Management By Metrics to Reverse By Results to create Rivers Of Revenue are all essential concepts for entrepreneurs and managers who want to Exponentially grow their businesses. They are part of the Valuable Vocabulary that can transform an ordinary business into an extraordinary one — Antimimeticisomorphically. This SHORT TWEET reveals how you can easily LOOK […]
Archive for the 'YouTube Videos: Business' Category
We’ve all been victims of technobabble which is why Valuable Vocabulary is so important to be an effective entrepreneur, communicator and/or (public) speaker. This classic video reminds us that more words are not the answer!
This is a classic p*ss take on so-called experts. It’s a great reminder that we ALL need to be mindful of this trap.
This ad is 16 years old… I’m surprised it has never come up on my social feeds… First, enjoy it for the experience that it is… A lot of people would love to have this level of creativity and struggle to “get started” on that journey. A quick and easy way is to Mirror The […]
Exponential Mindset Thinking, including Antimimeticisomorphism will create extra-ordinary results, especially those bold and courageous enough to make it memorable!
This explanation is TOTALLY BRILLIANT… I wish we had visuals like this when I was in school. We all have SPECIALIST expertise which is great, but at the same time is IMPOTENT unless it can be effectively leveraged to create value for our ‘audiences’. These can be sales prospects, students, kids, friends, family members, staff, […]
Training is based on the concept of Operant Conditioning, best demonstrated with this adorable puppy… The HARD part with training people is that they RESIST and RETURN to their DEFAULT modality even when they’re motivated and incentivised to make the chance/shift. This is the perennial problem every leader/manager needs to overcome. If you’re trying to […]
We are all victims and guilty of corporate jargon. This series of cartoons is a hilarious p*ss take of the phenomenon, pun intended.
I think we can all agree that COMING UP with ideas is fun (and easy). That’s why so many entrepreneurs indulge in the HABIT of coming up with them, but don’t “quite” get around to deploying them — profitably. Jeff Bezos explains this predicament well in this short 3-minute video. So, what should you do […]
If you want to THINK better, this 11-minute video explains the most effective and efficient way to do that. As the video title reveals, it’s all about “old school” paper. Yes, get your pens or pencils and paper out of your desk drawer, it’s time to put your thinking hat on… Video Summary This video […]
Antimimeticisomorphism is the opposite of the common organisational tendency (mimetic isomorphism) where companies copy successful peers, instead suggesting that organisations actively differentiate or resist copying to stand out, innovate, or avoid the pitfalls of over-imitation, especially when uncertainty is high or success is tied to unique strategies rather than standard practices. While mimetic isomorphism (copying) […]
Contrast and Comparison is not about FOMO or being judgmental, envious or jealous. It’s an Exponential Mindset Strategy to determine where you are with respect to what you’re doing (or not doing). AI is more than a buzzword, it’s revolutionary. But who’s doing what? The short 2-minute video below exemplifies what the early adopters are […]
As a business growth strategist, working with the most ambitious entrepreneurs and experienced business managers, I hear it all the time… “I don’t have time for personal/professional development!” I get it. With the kids’ pick up and drop offs, running errands, maintaining a household, caring for elderly family members, attending community and social commitments while […]
Every year, I publish a list of the top 10 blog posts for the year. Here are this year’s top picks from my collection of blogs. Take a few minutes and enjoy – the best of the best. Anyone using Social Media needs to watch this video, because THEY KNOW. This emotional Christmas commercial will […]
Here are my picks for my top 10 blog posts of 2014. There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015… This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s. Antimimeticisomorphism is easier said than done – this example […]
All I can say is – WOW – what an awesome video. I teach Killer Kopywriting and I will make this a must-watch component of the Pre Program Preparation for the workshop. So many lessons with captivating graphics.
I am not into buzzwords and business jargon even though I have my own list of definitions for what I do… This video shows how you can talk a lot without saying anything… Courtesy of Weird Al Yancovic – the master of this art of parody.
There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients. […]
