Monthly Archive for December, 2021

Growing Your Business in a Post-Pandemic Scenario: 5 Tips To Get Started in 2022

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After the pandemic hit, millions of people have changed jobs, transformed their lifestyles, and launched their own businesses. If you have started your company in the past two years, 2022 might be the best time to implement your growth strategy and take your operations to the next level. 

When doing so, you should keep in mind the four pillars of startup growth: capital gaining, exposure and marketing, control over operations and finances, and learning to cope with failure. 

However, a growth strategy created to work in a post-pandemic scenario should consider a few more aspects – including the ones below.

Invest in Long-Term Assets

It is impossible to grow your business’s operations without a significant investment in tools, personnel, and technology. Undeniably, reinvesting in your business and seeking funds can be challenging for a small business. Nonetheless, there are ways to make your investment yield greater returns. These include:

  • Opt for high-quality supply that will last for longer
  • Check warranties
  • Invest in insurance policies
  • Check out reviews and feedback
  • Opt for newer systems

For example, if you are looking to enhance your manufacturing process, systems such as the HDPE Roller can help you cut down on repairs and maintenance while streamlining your daily operations. 

Make It Digital

No business today can grow and thrive without a solid digital base. And, your digital transformation should encompass all aspects of your operations. For example, you should consider transitioning to:

  • Digital marketing
  • Offering your services via virtual marketplaces and eCommerce platforms
  • Optimising online communication
  • Investing in private cloud systems
  • Promoting remote working 

Consider Outsourcing

If you are a small business, you should focus on scalability rather than progressive growth. Scalability means that you can easily grow your operations to meet the needs of a peak in demand, but you can also reduce your operation in the space of weeks with minimal losses. 

Outsourcing services such as marketing, IT and cybersecurity, logistics, shipping, and storage can help you do just so.

Additionally, outsourcing has many advantages, including:

  • It allows you and your core team to focus on important tasks
  • Help you reduce costs
  • Promotes growth, scalability, and reliability
  • Can help you maintain operational control
  • Can help you develop your core team members while offering personnel flexibility
  • Provides better control over risk

Give Back To Your Community

No business is an island, and creating a solid network of consumers and other businesses can help you overcome moments of crisis such as the pandemic.

Undoubtedly, there are many benefits of giving back to the community. However, perhaps, the most important one relates to the principle of reciprocity. The principle of reciprocity tells us that your audience will be more prone to offer something after they have received a gift or favour. 

This means that helping your community, giving back, and providing assistance and complimentary services to your competitors can significantly improve your profits and reputation.

Attract the Right Talents

Your team of talents are your greatest asset while developing your growth strategy. Indeed, as your company grows, you will need to always focus more on the strategic side of things, and you might not be able to keep up with managing daily operations. It is up to your managers, executives, and talents to do all this for the company – and up to standards.

Learn How To Bring Customers Back To Your Business

The pandemic is far from over. The omicron virus is giving brands and organisations across the world another beating. The next year could even bring another round of lockdowns even as the general consensus starts to shift to a need to live with the virus. However, even as the pandemic continues, businesses are going to need to take the right steps to get customers back through their doors. Here are the options that we recommend that you consider. 

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New Investments 

It might sound crazy to inject money into your business right now. But you need to give customers a reason to return. You need to show them that your company is constantly improving and provide them with the crucial FOMO (Fear of missing out). For instance, you could be running a gym. Customers are still wary about indoor public spaces. But if you look at fitness equipment sales then you could reinvigorate and refresh your business brand, making your company harder to resist. This is just one example of how the right investment could bring customers flocking back. 

Fresh Marketing 

You might also want to explore new marketing tactics in your business. The right choices with marketing can make your company stand out from others that are appealing to the same target audience. You might even want to think about exploring bigger, bolder tactics such as guerilla marketing. Through guerilla marketing, you  can make your customers feel like they are part of an event that they don’t want to miss out on. 

More Value 

You might also want to think about how you can deliver higher levels of value to your target audience. There are a few ways that you can do this. For instance, you could consider dropping your prices on a temporary basis. The amount that you lose could be nothing compared to the expansion of your audience reach as well as the higher levels of sales. You can bring value in other ways as well such as delivering the content that is going to benefit them and provide the information that they need. 

It’s important that customers see that your brand is moving forward. If you start to stagnate on the market, then you’re giving them a reason to ignore your brand completely and explore more exciting possibilities. This is the last thing that you need. 

So, how can you achieve greater levels of innovation? Well, one option would be to make sure that you offer them a wider range of new products or services. This is another reason why injecting more capital into your business might not be the worst idea in the world. Put on a strong front with your business and we guarantee, customers will respond. 

We hope this helps you understand some of the key steps that you can take to ensure that customers do return to your business sooner rather than later. Some companies are going to face an uphill battle getting clients to return after a long pandemic. But if you put the work in, then you will see the right rewards. 

6 Skills You Need To Successfully Lead An Organisation

Successful leaders are a rarity. That’s because there is no “one size fits all” approach to leadership, and a lot of the people who end up in these positions don’t know what they’re doing. This post will discuss six skills that you need to lead an organisation, from technical skills to people skills, to become one of those rare successful leaders!

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The Ability To Build Influence

Leaders need to build influence with their employees. If you can’t, then your team will lose faith in you and start going around the back door. This means that they’ll ignore all of your instructions and just do what they want, creating a terrible work environment for everyone involved. You have to be able to get people on board with whatever it is that you’re doing so that when there’s an emergency or something goes wrong, everyone knows exactly how to handle it because they’ve been trained from day one by you! Strong leadership starts with building relationships and becoming influential with all stakeholders in your organisation.

Communication Skills

The ability to communicate effectively is the second skill you need in order to be a successful leader. You can have all of the skills and talents that we’ve listed above, but if you don’t know how to convey your vision, then nobody will ever understand it! Be clear when giving instructions and make sure they’re simple enough for everyone on your team to follow every time. Good communication also keeps people up-to-date with what’s going on so that there are no surprises or misunderstandings down the line. Don’t keep things bottled up until suddenly everything explodes at once because everybody was kept out of the loop about certain developments along the way!

Market Analysis Skills

Before you dive into a new project, it’s essential to know exactly where the market is going because this will give you an idea of how your team can help the best position themselves to get ahead. If you’re falling behind then, that makes it even more crucial for them to have accurate information about what their competitors are up to so they don’t lose out on potential opportunities! The better-informed everyone is, the easier they’ll achieve specific goals and complete milestones along the way. Market analysis skills also help identify fundamental problems or obstacles that need solving. There might be some objective data available from other people already trying different methods, which could speed things up considerably!

Financial Management Skills

To ensure that your business is successful, you need to know how much money is coming in and going out. This goes beyond just knowing the balance sheet because you also have to read trends and predict what will happen next! For example, if there’s a sudden drop-off in profits, then it might mean that something went wrong with the company or one of its products, so you’ll want to investigate this further rather than waiting for things to blow up before taking action. By improving financial management skills early on, your organisation can save time by avoiding future headaches, which could potentially cost even more money down the line when left unchecked! You don’t have to be an accountant to develop your financial management skills.

Delegation Skills

One of the biggest mistakes leaders make is trying to do everything by themselves. This leaves their business vulnerable because they cannot cover all grounds, which means that if something goes wrong, nobody will know who’s responsible for it! Leaders need delegation skills to hand out tasks and divide up responsibilities among other people on their team so that each person has a clearly defined role. If you don’t have enough employees, outsourcing is easier since there are more hands involved rather than just your own at various points along the way.

Planning Skills

This is another common mistake that many leaders make – they don’t plan ahead! This means that when things go wrong, their business doesn’t have a backup plan in place, leading to even more complications further down the line. Leaders need planning skills so that every possible scenario has been considered and there are no unpleasant surprises along the way. By planning properly, you’ll be able to stay on top of deadlines with minimal problems as well as avoid going over budget since everything will already be mapped out beforehand!

You’ve worked hard for your organisation, and it’s time for you to show everyone what you’re made of by leading them towards success. However, to do this effectively, you must first develop and use these key skills and other essential skills to make the difference you hope to make.