Marketing Mistakes To Avoid – Hitler Billboard

What were they (not) thinking?!?
Hitler Billboard

Unfortunately most of the marketing mistakes people make are not this blatantly obvious.

I say unfortunately because if they are not obvious, then they are not recognised for the true blunders they are. These are silent killers that erode a company’s profits often to the complete ignorance of the business owner.

Ignorance is simply NOT KNOWING.

NOT KNOWING is no longer an excuse in this day and age of “Exponential Mindset Thinking” – It’s why MasterMind Groups were invented, work so well and are used by all super successful business people and the ultra wealthy.

You can’t be smarter than a group of your peers and you can’t outperform a group of your peers who are focused on your success…

It always baffles me when I hear and see people “going it alone” in business…

 

Digging yourself into a hole

I just came back from a trip to North America where I met some very smart and ambitious business people.

In contrast, upon my return to Australia, I came across a 19-year old squash player who wants to make it on to the professional tour who said “I don’t have a coach, I prefer to do things on my own, see what’s out there and do it my way.”

I was gobsmacked. His fate is sealed – he is already YEARS behind his peers. We have local players here in Sydney who at the national level are already YEARS ahead of him.

So what does this have to do with business?

Dig Yourself Into A Hole - The Exponential Growth Strategist

 

In as much as today’s example is squash related, the same is true in business. I see it all the time. Business people who have dug themselves into a hole and want to get out. In many cases, the hole is too deep and as a mentor, I simply walk away. The reason I do that is because as Einstein said “The thinking that created the problem is not the thinking that will solve it.”

As The Exponential Growth Strategist, I decided a long time ago to work with the elite in business, those who know what they want and are willing to invest in themselves to get it.

One of the key principles is the quote above. AVOIDING problems and MINIMISING mistakes is a necessary part of success.

One of the most valuable aspects of what I do for my clients is help them AVOID mistakes – prevent them from picking up that shovel in the first place.

A common and all-too-popular hole people are digging themselves into is with social media, another is poor quality copywriting.

The next time you get yourself into a hole – ask yourself this simple question: “How could I have avoided picking up the shovel in the first place?”

If you can do that, you will reduce the number of holes you dig for yourself moving forward.

Dinosaurs And Opportunities

Exponential Mindset Thinking takes balls – moneyballs… Watch this clip from the hit movie starring Brad Pitt.

Enough said. If you want to get a lot more done with a lot less time, money and effort, contact us and we’ll show you the EXPONENTIAL way to run your business that will have your competitors scrambling – literally.

This is a must watch movie (even though the book is much better) for anyone who wants to learn the principles of what I call Management By Metrics.  Billy Beane changed major league baseball by overcoming more than a century of tradition and the wrong approach to building a “winning” team.

I won’t give way the key distinction, only to say that your business, industry or profession might very well be in the same situation, in need of a discontinuous innovation that puts you in the leadership position.

Antimimeticisomorphism is definitely required, but without Management By Metrics, it’s all theory and no practice. Games are won on the field, in the real world – not in someone’s head.

Making things happen and STICKING to it until it plays itself out is the underlying message that without that level of conviction, belief and discipline, it’s just another incomplete experiment.

You don’t want to dabble – you want to COMMIT when you know it’s right.

Easier said than done, that’s why a great book was written and an enjoyable movie was made.

Ten amazing out-of-home marketing campaign ideas

Cadbury billboardHome based businesses are becoming more and more common these days, and a quick search on the Internet will reveal thousands of them, urging you to buy their products and services. So if you want your home-based business to stand out from the crowd, you have to market smartly and have a campaign that will cut through the noise. Here are ten strategies for out-of-home marketing campaigns that will help you do just that.

#1 Start an eBay shop

Starting an eBay shop can be a simple way to reach out to the millions of people who are already searching for things to buy on the Internet. The best thing about it is that it is so easy, it is all set up for you with payment systems, bidding functions and online stores to showcase your wares. Directing customers from your eBay store to your website is another great way of generating traffic.

#2 Press releases and articles

With the hundreds of print and online media outlets across the globe, the need for new and compelling content is endless and editors are constantly scouring for new products, service and businesses to feature. Make it easy for them by writing good articles and press releases that showcase your product. The more you tailor your message to the audience of a certain publication, the more likely you will be to get it published.

#3 Facebook viral posts

When something goes viral on Facebook it can reach millions of users around the world. Scour your brain to think of funny and compelling ways to integrate your brand or product into a funny post that people will want to share with their friends. This is not going to be easy, as you never know what will strike a chord with people, but you only have to have one big success and it could give your business an incredible boost.

#4 YouTube videos

Increasingly, video content is becoming the main form of content people consume online. By creating interesting, informative and fun videos featuring your business or products you can reach a huge online audience and entice them to want to learn more about your product. Don’t be put off thinking that only pros can make a video, with a good idea and a mobile phone camera, you too can create a video that will get hundreds of thousands of views and generate huge amounts of traffic for your site.

#5 Become an expert

You wouldn’t be in business if you didn’t know a thing or two about your product or service, so don’t be shy about passing on that knowledge and establishing yourself as an expert in the field. Whether it be in online forums, radio, print or even television, there are plenty of opportunities to get yourself in front of an interested audience and share your knowledge with others once you have established your credibility, it will help create more and more interest in your business.

#6 Twitter

Much like Facebook, twitter can help you reach a huge audience and build customers for your website, it’s all about making your post fun, informative and regular. Also by following other people on twitter you can re-tweet interesting tweets and tap into the online trends in order to help hone the other aspects of your marketing campaign

#7 Blogging

Blogging is one of the best ways to great a loyal following and inform your customers and potential customers about what you have to offer. It is also a great way to get instant feedback about ideas and products you want to market and test the waters to see if there is a demand for them..

#8 Create a press kit

A press kit is bundle of information that you can send out at the click of a button to media outlets to inform them about your business. I should include a brief and informative overview of your product and service, highlighting its key benefits and selling points. It should have a brief biography of yourself and your background in starting the business. Most importantly, it should contain high resolution photographs and videos that can easily be incorporated by media outlets no matter which platform they are using.

#9 Pinterest

Pinterest is another great way to garner followers and generate traffic to your website. By making regular posts featuring the way people can use and benefit from your product or service, you can demonstrate why people should purchase it.

#10 Contests

Everyone loves a good contest with prize giveaways and freebies. By offering prizes to the person who supplies the best idea or use for your product, or how your service has helped improve their lives, you can not only generate interest but also re-use this information by incorporating it into you future marketing campaigns.

As you can see there are plenty of ways to effectively market your business from home, so give all of them a try and find out which ones work for you. Alternatively, you can click here and see how someone like Market Smartly conducts their campaigns. Do you have a successful technique form out-of-home marketing that isn’t on the list? Tell us about it.

This was a guest post, if you would like to contribute content for one of our blogs, please contact us for our publishing, terms and conditions.

Today’s business person

Every For NothingEveryone wants EVERYTHING for NOTHING.

AND they want all their problems solved YESTERDAY.

That is the problem with the world today…

It’s why it’s harder to do business.

It’s just too hard to be disciplined.

It’s too easy to be slack and hope something changes.

The world has changed, it has spoiled “us” and has robbed us of the tenacity we used to have – when life was a lot “harder”…

When we didn’t have 2 cars, we didn’t have mobile phones OR COMPUTERS.

We had to walk places, take buses, WORK PHYSICALLY to earn a wage…

Such is life – we are NOT going to change it – we just need to adapt. The challenge (for us) is to find the top 10% – because that’s all that’s left +/- 10 percent of the population who is willing to invest in themselves “the old fashioned way”…

If you want to grow your business exponentially – one step at a time, one day at a time, contact us.

 

Are you in BUSY-ness?

busy-business-manOne of the things I find absolutely amazing with owner-operator business owners is how many of them are in busy-ness. Busy, busy, busy, not getting anywhere.

Don’t get me wrong – running a business takes time, I get that.

But as a business coach and mentor, I can tell VERY QUICKLY the difference between successful versus much less successful business owners.

The busier the person is,
the less successful he or she is.

When I refer to being busy, I mean being preoccupied, distracted, putting out fires, chasing things down, playing telephone tag, going through emails several times in an inbox with hundreds or thousands of messages, preparing multiple proposals, bidding on every tender that crosses the desk… I could go on and on…

I mention this now because in the past 2 weeks, I’ve come across people who in their own words are “too busy”… Not with an overflow of jobs, contracts and orders to process, but too much “stuff to do”…

Success is actually not that hard, but people want and do make it hard…

One way they make it hard for themselves is trying to get it “all” done. That actually is not the point, goal or aim in business.

The goal is well, the goal.

If your goal is to grow your business (increase sales), then you should only be “busy” doing things that lead to that outcome.

If your goal is to be more profitable – this is a DIFFERENT goal than increasing sales, then you should only be “busy” doing that.

Here’s the thing —> most business owners don’t know what their goal is!

Most business owners THINK increasing sales and increasing profitability is the same thing – it’s not. Furthermore, one is NOT better than the other. IT DEPENDS on what you want and when you want it.

You could acquire 10, 20, or even 100 new clients at a very low cost (e.g. no profit) in the next month. By retaining those clients – with a full profit proposition – you can become more PROFITABLE within this financial/calendar year.

So the decision(s) you make depend on your GOAL and YOUR timeline.

I know this sounds easy, common sensical and even self-evident, but believe me… It’s not.

The busiest people are NOT beginners in business. These are people who have been in business for years or even decades — They should know better by now, but they don’t.

Why not?

Because they don’t have and don’t take the time to test the alternative.

How can they? They are too busy, busy, busy, busy…

Welcome to what I call the Vortex Of Mediocrity!

Once it has you in its grasp – there is no escaping it – without determination, perseverance and tenacity.

So there you go – another distinction for you.

Are you in BUSY-NESS …
too busy to grow your business?

 

Business and intuition

We have all had them – premonitions, gut feelings, the sense that something will happen before it does, knowing something we shouldn’t well before it seems logical or sensing something happening to someone close to you that is physically far from us…

Gut feelings… a sixth sense… by whatever name, intuitions can be informative. Many swear by them.

But in the investment world, mysteriously-generated feelings more often than not lead investors to make wealth-destroying decisions. In the business arena, the same is true – very capable, smart, hard working people travel down the wrong path with often devastating consequences. Working harder and harder based on a hunch or “opinion”.

There is a better way…

Nate Silver, statistics guru extraordinaire, put a face on the value of data and — when astutely analyzed — its ability to guide decision-makers toward the most desirable outcome. His CNN blog was widely followed during the 2012 American presidential election, because his statistical models proved more accurate than anyone else’s.

A year earlier, the Hollywood hit, Moneyball (originally published as a book), introduced the world to a unique idea: A data-driven, decision-making model can successfully overcome a lack of financial resources… allowing a stats-geek baseball recruiter to beat out deep-pocketed rivals who continued to rely on subjective intuition and gut feel.

When you look back, the writing’s been on the wall for years.
But very few want to read it.

The availability of troves of data — and the computer power needed to process it — has increased substantially over the last decade.

Yet, to some, the Big Data trend is scary.

The National Security Administration (NSA) spooked the world when Edward Snowden revealed the agency’s collection of massive quantities of our personal data. (Scary!)

Target stores reportedly have the ability to predict when a woman is pregnant — based on her spending patterns — even before she knew she was! (Scarier!)

And Twitter has analyzed billions of data points to determine which days of the week, and months of the year, we’re more likely to be happy. (Odd!) Here’s a graphic showing the analysis:

Twitter - Happy Day Of Week

Twitter, Target, and the NSA aside, financial markets are chock-full of data and, therefore, the ultimate playground for investors with a bent toward quantitative analysis. They even have their own nickname – quants!

If you’ve read my blogs for any length of time, you know I ONLY make decisions when my metrics show I have an edge…

I call it Management By Metrics.

Even though I am a fan of the power of the human spirit and readily admit that running a business is a balance of art and science, I NEVER make any major business (or investment) decision based on a gut feel. I am risk averse – why take a risk when you can reduce or eliminate it with some very simple, basic math?

I realise my pure and applied science and engineering background has influenced me. I spent several years immersed in the scientific method, which involves making observations about the real world, forming hypotheses (educated guesses) as to why the observations are what they are, and designing experiments to determine whether or not the hypothesis holds true.

Surprisingly, very few people in business use this method. Anecdotally I think it’s the popular aversion to mathematics as much as it is mental laziness. I am not suggesting you need to learn multivariate statistics, but just the use of Excel and a few simple formulas can take the guesswork out of most business decisions.

As The Exponential Growth Strategist, I facilitate our Platinum Program where you can learn the skills to acquire what I call 20/20 Foresight – being able to predict the future or manifest the future you seek for yourself or your business. Founded on scientific principles, it is with reach of anyone with a basic understanding of math and a hand-held calculator.

The science is straight forward and simple – the repercussions for you and your business can be, well…. astounding.

Contact us if you want to get past your hunches and gut feeling decisions that are letting you down or keeping you up at night with worry.

One thing that is crystal clear and most “experts” agree – the volatility and uncertainty we are currently facing is NOT going away anytime soon and in fact many agree it will get a lot worse before it gets better. It is the ‘new’ way of the world, well documented and well understood. We are in a cycle that will continue to play itself out in very predictable ways – well predictable for those who know what I am talking about!

Give us a call and we’ll introduce you to very exciting and valuable concepts like this one, that will put you back in the driver’s seat of your business (and your life) so you can steer in the direction of your goals and dreams and get to your ultimate destination (achieve your ultimate outcome).

Why business is getting harder

First, I want to apologise because this blog post is quite long – but necessarily so. It’s an excerpt of an email I received from a US-based financial “advisory” firm. The story is so well told – I have chosen to make only minor edits, so bear with me and the story for the priceless lesson it provides you as a business owner-manager.

I finished high school in a small town back in the swamp in southern Louisiana. We had 89 people in our graduating class, and the entire school had less than 400 students.

While we missed a lot of things because of the size of the school, there were some positives.

For one, athletes got to play several sports. In fact, my best friend was a four-sport letterman. He was fast, strong, and smart, so he was a free safety in football, point guard in basketball, 2nd baseman in baseball, and a sprinter on the track team.

Now, he is simply a relic…

The government has made his achievements almost obsolete. It’s nearly impossible for kids to pursue more than one sport today and still make a high-school team… because it’s all about the money.

Scholarship money, that is… and Division 1 in particular.

My friend’s achievements come back to me as I sit in the stands and watch my daughter play volleyball. She’s not playing on a school team this time of year, because volleyball season is over. Instead, we’re at a private facility where we pay too much for her to pursue this sport outside of her school. This is the world of “travel ball.”

Like most players, our daughter tried out for more than one organization, which then ranks the players. Then some of the players are offered a spot on a team at different levels (open, regional, state, local), representing where the team will compete.

Once on a team, players practice three times a week and play in six to 10 tournaments over the course of four months. There are also optional mini-camps… but keep in mind, in sports, practice is never optional, no matter what the coach says.

When the travel season ends, it will be summer, when the girls are expected to attend at least one three-day and one week-long ball camp, and there are other “optional” opportunities to play and practice as well.

Once school starts, the girls will try out for their respective school teams during the regular fall season. In October and November, travel-ball tryouts occur and the cycle starts all over again.

This process exists for baseball, volleyball, lacrosse, and probably every other sport.

Families spend thousands of dollars every year to pay for their spot on a team, for travel to tournaments (which can be across the country), for gear, and for camps. The costs easily can reach $6,000 per year.

While some players truly do it for the love of the game, there’s a different motivation for most. It’s all about Division 1.

Parents and players have a laser-like focus on making it to the big-time: scoring a Division-1 college scholarship to top level schools, like Duke University and University of Southern Carolina.  

Everything about their pursuit of a single sport centers on the possibility of being selected to play at a great college, thereby obtaining a “free” degree.

With the cost of college outrageously high, sports scholarships are one way for kids to be able to attend pricey schools. So families do what they can to bolster their kids’ chances. The kids play all year (school and travel ball)… they go to camps… they go to all of the practices. And they focus on only one sport in order to master the skills necessary to get selected.

The years of multiple-sport lettermen are over… thanks to a larger force that’s driving everything.

It’s the force that has driven college costs outrageously high, bringing us to the point where it’s impossible for a median-income family of four to afford it.

I hope we’ll find a way to reduce the price of college, and thereby relieve some of the pressure on high-school athletes who are trying so hard to get scholarships at the expense of pursuing, or even trying, other interests.

Here is the lesson for business owners:

Every single industry has gone through a transformation like the one that has afflicted (hopeful) US college students… It is getting harder and harder to compete because successful companies have specialised with laser-like focus out of necessity, to stay in the game so-to-speak.

So what can you do to counter-act this?

You need a DIFFERENT approach, to get DIFFERENT results.

Ignoring what has changed will not make it go away any more than a US student who doesn’t pick his or her sport in middle school or at the very least at the beginning of high school. Otherwise, it’s “game over”.

That’s today’s lesson – if you THOUGHT the game of business had changed – it has and continues to change at an alarming rate.

We offer business coaching and mentoring services to help you stay “ahead of the curve” and leverage these changes to your advantage rather than becoming victim to them.

Contact us when you’re ready.

 

20/20 Foresight

One of the foundational concepts of the Platinum Program we run is to develop what I call 20/20 Foresight, the ability to predict and/or manifest a beneficial future – regardless of the forces that might be at play. A recent article in BRW Magazine highlighting why baby boomer business owners may retire with nothing makes this point clearly and succinctly.

We know the adage that “knowledge is power”. With this particular knowledge, there is no question that the only reprieve is to build a profitable business that someone wants to buy – because of the FUTURE income streams, not emotionally-laden ‘goodwill’.

Easier said than done, but then again if it was easy, everyone would succeed.

That is one of the many advantages, and largely hidden benefits of our Platinum Program – having discussions like this one, and exploring the options available to select the best choice possible – ahead of the crisis.

Demographic statisticians and economists are mostly in agreement that the largest demographic generation in history, the baby boomers, will have a profound, pervasive and permanent effect on society as they age and exit their cycle. The question isn’t a question of IF, but WHEN.

Each industry (and country for that matter) has a slightly different exposure and corresponding timing. For example a doggy day care will still have good times ahead while baby boomers get older and spend more time with (and money on) their beloved dogs, whereas a construction company relying on the sale of residential homes and units will struggle as existing homes become vacant as boomers move into assisted care living accommodations.

If you’d like to make the most of the next few years, there is no better time than right now to position your business to make the most of what is coming – or prepare your company for a sale before there is a glut of (non) buyers.

Contact us when you’re ready.

 

 

 

 

What you can learn from watching ‘Breaking Bad’

I just recently purchased the first two seasons of Breaking Bad on DVD. I rarely watch TV and when I do, it’s when it suits me. Time shifting is one of the many personal productivity principles I teach.

Breaking Bad is the ideal example of what happens when you adopt an emergent strategy approach without the skills to handle it. In our 1-Day MBA program and the more extensive 4-day residential version, we cover this approach in the course curriculum. From now on, I will include this as one of my “don’t do” slide examples!

Emergent Strategy, Strategic Planning, Poor Planning

Often, the most valuable business advice I can give is how to avoid mistakes that most people make – usually unknowingly. Contact us if you want to avoid the most common mistakes made by business owners and executives.

Great Marketing Tip: Show and Tell

As a reader or subscriber to this blog, you are aware that Exponential Marketing is an approach, a mindset as much as it is a collection of highly effective strategies. Today’s post is an example of how to leverage what you do for clients. Bree Robbins of Paddington Pups in Brisbane has relocated to a new, bigger, better facility for her doggy day care and dog grooming and pet supplies business.

The photos below show and tell how the new floors LOOK and FEEL. She shared this with here clients weeks before the final fitout was completed, to reinforce her commitment and dedication to her business and by extension her clients.

 

Paddington Pups - Floor Samples

Paddington Pups New Location Flooring 

 

Often we, as busy business people, as so preoccupied with what we’re doing that we forget to tell our clients what we do for them and lose that connection, that rapport that says “I care” and I am doing everything I can to serve you better.

  • What have you done recently for your clients that they might not be aware of?
  • What are you working on right now that will make a difference in the quality of the product or service you offer?

Share it with your clients and see what happens to your relationships… Loyalty… Referrals…

The power of a story – video

There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients.

OK, enough with the branding nomenclature, you get the point.

The video below is an example of the power of a story. In this instance the context is funny, but in business, the better you become at crafting corporate stories, the more effective you will become, not just to attract more clients, but also reduce your sales cycle and improve your conversions.

Easier said than done. Writing great copy is a science and an art that is beyond the reach of most business people. The point is not to turn you into a professional copywriter, but to develop within you, the skills to appreciate the value of great copy, manage contract copywriters and enhance your existing corporate communications.

It is without a doubt one of the most powerful skills and attributes you can develop that will propel your sales forward. Ignore its importance is not an option – especially when it comes to the Internet and Search Engine Optimisation that sorts and ranks how good or bad your copy is.

There is a direct relationship between the traffic to your website and the quality of your written content. The problem is that unless you know the ins and outs of how to write Killer Kopy, you will never fully optimise your traffic and web lead generation.

Innovative business thinking – case study

Today’s blog post is one of those “who thought of this?” cases that I just had to share with you. It was sent to me by Rangaswami Balakumar of Finpacific Treasury Systems. I am sure you’ll agree this is innovative business thinking at its very best! Click on the image below to download the case study!

Marketing Idea, Marketing Case Study

Click on the image to download the case study!

Late delivering Christmas orders?

If you are struggling to deliver your pre-Christmas orders, this is an approach you might want to consider…

This was sent to me by Bree Robbins of Paddington Pups in Brisbane

Top 10 Blog Posts Of 2013

Top 10 Blog Posts 20132013 has been quite a year. Below is a list of the top 10 blog posts of the year. Enjoy a quick review and use the tips and techniques to make 2014 your best year ever!

  1. Willpower is like a battery – How to stick to your goals like New Year’s Resolutions.
  2. Hyperbolic Discounting – How to remain committed to long-term goals to achieve the success that might have been eluding you.
  3. Why Smart Business People Fail – Success is not the inverse of failure. In other words, not failing does not make you successful…
  4. From Motivation To Momentum – A must read if you slip and sabotage your goals and dreams (knowingly or unknowingly).
  5. Google Search Tips - These tips are priceless to get the most from Google, otherwise you’ll never quite get what you’re looking for.
  6. The Epic Split – This is simply AMAZING. The power of human focus and concentration combined with incredible athleticism.
  7. Good And Bad Habits Of Smart People - Success is not about how smart you are, but much more dependent on WHAT you do with what you know and HOW you do (or don’t do) certain things…
  8. Bobby McFerrin – Amazing Presentation – Every once in a while someone creates a magical moment. This is one such moment. Enjoy!
  9. Positive Twist On Negative Thinking – Attention small business owners… Don’t hire this type of person!
  10. The Power Of Why – The better the questions you ask yourself, the better the answers you’ll come up with.

Happy Holidays from Exponential Programs

What does playing a board game have to do with running a successful business?

What does playing a board game have to do with running a successful business? Maybe you should ask our Platinum Program Members who recently attended our residency program – the 4 Day MBA… What they would tell you is that your relationship with money affects just about everything you do (or don’t do) on a daily basis.
Cashflow Game - Exponential Programs
You’d be amazed at the psychic wounds you might have hidden deep down in your memory. Playing a board game creates a fun way to reveal some of your beliefs about money, wealth creation, financial management, planning and even gambling!

This is not the forum to get into lengthy discussions about philosophy, but it is the ideal time and place to remind you that while you’re doing whatever it is you do on weekends and in the evenings, there are millions of high achievers acquiring skills and aptitudes to help them achieve their ultimate dreams.

Some of them are doing that playing games – literally!

If that sounds like fun and you want “in”, contact us. We’ll show you how much fun you can have GROWING your business and creating the wealth you desire.

How to select a business coach

We recently added a few pages to our website to answer some of the questions related to how to select a life coach or business coach and the life and business coaching industry in general.

In support of the suggested process, you can click on the hyperlinks to access the explanations  of my Mastermind Mentoring Methodology as well as my coaching and mentoring philosophy.

It’s important to mention that I consider myself a mentor and not a motivator. Click on the hyperlink for my explanation of the difference. These are not just nuances, they are vitally important when choosing someone to work with.

Have a look at the various pages – I have invested a lot of time making sure I document the process thoroughly for you, I am committed to your success which means making the best decision possible.

When you’re ready to take your business to the next level, contact us.

Great advice = awesome results

I recently read a few blog posts about successful entrepreneurs and the one piece of advice they got from their business coach or mentor that made a difference.

One of the best ones was “You can’t sit on two toilets at the same time.” I thought that was brilliant for those entrepreneurs who keep trying to do too many things at once.

That’s when I thought it would be a great idea to ask my own business mentoring clients what they thought was the #1 thing they’ve heard me say that has positively affected their business growth and/or improved their quality of life.

Here are some of their submissions – enjoy!

_______________________________________

Bree Robbins, owner of Paddington Pups, Queensland’s #1 Doggy Daycare and Grooming Centre says the quote that has stuck in her mind is – “The thinking that got you to where you are is not the thinking that will get you to where you want to be.”

Even though that is one of Albert Einstein’s most famous quotes, she had not heard it before, nor had she realised that as a result of this truth, as a business person who wants to grow her business, she needs to… change her thinking, change her thinking, change her thinking, change her thinking…

Easier said than done, but with our Exponential MasterMind Mentoring Methodology, we’re able to give her the challenging environment to do that.

_______________________________________

For Shane Young, CEO of Max Pak, his #1 quote is: “Perfection is the poison of profitability.” Doing ten things less than perfectly is much more valuable than waiting, waiting, waiting to finish that ONE thing PERFECTLY and usually not getting around to it.

You can always improve on stuff that you have done, but without a focus on perfection, it frees you actually get things done now rather than never!

MAXPAK is a family-owned Australian manufacturer, importer and distributor of quality packaging products that make your workplace more enjoyable, more profitable and more productive. Since 1979 MAXPAK has been supplying high quality, cost-effective and consistently reliable plastic bags, pallet wrap, food-grade carton liners and disposable packaging products. Our clients include many of Australia’s biggest retail chains, third party logistics providers, market-leading cleaning suppliers, food processors and meat exporters.

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Lena Yammine, of Inner Outer Health echoes the same philosophy with Just Do Stuff!

Inner outer health® is an award winning Health and Wellness Centre in Bellfield/Ivanhoe, specialising in Myotherapy and Floatation Therapy. We provide excellent results by recognising each person’s unique needs and creating individualised treatment plans based on a holistic approach to help you develop body awareness and appreciate your own body, so we can quickly identofy the cause of the problem and solve it.

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For Gavin Buckett, owner of Prime Skills, it wasn’t a quote or saying, but rather understanding the lifetime value of a client and not just the value of the initial sale. When you respect and nurture the relationship for the long term, it creates the win-win-win outcome that is truly exponential.

Prime Skills is a nationally recognised Registered Training Organisation (RTO) that was established in 1998 to provide specialised industry specific food safety training, development and quality services solely to the food industry. The training can be delivered in your workplace, in our training room or through our tried, tested and proven modern online delivery system, guaranteeing our clients rapid, fun and engaging learning outcomes that meet or exceed current legislative requirements. Trust Prime Skills to keep your customers safe and your had earned reputation intact!

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Successful Endeavours makes electronics and embedded software work the way they should, saving you up to 2 out of every 3 dollars you otherwise would have wasted, so you can manufacture your market leading product in Australia, at a profit.

For Ray Keefe of Successful Endeavours in Melbourne, what made a huge difference to him is the realization that you have to create value and you have to communicate the value so that your prospects understand it. This is the biggest problem technical professionals ‘like you” have. You feel the need to prove how clever you are but your customers don’t buy for the technical reasons you think or just because you are clever. They buy for their own, self-vested reasons. Speak to their reasons and watch your results soar. Of course, the best way to do that is with a blog!” 

So Ray decided to test this out and reworked their website and started to blog. Now, 2 out of every 3 clients are generated via the Internet with a sales cycle half as long as the cold-call prospecting alternative he used to use.

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“What needs to be said so a prospect becomes a client?”

Alex Pataky of Steelbond in Sydney knows that identifying a target market is the first step in any marketing and sales campaign. To remove the different reasons people might not want to buy means engaging in more than one conversation at a time. By doing that, each type of prospective client can progress through his/her logical process to make the purchase willingly and happily. Easier said than done, but impossible to do if you try to have all those discussions within one single conversation!

Steelbond has been providing Eclipse aluminium louvre roofs that open and close faster than the weather changes in Melbourne for the past 25 years. They are designed and installed to compliment and integrate into the architecture of your property so it doesn’t look like an add-on.

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The Cooinda Cat Resort is a small family run business. Like most small businesses, they spend most of their time working IN their business rather than ON their business, focused on caring for their feline friends.

One way to switch from working IN to ON your business is to ask: “What’s your outcome?” This innocuous question redirects their thought process, helping them pin point what and why they are doing to make sure it’s the right thing to be doing at the right time. Often, it’s a case of reconciling short term priorities (tactics) within the long term strategy.

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There was a time, not long ago that the Dogs Country Club & Kennel Resort didn’t think blogging was important. Sure they had a website, but a blog? Now, they couldn’t run their business without one!

Their big take away was that “you don’t have to do it all yourself”. That doesn’t just mean you can subcontract some of the research and writing, but more strategically it means you can involve your whole team AND clients in the process. By engaging your clients and the greater community in an interactive blogging experience means you will reach out beyond your immediate sphere of influence and the rewards will follow as you tap into your readers’ passions.

Unsupportive Spouse?

Quite often, I come across an entrepreneur who really wants to make a change, but there is something lurking in the background preventing him or her from achieving his or her best… Usually that obstacle is an unsupportive spouse. If this is the case for you, click on the cartoon or this hyperlink to learn how to turn an unsupportive spouse into your biggest fan.Toxic Spouse Cartoon
This is one of our most popular programs that has transformed many lives. The strategies covered are not what you expect… Give it a go and see what happens. After all, it can’t make things worse can it?