Getting The Most Out of Your Sales Team

It’s not just one department in your company that defines whether it’s going to be successful or not. Everyone plays a role. If all of your employees are working at full capacity, then the business is going to do well! However, it’s also true that not all areas of your business have equal weight. It’s much better for the sales team to be performing at their peak capacity, rather than the HR team. If your sales staff are delivering the goods, the company can afford some blows in other departments. As such, you’ll want to ensure that you’re getting the most out of your sales team, that they have everything they need to perform well. But how do you do this? We take a look at some tried and tested tips below.


Assemble The Right Team

It all begins with your hiring process. If you’ve taken the time to develop a process that brings in the best candidates, and weeds out the duds at the earliest opportunity, then you’ll find that everything becomes much easier. When it comes to hiring employees, be sure to know what you’re looking for. It’s not just about their background or resume; it’s about how they fit in with your overall company culture. You’ll get a feel for this side of the potential employee by chatting, not their resume. If you do this with all of your hires, you’ll have a team who can work as individuals and together.

Train Well

It’s important to remember, however, that simply hiring a talented employee isn’t enough. You need to make sure you’re training them well. Don’t think of your hire as the finished article; they’re not. Instead, they’re simply potential. They’ll have all the ingredients that are needed to do great things for your business, but you’re the one who needs to water those seeds. Give them all the information they need about the company, the best practices, and so on — and make it an ongoing process, too. Even a superstar employee can make more sales if they’re taught how!

Strong Leaders

Every team needs a captain. Take a look back at the greatest sports teams in history, and you’ll notice something — while they all had talented individuals, there was one standout star, the captain, the leader, who propelled the team forward. If your team is going to deliver their best, then there needs to be a manager who is excellent at their job. This will be a manager who has done the job before, is approachable, can offer advice, and — perhaps most importantly — works just as hard as anyone on the team. It’ll be much better for everything to come together if there’s a leader at the front of the pack, keeping everyone on course.

The Right Tools

You want your sales staff to be in the business of doing only one thing — selling. Your staff wants that too! Alas, all too often, they’re spending their time doing things that, when it comes to sales, simply waste time. They’re looking for contacts, or filling in data, or waiting around for prospects to get back to them. This isn’t what you hired them to do, and it’s not they want to do, either. As such, it’s important that you’re providing them with the tools they need to get on with their job, such as the Spiro sales automation CRM. If you provide the right frameworks and structures for your team, they’ll be off the leash, not tied to annoying, time-consuming tasks.

Acknowledge and Reward

It’s a rare person who is truly self-motivated. Indeed, it’s these people who usually set up their own company. For everyone else, it’s important that you find something to inspire and motivate. This can involve recognizing them within the company for a job well done, to rewarding them with gifts and other bonuses. A team that feels valued is going to carry on doing their best for your business — don’t take their hard work for granted!

Treat as Individuals

Your sales team aren’t just a collection of your sales employees. They’re also individuals. As such, it’s important that you’re treating your employees as not only a member of the team, but as their own person, too. Taking some time to get to know them on a personal basis can only lead to good things, especially as it opens up the door for better communication. If they’ve got an issue, they’ll be more likely to come to your door and share it, if you’ve already developed some rapport.

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