If you want your new business to succeed in any way, focusing on building up a positive reputation for your company is the best way of laying the right foundations. Whether you want to attract new customers, build up your brand, or expand your business’s horizons further afield, there is nothing that will impact on your ability to do so than your reputation.
The trouble for small businesses is that you have no reputation. And it can take a lot of time and effort to ensure that your audience sees you in a positive and credible light. With this in mind, here are a few ideas that you can use to get things off to the best possible start.
Always keep your promises
When you let down a customer, statistics suggest they will tell ten other people about their experience. And while the obvious solution to that is to ensure it never happens, the simple fact is that you will never satisfy everyone all of the time. Your job is to make sure that you keep any promises you make, and ensure that you deliver at every opportunity. And if you do make a mistake, be quick to address it. It’s easy for customers to complain in public these days, thanks to social media and review sites. But as long as you are honest and straight up in your responses, you can limit the damage of these issues.
Don’t underestimate how much safety and security plays on the minds of your customers. It’s a huge issue, thanks to the many news stories on data hacking and online security threats, but it’s vital that your clients know you have their best interests at heart. Look around for identity verification services with the security you need to gain your customer’s’ trust. Highlight the fact you take security seriously on your website, too, and offer sound advice to customers on how they can protect their data.
When you are just starting out in business, you have to make a lot more effort to impress. But, if you go above and beyond the call of duty for your customers, they will always keep coming back, and you will establish a loyal customer base. Try including extra services for no additional cost, or offer recommendations to customers if you don’t have what they are looking for. Always try to help, even when it might not be profitable. Treating anyone you encounter with respect, kindliness, and integrity will always win out.
As we mentioned above, people will make complaints, and everyone in every business will make a mistake. And while some individuals in the world will grumble and complain about anything, the vast majority will be happy with a simple apology. Most people realize that mistakes happen, and a foul up won’t damage your business in any way – as long as you ‘fess up and react positively and appropriately to their concerns. Don’t forget, you can learn a lot from your customer’s complaints, and who knows? Perhaps the next big complaint will lead to you changing things and improving your business offering altogether?