focusing on is connecting with your existing and new customers who have just found out about you.

For your website, you should have a great user interface, whereby anyone is able to sign up, i.e. register for an account. The purpose of allowing customers to make their accounts is so that you’re creating a constant communication line between your business and the customer.

In addition, you’re also fostering a community by essentially, creating an island out of thin air online. For your website you should have a register mechanism, that upon the making of a username and setting a password, an email verification process is employed. With the plethora of emails, your website will have, you can then form newsletter mailing lists, which will allow you to update customers at any time.

In the newsletter, you could advertise discounts, special deals, seasonal greetings and general feedback from your customers about your business. By doing this, you’re establishing a firm line of communication. The most important aspect is that you’re not intrusive and allow customers to find out about the latest news concerning your business in their own time and schedule.


Photo by – Sebastiaan ter Burg

 Shouting atop the mountain

Every single business no matter how small or large must have its very own social media accounts. By making an account on the biggest platforms, i.e. Facebook, YouTube, Twitter and LinkedIn, you’re virtually able to shout aloud on top of a sea of consumers to be seen and heard. But just how should you behave on social media? Businesses must be fully aware, that what you’re tweet, or write a post; you’re broadcasting to the entire world. Unlike anything humanity has ever seen before, social media is a window into the lives, homes and minds of hundreds of millions of people from all walks of life. You are on display when you respond to customers online.

Businesses must be fully aware, that what you’re tweet, or write a post; you’re broadcasting to the entire world. Unlike anything humanity has ever seen before, social media is a window into the lives, homes and minds of hundreds of millions of people from all walks of life. You are on display when you respond to customers online.

For the two biggest platforms right now, which are Twitter and Facebook, hashtagging is a technique used to trend topics or have your post enter into a gateway and be in a group of other similar tweets. You can link your marketing campaign to a particular hashtag or the best way if to make one up by yourself and continuously, only use this specific hashtag for all your promotional advertising. By getting shares on Facebook and retweets on Twitter, users who may or may not be customers can write about your business, product and or service you’re promoting. Essentially, the open market does the work for you. It’s vital to not fall behind on queries and potentially negative press by a raging customer not getting a reply to their issue. You could have a social media team as part of your staff to monitor your accounts, replies and comments, to maintain the constant need to update your feed with the news.

By getting shares on Facebook and retweets on Twitter, users who may or may not be customers can write about your business, product and or service you’re promoting. Essentially, the open market does the work for you. It’s vital to not fall behind on queries and potentially negative press by a raging customer not getting a reply to their issue. You could have a social media team as part of your staff to monitor your accounts, replies and comments, to maintain the constant need to update your feed with the news.


Credit – Joe The Goat Farmer

 Reaching out far and wide

Creating an advertisement that can fit in the margins, or in the banners of websites should be your next move. The pay per click marketing route is one of the best ways you can reach out to new customers and browsing shoppers. First off you must choose your account, which means you should select a search engine provider for your online marketing advertisement, such as Google, Bing, Yahoo, FireFox, Opera, etc.

The obviously best choice is Google because it is a colossus compared to any other search engine. However, the best one for you will be subject to your budget. Next, you need to draw up a campaign, which will be chosen for each service or product you want to advertise; each one needs to have its own separate campaign, therefore see them as individual projects.

Next, you will need to choose your ad group, which is consists of the kinds of mechanisms you will be using, such as the keywords inside the text of your advertisement. These words need to be carefully selected because you cannot throw a bunch of words out there, which are all linked to one another. Far from looking like spam, the keywords, inside the text should be an understandable and flowing sentence; this could be a catchphrase or a tagline.

Businesses like can display video advertisements, display ads and social advertisements for you. They can also help you to increase the exposure of your business make your website, one of the first links people see. Pick your negatives, which are words that consumers might be searching for, possibly in some way, linked to your product, but which you don’t want to be associated with. These words could be things like ‘free’ or ‘discount’; so you set yourself away from the herd and not get cluttered with other popular searches in the same kinds of category of your product.


Photo by – Max Pixel

Get your video trending

It used to be the main objective for businesses to get on the trending page of YouTube. However, that’s no longer necessary because now your video advertisement can be shown on any monetized video. You mainly have two options, due to the structure of YouTube in its current form. There is a skip button on many advertisements, which becomes active after around 5 seconds of the video playing. You can, therefore, make a 30-second advertisement, which goes into great detail about your product and what your business is about. On the other hand, you can make an eye catching 5-second ‘splash’ advertisement, where you’re using rapid visuals to symbolise your business, product or service.

Businesses have found it easier to simply splice the 30-second advertisement in such as way, that it is cut down to 5 seconds, hitting two birds with one stone. For your 30-second promotional video, you could do absolutely anything you wanted. Hence, this is a time-consuming process to come up with an idea, and accumulating the right amount of money to fund it.

Think about hiring actors, location, script, lighting and the misc-en-scene. Hiring a professional cinematography business to come up with an idea and shoot it is by far the best option. It’s vital to form your plan of action and the message you want to put across before contacting any video artist. Together with each department, headed by the marketing team, decide on what makes your business special together with the ethos and doctrine you want to project unto the customer. You can tell a story or make an observational video, but the bottom line is, to make sure your business is relevant to the topic.

Do something in the real world

Times have changed, and the billboard doesn’t hold as much power as the advertisement that is power by complex consumer trends and keyword algorithms, but the face to face approach will not die out. You could hire a car or use any vehicle, and stick your company logo on the side and go out to meet consumers.

By forming a team of survey staff, go out with a carefully thought out list of questions that are somewhat general, but still connected back to trends and the industry you’re in. You may find greater interaction, if you offer a prize to anyone who can get through the entire list of questions, which can be simply a chocolate bar, or a discount code to your product and services list online.

Getting motivated to market your business is sometimes hit and miss. Of course, you want to reach and get new customers, but the complex nature of online marketing can take you aback. It’s simply not as easy as displaying your business on any given web page. Getting the order of things just right will allow you to have a structured and extremely focused online advertisement campaign.

Social media is incredibly important because you are communicating with your customers with no safety net. Everything you say will be judged, but you can spread your hashtag campaign far and wide simply by users doing the work for you. Emailing newsletters to consumers is a great way to update them, and make them feel ‘part of the club’.


Make It Rain: Generating Business Revenue: The Mobile App Edition

While it is likely that as a business person you have examined many ways and means of generating revenue, you may have overlooked the opportunity of using a mobile app because of their relative newness, and their dependence on IT. However, they can make a great addition to the revenue streams you already have going, so to find out how to utilize them read on.

Priced apps

This is the basic format for successfully creating revenue through mobile apps. You design an app that solves a problem that a user has. Such as providing access to music, video, messaging, or organization among other things. Then the people pay for access to this.



This can be via a one off fee, but to make real money from this you have to have a true mobile hit on your hands like Angry Birds, or Candy Crush. A much more profitable structure is to make the app itself free, but charge a subscription fee for the content like Spotify does. Then you are guaranteed a regular income without having re-sell to new customers each month to meet targets.



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However, this model does depend on having content, or a function in the app that people are willing to part with their money for. Good examples of this include games, entertainment, and photos and video apps. Meaning this model won’t necessarily suit all type of business looking to get into the mobile app market.

In app purchases

Another way to monetize mobile apps is to charge in app purchases. These are the things that you are always getting warned to turn off when you buy your kids games on their smartphone.


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Why? Well, it’s usually because they are cleverly conceived to create both a desire and opportunity for the person using the app to invest in some additional content.

In games, this can be coins or bonuses that make progress easier. In other types of apps, it may be a fee for special features, or access to premium areas. This is arguably a better model than the one off priced app above because if the hook is good enough customer will keep coming back. Spending more money to get the stuff they need, thus increasing your revenue stream from mobile app technology.



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Another way that you can harness the power of mobile app technology to increase revenue is to use your platform as a host for mobile advertising. This can be done simply and easily by using one of the mobile advertising companies that offer the ad space you have, for their clients to fill.

The benefit of this is that you can keep your app free, thus ensuring a positive connection with your users. While also generating a stable revenue stream.

In a way it sort of works like the old idea of web pop-ups and banners, but modernized for 21-century mobile technology. However by using mobile platforms the reach of the adverts is much greater, meaning there will be greater demand for the space that you are selling. Something you can exploit and convert into revenue for your business.

Using Emoticons In Business Emails

Here is some research that says using emoticons in business emails is not a good idea. Did we really need a research study to confirm that?!?! :roll:

The 6 Analytics Tools Every Business Should Be Using

Whatever the nature of your business, I’m guessing you have a website. Whether you’re using content marketing to define and promote your brand to give your business a unique voice, or whether you’re an online retailer for who lives and dies by their ecommerce. There’s no denying that every business should have a website. It’s an invaluable tool, but as with any tool… It’s only ever as effective as the way you use it.


Image by Pixabay

If you’re not using analytics to identify who’s visiting your website, what products they’re buying or what pages they’re viewing then you’re letting valuable information slip through your fingers. Analytics are invaluable, especially if combined with an automated marketing platform like Visual Visitor which can identify which companies visitors are coming from, what products they’re interested in and even their contact information making them an invaluable form of lead generation.

Here are some essential analytics tools to help you to measure the effectiveness of your online presence and get the most out of your website:

Social Metrics


Image by Pixabay


Facebook Insights- It’s free and it’s built in, so you’re off to a great start. You can use it to measure your post reach and see who is responding to your posts with likes and shares. You can also see data on how your page is performing over a given time period and how many visitors are engaging with your links and content. You can use this information to increase your reach and learn more about the people engaging with you.

Twitter Analytics- Again, this is free to use, even if you’re not advertising through Twitter. It enables you to learn more about who your followers are, where they’re from and which topics they are interested in. It also measures engagement in terms of likes and retweets to help you identify which are your most popular tweets, polls and campaigns.


Moz- Knowing your search engine rankings can be laborious and confusing but Moz provides an easy to use system for tracking and improving your rankings as well as your competitors’. You can track keywords, find out who your competitors are… and they’ll even give you a free listing score.

SEMRush- Another useful tool for knowing your competition and comparing your SEO performance with theirs. Based on your listings and optimization it will provide you with analysis and suggestions for improving your ranking.

User behavior

Crazy egg- This is great if you’re having a UX audit or just want to know more about how users navigate your site. Its comprehensive and accessible visual interface allows you to identify what users are doing on the page, what they are and aren’t clicking and even their mouse movements. It’s a great way of optimizing your site’s layout, design and UX.

Google analytics- It’s the go-to analytics tool for many businesses, and with good reason. It tracks web traffic, keyword data and provides you with regular reports on visitor stats and conversion rates to help you identify where and how you may be losing visitors. And the best part? It’s completely free!

How to Get the Best Out of Your Home Business

Building a business from scratch at home can be an ideal way to make an income while working around the responsibilities of owning a home and having a family. Although it’s hard work, it can also be very rewarding. If you’ve got more time on your hands, perhaps because the kids are now all in full time school, you may be thinking about how you can drive your business forward. Here are some tips for getting the most out of a home business.

Create A Routine

Sometimes, there’s no option but to work late into the early hours of the morning or squeeze work into a two-hour slot while the kids have a nap. However, that isn’t going to do anything for the quality of your work. You need to have a clear start time and a clear end time. It may even benefit you to schedule your break and lunch times too. Running a business from home doesn’t mean you can allow yourself to get sloppy; it means you’re the only one responsible for motivating yourself and staying disciplined.



 Digital Marketing

The internet is a wonderful tool when it comes to marketing your work. You have the advantage of using social media, websites, blogs and more. You have a real opportunity to connect with your customers and your potential reach is at least ten times more than it would be with traditional marketing. Digital marketing is why it’s possible for many people to work from home and earn a decent income. If you’re unsure of how to use digital marketing to your advantage, you may want to get advice from a professional.


You may think that exercise has no link to how well you do in business, but you’d be wrong. A regular exercise routine will keep you fit and healthy so your immune system is ready to fight off any illnesses doing the rounds in your area. Therefore. It’s less likely you’ll have to take days off from work. Running a business from home means you don’t get the luxury of sick pay. Exercise will also keep your brain alert, so you’re ready to tackle problems if they should arise while you’re working. An early morning jog will set you up for a great day of business.



Avoid Stress

Easier said than done, right? Whether you’re a new business or you’re already established, there will always be times when you feel stressed. The key to avoiding stress is preparation. If you know you have a particularly large job to complete, set enough time aside to make sure you can deliver it on time without having to push yourself to the limit. If you feel like things are getting on top of you, take a break.

If you try and push through when you’re feeling overwhelmed, it’s likely you’ll make mistakes and could cause yourself more work. Make sure you put money aside throughout the year, so you’re not worried about taking holidays. You deserve to have time to relax and recharge.

Sensis Social Media Report 2017

Sensis has just published its 2017 Social Media Report which makes for interesting reading if you are an Internet Marketer. If you want to make the most of your Internet/Web marketing investments, have a look at my Internet Marketing Toolkit. It’s for legitimate brick and mortar businesses who want to generate qualified leads.



Innovations To Help Your Productivity

Do you ever feel that you never have enough time at work? If you’re constantly attending meetings or writing emails and just doing basic administrative tasks, then you’re not getting to those high-impact tasks that are going to be the ones that will really make a difference to you. That needs to change in your business, or it simply won’t grow as you want it to. These low-impact tasks, such as admin and staying on top of emails and phone calls are important and do need to be done. However, they can waste a lot of time and stop you from doing some of the high-impact tasks that will really help your business to get off the ground.

So if this sounds like you, where you feel constantly busy but rarely feel like you’ve achieved anything, then it is time to make your work more productive and look for ways to help. Here are a few ideas that small business owners need to think about.


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Work in Airplane Mode

One of the biggest distractions we have in a modern world is our tablet or smartphone. If we hear a ping, we almost automatically reach out to check our phone to see what the notification is from. So one of the best ways to avoid this is to not check your phone at all. The best way to avoid temptation is to just switch it off or put in on airplane mode. Then you can dedicate time to getting certain tasks done without any distractions. It will make a big difference to you, especially if you are a serial cell phone checker

Use Existing Software Efficiently

All businesses will be using programs like Word and Excel in the everyday running of their business. However, not too many of us really know how to use the programs efficiently. Most users will use these programs and waste a lot of time doing the repetitive day to day tasks. So if you don’t have someone in the business at the moment that is proficient with this kind of thing, it could be worth looking at new ways to innovate. You could also consider outsourcing the work to someone else as it might work out as a good return on your investment.

Look For Apps To Help

There are many different apps for all sorts of things these days. So why not look to see if there are any that you can use to help yourself in business? If you can find some that will help you to be more innovative and save time, then it is going to help you focus on those high-impact tasks. Take making the staff rota, for example. That can be pretty time-consuming. It does need to be done, so why not look for an app that will allow you to do just that? There can be apps for admin, tax, and accounting, even things for checklists and to-do lists. Hopefully, they will help you to be more focused.


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Make Emailing Easier

If a lot of the time you are going through emails and wasting a lot of time, then you need to think about a new way of doing things. When you need to remember who to follow up with, as well as finding out if your email has ever been opened, it helps to have some help. But there are things like a plugin from Gmail, for example, that will help you to do just that. You can schedule emails, send yourself reminders to follow up with previous emails, and get notified when someone reads your email. So of you’re getting on with the high impact things in the day, you could deal with emails in the evening, but schedule them to be sent out in the morning, so it looks more professional. Such a help.

Change Your Habits

Getting tools and plans in place to help you be more productive is all very well. But if you don’t get in a change of habit, then they aren’t going to help with anything. You need to get in the habit of prioritizing your work and working in set hourly slots to get things done. Set yourself a schedule such as an hour for emails after lunch, rather than first thing in the morning as it can let you get sidetracked. All these tools and tech can help you to be more productive, but only if you let them help you be more productive, and set yourself some priorities first.

Escape The Rat Race: Three Legitimate Ways to Earn Cash From Home

Are you sick of the daily commute, fed up of difficult colleagues and your boss breathing down your neck? Do long hours feel like you’re working yourself to the bone? Why not escape the rat race- more people than ever have found it possible to make the leap from employee to boss, are able to work for themselves and enjoy all of the flexibility that brings. When you search ‘earn money from home’ online all kinds of dodgy looking results, come up, but rest assured it IS possible, and there are a number of legitimate ways to go about it. Here are just a few of them.

Source: Pexels

Online Business

You don’t have to be a business tycoon running an enormous company to earn good money from business. It’s perfectly possible to run it right from your own home and still do well. Of course there are limitations, for example, you won’t be able to employ a ton of people or store lots of stock with a home business. So think about an idea that will work. Selling digital items or services work well since you don’t need to worry about storing or shipping physical things. If you’re a designer, you could design and sell logos, blog and website designs, banners, illustration, clip art and much more.

Online marketplaces like Etsy are great for selling these kinds of creations, and as a bonus, you don’t need to pay for, maintain and advertise your own website. Selling services is another idea, so have a think about your skills and experience. You can tutor or teach many things with just a laptop, Hafiz Muhammad Ali was able to set up a digital marketing career with just a $90 loan. You could be an online tutor for children helping them with exam preparation, you could be a life coach or a personal trainer/ nutritionist. Video calling programs like Skype make it easy for you to give people this one on one time without having to physically be there in person.


Building up a blog from scratch can take time. You need to build a loyal readership, get your name out there and also build up some domain authority before companies will want to work with you. All of this is time-consuming, and do if you’re a newbie and want to set up a blog that will earn you money, be prepared to be in it for the long haul and don’t expect to start earning anything until you’ve been regularly posting for around a year. However, if you already blog for a hobby and your site is established, chances are all of the foundations are in place.

If you’ve not been contacted for paid work yet, a few simple changes could make all the difference. First, ensure your design and aesthetic is up to scratch. Companies choosing blogs to work with will expect professional looking designs that are nicely laid out and easy to navigate. If you’re not a whizz with these things no need to worry, there are plenty of inexpensive and even free premade layouts that you can install with just a few clicks. You should register a domain name for your blog, dropping the at the end of your link. This makes everything look more professional, and some sponsors will only work with bloggers with their own domain.

Ensuring your content is well written, relevant and contains good quality images is also important too. Sites like Pexels and Pixabay have lots of great free stock images to choose from. These things will all make your blog attractive to companies looking for paid links, increasing your chances of making regular money. Affiliate advertising and Google Adsense can also earn you money so look into other ways you can monetize too.

Source: Pexels


There are so many freelancing websites you can sign up to these days, offering plenty of regular work. Freelance writing is one way you can earn cash in this way, once you’re signed up to the site (some will require you to do a short test to check your skills are up to scratch) you can ‘bid’ for jobs. The great thing about freelancing is you can control your workflow, while each piece will have a strict deadline you can choose how many projects you want to take on.

This makes freelancing the ideal way to earn extra money if you’re waiting for your blog or business to ‘take off.’ If you’re having a quiet week, go onto the freelancing site and do some work on there. If things are going well, you can do less. There’s no contract or commitment to do a certain number of pieces per week so how much you do is entirely down to you.

Source: Pexels

The Internet In Real Time – Second-By-Second stats…!

Not too long ago I shared with you an infographic – 104 facts about mobile marketing. Since I have an interest in infographics that relate to social media and all things Internet, I found a new infographic that closely correlates with this one…
The new infographic is entitled, “Internet In Real Time.” It contains various statistics of what companies are doing second-by-second. For example, the number of Facebook likes per second or the number of Google searches per second. It covers a wide variety of popular companies including Instagram, Facebook, Snapchat, Twitter, Youtube, Airbnb and even Uber. 
Incredible isn’t it?!?!