If you want more people to believe and act on your advice or recommendations, stop relying on just one type of proof. Novices instinctively gravitate to one end of the persuasion spectrum. They either bombard prospects with statistics, charts and research, or they rely almost entirely on emotional stories and testimonials. People make decisions using […]
Archive for the 'Marketing Mistakes To Avoid' Category
Management By Metrics to Reverse By Results to create Rivers Of Revenue are all essential concepts for entrepreneurs and managers who want to Exponentially grow their businesses. They are part of the Valuable Vocabulary that can transform an ordinary business into an extraordinary one — Antimimeticisomorphically. This SHORT TWEET reveals how you can easily LOOK […]
Taking advice willy-nilly is one of those topics that totally befuddles me. First and foremost, I am not a cynic. I just have lived long enough to see patterns and predictable behaviour. “You wouldn’t ask your car mechanic to cut your hair… “ So why would you take business or professional advice from just about […]
We’ve all been victims of technobabble which is why Valuable Vocabulary is so important to be an effective entrepreneur, communicator and/or (public) speaker. This classic video reminds us that more words are not the answer!
This is a classic p*ss take on so-called experts. It’s a great reminder that we ALL need to be mindful of this trap.
We all know the adage: It’s Not WHAT You Say; It’s HOW You Say It. But what does that actually mean in dayto day business activities? Here is an example of DATA presented in 3 different ways and I’m sure you’ll agree each illsutration is more EFFECTIVE than the previous. This challenge is amplified when […]
Contrast and Comparison is not about FOMO or being judgmental, envious or jealous. It’s an Exponential Mindset Strategy to determine where you are with respect to what you’re doing (or not doing). AI is more than a buzzword, it’s revolutionary. But who’s doing what? The short 2-minute video below exemplifies what the early adopters are […]
Picture this: Two passionate table tennis players, Alex and Janet, are practicing in the the office recreation room, completely absorbed in discussing their technique and equipment. In the adjacent room, Sarah, a new office employee, is completely unaware of the context of their conversation. Alex (adjusting his paddle): “I’m having trouble with these loose balls […]
As I previously blogged, coming up with a great business name is not easy. Especially now that we have to deal with other businesses from around the world that might be using the name. With the Internet, we need to think globally instead of locally. I followed up my original blog article with a 9-point […]
Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition? It’s not obvious… Re-read it […]
Here are my picks for my top 10 blog posts of 2014. There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015… This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s. Antimimeticisomorphism is easier said than done – this example […]
We all want to avoid mistakes, which is easier said than done. That’s why this collection of Project Planning Pitfalls and Management Mistakes sponsored by Nebo Engineering is so funny and so true! Click on the image to download the collection from Nebo Engineering‘s website. This document is just another Exponential Marketing Strategy aimed at […]
What were they (not) thinking?!? Unfortunately most of the marketing mistakes people make are not this blatantly obvious. I say unfortunately because if they are not obvious, then they are not recognised for the true blunders they are. These are silent killers that erode a company’s profits often to the complete ignorance of the business […]
I just came back from a trip to North America where I met some very smart and ambitious business people. In contrast, upon my return to Australia, I came across a 19-year old squash player who wants to make it on to the professional tour who said “I don’t have a coach, I prefer to […]
I just recently purchased the first two seasons of Breaking Bad on DVD. I rarely watch TV and when I do, it’s when it suits me. Time shifting is one of the many personal productivity principles I teach. Breaking Bad is the ideal example of what happens when you adopt an emergent strategy approach without […]
There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients. […]
Do you feel like no matter what you do, no one is getting your message? Getting noticed is not about being provocative or sensationalistic, but without extreme measures these days, it IS harder than ever to get noticed and have your message reach your intended audience. There is however a tried and tested way to […]
In a previous blog post, I touched on several foundational concepts that can help you to go from establishing motivation to creating momentum. Today, I want to focus on the catalyst, the initial trigger(s) that can help you start the process. First and foremost, to get moving, you need to overcome inertia. Inertia is defined […]
Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant. Sometimes it’s subtle and sometimes it’s lost in translation… 😉
Does combining offline and online mean double the costs or double the profits? That’s a perplexing question that baffles many small business owners and independent retailers. What works for multinational corporations with deep pockets doesn’t work for small businesses with shoe-string budgets. Even though today’s empowered consumers expect to interact with brands across a wide […]
