Archive for the 'Presentation Tips' Category

Skirt Suit And Cufflinks

I a recent BRW Magazine article, the discussion of the importance of first impressions came up (yet again). I’ve blogged about this topic under the theme of Erotic Capital – an academic term that sounds provocative and yet just makes common sense in a world that is dominated by appearance and perceptions

Skirt SuitA report: The Effect of Appearance on First Impressions by Professor Karen J Pine, Professor Ben Fletcher & Neil Howlett, of the University of Hertfordshire in collaboration with Mathieson & Brooke Tailors Ltd, takes the discussion from what you look like to the importance of what you’re wearing…

First impressions are formed rapidly and are often highly accurate. After seeing a face for just one second, people make judgments about another’s personal and occupational attributes.

How much does a person’s dress style affect these judgements?
The study tested three hypotheses:

1) that people make rapid judgments of others based on clothing alone

2) that a minor manipulation of the man’s clothing (e.g. the cut of a suit) will influence these rapid judgments and

3) that manipulation of the masculine – feminine dimension of the woman’s clothing will affect the impressions formed.

Apparently minor clothing manipulations gave rise to significantly different first impressions of the man, with a more positive impression being created by the bespoke than the off-the-rack suit.

The change was very subtle, both suits were formal, the same colour and the same fabric, yet nonetheless they had a very different impact upon perceivers. Most previous research has experimented with manipulating the overall style of clothing, for example comparing formal clothing with causal wear.

This study demonstrates that people are influenced also by subtle features, such as the cut of a suit, which has a powerful impact on judgements of personality and professional status.

The woman in the study was perceived more positively in a skirt suit than in a trouser suit, although this effect was limited to fewer dimensions. Women generally have a wider choice of dress style for work than men, but still have to maintain an identity that balances professionalism with attractiveness and the skirt suit may achieve that balance without appearing provocative.

This study is the first to use images that were devoid of any facial features or expressions, therefore it can be concluded with confidence that the impressions arose from the clothing alone and were not confounded by the physical appearance of the model. The report’s authors further conclude that even apparently minor adjustments to clothing style will have a major impact on first impressions.

People are judged on their overall head-to-toe appearance and the fundamental role that dress style plays in creating a positive first impression cannot be underestimated.

5 Reasons Why You Must Take Pride in Your Appearance

I’ve blogged about this concept before. The beauty premium, erotic capital, why you can’t afford to be ugly and of course how tall people make more money than their shorter colleagues.


Attractiveness matters – especially in business when you want to create a professional appearance

Presenting a professional face in business is important to your credibility as a serious player. While modern day business means you can wear your pyjamas while working from home, using services like Servcorp Australia creates a professional business appearance to your customers.

Although you might work anywhere in the world, a reputable virtual office service will give you a prestigious business address that will make a lasting impression on your clients. These services will provide you with a highly professional receptionist to field your calls, again creating a highly professional and satisfying experience to your callers. Most of these services will also include access to boardrooms and meeting rooms of a highly impressive calibre.

“You cannot climb the ladder of success dressed in the costume of failure” Zig Ziglar

Personal appearance is as important to successful business as the physical appearance of your office. Here are 5 reasons why.

1. It’s All About The First Impression

It is a well-known fact that people will generally sum you up and judge you within the first 5 seconds of meeting you. This is largely an unconscious process, but nevertheless the impression you make in those first seconds will be lasting. You cannot underestimate the importance of making a good first impression. So, if you are getting ready for a business meeting or a meeting with a new client, it is imperative to take the time required to look like a true professional. This costs you nothing but a little effort and will have far-reaching effects in relation to your business success. Dress to succeed!

2. A Healthy Approach

Taking pride in your personal appearance will foster overall good health and fitness. Being proactive about your appearance will cause you to be proactive about your general health: what you eat, how often you exercise and ensuring you get enough sleep. Taking a little extra effort to look good will pay dividends in terms of your health and fitness as well as in the way you look.

3. How You Look Reflects Your Attitude

Some people are dedicated to being anti-style. They are convinced that how they look doesn’t really matter, as long as they are comfortable. And so they turn up to business meetings in joggers, baggy shorts and crumpled t-shirts. The problem with this approach is that the lack of care you show in the way you dress will be interpreted as a sloppy, uncaring attitude. You will not be taken seriously. That is the simple reality of the matter.

All this might seem quite provocative, but shouldn’t be. The Economist Magazine recently explained why attractive women should not include a photo with a job application. This is how important this is – whether we like it or not.

4. Increase Your Confidence

There is absolutely no doubt that looking good increases your confidence. Why do you think beauty parlours, skin care agencies, hair stylists and clothing shops are doing such a booming trade? Looking good translates into more opportunities. If you look good, if you feel god, you take a level of confidence and self-assuredness (a very attractive quality in business) with you into the business world.

5. Putting Your Best Foot Forward

Looking good is really about putting your best foot forward – a proactive approach to good business.

This blog post was submitted by a guest blogger.

Want to be powerful? Don’t smile

Power, No Smile, Don't Smile, PowerfulFlannery Dean recently reported in Chatelaine Magazine that smiling may have adverse effects on your career ascension plans. A handful of new studies suggest that smiles are for low-status individuals. If you want to appear powerful, confident and successful, don’t smile.

Smile and the world smiles with you, goes the familiar phrase. It’s a lovely idea. And perhaps it’s true. But it may be that the world isn’t smiling with you as much as it’s laughing at you for being such a softie.

Researchers reviewed four studies that examined the power of facial expression. All of the studies asked people to look at images of various faces, from models to football players, who were either smiling or not smiling, and then to rate their expressions. One study asked people to look at head shots of football players and, from those limited views, guess the man’s size and personality. The players who didn’t smile were consistently rated as being bigger physically, less social and more hostile. In contrast, the smiling players were viewed as being less dominant and more social.

Study co-author Timothy Ketelaar, associate professor of psychology at New Mexico State University, explains “Smiles can put you in a positive light by signalling that you’re friendly and trustworthy, and that you aren’t a threat to others. But higher-status individuals often want to appear in charge and as a threat, and they lose some of that power by smiling.”
The researchers argue that less dominant human beings have relied on smiles to appease stronger, more hostile individuals for as long as we have been able to lift the corners of our mouths. “Across the few animal species that smile, [the smiles] seem to be advertising that the displayer is not a threat to more dominant individuals. In the case of social prestige, smiles seem to be providing a similar function, provoking strategic deference,” Ketelaar explains.

So when you nervously smile at your boss when you’re late for the third time in a row, you’re duplicating an action that your forebears relied on to get out of a sticky situation. And when she gives you a stony look in return, she’s mentally high-fiving her hostile, high-status ancestors.

Stockholm Presentation

Now this sure beats a Powerpoint Presentation!

Thank you to Peter Wilson of Oz Cakes for forwarding it to me!

Death By Powerpoint Video

As a reader or subscriber to this blog, you know that I teach public speaking skills to business owners and executives as well a Persuasion Presentation Principles that Unleash The Speaker Within You.

One of the most popular presentation tools is Powerpoint. That being said, Powerpoint can often KILL rather than improve a presentation.

Watch this short video to make sure you’re not killing your presentation attendees!


We hear it all the time…

A picture is worth a thousand words. I teach Superstar Speaking Skills to professionals and entrepreneurs… I am going to add this to the existing event Pre Program Preparation™ materials…

Apple Product Chart, Great Chart, Chart Example, Apple Computer Results

Ray Keefe of Successful Endeavours sent this to me – thanks Ray!

As a long-time Mac / Apple fan, I can’t resist…

“Once you go Mac, you never go back.”