I recently read a few blog posts about successful entrepreneurs and the one piece of advice they got from their business coach or mentor that made a difference.
One of the best ones was “You can’t sit on two toilets at the same time.” I thought that was brilliant for those entrepreneurs who keep trying to do too many things at once.
That’s when I thought it would be a great idea to ask my own business mentoring clients what they thought was the #1 thing they’ve heard me say that has positively affected their business growth and/or improved their quality of life.
Here are some of their submissions – enjoy!
Bree Robbins, owner of Paddington Pups, Queensland’s #1 Doggy Daycare and Grooming Centre says the quote that has stuck in her mind is – “The thinking that got you to where you are is not the thinking that will get you to where you want to be.”
Even though that is one of Albert Einstein’s most famous quotes, she had not heard it before, nor had she realised that as a result of this truth, as a business person who wants to grow her business, she needs to… change her thinking, change her thinking, change her thinking, change her thinking…
Easier said than done, but with our Exponential MasterMind Mentoring Methodology, we’re able to give her the challenging environment to do that.
For Shane Young, CEO of Max Pak, his #1 quote is: “Perfection is the poison of profitability.” Doing ten things less than perfectly is much more valuable than waiting, waiting, waiting to finish that ONE thing PERFECTLY and usually not getting around to it.
You can always improve on stuff that you have done, but without a focus on perfection, it frees you actually get things done now rather than never!
MAXPAK is a family-owned Australian manufacturer, importer and distributor of quality packaging products that make your workplace more enjoyable, more profitable and more productive. Since 1979 MAXPAK has been supplying high quality, cost-effective and consistently reliable plastic bags, pallet wrap, food-grade carton liners and disposable packaging products. Our clients include many of Australia’s biggest retail chains, third party logistics providers, market-leading cleaning suppliers, food processors and meat exporters.
Lena Yammine, of Inner Outer Health echoes the same philosophy with “Just Do Stuff!”
Inner outer health® is an award winning Health and Wellness Centre in Bellfield/Ivanhoe, specialising in Myotherapy and Floatation Therapy. We provide excellent results by recognising each person’s unique needs and creating individualised treatment plans based on a holistic approach to help you develop body awareness and appreciate your own body, so we can quickly identofy the cause of the problem and solve it.
For Gavin Buckett, owner of Prime Skills, it wasn’t a quote or saying, but rather understanding the lifetime value of a client and not just the value of the initial sale. When you respect and nurture the relationship for the long term, it creates the win-win-win outcome that is truly exponential.
Prime Skills is a nationally recognised Registered Training Organisation (RTO) that was established in 1998 to provide specialised industry specific food safety training, development and quality services solely to the food industry. The training can be delivered in your workplace, in our training room or through our tried, tested and proven modern online delivery system, guaranteeing our clients rapid, fun and engaging learning outcomes that meet or exceed current legislative requirements. Trust Prime Skills to keep your customers safe and your had earned reputation intact!
Successful Endeavours makes electronics and embedded software work the way they should, saving you up to 2 out of every 3 dollars you otherwise would have wasted, so you can manufacture your market leading product in Australia, at a profit.
For Ray Keefe of Successful Endeavours in Melbourne, what made a huge difference to him is the realization that “you have to create value and you have to communicate the value so that your prospects understand it. This is the biggest problem technical professionals ‘like you” have. You feel the need to prove how clever you are but your customers don’t buy for the technical reasons you think or just because you are clever. They buy for their own, self-vested reasons. Speak to their reasons and watch your results soar. Of course, the best way to do that is with a blog!”
So Ray decided to test this out and reworked their website and started to blog. Now, 2 out of every 3 clients are generated via the Internet with a sales cycle half as long as the cold-call prospecting alternative he used to use.
“What needs to be said so a prospect becomes a client?”
Alex Pataky of Steelbond in Sydney knows that identifying a target market is the first step in any marketing and sales campaign. To remove the different reasons people might not want to buy means engaging in more than one conversation at a time. By doing that, each type of prospective client can progress through his/her logical process to make the purchase willingly and happily. Easier said than done, but impossible to do if you try to have all those discussions within one single conversation!
Steelbond has been providing Eclipse aluminium louvre roofs that open and close faster than the weather changes in Melbourne for the past 25 years. They are designed and installed to compliment and integrate into the architecture of your property so it doesn’t look like an add-on.
The Cooinda Cat Resort is a small family run business. Like most small businesses, they spend most of their time working IN their business rather than ON their business, focused on caring for their feline friends.
One way to switch from working IN to ON your business is to ask: “What’s your outcome?” This innocuous question redirects their thought process, helping them pin point what and why they are doing to make sure it’s the right thing to be doing at the right time. Often, it’s a case of reconciling short term priorities (tactics) within the long term strategy.
There was a time, not long ago that the Dogs Country Club & Kennel Resort didn’t think blogging was important. Sure they had a website, but a blog? Now, they couldn’t run their business without one!
Their big take away was that “you don’t have to do it all yourself”. That doesn’t just mean you can subcontract some of the research and writing, but more strategically it means you can involve your whole team AND clients in the process. By engaging your clients and the greater community in an interactive blogging experience means you will reach out beyond your immediate sphere of influence and the rewards will follow as you tap into your readers’ passions.