This is one of those 1 Percent Improvement Doctrine suggestions that really adds up in the long term – it’s simple. Whenever you send an e-mail, make sure you send it with a subject line. This will make retrieval later on a lot faster and easier. Of course using KEYWORDS in the subject line that […]
Tag Archive for 'E-mail Marketing'
Recently, a client wondered why they got a terrible response from an e-mail broadcast… Here are some of the e-mail marketing blunders committed that you want to avoid at ANY COST. Sure some of them seem obvious, but they are worth considering if you want to get the best results possible when executing email marketing […]
This is another one of the sources of 1 percent improvement that you can schedule to make on an on-going basis. I recently did this and increased the back-end sales for one product line by 36% in less than one month. I reduced my refunds by 1 less per week = $2,000 in SAVED SALES […]
I rarely come across a blog post that is so good that I recommend it without any additional insight, comment or advice. This one, from Aweber, the autoresponder system we use says it all. It’s the best 60 seconds you can invest if you do any serious e-mail marketing. E-mail Marketing Tip {!firstname}, Think Before […]