I am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become.
Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the time to think about what it really means.
To put it simply, whenever something happens that throws you off or frustrates you, it usually means it’s not something you want or should be doing.
So why then does it happen (so often)?
That is the million-dollar question.
Simply stated, if you lived your life and ran your business or career “on purpose”, in line with your passions, beliefs and values, you would be living the life that you want to be living.
Think about that for a second. I mean seriously consider what this means.
Easier said than done, I know.
That’s why one of my most popular programs “My Best Year Ever” is so powerful. It starts by helping people determine what they really want and then, by achieving more of what they want, they begin to reduce the regular intrusions and frustrations.
Bit by bit, they start to live a more fulfilling, enjoyable life that makes it easier to deal with the less frequent interruptions and obstacles that present themselves.
But this blog post is not about selling you “into that program”. If you want it, it’s available at the click of your mouse.
This blog post is a no-strings attached gift for you.
No opt-in, no commitment.
Just keep reading and you’ll benefit from
the priceless and timeless advice it contains.
Back to my story….
Once you start to live “on purpose”, it’s as though your compass (internal GPS) points you in the right direction and you start to make one good decision after another – like magic.
I say “like magic” because that is how powerful and pervasive the Law Of Attraction can be – if and only if – you are congruent and crystal clear about what you want.
When you know exactly what you want,
One of the strongest forces that will come to your assistance is your Reticular Activation System (RAS) in your brain. The RAS has limitless potential to provide you with solutions to problems you didn’t even know you had, before they even occur.
But here’s the thing about the RAS that most people don’t know. Without a crystal clear picture of what you want, it can’t help you. It can’t focus on the reverse of an idea, in other words steer you away from what you don’t want. And it can’t see through an approximate or ambiguous description (I want to make more money). How much is more?
The RAS acts and proactively reacts to your clearly stated, and specific purpose, leveraging the brain and mind’s “positive intent”. This is one of the most powerful forces in personal psychology and yet if you Google it, you’ll have difficulty finding any references beyond the pop psychology quotes on positive thinking.
That is one of the many services I provide my clients – access to information and knowledge they would never find on their own. It’s partially because I have 5 university degrees (in a variety of disciplines from engineering to law, business, ecommerce, entrepreneurship, organizational behaviour and family business) as well as the 1,000+ business books I have read. (Yes, I am a speed reader.)
Positive Intent is one of the most powerful forces in personal psychology. It’s the only way a non-psychotic individual can take his or her own life. The Positive Intent is that the brain calculates the PAIN of living “like this” as more than the PAIN of ending one’s life. This is an extreme example of Positive Intent.
In so much as this is the negative example of Positive Intent, once you understand its limitless force, only then can you accept it is both pervasive and permanent. Human beings cannot function without it.
A less traumatic example is how Positive Intent has to be overcome to become a sports champion.
Take tennis for example. A rally gets going and the ball gets hit back and forth. Within a few strokes, the brain’s Positive Intent wants to END the point – even at the cost of LOSING the point – because it is tired. The brain will work AGAINST the player’s positive expectation and desire to win and sabotage the point – UNLESS the player has sufficient Mental Toughness to overcome that irresistible and irrepressible desire to end the point at any cost.
The same is true in business, but to a less visible degree.
This is why so many business owners suffer in silence.
Business people routinely and repeatedly sabotage their own success and never understand the mechanics involved and thus remain powerless to overcome them.
Today’s email is a first step in enlightening you to the information and knowledge that exists – slightly out of reach of the layperson. The knowledge resides in a chasm between academia and every day life. It unfortunately falls in the crack and very few business people seek it out. Even fewer fully understand how to deploy and leverage it.
Those that do, become champions of business. They are the ones others look up to for guidance, inspiration and motivation.
Those champions are just like you – the ONLY difference is that they know things you don’t and have learned how to apply their knowledge strategically, tactically and exponentially.
“It” becomes their defensible, competitive advantage.
That’s what today’s email is about. Giving you a taste of what newfound knowledge can provide you and your business.
First, if you haven’t previously read my emails or had a look at my blogs, you need to know that I have a very unique approach to business coaching and mentoring. My philosophy and methodology is cutting edge and not for most people. It is intense, demanding and for those fully immersed in it – it is thrilling.
I’ve accepted that the top of the success pyramid is much narrower than the base. I have chosen to work with the best because I have tried the alternative and it doesn’t work.
The “average” person does not have the drive, determination and discipline to change his or her predicament. They would “like” their lives to change, but anytime there is a decision that needs to be made – they hesitate, second-guess and otherwise procrastinate. By the time they might be ready to make the decision, it’s usually too late.
I accept that you may not be ready, willing or interested to grow your business and/or improve or enhance your career. Not everyone is an achiever.
If you are an achiever and realise you have greater potential than your current results reflect, then keep reading…
Desire. Drive. Determination.
Working with high achievers, I could easily take for granted one of the key prerequisites for success – desire, drive and determination. But I don’t because I know that unless you really, really want it, “it’s” never going to happen for you.
Unless you believe “it’s” possible for you, you won’t get excited and motivated. So yes, it’s a vicious circle, the chicken and egg dilemma – which one comes first?!?!
For some (few) people, they just know what they want, for (most) others, they need to figure that out. The best way to figure out what you want is to start doing new things and gauging if the results are more of what you want or less of what you want.
Let me share with you a practical example…
About 3 years ago, I recognised we didn’t have enough women in my elite Platinum Program. So I set out as I explain in my Blogging For Business Webinar, to create online content that caters to women.
I created the following pages:
I started blogging about issues of interest and concern to women without being chauvinistic or sexist – but I did take a stand and position on some controversial issues.
That is one of the important messages I reinforce over and over again.
You have to take a stand, a position
on things that are important to you.
For example, two of the controversial concepts that I address in my blog are:
- You can’t afford to be ugly. Pretty people make more money than less attractive people. It’s well documented and called Erotic Capital. There is substantial (legitimate) academic research to support it. When we’re honest with ourselves, we know this is true… And…
- Taller people earn more than shorter people. These are incontrovertible facts – fully researched as well as supported with countless anecdotal evidence.
The amazing thing about information like this is
that with the proper knowledge, you can even overcome
being short– IF you know what to do…
But if you don’t, then you remain a statistic with the odds stacked against you.
I know. It’s not fair. These are not my rules. These are universal laws. I teach my clients how to re-write the rules in harmony with their morals and ethics.
The point here is simple – with DOZENS of pages that are keyword rich and fully optimised for my intended audience – powerful, successful business women – I have been able to triple the percentage of women in my most exclusive mentoring program in less than 2 years.
If you want to learn the underlying strategies I teach, you can refer to my Business Blogging Webinar or my Internet Sales Lead Generation Webinar called Turning Website Browsers Into Buyers.
This was not done in a manipulative manner. I created value and a conversation that appealed to successful women and they chose to work with me. That is the true power of authentic marketing and positioning.
Let’s take another, more lighthearted example:
One of the most frequent questions I get asked is “We hear about delivering value and giving it to prospects to create reciprocity, but how do we do that without selling or giving products or services away for free?”
Here is are a few examples:
I love animals and want to have more clients who share my love of animals (even if this has absolutely nothing to do with my business mentoring services). One way to attract more animal lovers is to create gifts that appeal to them.
Case Study #1: Woofs Of Wisdom
Click here to download my “Woofs Of Wisdom” – a collection of canine jokes and funny quotes. It’s free and does not require an email opt-in.
This free giveaway is lighthearted fun that I, and my clients, give away for free, with no email opt-in requirement. We want to spread goodwill and fun because it is one of the foundational principles of Exponential Mindset Thinking –
Having FUN doing out-of-the-ordinary things
that create extra-ordinary results
with the least amount of effort and lowest cost.
You can access the Woofs Of Wisdom on a variety of websites, including Paddington Pups’s website. Just scroll down the page and look at the bottom of the right hand side column for the banner.
Case Study #2: Computational Words Of Wisdom
Once you get this concept, then you can adapt it to your particular industry, like Ray Keefe and I did when we co-created the Computational Words Of Wisdom.
Case Study #3: Steve Jobs’ Bytes Of Wisdom
Then of course there are the Steve Jobs Bytes Of Wisdom, which was submitted to me by one of my many loyal blog subscribers. It’s important to fully recognise that when you create a surplus of value to the “universe”, it will respond in kind to compensate you directly or indirectly. It’s called “paying it forward.”
More than 50% of my blog content is user generated.
Submitted from dozens of countries around the world, my blogs are a priceless collection of more than 4,000 pages of insights and information that you would otherwise never get your hands on.
I, on my own, could never assemble such a diverse collection of tips, tricks and techniques. But none of that happens without the first initial step…
Nothing happens without a catalyst, a trigger.
This is where I want to end this email – back where we started.
Unless you know what you want and have the fire in your belly burning RED HOT, there are too many distractions in the daily grind of every day life to achieve your wildest and most exciting dreams.
“If you don’t know where you’re going –
you will get there.” – Dr Marc Dussault
If you do have dreams, goals and aspirations that you want to reach, you know how to reach us. It’s what we do. We enable, inspire and empower business people and entrepreneurs to discover and live their ultimate destinies.
It’s very rewarding, enjoyable and mutually satisfying. Imagine being in a room full of successful achievers who keep redefining their lives, raising the bar and winning the game of business AND having fun doing it?!?!
Onward and upward!
Dr Marc Dussault
The Exponential Growth Strategist
P.S. In a future blog post, I will address the question that should be on your mind right now…
“What makes someone exponential?”
For example, what makes someone think to download the various documents in this email and send them out to friends and family TODAY? Why do some people click on the hyperlinks and buy the products and get started NOW rather than later? Why do some people do this instinctively whereas others second guess and doubt (themselves)?
These are profound thoughts I will address in a future blog post. Along with the benefits and advantages of people who take action. The undeniable truth is that it is only with actions that we create results.
For example, by the time I publish my follow up blog post, I know without a doubt, someone will leverage what I have provided to either create value or make $1,000 in cash. It happens every time.
The question is why don’t most people do this even though they KNOW it works?!?!
Stay tuned for that discussion in a future blog post.