Tag Archive for 'Grand Rapids'

Why Video Marketing Is So Effective

The Grand Rapids LipDub Video (below) was filmed May 22nd, with 5,000 people and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date.

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” They of course disagreed strongly and wanted to create a video that encompasses the passion and energy they feel is growing exponentially, in this great city.

Rob Bliss, Director & Executive Producer explains that they chose Don McLean’s “American Pie,” a song about death but was in the end, triumphant and filled to the brim with life and hope.”

This $40,000 production was entirely financed by the generosity of local sponsors that are listed below.

This is yet another example of Exponential Mindset Thinking™ in action, leveraging the power and persuasive influence of the Internet. Enjoy this WORLD RECORD SETTING* video!

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