Archive for the 'General Interest' Category

How to Digitise your Business Strategy

Digital transformation, or what some are calling the “New Industrial Revolution”, is rapidly changing the way businesses operate. As the world becomes more connected, organisations are looking to leverage digital technology to drive innovation, cut costs, and grow their businesses beyond their physical scope. You can take many strategic steps to help your business grow […]

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Digital Marketing Techniques to Generate More Leads Online

Generating leads is essential to the success of any business. To survive and thrive in today’s competitive marketplace, you need a steady flow of leads coming in through your front door. But how can you generate more leads online? There are many different digital marketing techniques that you can use, but which ones work best […]

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4 Ways Covid Has Transformed Marketing for Small Businesses

There is no denying that the world changed upon the emergence of the Covid-19 virus. Sadly, both small businesses and more prominent, more established companies felt the brunt of worldwide lockdown measures. Every part of life and business was affected, and now, nearly 2 years later, the way we work has been fundamentally altered. Image […]

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How to Devise an Agile Marketing Strategy

If you are running a start-up company, you might be trying to get your business off the ground with limited resources. This means that even if you want to promote your product to the best of your ability, you might want to forego a traditional marketing strategy for an agile marketing approach instead. While traditional […]

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How To Leverage Your Customers To Grow Your Business

How To Leverage Your Customers To Grow Your Business Many companies have found themselves in a bit of an economic rut during the pandemic. This challenge has only increased the need to scale your resources to generate attention and stay afloat. You may not have millions of dollars lying around, so what cost-effective strategies can […]

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4 Best Emerging Trends to Give Your Business an Edge

Photo by Lukas from Pexels Recently, markets and industries have undergone monumental and dynamic changes. This includes omnichannel marketing, adoption of analytics, and uber targeting. And when the COVID-19 pandemic happened, it acted as an intensifier and accelerant.  The markets are volatile, and the future of businesses is uncertain. But there are emerging trends that can scale your […]

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Tips To Boost Your Customer Service Ratings

Did you know that over 90% of consumers now check online reviews before making a purchase or contacting a business? If you run a company and you’re looking to boost your customer service ratings, this guide is packed with ingenious ideas.  Image source: https://pixabay.com/photos/feedback-review-gut-bad-3677258/ Manage expectations One of the main reasons customers mark businesses down […]

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4 Guaranteed Ways To Build Up Business Leads

Are you struggling to build up your leads numbers and generate new leads in your business model? There could be a few things that might be going wrong here so let’s dive into some of the best ways that you will be able to build up more business leads.  Pexels Source CCO License Think About […]

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How to Boost Profits for Your E-Commerce Store

Image Pixabay CC0 License Every commercial business has one overriding aim, and that is to make money. As much as you love being an entrepreneur, the chances are you don’t want to do it for free. As well as covering your running costs, you also want to see a return on the time, effort, and […]

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What Not To Sell On Your eCommerce Site

It’s easier than ever to start an online eCommerce store, especially with Prestashop development experts who can create the site for you or at least give you plenty of information and advice about how you should do it. However, just because you can open up an online store, that doesn’t mean you can go ahead […]

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Four Great Ways To Get To Know Your Customers

Every single business out there assumes that they know their customers. The thing is, they may be familiar with the image that they portray and the general opinion from customers, but they don’t truly KNOW their customers well. If you want to be the sort of business that learns what’s meaningful to its customers, you […]

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Don’t Allow Your IT To Let Down Your Business

Source One thing that is true for practically every business in the world in the modern era is that there are few things more important to it than IT. We live in a digital world and a business that isn’t willing to embrace digital technology is one that is very unlikely to succeed. However it’s […]

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Pandemic-Proof Your Business’ Cybersecurity

Pexels – CCO Licence Cybersecurity remains a constant threat to businesses, but the COVID-19 pandemic has shed new light on cyber threats. As companies were forced to modify their operations swiftly in response to the coronavirus outbreak, hackers found new opportunities to gain access to in-house systems and servers. As a result, a significant number […]

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Tips When Using Social Media For Advertising Your Business

Social media has fast become a key place for many businesses to build on their success. Spreading the word and making sure more people are hearing your company’s name and seeing you more often is key. That’s why you should be taking full advantage of what these platforms can offer you. With that in mind, […]

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Improve Your Online Security This Week

Image  Running an online business is difficult at the best of times; but during a global pandemic we have to up the ante when it comes to our digital presence and capabilities. From setting up your office at home to employing people remotely – there are many elements to consider and ways to make your […]

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Why Is Data Classification Important?

Pixabay License Data classification is vital for all businesses, especially as we hold more information than ever before, and businesses increasingly open their data networks to external collaborators. Below, we take a look at the different reasons why this is a must for data protection purposes. What is data classification? Data classification is a procedure […]

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Top Tips to Boost Your Conversion Rates

Image Pixabay CC0 License Online retail has been going from strength to strength for many years now, while, unfortunately, bricks and mortar stores are finding business increasingly challenging. The COVID-19 pandemic has seen internet sales skyrocket as shoppers have turned to e-commerce to purchase goods while the stores were closed. It is plain to see […]

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Social Media Mistakes You Don’t Want To Make

Social media is, undeniably, the strongest collection of platforms when it comes to marketing online. More people are connected to at least one social media account than ever before and it offers businesses an unparalleled level of direct access. However, every social media platform is a multi-faceted discipline, meaning that marketing on them incorrectly is […]

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Keeping your brand in the forefront of people’s minds

Photo Source The coronavirus pandemic has wreaked havoc with most businesses. The pandemic has posed countless challenges and it can feel exhausting trying to overcome each one as it’s presented to you. Now, running a business has never been easy. But right now, it can feel like you’re constantly treading water to stay afloat. The […]

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Tips to Take Your Ecommerce Business to the Next Level

When you put a lot of time, effort and money into building an ecommerce level, it’s understandable that you want it to be as successful as it can possibly be. Taking your site to the next level is certainly possible, and there are some things you can do to get there. That’s what we’re going […]

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