Tag Archive for 'Social Media Marketing'

How to Harness the Power of Social Media for Your Brand

While most organisations acknowledge having a social media presence is almost non-negotiable in the modern, connected world; not everyone fully understands how to incorporate it into the marketing mix with proven return on investment. The social media realms can be difficult to navigate – it’s still a relatively new industry that is continually undergoing rapid […]

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Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]

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Social Media – it’s all getting too hard

Are you struggling with the time, effort and cost associated with Social Media Marketing? You’re not alone – have a look at this article – Burberry has deep pockets for their social media marketing and you have to ask yourself – can it really be worth it? If you’re a small business, I can tell […]

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Why you can’t “set and forget” a website

Recently, I was reviewing infomercials (they are a great source of creative ideas). A popular TV pitchman had the audience repeating the mantra, “just set it and forget it!” While this might be an exciting idea for a dinner appliance, it’s suicide for your website. Like a car or a house, your website requires regular, […]

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