Careers For Those Who Are Lost

Do you feel as though you’re just ambling through life, hoping to end up on the right path eventually? Well, a lot of people are doing the exact same. Knowing which career path is suitable for you, and which direction you’d like your life to take is often one of the most confusing things to figure out. But the younger you try, the more successful you’re going to be. A lot of people stay within the careers they’re in just because it is stable and they know they’ll be getting a paycheck at the end of every week. But there’s no point wasting life living like that. You need to find your purpose, find your dream job, and stop feeling lost in life. These career ideas below should help you find something you’re passionate about.

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Public Services

There are various different services within the public service sector that we think you’re going to love. The first one, and probably the most popular one, is a police officer. The role is so diverse, there’s plenty of room for progression, and the pay is really good as well. Once you’re in the job, your job is pretty much secure for life. If you wanted to progress your training, you could take an honours BA in policing program that will leave you with a degree level qualifications, and boost you to those higher positions within the role. A lot of people also like the danger associated with this role. You’ll be faced with situations you wouldn’t usually do daily, and your problem solving skills will be pushed to the limit. Other public sector roles include a paramedic. Easily one of the most thrilling yet rewarding jobs there is. You’ll definitely see at a lot of trauma, so this role isn’t for the faint hearted. But it will give you the opportunity to provide the care that some people so desperately need.


Law, like with the police officer role, is just as thrilling. Law is a pretty diverse area to go into as well. You could go as a solicitor or lawyer, a judge etc. It all takes hard work however, and you will need a degree if you want to make it a lifelong career. But, it is a really well paid job, and the years of studying will be more than worth it. You’ll get to see a side of the world that you might not have thought existed, and your eyes will be opened to some of the true tragedies out there. But if you’re feeling lost, this role will definitely give you a sense of purpose.

Personal Trainer

This one is probably only going to appeal to those of you who are sports inclined. The role of a personal trainer may not be as diverse as the other two, but it is a lot of fun, Despite what people say, there is a lot of room for progression as well. You could start off in a gym, and in five years time be the personal trainer to the celebrities. You will need to get qualifications to go into this role, but it is rewarding in the sense that you’ll be responsible for changing people’s lives in terms of weight and fitness.

The Game Changing Careers In Life (*Politics Not Included)


Remember back to your first day in the working world – how long ago it seems! Aside from the time, something which may have changed is your outlook. As a fresh-faced, green newbie, you wanted to change the world one step at a time. After a while, office politics and red tape make everyone more cynical. The good news is it’s never too late to change career regardless of age or experience. So, if you’re looking to become a game changer, the journey starts here. As politicians (Mr Trump) aren’t in vogue, below are the careers to consider without being a policy-maker.

Non-profit Consultant

Massive corporations make money hand over fist and don’t care about the consequences. At least, this is how the general public feels about the likes of Apple and Google. Nonprofits are charitable organisations that try to make a difference in the world without skimming off the top. As a consultant for Greenpeace, for example, you would be in charge of developing strategies to tackle plastic and air pollution. Considering the planet is in danger, your ideas could change the way the world’s behaviour. More exciting, they may save the planet from extinction and that isn’t an overstatement.




University Recruiter

Recruiting the next generation isn’t as direct as saving the world, but not everyone can be the organic James Bond. Sometimes, it’s better to take a backseat and guide the people who are going to make a difference. Cambridge, Oxford, Yale and Harvard still need students to come through the door, and they want the best of the best. A job as a recruiter would involve shaping academic choices which could lead to the next generation of politicians. Okay, politics is still a sore subject, but what about lawyers, environmentalists and scholars? All of these professions require a top-class degree.

Software Developer

Yep, the world we now live in is one where technology is shaping culture and not just popular culture. The likes of Gates, Jobs and Musk have and still are branching out into space travel, artificial intelligence and virtual reality. And, these are three areas which could revolutionise humanity in the next decade or two. Although they are visionaries, the people in the labs are just as integral to the process. An Autodesk developer impacts skyscrapers, while camera technicians help build driverless cars. Just check out the Google car if you want to know what goes into making one.


Clichéd as it is, the pen is mightier than the sword, not that anyone fancies a duel. Still, words have a meaning and can impact readers in a variety of ways, compelling them to take action. Dylan Farrow recently wrote an open letter which convinced actors and actresses to stop working with Woody Allen. As taboo as the subject is, her words were passionate, succinct and educating. Journalists can disseminate info, on the other hand, and help people formulate opinions. Of course, it has to be an establishment such as The Guardian or New York Times.

Are you a game changer? Which profession suits you the best?

Working On Auto-Pilot? It’s Time For A New Career

If you’re tired of your job then you’re certainly not alone. In fact, the majority of people experience low levels of workplace satisfaction – you don’t need a study to tell you that. It’s probably so common because we all expect it to be the norm. We expect work to be dull and unsatisfying. The idea of the dream career is… nothing more than a dream, right? Well, if your dream career is to become an astronaut and you’re already in your mid-30s then you might struggle. Of course, that doesn’t mean you can’t find a career related to that industry; engineering is a good example.

The point is that there’s nothing stopping you from switching to a career that you love. Work is always going to be hard (and occasionally boring), but you shouldn’t hate it, and you definitely shouldn’t be on auto-pilot. You should be challenged every day. Your brain should be working hard. You might never be the first person to walk on Mars, but you can, at the very least, be somewhat passionate about your career. Here are some ideas that might help you find a job role better suited to your mindset.

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For the people person

If you have a gift when it comes to talking to people and making connections (whether with a close friend or a complete stranger) then you need to utilize this talent in the workplace. If you spend 8 hours sitting at a desk and working quietly in front of a screen then you’re wasting your talents. There are so many careers that are perfect for the “people person”. You could go into marketing because selling products and services is all about knowing how to communicate with people (clients). If you fancy something with a little more freedom then you could even look into charity work. The whole concept of charity involves people and the connections you make with them; it’s also a very rewarding career from an ethical standpoint. And if an ethical career appeals to you then you might want to look into job roles…

For the carer

If you were always the kind of person that cared for others and wanted to help them through their struggles then you should look into careers which allow you to make a real impact on people’s lives. The previous point discussed social careers, and those might be a good fit for you too, but perhaps you want to go further than simply socializing – perhaps you want to help people day in and out. You could look into doing an online BSW (Bachelor of Social Work) so as to get a qualification that allows you to work in hospitals, schools, or other environments involving the care of others. There’s nothing more rewarding than having a direct positive impact on people’s lives.

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For the creator

If you’ve always been someone who struggled to get their head out of the clouds then it’s time to stop trying. Businesses are always looking for creative people to help them flourish. Whether you’re designing a logo, creating a website, or simply writing a captivating piece of marketing copy, organizations in every imaginable industry crave professionals with creative talent. You could even sell your talent as a freelancer if you fancy becoming self-employed. Copywriting is a very profitable service to sell to companies at this present time.

Why You Need To Embody The Traits Of Your Business

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The concept of leadership in every form is a mighty task that we all need to evaluate in ourselves. If you don’t have what it takes to lead your business, the chances are that many things that will fall by the wayside. You will miss opportunities, you won’t get the best workers, and your productivity, your products, and your purpose will suffer.

It could be a long journey to understand what you are truly made of in terms of leadership, but for some many people it is starting out on this long journey where you learn so much about, not just yourself, but how to run a business. But one of these shortcuts in getting to this almost perfect leadership personality is that you need to embody the traits of your business. Why is this? And what traits are beneficial?

It’s Easier To Remove The Emotion From The Business

Lots of people you encounter will say that you shouldn’t get emotionally involved in business dealings, but it’s very difficult when it’s your company, your money, and everything relies on your judgement. Lots of us can let our heart overrule our head, but when we are learning to find our feet with regards to what leadership style suits us, when trying to embody the traits of your business, it’s important that you differentiate between matters of the heart and matters of the head.

Your business needs to be an efficient machine, and this is something that we can all learn from. Whether we would benefit from learning how to manage our own time more effectively, or we need to implement better processes so that we can handle our workload, to matters that are primarily business related, emotion can cloud your judgement. Now, this isn’t to say that you need to be a robot at all times, but when faced with problems, you would benefit from a more logical standpoint rather than overreacting. Panic is not an inspiring trait in business leaders!

Innovation & Expansion

Your business needs to develop in every possible facet. A business that is complacent, or is just stuck on one gear will very quickly fall behind the times. The hallmark of every successful business is that it knows when to expand and innovate. This is a trait you can embody by constantly learning and developing yourself. That insatiable hunger for new information and new ways of improving yourself can be done in very simple ways.

The first thing to put in place would be a regular reading schedule. You might find articles online that you can bookmark to read later, and there are plenty that is worth your time, from 5 Strategies to Improve Organizational Effectiveness, all the way through to key influences with regards to entrepreneurial ambition, such as Tony Robbins or Tim Ferriss. There’s a lot of great information out there, and you should take advantage of this. And if you feel that you simply don’t have the time for reading, here’s the solution: make time! We can’t all go on reading vacations like Bill Gates does, but we can certainly make some time to read a chapter of a book, either before everybody else gets up, or after everybody has gone to bed in your house.


There are two schools of thought on the notion of transparency. Transparency in business is viewed as a very vital component in keeping your workforce satisfied because they can see every part of the business process. It helps to keep your entire company as one entity, rather than a series of fragmented parts. So you can either view this as openness and honesty, but you can also view this as an open goal, where your policies and processes are unguarded are rife for theft. But as far as leadership is concerned, having a sense of transparency will inspire confidence in your abilities.

You can implement this by having an open door policy, where your colleagues and employees are free to come to you with any problems or queries, or ways to improve your company. And you should be active in encouraging this sense of innovation and new ideas, so you can learn from your mistakes and develop as a company. As a business, transparency works in improving the development between company and customer.

Many companies now take the approach of having behind the scenes style videos as a way to introduce a customer to what’s actually going on in the offices. This bridging the gap between the business and the customer is meant to inspire trust from the perspective of the consumer. Trust is the most vital human component, and when you, as a leader, are looking to have people understand your approach, you need them to trust you. If they don’t trust you, nothing will be accomplished. Transparency is the key to this.

Taking Risks

Now that you need to be a leader that is willing to try new approaches, there is a lot of risk associated with anything new. This is hardly a surprise, but if you and your business are seen to take risks, then this is an admirable trait of both business and leader. But taking risks doesn’t need to be a massive gesture each and every time, this would be foolhardy. Instead, if you undertake one aspect that could benefit from expanding, such as using new SEO techniques to improve your website rankings, then this is a far more sensible approach.

But remember, taking risks is only beneficial if it pays off, and this isn’t always the case. So you need to be willing to make mistakes also. The idea of perfection is something you need to lose right away. This is in regards to your business and who you are. Nobody is perfect, but admitting your faults means a willingness to rectify these faults, so you can progress and learn from these mistakes. With companies that do make mistakes, it can be shaming to admit you’ve made mistakes, but everybody does. Those companies that refuse to admit their faults are doing something wrong. We all make mistakes, and that’s why pencils have erasers!

A Determination To Succeed

This is where everybody can learn from you. This is the one trait you need to improve your company with. Determination and not giving up at the first hurdle is something we all can benefit from. We see many companies hit setbacks from time to time, whether it’s in relation to a profit loss, or they had to navigate some tough waters, this is where you and your closest allies need to formulate a plan to save your business. But if you don’t have the will to succeed, then this attitude will filter down to the rest of your colleagues. This is why your business, your ethos, and you need to be all on the same page. This goes back to the idea of transparency. And if you can inject your entire business with this determination to succeed, then everyone will feel motivated as much as you do.

The analogy of a business being like a person is true in so many different ways. But the link between you and your business is such an important one, that while you need to make sure that the business does certain things and involve these certain traits, you can learn from your business in how to be a better leader. And even if your business is currently struggling to stay afloat, or you’ve got doubts in your abilities as a leader, look at what you can learn from the business, but also what the business can learn from you.

Investing In Your Home To Save It In The Future

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The buildings people live in can be surprisingly fragile things. Even though they are made from wood, metal, and stone, they will often bear the brunt of mother nature’s fury, being exposed to the elements for their entire life. But, what exactly does this sort of issue mean for your home, and how can you work to make it better? This post is here to answer these questions for you, while also saving you some money in the process.

What Could Go Wrong? Adverse conditions can have a huge impact on your home. With heat causing things like tar to melt, damaging roofing and other parts of the home during extreme periods. Cold, on the other hand, can result in hail stones which can chip windows and cause pipes to freeze, making them crack. Of course, there are loads of different ways that the weather can impact your home. When you’re first buying your home, it could be worth doing some research to make sure that it isn’t somewhere prone to very bad weather.

Can It Be Fixed? Of course, sometimes, you may want to live somewhere despite the risks of damage to your home, and this means that you’ll be looking for ways to solve the issue, not run from it. Websites like have a huge variety of different tools available which are all designed to make your home more resilient when it comes to bad weather. In a lot of cases, the best people to help you choose things like this will be local builders. With the most experience fixing the issues caused by bad conditions, they will know the best ways to solve them.

Is The Risk Worth It? For certain kinds of weather, like flooding and tornados, the defences you need will often be very expensive. This can make it hard to justify living in locations which are prone to them, as you may have to invest a huge amount to do it. If you decide to move somewhere which is likely to hurt your home, it’s always worth making sure that you will be getting exactly what you want out of it.

Set The Budget: Giving yourself a financial target to aim for will make a huge difference when it comes to understanding the worth in your move. While property values are lower in places like this, you have to make sure that you’ll be able to afford the changes required before you take the plunge. Having a budget in place will always make it easy to avoid overspending when you find a home which you think you can’t live without.

Hopefully, this post will inspire you to start working harder on the ways that you protect your home from Mother Nature. A lot of people find it hard to handle this side of life, falling prey to bad weather within a few years of moving. But, with the right research and preparation, you should find it nice and easy to avoid a home-based storm.

Everything In Its Right Place: Why Organization Is The Key To Any Organization


Do you have any sort of filing system in your office? Assumedly you do, but it may not translate as sensical to other people. For those who have a hazardous filing system of putting things in a place that is just within arm’s reach, they could benefit from a better filing system. Filing systems are the tip of the iceberg, but it belies one very important thing, that you, as a business, are organized. Why is organization such an important tool to master.

It Promotes Clarity

You might have heard that having a clean desk means a clean mind, and it is true. This is something to translate to your business on a large scale. If you have effective organizational methods, you will be able to see the bigger picture far easier. This is vital if you want to change with the times. Having a sense of clarity and seeing every single component of your business functioning at its optimum is essential. Not only should there be clarity for you, but there should also be clarity for the employees too. This is also known as transparency. In getting a sense of organization together, it’s the best way to get everyone on the same page.

It’s Beneficial To Performance

Avoiding the feeling of being overwhelmed is the key to mastering productivity in all of its forms. The underlying thing behind this is organization. Having a sense of order and having a tidy inbox, an organized desk, all the way up through the organized processes and staff members who know exactly what their duties are, translates to a fully functioning organization. Taking advantage of technology is the best way to implement this because it can do a lot of the organization for you. From employee documentation, which you can get more details on from most tech suppliers, to the payroll, if a system is implemented early on, and is organized enough but used in conjunction with the best programs and tools, this is going to make everybody’s jobs easier. The idea of automation is something that very hot right now because it’s a very simple approach to getting your company organized super-fast.

It Gives Off A Good Image

It can’t be said fairer than that. If people, namely clients and customers can see that you are organized and focused, this will inspire trust. This, in turn, will have customers and clients flock to you because you are setting a great example this organization is akin to untrustworthiness, and trust is the most important thing to get outsiders on board with your way of doing business. The image is everything in business, and if we can start from the very basics, such as a tidy desk, organized inbox, and so forth, this is going to translate into an organized team, and it can build up to an organized organization.

We all hated having to tidy our bed when we were kids, but it’s also a very important motivating task. Tidying your bed in the morning means that you have accomplished one small task, so you can start to accomplish more tasks. The same applies to business, if you can get the basics organized, you can then start to tackle bigger and bigger tasks.

Approach Your New Year Resolutions Head On, Starting With The Office


Start the New Year with great office habits (

It’s been a while since you became manager of your office and having been years at the job has meant that you have become more tolerant to this being less tidy, more chaotic and generally, a less pleasant and shiny place to work than it was when you first took hold of the daily running of the business.

Your co-workers have probably also noticed this and they forgot when the last time was that you watered the plants, bought new staplers or cleaned the kettle.

As a new year approaches, now is a good time to prioritise on resolutions and make tidying the office top of the agenda. Here’s how:

Get rid of all that paper

Paper is to an office what bricks are to houses. Each year, the world produces more than 300 million tons of paper. Of these, the average US worker uses 10,000 sheets a year, and despite computers having become commonplace in offices around the planet, we are still heavily reliant on paper. Yet, the globe’s forests only have that many trees. In order to better manage your paper-usage, why not invest in some paper shredding services? This will ensure your waste is used for other purposes and not just discarded and any sensitive information is not at risk.

Fix those blinds

Offices need to have good natural light for maximum comfort and productivity. According to a study, office workers with highest exposure to natural light sleep better and longer, and overall have a more positive quality of life. Yet, a couple of your windows have been covered by faulty blinds for months now and despite the fact that a couple of your employees have raised this fact, you seem to have been busy with everything else. Contract a labourer for them to fix those blinds and let the natural light come in! Your employees and clients will thank you for it.

Apply a bit of paint to the walls

It has been so long since the office got its last paint job that you have forgotten which company carried this out. It is visible the original colour was white, as despite the walls being tinted with this yellow tone, the peeled off corners and edges still give you an indication of the colour you last chose. In order to keep your surroundings looking fresh and allow exterior light to penetrate the rooms fully, make sure you apply a new coat to the walls. Use the services of these painter and decorators who will help brighten up your office.

Invest in proper furniture

Poor posture is a common contributor to neck and back pain. A study of 200 people working in offices concluded that 70% of these suffer or have suffered from some form of back or neck pain as a result of bad posture. Your workers could be affected by this too due to you not having had paid enough attention to your office furniture lately. Invest in proper furniture so that your employees are healthy and work in optimum conditions.

Machine Learning: Learning Your Machines

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A lot of businesses in the modern world rely heavily on machines to get their work done. Whether it’s computers or large-machinery, most companies need some sort of mechanical device to keep going. Of course, though, this doesn’t always work out as planned, and the devices you rely on can often have problems. Instead of being able to produce products or do work at peak performance, you’re wasting time by not using things to their full potential. So, to help you out, this post will be going through some ways to truly get the most out of your machines.

To begin, a lot of people will underestimate the power which can be found in using the right tools for the job. In most cases, the job your employees are able to do will only be as good as the machines they have access to. Click here to learn about companies which can lend you the tools you need for the big jobs your business has to deal with. This sort of approach will make it a lot easier to ensure your employees have what they need.

Once you have the right kit under your belt, you’ll be ready to get on with some learning. Plenty of research will have to be done to achieve this, as there is loads to get stuck into. If you don’t have much knowledge, it can be best to start with something that goes from scratch. This will give you a chance to make sure that you’re learning all of the methods you need, and how to do them right. And, you don’t have to worry about missing anything. This sort of training will be great if you’re a good independent learner. You might need more help, though; if you struggle to teach yourself.

Once you have all of the knowledge you need, you can start sharing it around. Any skills that could be useful to your staff should be taught; regardless of how much they will use it. This will give everyone in the business the same level of expertise when it comes to the work that you do. Most training is best conducted in a group, with the trainer giving practical demonstrations. It’s important that you do this if you want to be able to train your staff effectively.

For people who don’t learn well on their own or who don’t like to teach; it could be worth getting the help of a professional trainer. People in this position will have a wealth of knowledge surrounding the subject you’re learning. And, they will be able to answer questions that videos and guides won’t. These sorts of trainers can be particularly useful when it comes to using large machines. For example, using molding machines might require scientific molding training. Having this training would make it safe for you to do the work you need to do.

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Hopefully, this will help you to get the whole business up-to-scratch on the machines in your business. It’s important to make sure that everyone is confident using the machines that are part of their jobs, or they could make some silly mistakes along the way.

Fun Workshops To Hold In The Office


If you are looking to liven up the office atmosphere this year, you might want to consider holding some training sessions and workshops for you employees. These can be work related or general life lessons, but they will bring your employees together and create a much more happy working environment for all. Here are some ideas:

Lunchtime Help Squad

You might want to make sure you’ve got the kettle and commercial toaster out for this one, as well as some snacks for the mob. Set a lunchtime each month where everyone gets together and collaborates on a project or issue. Each month, you can nominate one employee to share an issue they are having or project they are working on. They will explain it to everyone else, and everyone can pitch in with ideas and get involved. It is a great way to gain a new perspective on an issue and it will help your employees get along better.

Self-Defence Workshop

Think about all if the people who work for you. As a boss, you will come to care for these people on a personal level, and sometimes holding a workshop to help them with life issues is exactly what the doctor ordered. Holding a workshop such as a martial arts or self-defence workshop, can show your employees that you care about their general well being- and will offer a fun workout for them during the afternoon.

Vision Board Workshop

A vision board is a board on which a person will stick their goals, things they want to accomplish, and life dreams on. It could be that they wish to travel to a particular country, lose weight, or even learn to speak another language. Holding a workshop on creating these vision boards can give you an insight into the people who work for you, and allow you to see what they want to achieve in their life and career. You might even be able to provide them with the tools they need to get to where they want to be, showing them that you take an interest in their personal development.

Mindfulness Workshop

Mental health is something that as an employer you want to promote. It is crucial that you look after your employees and make sure that they are sound of mind as much as possible, and make accommodations when they are struggling. One way to help your team to get in touch with themselves and let out stress is to hold a meditation or mindfulness workshop. You can get an expert in to teach your employees the importance of making time for themselves, and teach them helpful relaxation techniques which will come in handy if they are faced with a stressful situation. Holding a workshop which aims at the mind and soul, and teaches practices such as yoga and meditation will keep your workers healthy, happy, and in turn more productive in the office.

Work-life Balance

A similar concept to the mindfulness training above, you want to invest the time in your employees to make sure they know when to switch off and take a break. Of course, from a business perspective, the more they work the better, but if you want productive and focusses workers in your team, you need to teach them how to let go. You could even make meditation part of the daily routine in the office, hosting an early morning session for 30 minutes in the morning before work begins. It will help your employees clear their minds and focus for the day ahead, and will promote a healthy work attitude.

Trouble Shooting Before Trouble Happens




Running a business is fraught with pitfalls that can cause no end of headaches. The smooth running of a company can be the beginning of success, whereas any speed bumps that appear can shoot you off course. Obviously, nobody wants their business to go careering off the set course, but putting out fires as they happen is not the best plan. You should try and prevent the flames from beginning in the first place.


There are so many common issues that can be easily preventable if you take the right precautions before hand.


Holiday Mix-ups


When employees put in their holiday requests, it can be hard to keep track of them all, particularly when you have many of them. Most companies have a tried and tested routine for setting requests, but it is possible for things to slip through the cracks. Using apps can really help for you to keep on top of everything. GetSling is a way for employees to put in their requests and for you to keep track of them easily. You can also manage shift patterns on the same platform so that everything is in the same place.




Communication is the biggest asset you have between yourself and your employees. Whether you’re talking about updates, new information, changes to rotas, or anything else that you would need your team to know about. You can solve any communication issues in the future by developing good communication links early on. You can use group chats like messenger or Whatsapp, or simply by setting up an email just for important information to be passed around.




One of the easiest ways of keeping on top of your organization is to use a piece of software that interconnects with different platforms, and that can be accessed by multiple devices. G Suit allows you to do all that, and to share everything that you create on Google Docs, that you enter into your Calendar, or manage on your Google Finances with whoever you need to.


Life and Work Balance


When running a business, it can be so easy to get the work to life balance wrong. Sometimes it can feel like you’re drowning in work, that you have to be working every day of the week, morning to evening, no matter what. But that imbalance will only make your life more stressful and can even harm your health. Set boundaries early on by shutting off your phone each evening at a set time, and putting aside weekends for you and not for your work. Book holidays the same as any employee can, and stick to them. By taking time for yourself, you won’t ever put work ahead of family.


Friend vs. Boss


There is a fine line between a friend and a friendly boss. You want to be able to get on with your employees, have a laugh and be able to enjoy your time at work. But there is a trap where you become more of a friend than a boss. You don’t want to lose the respect of your staff purely because you went out with them last Saturday. Draw lines early on and create a distinction between you and you-as-a-drinking-buddy.




It might sound ridiculous, but gossip and rumors within the workplace can quickly turn into bullying. And where that sounds like something that happens on a school playground, workplace bullying is one of the biggest issues within most industries. It can undermine you, it can ruin your business’s reputation, and if can cause harm to your employees.

Ineffective Marketing


Marketing Campaigns are the backbone of your business, they are what draws people to your company and raises your profile online and in the physical world. Marketing is mostly effective when you can properly analyze the data to figure out the best way to target your audience. Google Analytics can help you track your data, and, combined with Adwords, you can create a campaign that perfectly targets your audience.