Tag Archive for 'Shift Happens'

Shift Happens

We all know SHIFT HAPPENS. But wouldn’t it be nice to have 20/20 Foresight? Consider these digital disruptions:* The world’s largest taxi company owns no taxis (Uber) The largest accommodation provider owns no real estate (AirBnB) The biggest communication companies own no infrastructure (networks) (Skype, WeChat) The most valuable retailer has no inventory or stores […]


Marketing Mistake: Less Is More

Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its […]