SEO Tip, Fluff Your Pillows, Not Your Words

This is one of my pet peeves, along with the misuse of apostrophes. Fluff your pillows all you want, but stop fluffing your words. You are losing priceless SEO (Search Engine Optimisation) value AND losing countless suspects and prospects that would otherwise jump into your boat. Get prospects to convert into paying clients with better articulation and choice of words.

Please excuse the expression but the following statements  SUCK. There I said it. I feel better now.

:: Increase customer loyalty and satisfaction
:: Obtain real-time service performance visibility
:: Lower your service and support cost
:: Achieve a real-time 360 degree view of your customer to gain actionable intelligence

I mean c’mon – this means NOTHING to anyone – who the heck talks like this?

Your prospects and clients can’t hear what you’re not telling them.

“Si vous parlez en français a des anglophones, ils ne comprendront rien.”

In a future blog post, I am going to review some more examples like the one above, I just couldn’t wait to get this off my chest – it’s killing your sales and lead generation…


As an Internet Marketing Aficionado, Killer Kopywriting is a key skill – check out our workshops – they are now available in DVD Home Study Format.

Stay tuned for the next blog post where I don’t hold back, get on my soap box and rant!

1 Response to “SEO Tip, Fluff Your Pillows, Not Your Words”

  • I recently attended the Killer Kopywriting Workshop in Sydney, and i can tell you this workshop is a MUST attend for people who are looking to create killer kopywriting in their communications.

    I have implemented a Killer Kopywriting system into my business that enables me to review, change and turn copy into Killer Kopy within 5 minutes!

    The workshop is also presented at a depth that will really get you thinking AND acting on who and what your clients, prospects and suspects really are.

    Sam Kritsotakis
    Eskae Jeweller

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