Archive for the 'Testing' Category

Technical Support Flowchart

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How long does it take for you to get it up?

A recent article on the first 3 seconds of a website “load” caught my attention… There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on. That’s what I do with my clients – help them figure […]

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Long Tail Marketing Delivers Higher Click Through Rates

I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it. Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have […]

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Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

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Google Real Time Analytics

It was bound to happen… Real Time Google Analytics! If you’re an exponential Internet marketer who adheres to Management By Metrics™, this is BIG! Just thought you should know! Psst! Thanks to Ray Keefe of Successful Endeavours for forwarding it to me in real time!

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How good are you on the Internet?

In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers. More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies […]

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Personalised Emails

According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email. Personalised emails generated 403% more sales on average than non-personalised emails. Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails. Should you expend the effort to personalize your emails? You should TEST to […]

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Credit Cards: How Are They Verified?

Ever wonder how a credit card number is verified? A fascinating article, Making Sense of your Credit Card Number published by Digital Inspiration Technology Blog. You credit card number may look like a random string of 16 digits that’s unique in the world but those digits reveal a little more than you think. For instance, […]

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Google Instant

Google Instant is not new, but it is having a dramatic influence on how people search…. As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords… Ray Keefe of Successful […]

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Internet Case Study: Survey sample

Every once in a while I come across something that stands out. Today’s post is an example of a subtle question (13b) that puts the previous question into context. It’s the BEST SURVEY QUESTION I have read in several years. Leave it to Apple to do it – they know the value of feedback. They […]

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Fart Proof Your Dog

Did you know you can fart proof your dog? If you’ve ever had a dog with flatulence, you know how valuable this can be. The Internet Marketing Lesson is that I explained how to leverage this fact to two clients: One leveraged it and the other didn’t. Which one do you think has doubled sales […]

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Top 10 YouTube Tips

I am sure you enjoy this and my other blogs. They are filled with information that would otherwise take you hours to find and in many cases, there is no way you would ever find them on your own. The reason is that I have HUNDREDS of contributors to my blogs from around the world… […]

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Some 1% improvement is NOT worth doing

As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet […]

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A shocking new fact about Google

Google Page 2 ‘Almost’ As Good As Page 1? Google recently reported that 38 to 45% of people searching on Google immediately click to page 2 because too many people are manipulating keywords to be on Page 1. That means you now need to be both on Page 1 and Page 2… “The Internet is […]

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Google gives OK for trademarks…

Trying to keep up with Google’s policy changes is getting harder and harder. Ray Keefe of Successful Endeavours sent me this update that I thought you should be aware of – it concerns trademark use in Google Ads. We address these issues in detail with our clients, which is beyond the scope of this blog […]

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Google Searches Are Getting Longer

Ray Keefe of Successful Endeavours came across new data that shows Google searches are getting longer and more specific. Attached are a few pointers on how you can adapt. The data reveals that the percentage of clicks based on search term length is changing. Clicks made through searches over eight words grew by 8.3%, with […]

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Small Sounds, Big Deals: How Do Number Sounds Influence Consumers?

Small Sounds, Big Deals: How Do Number Sounds Influence Consumers? This article was so interesting I just had to share it with you. Instead of interpreting it for you, go to the original article by clicking the hyperlink – it’s brief and exceptionally well written! You’re welcome. It’s who I am and what I do… […]

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What’s In A Domain Name?

Most companies automatically choose their company name as their domain name. While that’s a wise move, it’s often a BIG mistake to stop there. In fact you could be losing as much as 75% of your leads because of it – keep reading if you want to avoid making this Internet Marketing Mistake! Testing multiple […]

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.com.au or .com?

How country specific domain names effect SEO and Google AdWords performance Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results. “Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, […]

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5 Ways To Increase Your Internet Sales

You already know about my 1 Percent Improvement Doctrine, but the question is what can you do TODAY to IMPROVE by 1%? If you could do just one of the following things each day, imagine what would happen to your results? Write a new short blog post about something you saw through Google Alerts Post […]

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