Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition? It’s not obvious… Re-read it […]
Archive for the '1% Improvement' Category
Here are my picks for my top 10 blog posts of 2014. There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015… This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s. Antimimeticisomorphism is easier said than done – this example […]
What were they (not) thinking?!? Unfortunately most of the marketing mistakes people make are not this blatantly obvious. I say unfortunately because if they are not obvious, then they are not recognised for the true blunders they are. These are silent killers that erode a company’s profits often to the complete ignorance of the business […]
I just came back from a trip to North America where I met some very smart and ambitious business people. In contrast, upon my return to Australia, I came across a 19-year old squash player who wants to make it on to the professional tour who said “I don’t have a coach, I prefer to […]
There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients. […]
I recently read a few blog posts about successful entrepreneurs and the one piece of advice they got from their business coach or mentor that made a difference. One of the best ones was “You can’t sit on two toilets at the same time.” I thought that was brilliant for those entrepreneurs who keep trying […]
Do you feel like no matter what you do, no one is getting your message? Getting noticed is not about being provocative or sensationalistic, but without extreme measures these days, it IS harder than ever to get noticed and have your message reach your intended audience. There is however a tried and tested way to […]
Wouldn’t it be nice to be able to look into a crystal ball and see what the future holds? 20/20 Foresight might not be THAT precise and accurate, but there are tools, tips and techniques you can use to determine trends and tendencies forecasters and analysts use on a daily basis to predict what’s coming. […]
I can tell you that without a doubt, hyperbolic discounting has to be one of the primary contributors to non-success. Given two similar rewards, humans show a preference for one that arrives sooner rather than later. Humans are said to discount the value of the later reward, by a factor that increases with the length […]
I remember the first time I heard this, in my teens. “Practice does not make perfect… Perfect practices makes perfect!” Once I understood that it’s only when we practice what we want to re-create can we claim to be practicing “perfectly”… But it took me close to 10 years before I resolved the recursive (circular) […]
In a previous blog post, I touched on several foundational concepts that can help you to go from establishing motivation to creating momentum. Today, I want to focus on the catalyst, the initial trigger(s) that can help you start the process. First and foremost, to get moving, you need to overcome inertia. Inertia is defined […]
“Whenever you face a deficit in resources, you need to replenish your inventory of ideas.” — Dr Marc Dussault
I am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become. Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the […]
In my line of work, I come across a wide range of people in many different situations and circumstances. Today’s post is about a cry for help from someone who is in dire need of assistance. But here’s the thing that I make clear to people, especially those in the healthcare and holistic therapy sectors […]
Many business people search for complicated (and expensive) ways to grow their businesses… Often, the simplest and easiest things create the biggest results. This TED TALK video is an example of the concept of finding hidden assets in your business BY CHALLENGING preconceived thoughts and ideas. In this video, Terry Moore challenges you on how […]
Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant. Sometimes it’s subtle and sometimes it’s lost in translation… 😉
I received this quote from Brian Matthews of Axis Planning in Brisbane. Brian attended our Business Blogging Workshop and has applied the principles to start creating high-value SEO for his website/blog while at the same time, doing i for others with a win-win approach. This quote rings true to me. When I had employees, I […]
A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way […]
