Testimonials are only as good as the RESULTS

As an Exponential Marketing Strategist, I am often asked if testimonials are as powerful as people claim they are.

The answer is both yes and no.

Yes if they include RESULTS and no if they don’t.

If someone gives you a testimonial like “Marc is a great guy, he’s charismatic and really knows his stuff”. That’s really nice, but has limited value and influence even though it makes you feel really good.
However, if someone tells you something like this…

“Besides … I would like you & Marc to share in my happiness with the outcome I achieved from the … seminar I held with … Bank and NSW Dept of … I got 5 new clients (value $80,000) and 8 prospects (value $100,000).”

This is a much more powerful testimonial. As you’ve noticed, I took out the confidential information – because this is a REAL TESTIMONIAL. Even when information needs to be removed, it stills has MASSIVE impact.

The key is to first solicit the testimonials and then actually USE THEM. Most people don’t use them – they sit idle in someone’s filing cabinet or in an e-mail folder, never seeing the light of day.

So there you have it. Another 1% improvement that you can easily make today.

Onward and upward!


What’s it worth to you to get yourself on Page 1 of Google?

Type in 1 percent improvement in Google and you’ll see my YouTube video called “Make More Money With 1 Percent Improvements“.

It’s one page one… You can do the same with your products and services… But that’s a post for another day!

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