Archive for the 'General Interest' Category

What it Takes to Succeed with a Home-Based Business

Running a business from the comfort of your own home has its costs and benefits. There are lots of things that you can do that you wouldn’t be able to in other settings, and lots of entrepreneurs enjoy the flexibility and possibilities it brings. There are challenges too though. We’re going to talk today about exactly what it takes to succeed with your home-based business.

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Keep Early Costs Low

You’ll want to do everything possible to keep your early costs low when you’re starting a home-based business. It’s as simple as that. Too many businesses in this position throw a lot of money at new hardware and software and other startup costs. If you can keep those costs low, you’re taking less of a risk and instead focus on the things that really matter and make an impact.

Outsource Some Tasks

There are going to be some tasks that you’re not going to be able to take care of yourself when running a business from home, especially if you’re also a solo entrepreneur doing all this alone. That’s why you need to do what you can to outsource some tasks that might otherwise take up too much of your team or be outside of your range of skills.

A Strong Website

Because you have no physical location or workplace, you need to make your website the place that people flock to and judge your business by. And that’s precisely what they’ll do. If you can create a strong website, no one will even know you’re running it from your home because it’ll look so polished and professional to outsiders. Find a small business web design service that helps you put that kind of website in place.

Network with Other People in Similar Positions

Networking is always important in the business world, and networking with people who are also running a business from their homes like you is even more important. Try to build connections and get help and advice from people who understand your position and know what it’s like to run a business in this way. Their insights could really help you to understand what you should be doing differently and the challenges you’re likely to face in the future.

Market Your Business at an Expert Level

The way in which you market your business will have a big impact on how well you do. Luckily, there’s nothing that stops you from marketing your business in a way that’s just as impressive as a bigger business with a large office and lots of employees. It’s a relatively level playing field so make sure you’re exploiting that fact and doing everything possible to market your business at an expert level.

There are lots of things to think about and plates to keep spinning when running a business from your home. And although it might be tough at times, it certainly can be done. Be sure to make the most of the tips and ideas above and keep moving your business in the right direction.

Growing Your Business in a Post-Pandemic Scenario: 5 Tips To Get Started in 2022

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After the pandemic hit, millions of people have changed jobs, transformed their lifestyles, and launched their own businesses. If you have started your company in the past two years, 2022 might be the best time to implement your growth strategy and take your operations to the next level. 

When doing so, you should keep in mind the four pillars of startup growth: capital gaining, exposure and marketing, control over operations and finances, and learning to cope with failure. 

However, a growth strategy created to work in a post-pandemic scenario should consider a few more aspects – including the ones below.

Invest in Long-Term Assets

It is impossible to grow your business’s operations without a significant investment in tools, personnel, and technology. Undeniably, reinvesting in your business and seeking funds can be challenging for a small business. Nonetheless, there are ways to make your investment yield greater returns. These include:

  • Opt for high-quality supply that will last for longer
  • Check warranties
  • Invest in insurance policies
  • Check out reviews and feedback
  • Opt for newer systems

For example, if you are looking to enhance your manufacturing process, systems such as the HDPE Roller can help you cut down on repairs and maintenance while streamlining your daily operations. 

Make It Digital

No business today can grow and thrive without a solid digital base. And, your digital transformation should encompass all aspects of your operations. For example, you should consider transitioning to:

  • Digital marketing
  • Offering your services via virtual marketplaces and eCommerce platforms
  • Optimising online communication
  • Investing in private cloud systems
  • Promoting remote working 

Consider Outsourcing

If you are a small business, you should focus on scalability rather than progressive growth. Scalability means that you can easily grow your operations to meet the needs of a peak in demand, but you can also reduce your operation in the space of weeks with minimal losses. 

Outsourcing services such as marketing, IT and cybersecurity, logistics, shipping, and storage can help you do just so.

Additionally, outsourcing has many advantages, including:

  • It allows you and your core team to focus on important tasks
  • Help you reduce costs
  • Promotes growth, scalability, and reliability
  • Can help you maintain operational control
  • Can help you develop your core team members while offering personnel flexibility
  • Provides better control over risk

Give Back To Your Community

No business is an island, and creating a solid network of consumers and other businesses can help you overcome moments of crisis such as the pandemic.

Undoubtedly, there are many benefits of giving back to the community. However, perhaps, the most important one relates to the principle of reciprocity. The principle of reciprocity tells us that your audience will be more prone to offer something after they have received a gift or favour. 

This means that helping your community, giving back, and providing assistance and complimentary services to your competitors can significantly improve your profits and reputation.

Attract the Right Talents

Your team of talents are your greatest asset while developing your growth strategy. Indeed, as your company grows, you will need to always focus more on the strategic side of things, and you might not be able to keep up with managing daily operations. It is up to your managers, executives, and talents to do all this for the company – and up to standards.

Learn How To Bring Customers Back To Your Business

The pandemic is far from over. The omicron virus is giving brands and organisations across the world another beating. The next year could even bring another round of lockdowns even as the general consensus starts to shift to a need to live with the virus. However, even as the pandemic continues, businesses are going to need to take the right steps to get customers back through their doors. Here are the options that we recommend that you consider. 

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New Investments 

It might sound crazy to inject money into your business right now. But you need to give customers a reason to return. You need to show them that your company is constantly improving and provide them with the crucial FOMO (Fear of missing out). For instance, you could be running a gym. Customers are still wary about indoor public spaces. But if you look at fitness equipment sales then you could reinvigorate and refresh your business brand, making your company harder to resist. This is just one example of how the right investment could bring customers flocking back. 

Fresh Marketing 

You might also want to explore new marketing tactics in your business. The right choices with marketing can make your company stand out from others that are appealing to the same target audience. You might even want to think about exploring bigger, bolder tactics such as guerilla marketing. Through guerilla marketing, you  can make your customers feel like they are part of an event that they don’t want to miss out on. 

More Value 

You might also want to think about how you can deliver higher levels of value to your target audience. There are a few ways that you can do this. For instance, you could consider dropping your prices on a temporary basis. The amount that you lose could be nothing compared to the expansion of your audience reach as well as the higher levels of sales. You can bring value in other ways as well such as delivering the content that is going to benefit them and provide the information that they need. 

It’s important that customers see that your brand is moving forward. If you start to stagnate on the market, then you’re giving them a reason to ignore your brand completely and explore more exciting possibilities. This is the last thing that you need. 

So, how can you achieve greater levels of innovation? Well, one option would be to make sure that you offer them a wider range of new products or services. This is another reason why injecting more capital into your business might not be the worst idea in the world. Put on a strong front with your business and we guarantee, customers will respond. 

We hope this helps you understand some of the key steps that you can take to ensure that customers do return to your business sooner rather than later. Some companies are going to face an uphill battle getting clients to return after a long pandemic. But if you put the work in, then you will see the right rewards. 

6 Skills You Need To Successfully Lead An Organisation

Successful leaders are a rarity. That’s because there is no “one size fits all” approach to leadership, and a lot of the people who end up in these positions don’t know what they’re doing. This post will discuss six skills that you need to lead an organisation, from technical skills to people skills, to become one of those rare successful leaders!

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The Ability To Build Influence

Leaders need to build influence with their employees. If you can’t, then your team will lose faith in you and start going around the back door. This means that they’ll ignore all of your instructions and just do what they want, creating a terrible work environment for everyone involved. You have to be able to get people on board with whatever it is that you’re doing so that when there’s an emergency or something goes wrong, everyone knows exactly how to handle it because they’ve been trained from day one by you! Strong leadership starts with building relationships and becoming influential with all stakeholders in your organisation.

Communication Skills

The ability to communicate effectively is the second skill you need in order to be a successful leader. You can have all of the skills and talents that we’ve listed above, but if you don’t know how to convey your vision, then nobody will ever understand it! Be clear when giving instructions and make sure they’re simple enough for everyone on your team to follow every time. Good communication also keeps people up-to-date with what’s going on so that there are no surprises or misunderstandings down the line. Don’t keep things bottled up until suddenly everything explodes at once because everybody was kept out of the loop about certain developments along the way!

Market Analysis Skills

Before you dive into a new project, it’s essential to know exactly where the market is going because this will give you an idea of how your team can help the best position themselves to get ahead. If you’re falling behind then, that makes it even more crucial for them to have accurate information about what their competitors are up to so they don’t lose out on potential opportunities! The better-informed everyone is, the easier they’ll achieve specific goals and complete milestones along the way. Market analysis skills also help identify fundamental problems or obstacles that need solving. There might be some objective data available from other people already trying different methods, which could speed things up considerably!

Financial Management Skills

To ensure that your business is successful, you need to know how much money is coming in and going out. This goes beyond just knowing the balance sheet because you also have to read trends and predict what will happen next! For example, if there’s a sudden drop-off in profits, then it might mean that something went wrong with the company or one of its products, so you’ll want to investigate this further rather than waiting for things to blow up before taking action. By improving financial management skills early on, your organisation can save time by avoiding future headaches, which could potentially cost even more money down the line when left unchecked! You don’t have to be an accountant to develop your financial management skills.

Delegation Skills

One of the biggest mistakes leaders make is trying to do everything by themselves. This leaves their business vulnerable because they cannot cover all grounds, which means that if something goes wrong, nobody will know who’s responsible for it! Leaders need delegation skills to hand out tasks and divide up responsibilities among other people on their team so that each person has a clearly defined role. If you don’t have enough employees, outsourcing is easier since there are more hands involved rather than just your own at various points along the way.

Planning Skills

This is another common mistake that many leaders make – they don’t plan ahead! This means that when things go wrong, their business doesn’t have a backup plan in place, leading to even more complications further down the line. Leaders need planning skills so that every possible scenario has been considered and there are no unpleasant surprises along the way. By planning properly, you’ll be able to stay on top of deadlines with minimal problems as well as avoid going over budget since everything will already be mapped out beforehand!

You’ve worked hard for your organisation, and it’s time for you to show everyone what you’re made of by leading them towards success. However, to do this effectively, you must first develop and use these key skills and other essential skills to make the difference you hope to make.

Health & Safety Hacks Your Business Needs Post-Pandemic

There are a lot of things that you need to consider when trying to make your business more successful these days, and health & safety should be a more prominent focus. This is something that you need to try to focus on as much as possible, and there are a lot of ideas you need to try to make the most of when you are looking to improve your health and safety in a post-pandemic world. 

Since the global pandemic it has become more important than ever for companies to be able to come up with ways to protect their future. And one of the best ways to achieve this is to make sure your company can be safer and promote a positive working environment for your workers. So these are some of the health and safety hacks you need to be keeping in mind as a modern business.


Make Sure You Train Your Staff

Making sure you train your staff adequately is so important for helping you with this. There are a lot of ideas that you need to try to make the most of when you are looking to achieve this, and it is essential that you do your best to improve upon this right now. Making sure your staff are all fully trained is something that is vital for helping to prevent health and safety issues, and make sure your business and its employees are much safer and well looked after moving forward. Staff training is the essence of health and safety, and everyone knowing their job role and what is expected of them can make a huge difference to improving your life. 

Outsource to Reputable Companies

Working with reputable companies is another of the essential things you need to make sure you get right when you are looking to improve health and safety. And one of the best ways of being able to achieve this is via outsourcing to reputable businesses. For instance, choosing the most professional water bore drilling contractors is vital for making sure the work is done safely and to the required standard, and this is a huge part of the outsourcing process that you need to make sure you work on right now. 

Have a Clear & Concise Process

Having a clear and concise health and safety process is really important, and this is a great way of being able to improve your business and make better decisions for the future. There are so many factors that you need to keep in mind here, and it is important that you try to come up with some of the key ideas that will make a big difference here. You need to have a health and safety plan for the company that is clear and simple to follow, and this is what can help your business grow and improve as much as possible. 

Don’t Cut Corners

One of the biggest issues faced by modern businesses that are trying to stay safe is cutting corners, and this is something that you have to avoid. There are a lot of ideas you need to be using that will help you keep your company above board, and avoiding this is crucial. By cutting corners you will be endangering the quality and safety of the company, and this is something that will no doubt lead to further problems in the future as well. Try to make sure you come up with amazing ways of achieving this in order to keep your business on the straight and narrow, and make sure you promote health and safety as much as possible. 

Hire Someone to Oversee Health & Safety

Bringing in an expert to oversee health and safety across the business is something else you might consider. There are a lot of key examples that can help you with this, and you need to try to make sure you come up with some of the best examples of health and safety as a company. For instance, if you are building your construction business to be safe, this will require you to appoint a foreman who can take charge of everything and make the key decisions for the future.

These are some of the key ideas that you should be using that are going to help you when it comes to improving your health and safety hacks as a business, and there are plenty of ways of achieving this. You have to make sure your health and safety is a priority as a business, and this is something you need to look into improving upon as much as possible. 

Five Reasons To Buy A Business Abroad

When you’re an entrepreneur, the one thing that you want the most is to expand. You have goals to get bigger and bigger, with dreams of entrepreneurial takeover and expansion that will change your world as a business owner. It’s all possible with the right planning and the right work behind it, and yet there are so many business owners who don’t take the plunge. Whether they think that they aren’t quite good enough isn’t clear, but what is clear is that it takes a lot of courage to go ahead and buy a business in another country. There’s a lot to consider when it comes to starting any business, but to go beyond the boundaries of the country in which you’re living is a huge step.

Going overseas is exciting, terrifying and brand new and a business who spreads their wings has huge potential to do well, and with the right backing their support is there to help you to get where you want to be. There are plenty of reasons to choose to go abroad while also practicing in the country you originally opened up in. With this in mind, we’ve got some of the best reasons that you should take the leap and move your business to another country!

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  1. You’re going to jump into untapped markets. Whatever your business niche, consider the fact that others may not be offering the same service that you can. This will propel you to a whole new market packed with potential customers. The chances are that there are far more companies out there with a similar concept to yours, and that means standing out from the crowd is much harder than you expect it to be. That doesn’t mean that you can’t do it, however, and the good news is that even if there are people who can do what you can do, it doesn’t mean that they do it as well as you can or in the same way. You want to establish a base of operations in a new country that allows you to connect better with customers you might not have previously had any access to.
  2. There are potentially more incentives. Did you know that there are many companies out there that have issues with attracting new investors? The government then offers more tax cuts and incentives to get people on board. Before you head to a new country to open your business, make sure that you know the offers available to you before you make any moves. It’s important that the move to a new country is going to be good for you, no matter where in the world you decide to relocate. As ever, weigh up all the pros and cons of both the move itself as well as the potential incentives available to you.
  3. You’re likely to have a better business environment. There are some countries out there that aren’t happy with too many foreign business owners coming forward and working there. If you want to move abroad, move somewhere that means that you aren’t dealing with huge levels of bureaucracy! You deserve better in your business, and sometimes that means running a business without worrying about all of the paperwork. Once you have citizenship in a second country you can get to work running a business with the help of the government incentives! 
  4. You’re going to make a name for yourself. There is far more business recognition available out there for you if you spread your wings and go abroad. You’re going to get your logo noticed across the world and as brand visibility is a must for companies, it should be something that you’re concerned about. One of the first things that you should do is establish your brand and set up operations somewhere that you know you can find a good audience. This brand recognition will make it easier for your website to have a better reach, and you’ll find it much easier to gain new customers, giving your brand the credibility that it needs to succeed.
  5. You can reawaken your business if it’s in a slump. Are you feeling like you can’t grow beyond where you already have in your current location? Don’t panic too much – you will always find places you can grow and start a business overseas. You will find that there is plenty of help, whether you are expanding your existing business or adding another to your portfolio. There is always an option out there for you to revive your business, so why not choose that?

These Are The Right Ways To Achieve Solid Business Growth

Are you struggling with low levels of growth in your business model? If so, then it could be worth thinking about how to gain the boost that your brand needs. Here are some of the possibilities that could definitely be worth exploring. 

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Attract Investor Support

First, you do need to make sure that you are gaining the right support from key investors. Investor support will mean that your business has the financial support necessary to achieve growth. You’ll never be able to grow your company effectively without the right cash injection. To gain this, you need to make sure that you do find the right investors. One of the best ways to find investors will be with a trade show appearance. Appearing at a trade show is a great way to bring your brand into the spotlight and help guarantee you do find the interest of key investors on the market. 

Improve Your Marketing Efforts

If your business isn’t growing at the rate that you hoped then it’s likely due to a fault with your business marketing and promotion. There are various ways that you can achieve more here. For instance, you might want to think about choosing a new marketing agency. It’s possible that your current agency isn’t delivering the service that you need. Alternatively, it might be a case that you need to be more creative with your marketing efforts. Thinking a little more outside the box will help ensure that your business does stand out from the competition that you are likely facing on the market. 

Empower Your Team 

Next, you should consider how you can empower your business team and help ensure that you do gain the best results from them. There are lots of ways to ensure that team members feel more empowered. For instance, you might decide to run team building exercises. Outdoor team building activities are great for your company and will ensure that they have fun while also getting the right benefits. If you can make activities like this fun, you’ll have a far better chance of employees engaging and really committing to ideas here which is what you want if you are looking to achieve growth. 

Launch new Products And Services 

Finally, if you want your business to grow, it’s important to make sure that it doesn’t stagnate. This means that you need to work to always bring something new to the table and that could be anything. For instance, you might want to focus on launching a fresh product or service. You do need to handle a launch like this the right way. For instance, you should think about completing research to find where the gaps in demand are that you can fill with offerings from your company. 

We hope this helps you understand some of the key steps that you can take to achieve tremendous levels of growth in your business model. If you explore the best options here, then you’ll be amazied at what you can accomplish on the market. 

How To Get Your Business To Stand Out Among The Crowd

Standing out among the crowd is not easy for big or small businesses. If you aren’t putting the right effort in or using your time wisely, then you may be hindering your business’s discoverability. 

Using this guide, you will be able to help your business get noticed and stand out more in your industry. 

Image by Photo Mix from Pixabay 

Make your customers happy 

Making your customers happy is key as satisfied customers are the backbone of every business. 

To do so, you will want to consider:

  • Responding to queries as soon as possible. Replying to your customer’s queries as soon as possible will ensure that they don’t lose interest or trust in your business.
  • Fulfilling expectations. For instance, if you promise 5-day international delivery, then you will want to fulfil that promise so that you can maintain happy customers. To do so, using international courier services will help improve your shipping time as well as client and customer satisfaction.
  • Be friendly. Every customer will be happy if you are friendly to them, no matter if they have a compliment or a complaint. Be positive and kind to keep them satisfied and engaged.

Get your SEO right

Your business website needs to have great SEO in order to stand out among the crowd. For instance, the best Google search hacks will ensure that your SEO is top-notch and efficient so that your business website can be discovered by more people.

Furthermore, additional SEO tips include:

  • Use keywords in the right places (titles as well as main text)
  • Keep users on your site longer with multimedia
  • Have fewer pages to speed up loading time
  • Find the top searched keywords relating to your business

Using these tips you will be able to improve the efficacy of your SEO and get your website seen by more people to stand out.

Create something new

Creating something that hasn’t been done before is easier said than done. However, if you have a whacky idea then you should pursue it as it will likely get your business noticed

Making something completely new will ensure that you are the first to the game and will attract more customers who will stay loyal to your product over other brands that copy your idea. 

Offer a guarantee

All customers will maintain their trust in your business if you offer a guarantee. Not all businesses offer a customer guarantee. But, those that do will likely stand out among the crowd and attain the most customers. 

For instance, you could offer a 2-year guarantee and offer to replace the product should it become faulty. You will likely incur very few returns but this simple marketing strategy will help you stand out and attract loyal customers. It will also justify the price of your product, even if you aren’t spending extra on the guarantee. This is as customers will know that they can get a replacement should the faulty product meet the guarantee return guidelines. 

Introducing these strategies to your business will help you stand out among the crowd and get noticed in your industry. 

Why It’s Time To Get Strict With Your Payment Terms

A common problem that many small business owners and freelancers have is payment. From late payments to not being paid at all, many business owners will struggle to keep their business afloat while juggling the uncertainty of payment.

If you’ve always been a bit lax with your payments, it’s time to get tough. Getting your finances in order is crucial for securing your business’ future, and your own finances too.

Take the tough approach with your payments to do what’s right for you and your business.

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You deserve to be paid for your hard work

When you work for yourself, the way other businesses can see you can be unsettling. Some may try to undervalue your worth or use the age of your business against you. There are a lot of myths that keep freelancers from getting paid what they’re worth, but that doesn’t mean that you should buy into them.

Be strict with your payment terms and what you charge, you may find that most people are just pushing their luck and will accept your pricing. 

Maintaining security is important

Having secure payment systems in place is important for your business. This not only protects your finances but protects your customers and clients too. There are a lot of different types of secure payment, and you should explore the ones that are right for you. Weighing up whether to use ACH vs EFT is one way to help you decide on a secure and reliable payment process. Review your security processes to help ensure all your data is protected from potential threats.

The future is uncertain

The global pandemic has been particularly tough on the self-employed. It’s estimated that 46.6% of self-employed people lost their jobs during the coronavirus crisis. There are many reasons for this, but with so much ongoing uncertainty, you need to cover yourself. Always invoice on time and be clear about your payment terms. You may even want to take a retainer for your services to cover you against some loss if a problem occurs. 

Your business depends on it

When you’re self-employed, your business can be your only source of income. One of the mistakes small businesses make is that they fail to plan ahead, and that can include your finances. Managing cash flow is crucial for those who are self-employed, as a few missed payment deadlines can be all it takes to drive your business into the red. Taking a tough stance on your invoicing can help you maintain effective cash flow and ensure you’re taken seriously as a small business owner.

Running your own business or being self-employed means you won’t have the financial safety net that larger organizations have. Protecting your business’ finances should be a priority, and you should never accept more than you’re worth. Get tough with your payment terms and give your business the financial security it needs to thrive.

Reducing Recruitment Costs

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Right now, due to the global pandemic and all of the issues that have brought, many businesses are looking to save money wherever they can. One area that is often overlooked to this end is recruitment. 

Hiring new people can be a big expense for any business, but of course, it is often necessary, so it is always worth looking at ways that savings can be made, which is exactly what I’ve done below…

Outsource instead

An obvious way to cut down on recruitment costs is to think about whether you really need to hire someone for the job or not. These days, you can outsource everything from financial accounting services to customer support, and it is often cheaper to do so because you don’t have to pay employee tax and benefits on top of everything else, so whenever you’re thinking of hiring someone new, first things about whether you really need to or if it would be cheaper to engage an outsourced solution instead.

Seek referrals

Advertising for employees can be very expensive what with placing the actual ad itself and potentially paying someone to write an appealing job spec/ad in itself, So, one thing any business can do to cut down on this particular cost of recruitment is to first seek referrals before advertising the position at all. 

Ask your current employees, clients, and associates if they know anyone who would be interested, and qualified for the job and interview them first. Chances are your employees will know other competent people in the industry, so if you can have them refer people to you, you can cut many of the costs traditionally associated with hiring new employees and get access to the talent you need.

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Use social media

Social media is filled with people looking for work, so why not leverage that to your advantage? You can post your job openings on your own social media pages without paying a single penny to anyone, and providing you do a good job and put the right post together to attract as many likes and shares as possible, it will practically do the job of spreading the word itself. Of course, you’ll still need to interview, but at least you won’t need to spend a lot of time and money dealing with various recruitment agencies and job sites, nor will you need to worry about paying their fees.

Use an applicant tracking system 

Application tracking systems like CIPHR iRecruit will save you countless time and money by streamlining your processes and automatically tracking applications. That means you’ll need fewer humans on the job, so you should be able to save a lot of money in terms of HR resources.

Look after your employees

Of course, the best way to save money on recruitment is to lower your need for it at all. By looking after your employees and ensuring your workplace is a happy one, you will have a better staff retention rate and less need to recruit, which means you will save way more time and money as a result.

Recruitment doesn’t have to be so expensive, as you can see.