This is just a quick reminder that the last Wealth Creation Workshop in advance of the 2009 Exponential Business Building Bootcamp takes place next Thursday night 9 July from 6:00-9:00 PM in Sydney. Click here or on the hyperlinks to register. This is the last chance to attend this 3-hour workshop this year. It’s FREE and has been the source of substantial breakthroughs for attendees… Why not join them now while it’s FREE?

Hint: The next series of workshops won’t be FREE…!

By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.

Totally Exponential – IF you can create enough exposure to have ’some’ people to start thinking about it.

Go on and try to find out the answer – it’s fascinating to see the forum discussions out there = FREE branding!

I like it!

I know NOT branding sounds counter-intuitive. It is it’s antimimimeticisomorphic – having fun doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort at the lowest cost. there is a context to today’s post. Independent people who are consultants (or so called ‘life or business coaches today), or anyone who takes on projects as they come along in a variety of situations…

Don’t brand yourself UNLESS you know what THAT brand should be!
Read More »»

In a recent article, the retailer Marks and Spencer admitted boobing on the price of bras. Apparelently they charged more for larger sized bras…

Marks And Spencer Admits Marketing Mistake

I can only imagine how this larger-than-life group must have felt. Read More »»

As a reader or subscriber to this blog, you’ve been receiving hundreds of exponential business building tips and techniques to help you better position your business so that you can achieve better sales and profits at the least cost possible. I know the value that I give in these blogs are priceless, but there is something you can’t get from a blog – IMMERSION. An Exponential Mindset is a WAY OF THINKING.Reading blog posts is DOING, which is ‘good’, but not excellent and certainly not OUTSTANDING.

Just as in sports, in business there are different levels of participation:

1. Occasional Spectator. This is the type of person who watches life happen, never getting into the game, not aware of the dynamics of the season, the teams’ rankings, the players, etc. It’s all quite superficial and is a take it or leave it proposition. If the game is not at a convenient time, it won’t be watched.
2. Passionate Spectator. This is the type of person who has a schedule that revolves around the game schedule – rankings, stats and player injuries are memorised and repeated at any opportunity to prove his/her loyalty to the team.
3. Stadium Spectator: Face paint is not a must, but a strong recommendation! The enthusiasm for this person is beyond the norm. Chanting is a must as is male-bounding with other mates who are there for the same reason – have a great time
4. Player on the field, but not in starting line up or ‘first string player’. This person is ON the field, playing the game with THOUSANDS watching. he/she is there to play – FULL ON. Give it all he/she’s got. His/her name gets on the trophy just as much as the first stringers because he/she is ON the team, ON the field.
5. Superstar Player. This is someone who is committed beyond the basics to fully and totally immerse himself/herself into the craft, art, science, ethos and philosophy of the sport to BEcome a SUPERSTAR and role model. He/she has coaches and practices more than the ‘average player’ his/her devotion to the sport is well rarely seen because this person is driven from the inside to achieve greatness. He/she has the Mindset Of A Champion – not seeking to beat others, but to become the best he/she can be – often (usually) leading to a Championship ring or trophy.
6. Legend or Icon. This is not a player – this is someone who DEFINES the sport – Donald Bradman, Michael Jordan, Tiger Woods, Roger Federer, Wayne Gretzky in Ice Hockey, Pele and now Beckham in Football, Mark Spitz, The Thorpedo and now Michael Phelps in the pool.

So this is the question I have for you – at what level are you playing at in your business or career?

To really master any skill, you MUST immerse yourself to not just learn, but master your craft. In business, that means mastering your BUSINESS GROWTH, which has foundations in sales and marketing. An Exponential Mindset will not just put you on the field and win a few games, in time and with discipline, it will win you championships and with commitment can make you an iconic legend.

Without it, ultimate success is a roll of the dice, a luck of the draw or worse – the short end of the stick.

This year’s Exponential Business Building Bootcamp is going to be like no other – BECAUSE this is the middle of the worst recession we have seen in recent times – yet our clients are increasing sales 20%, 50% and quite a few more than 100%…

BECAUSE as elite entrepreneurs they know that a recession the EASIEST time to GROW a business.

Very FEW entrepreneurs know that the middle of a recession is the EASIEST time to grow a business. That’s why the ones who know get the biggest rewards, often to the bewilderment of their colleagues (and competitors) who are oblivious to how they do it and why it’s so EASY.

Curious?

You should be. The few who GROW their businesses in both good times and bad have what is called an Exponential Mindset – the ability and skill to see opportunities that others just never see, let alone consider.

This is never more the case than when the economy takes a downturn and times get tough.

Here’s something you wouldn’t expect — The tougher the times, the EASIER it is to GROW a business… if you know what to do.

Still a little sceptical? Cynical or at least a little apprehensive?

Hmmm…. That’s interesting BECAUSE that is precisely WHY a recession is the EASIEST time to GROW a business.

Intrigued?

Well that’s a start.

A first step toward unlocking this well-kept secret.

It’s a secret because ONCE YOU KNOW – you would NEVER, in a million years share it with a competitor. That’s why you haven’t heard about it before.

That’s also why I am inviting you to attend one of the rare FREE sessions I stage.

A 3-hour session where you will discover first-hand how YOU can leverage this secret and GROW your business in the middle of a recession.

Click here to register right now for the FREE 3-hour session.

Make sure you don’t miss out – after all it’s in the evening to make sure we don’t take you away from your business – what else could be more valuable to your business growth in this recession when times have never been tougher?

Let me assure you we won’t keep you hanging the secret will be revealed to you within the first 5 minutes of the presentation because once you realise why a recession is the BEST and EASIEST time to GROW a business, you’ll want to keep listening  even MORE to learn HOW to apply Exponential Marketing Strategies to YOUR business.

These strategies work regardless if you are a retailer, tradesperson, service provider, Internet-based company, manufacturer, wholesaler, professional, consultant, local, regional or national company, franchise or family business.

All that matters is that you are open-minded and that you show up. This secret is yours when you attend this event – my gift to you. I know, that once you learn the secret, you will guard it as well as hide it from your competitors, as you should.

That’s why I am inviting you to attend this event – I’m on your side. I am here to help you GROW your business.

This FREE event will give you an unfair advantage… when you need it most.

But you actually need to be there on the night to learn the secret that has companies doubling their sales while their competitors are going to the wall.

Click here to register right now for the FREE 3-hour session.

In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an Exponential Marketing Aficionado…

How To Get 20/20 Foresight

Everyone knows that hindsight is 20/20. But what if you could look INTO THE FUTURE and have 20/20 foresight?!?!

Read More »»

By now, you should know all about my 1 percent improvement doctrine. With that in mind, today’s concept is how to leverage that into 2, 3 or more percent INSTANTLY and AUTOMATICALLY. If you have people working for you or with you on an on-going basis, get them to send you their daily distinctions… those lessons, ideas and thoughts that improve what they are doing for you. That way they’ll reinforce what they learn and might teach you and the other team members a thing or two.

Eventually, over time, you can collect these insights and use them to train new employees and/or contractors in a fraction of the time and get them to optimal productivity that much more easily.

I keep telling you – this is NOT rocket science. It just takes discipline and follow-through.

That’s it for today – SHORT AND SWEET!

I have mentioned using linked in often in this Business Mastery Blog as well as my Internet Mastery Blog. Recently, I blogged about the 5 tips to get a job in a recession. If you weren’t sure about Tip #1, here is a more detailed explanation

Stop Searching For A Job, Get The Jobs To Come To You

Within linked in, there are several ways to optimise your profile – I teach that within our Internet Mastery Silver Membership Program… Today I want to focus on YOU getting job offers AUTOMATICALLY.

Linked In Jobs Insider

Go to the footer of your Linked In Home Page and register for the Jobs Insider service – you’ll see how you can, as I said – get job offers SENT to you AUTOMATICALLY…

Linked In Contact Settings

Your Next Best Step is then to go to the bottom of your Personal Profile Page and CHANGE your contact settings and tick the box that says career opportunities.

Watch what happens within 24 to 48 hours!

Of course when you do get your next career-boosting job – come back and post a comment here, it’s all I ask in return!

I don’t do many FREE events anymore – in this Bootcamp Preview Series I am including more than $497 in business building bonuses to prove to you that when you do out-of-the-ordinary things, you can create extra-ordinary results… This series has new content and an irresistible offer you won’t want to miss. If you’ve been thinking you should be getting better results for the effort you’ve been putting into your business, make the decision now to attend by clicking here to discover why a recession is the easiest time to grow a business!

Whenever you do something within your business, you should take advantage of turning it into a FUN activity and then leveraging it as a marketing tool – like Geelong’s Gym did recently when they put up their new sign as part of their corporate facelift and branding makeover. They got their staff up on the scaffolding and turned it into a fabulous fun foto opportunity!

Geelong's Gym Puts Up New Sign!

The key is to have FUN and capturing that on ‘FILM’…

Geelong's Gym Puts Up New Sign!

It’s worth hiring a professional photographer to get it right. You want to capture the emotion, fun and enthusiasm of the event…

What do you have coming up that you can turn into a Fun Foto opportunity?

If you’re based in Australia, you know it’s highly regulated and there’s quite a bit of bureaucracy involved in starting your own business. Today’s post is a link you’ll want to bookmark if you want to start your own business or set up a new company for a new ‘division’ or category of activities… It’s courtesy of Shivam Technologies.

Click here -> To Start Your Own Business Quickly.

I know this sounds like a loaded question, but seriously – would you like to have a continuous stream of QUALIFIED PROSPECTS showing up at your front door with credit card in hand WANTING to buy from you? Would that change things for your business a little?

I know you’re cynical. We’re in the middle of a recession and it sounds like hype. But don’t take my word for it – listen to what Sydney Plumber David Conroy of The Lone Drainer And Pronto has to say…

Sydney Plumber Gets New Leads For Free

“I re-launched our website using Exponential Internet Marketing Strategies suggested by Marc during my “Hour Of Power Consultation” (Scroll down to Component #10) and on the FIRST DAY I got two new leads that turned into PAYING CLIENTS. Within the first month (April) – we had 58 new clients and in the first week of May a whopping 20 new clients! All for FREE. Business is booming so much I have to consider hiring more plumbers!”

I am presenting in Melbourne on Tuesday 12 May 6-9 PM and the following week in Sydney 19 May 6-9 PM the concept of Flipping Websites For Profit at an Investor Briefing… What many people don’t know is that the FREE traffic generation strategies produce are REAL CLIENT LEADS for brick and mortar businesses.

REAL LEADS we need to give to businesses…

Businesses just like yours. Retail Stores, Gyms, Jewellers, Plumbers, Chiropractors, Naturopaths, Pilates Studios, Accountants, Life and Business Coaches, Food Safety Specialists, you name it.

With hundreds of websites creating leads DAILY – we need to know…

Do YOU want any of these leads?

If you do – you need to become a client. If you want to understand how this is possible, watch this short 3-minute video that well “says it all”…

YouTube Video That Explains How We Can Give You FREE Leads For Your Business

What we do is create the boat and get the fish to jump. Once they are in our boat, we need to know – do you want these QUALIFIED LEADS?

Interesting concept isn’t it?

It’s Exponential and you can benefit – WHEN you get with the Program – The Exponential Program. Come to the Investor Briefing to find out what this is all about.

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Exponential Marketing Strategies are so simple that often people discount them as not effective, influential or otherwise important to consider. “Mistake, BIG mistake” – Remember Julia Roberts in Pretty Wowan? Here is Belinda Cohen from Inspired Reality’s version of this principle.

How To Grow Your Business Exponentially

“I am forever preaching to my clients and those who I present to, the importance of continual marketing.  What I mean by this is continuing to demonstrate that you care for and value your clients after the sale has been done and the money received.  Interestingly enough, I recently had this reinforced in a very positive way in my own business.

Earlier in the year, I was contacted by a former workmate to see if I was interested in doing some consulting work for his company.  After the usual meetings the job was confirmed and I undertook approximately two weeks of work for his team to support them in a project that had deliverables at Board level.  The job was straightforward, I completed the work and was paid.

A couple of weeks after completing the job, I wrote an email to my former workmate thanking him for thinking of me and telling him how much I had enjoyed the work and assisting his team.  For me this was simply part of the process of completing the job and coming full circle.

What a wonderful surprise I got when he wrote back not only with positive feedback about the work I had done, but then asking what capacity I had to assist further as they had ‘plenty more’ of that type of work – so much so he enquired as to whether I would be interested in coming on board as a part-time employee!  Whilst the permanent role was not for me, we negotiated an outcome that worked well for both of us and I am now going to assist as a contractor 2 days a week until the work is completed.

They are a great client so I am already enjoying work with them, but more importantly it simply reinforced for me the power of ‘thank you’ in the context of marketing and positive client relationships.”

I know this seems simplistic and self-evident, but y’know what?

Most people don’t do it.

First, they have NO SYSTEMS to make this automatic. They don’t include them in what I call their Pathways To Profits™. Second, it’s rarely done AUTHENTICALLY.

When it is done with sincerity and genuine goodwill, the results are well… Exponential.

By that I mean someone’s business can double or triple in 12 to 24 months ‘easy’. The reason is that EXISTING CLIENTS are easier and LESS EXPENSIVE to sell to than as yet unknown prospects.

Yeah I know. You’ll get around to doing it. I hear that all the time.

If you want to really step up, consider one of our Business Mastery Momentum Memberships that will get you MOTIVATED to ACT and FOLLOW THROUGH on ideas, principles and strategies like this.

Imagine following through on a strategy like this every week… Imagine every day – what would that do to your sales?

Check out this short YouTube video to find out what Exponential REALLY means!

This is so obvious it’ll make you smile. It’s from Peter the Baker who will be getting his website up and running soon… This is exponentially valuable for anyone who deals with people who want ‘FREE samples’…

_____________________________________________________________________________

Every week people ring and ask me what type of products I produce and just
about all of them ask if they can have a free sample… so remembering
something that you did when you had your print shops, I came up with this…

“OK I will give you a free sample if you buy a cake from me. That way you get $25.00
return free from your outlay of one cake. That way we both win. I sell a
cake and they get a sample…

If they don’t agree I don’ bother giving away $25.00!

Sometimes it’s the SIMPLEST IDEAS that create the greatest value… There is beauty in the elegance of simplicity!

I know this sounds obvious, but it needs to be said. I can’t tell you how many times people get themselves into trouble because they don’t read their e-mails. These are the same people who are subscribed to everything and anything they come across. That is INSANE!

Stop it!

I mean it, Stop it!

You’ve seen the video, if you haven’t click on the hyperlink…

I have elite clients called Platinum Members and I recently spent 4 hours explaining to them the principle of Voluntary Simplicity – simply put, it’s SIMPLIFYING your life so you live it ON PURPOSE so it’s fulfilling, energising and rewarding. The workshop was called how to do 3 times as much in 1/2 the time.

That means GET OFF all those distracting e-mail lists and subscriptions that don’t add value.

DO IT NOW!

We’ve discussed it before – if YOU don’t value your time, no one else will.

Every MINUTE you WASTE or LOSE because of distraction takes you AWAY from your PRIMARY PURPOSE.

I know it sounds pedantic and IT IS – it’s also critically important.

If you are subscribed to 10, 20 or 30 e-mail, newsletter and other subscriptions that are NOT CONVERGENT on YOUR PRIMARY PURPOSE, you are diffusing your effort, focus and attention.

A master archer focuses on ONE BULLS EYE TARGET at a time.

You need to be doing the same.

Go on, unsubscribe from all the e-mail lists, newsletters, blogs and subscriptions that do NOT contribute to the attainment of your goals and purpose.

If they all contribute something, then cull from the least valuable at the bottom of the list to get MORE TIME BACK.

TIME TO READ THE E-MAILS THAT ARE IMPORTANT.

Not sure about this?

Here’s the million-dollar question:

If you have more than 10 to 20 e-mails in your e-mail inbox – you have too many = You’re overloaded.

How can you possibly have ‘CONCENTRATION OF FOCUS’ if you’re pushed and prodded in 10 different directions?

It doesn’t work.

Stop it!

If you haven’t been to Anthony Robbins‘ Date With Destiny – you’ve missed out on a magical opportunity to well, create your ultimate destiny. The program’s phenomenal format and content cannot be summarised in a blog post, but what I do what to share with you is one of those ‘magical moments’ when Tony revealed that $518,000 was raised in ONE WEEK.

ONE WEEK, in the middle of a recession… An all-time Australian record. The winning ‘team’ from Japan raised $165,000!

Once again – in ONE WEEK, in the middle of a recession.

How does that happen?

It happens BECAUSE people want to be more than they are-> they want to contribute to others.

Simple.

What does that have to do with Business Mastery?

Good question.

Give more, be more and encourage your clients more and see what happens.

Let me be clear – Tony did not mention donations even one single time from stage – NOT ONCE. He totally gave of himself 1,000% and THAT made people WANT to give, contribute and donate to the foundation.

Reciprocity 101.

Give and you shall receive.

Give to your clients more than ever and see what happens to your sales, profits, referrals…

Go on and give it a go.

If you forgot, I recently blogged about how you can double your sales… by working 120 hours/week. Once you’ve given that an honest go, you’ll want to give the reverse an equal effort – work LESS than 30 hours/week.

That’s right – Work ONLY 30 hours/week.

For most entrepreneurs that less than 50% of the time they spend working.

What do you think will happen?

First, you’ll have to pick WHAT to work on that is your HIGHEST AND BEST USE.

Second, you’ll have to PLAN AHEAD a lot more otherwise your business is going to go bust.

Third, you’ll have to delegate a HELLUVA lot more!

Fourth, you’ll have to find something to do for those 30+ hours/week you’re not working!

Try it for a week and see what happens. You’ll be shocked by the lessons learned!

Read More »»

I can’t hold back, I have to get this off my chest. In the past 2 to 3 weeks several people have been struggling to get stuff done. They KNOW what to do and HOW to do it, but can’t get it done… WHY? Because they have their mates doing it at “mates rates” which basically means “when time allows, I’ll get around to it MATE…”

“She be right MATE.”

She ain’t right MATE. She’s p_ _ _ _ed!

She needs to get this done NOW, not tomorrow, not soon, not over the weekend, not next week…

NOW.

N-O-W.

When you deal with mates, you deal with being pushed to the end of the queue, at the bottom of the to do list. This is even worse during a recession when times are tough and money’s tight. The ‘high paying’, no make that the PAYING clients will get ALL the attention and ALL the results.

Stop It!

Otherwise you’re going to KILL your business twice as fast.

There, I’ve said it. I can relax and get back to work.

Don’t get me wrong, I do lots of work with mates, but I don’t expect mates rates and I pay on time to GET ON TIME SERVICE.

Think about what it’s costing you NOT to get stuff done…

Especially in a recession when the competition is tight, margins are slim and EVERY customer and sale counts…

The Australian government wants to support you working from home with a $5,000 to $15,000 grant. The deadline for submissions is April 24th. Click on the hyperlink  to find out all the details from Belinda Cohen’s blog post about how to work from home and apply for the grant.

Sometimes it’s the simplest strategies that are the most elegant, effective and exponential. This one, published in the Daily Telegraph was sent to me by Sam Kritsotakis of Eskae Jewelers. If you’d like to partner with me to do something like this, contact me directly or post a comment right here…

Dr Marc Dussault - Exponential Growth Strategist