I can tell you that without a doubt, hyperbolic discounting has to be one of the primary contributors to non-success. Given two similar rewards, humans show a preference for one that arrives sooner rather than later. Humans are said to discount the value of the later reward, by a factor that increases with the length […]
Archive for the '1% Improvement' Category
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I remember the first time I heard this, in my teens. “Practice does not make perfect… Perfect practices makes perfect!” Once I understood that it’s only when we practice what we want to re-create can we claim to be practicing “perfectly”… But it took me close to 10 years before I resolved the recursive (circular) […]
In a previous blog post, I touched on several foundational concepts that can help you to go from establishing motivation to creating momentum. Today, I want to focus on the catalyst, the initial trigger(s) that can help you start the process. First and foremost, to get moving, you need to overcome inertia. Inertia is defined […]
“Whenever you face a deficit in resources, you need to replenish your inventory of ideas.” — Dr Marc Dussault
I am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become. Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the […]
In my line of work, I come across a wide range of people in many different situations and circumstances. Today’s post is about a cry for help from someone who is in dire need of assistance. But here’s the thing that I make clear to people, especially those in the healthcare and holistic therapy sectors […]
Many business people search for complicated (and expensive) ways to grow their businesses… Often, the simplest and easiest things create the biggest results. This TED TALK video is an example of the concept of finding hidden assets in your business BY CHALLENGING preconceived thoughts and ideas. In this video, Terry Moore challenges you on how […]
Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant. Sometimes it’s subtle and sometimes it’s lost in translation… 😉
I received this quote from Brian Matthews of Axis Planning in Brisbane. Brian attended our Business Blogging Workshop and has applied the principles to start creating high-value SEO for his website/blog while at the same time, doing i for others with a win-win approach. This quote rings true to me. When I had employees, I […]
A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way […]
Everyone’s heard of the the word Apprehensive. It’s an adjective often associated with accountants…* But the word prehensive is not so well known – the opposite of what accountants are… So if you ever wondered why there is often a conflict between entrepreneurs and their accounts – look no further than the dictionary! Now you […]
We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses… Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!
Sometimes you might think you’re being understood when the exact opposite is true. In business, the art and science of clear communication is the key to success in sales and marketing. Writing good copy is easier said than done, which is why we developed a system to teach you the most important elements of writing […]
There is no doubt about it, New Year’s Resolutions are a powerful tool to achieve goals, yet only a few follow up and follow through on their resolutions..* Why is that? One simple reason is that most people forget that decisions are made every minute of every day and they add up at the end […]
I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet. In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make […]
We have all heard the saying “A picture is worth a thousand words”, but a TERRIBLE picture can lose you 1,000 clients. This photo was taken from a Facebook page for a restaurant. You be the judge – would you want to eat there? It’s no surprise (to me) that this restaurant is struggling to […]
I love it when I learn my own lessons! I teach ambitious entrepreneurs and business executives how to find hidden opportunities in their businesses. Opportunities that are sitting right there, under there noses… That’s what happened to me today. I figuratively tripped across a 4-minute audio that I completely forgot I had in my archives […]
Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done. That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail. The question for YOU is “What basic […]
