Cost Effective Packaging Strategies for Small Businesses

Photo by Tima Miroshnichenko

When you’re in a competitive industry you have to make sure that your product is standing out, but you also want to make sure that you are keeping costs down while you are doing it. This means that you have to make sure that your packaging is good enough to grab the customer’s attention but you also have to ensure that it is affordable at the same time. 

It’s a delicate balance for you to strike. Here’s a look at some of the most cost-effective strategies that you can use to make sure that you’re keeping more in your pocket.

Functionality Over Aesthetics

The first thing you should do is to make sure that you are prioritizing packaging. Having an attractive package will definitely skyrocket the product appeal but you must make sure that it is functional. 

What good is pretty packaging if it cannot be opened quickly and easily or if it is not sturdy enough to make sure that what is inside is kept safe? You can keep things safe with packaging material such as bubble wrap and tissue papers.

If you have to choose between functionality and aesthetics it’s always more cost-effective for you to think about functionality.

Bulk Purchasing

If you want to significantly drive holes into packaging cost one of the best things you can do is to make sure that you are buying in bulk. When you buy things in large quantities you will get discounts from your suppliers. This can cause the price of purchasing your packaging to plummet straight down. 

There’s no denying that the initial investment is going to be higher, but in the end, you’re going to see it pay off as you will be able to grab ahold of more of your cash and keep it with you in the long term. This is an excellent way to do things especially if you’re a small business trying to crush costs.

Eco-Friendly Packaging

Not only is eco-friendly package great for the environment but it is also good for your business in the long run. It is a cost-effective solution. If you’re using materials such as recycled cardboard, and biodegradable plastics as well as paper, all of this can be a lot less expensive than traditional packaging material.

When you use this package you will drive more customers to your business as there’s a whole cross-section of people who like to buy from businesses that use this type of packaging. The money you save from the packaging itself, plus what you make from driving new traffic into your business means you are well on your way to smiling all the way to the bank.

You need to make sure that the packaging is lightweight as well. This will plummet shipping costs because goods will be lighter and weigh less. 

If you’re ready to drive the growth of your business you need to make sure you’re striking a delicate balance between how you’re spending your money on things like packaging and the image you want to project. 

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