Archive for the 'Strategy' Category

Shift Happens

We all know SHIFT HAPPENS. But wouldn’t it be nice to have 20/20 Foresight? Consider these digital disruptions:* The world’s largest taxi company owns no taxis (Uber) The largest accommodation provider owns no real estate (AirBnB) The biggest communication companies own no infrastructure (networks) (Skype, WeChat) The most valuable retailer has no inventory or stores […]

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Moneyball – Antimimeticisomorphism at its best

As a reader or subscriber to this blog, you’ve seen countless examples of antimimeticisomorphism. Antimimeticisomorphism is defined as having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. The video excerpt below is taken from the major motion picture movie adaptation of Michael Lewis’ bestselling book – […]

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Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you. In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT […]

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How To Learn Something New

What I love to do is uncover “lies” that distract or distort people’s reality or perceptions of reality… For example, I think Malcolm Gladwell is one of the best business non-fiction writers around. His book Outliers was a phenomenon for non-academically inclined business people. He brought the world of ‘Expert Performance‘ to the layperson in […]

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Feeling like a hostage to your web design / IT supplier?

Many small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”. Put differently, years ago, when you bought a Yellow Pages ad, […]

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Email Overload

This is 2011. Forget the Information Age, we’re in the Information Overload Age. I see it every day. People just can’t keep up with it all (even though many waste more than an hour a day on Facebook, but that’s a rant for another day). As a business person, you need you to read the […]

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Facebook Wall Of Shame Infographic

During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that […]

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How good are you on the Internet?

In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers. More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies […]

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Why Video Marketing Is So Effective

The Grand Rapids LipDub Video (below) was filmed May 22nd, with 5,000 people and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date. This video was created as an official […]

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Why you can’t “set and forget” a website

Recently, I was reviewing infomercials (they are a great source of creative ideas). A popular TV pitchman had the audience repeating the mantra, “just set it and forget it!” While this might be an exciting idea for a dinner appliance, it’s suicide for your website. Like a car or a house, your website requires regular, […]

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Japanese Earthquake Radiation: Lessons We Can Learn

Earlier this week, I blogged about how Vaseline and radioactivity are related to make a point – well actually, to illustrate how William Tucker has been able to reduce the fear mongering propaganda of the mass media to simple, easy-to-understand metaphors and analogies that any 5th grader can understand. Mt Tucker recently added another article […]

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Exponential Internet Marketing Bootcamp Day 3 Of 3

Well, this is the last day of the Exponential Internet Marketing Bootcamp… What an exciting 2 days it’s been – hundreds of ideas (most of them free) to get more online traffic that converts to sales. Here’s the last thing I want to say about this last edition of this version of the Bootcamp. With […]

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Exponential Internet Marketing Bootcamp Day 2 Of 3

As I mentioned yesterday, we’re at the Marriott Hotel, staging the last of the Exponential Internet Marketing Bootcamps – ever. We’re not opening it up to the general public anymore, we’re going to keep the content for our most privileged clients – our Platinum Program Members… That being said, there is one concept that you […]

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Google Goggles

This video speaks for itself – it’s very entertaining and demonstrates how to make information fun to learn. Additional applications of augmented reality are quite fascinating.

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Some 1% improvement is NOT worth doing

As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet […]

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A shocking new fact about Google

Google Page 2 ‘Almost’ As Good As Page 1? Google recently reported that 38 to 45% of people searching on Google immediately click to page 2 because too many people are manipulating keywords to be on Page 1. That means you now need to be both on Page 1 and Page 2… “The Internet is […]

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Google And The Internet Are Controlling Our Minds

There is a great article on CNN’s website that summarises Nicholas Carr’s new book called “The Shallows: What the Internet is Doing to our Brains“. It reflects what I see in business people and entrepreneurs every day. People struggling to cope with more and more information, lacking the cognitive and reasoning skills to handle it. […]

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Business Bootcamp Graduate Leverages Internet Strategies

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam like ‘link building’ and […]

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Beware of Old Wine In New Bottles: SKYPE

I’ve been using Skype more and more, but as I do, some people just don’t get it. New technology means NEW ways of working. Not OLD wine in new bottles as one of my Ph.D. professors used to keep saying when academic research was just a re-hash of what we already knew… Skype is powerful […]

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What’s In A Domain Name?

Most companies automatically choose their company name as their domain name. While that’s a wise move, it’s often a BIG mistake to stop there. In fact you could be losing as much as 75% of your leads because of it – keep reading if you want to avoid making this Internet Marketing Mistake! Testing multiple […]

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