Things To Consider When Outsourcing

Like a lot of small business owners, you might have mixed feeling about outsourcing. Despite how easy it is to start a profitable business in this digital world of ours, “outsource” is still a dirty word in some circles. However, if you want to get through that initial period of uncertain trade in the most cost-effective way possible, outsourcing may be the way to go. Here are a few areas where you should consider reaching out for help.

Marketing and Growth Hacking

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You probably knew a thing or two about marketing long before you decided that you were going to start a business. Still, despite all your efforts, you may simply be failing to make sales. To give your business a healthy kick-start on the marketing front, it may be worth hiring the services of a growth hacker. If you’re not already aware, a “growth hacker” is a professional with a keen understanding of modern marketing tech – SEO, website analytics, A/B testing, content marketing, and so on, to get a given target market to flock to a business’s products or services. Marketing has always been in a feverish state of fluctuation and evolution, so if you’re finding it a little hard to understand, this could be a very smart area to outsource.

Reception and Customer Service

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Obviously, someone needs to answer the phone when it rings at your business. However, if it’s you, or the dreary-voiced guy who’s in charge of your IT, then it can give off the wrong impression. Obviously, your customer facing skills aren’t going to be a direct reflection on how good your products are, or the professional standards of your services. Having said that, the first impressions people get of your company can make all the difference. Outsourcing your reception and help desk needs is a little clichéd, I know. However, it may be a very smart move if you’re currently taking customer calls on your own steam. Just make sure you shop around, and find a help desk service that has worked with businesses that are similar to yours in the past. This will make it much easier to assure they fit in with your company culture.

Payroll and Taxes

You may have started your venture because you wanted to make money, but I’m sure you didn’t want to spend a lot of time crunching through mind-numbing spreadsheets. If it’s tough to find time for your bookkeeping needs, or considering them simply makes you want to bang your head against a wall, then you may want to get help with your taxes and payroll. Financial services like this are one of the most widely outsourced aspects of business in the world, and something you should seriously consider passing onto another firm. While it may not save you a huge amount of money, it will definitely save you a lot of time, headaches, and possibly legal trouble. Commercial accountancy is big business, so it won’t take long to find a firm that’s a great fit for yours either!

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