This graph says it all…
As a regular reader or subscriber to this and my other blogs, you know about my holistic approach to business. One of the key components of what Exponential Marketing is all about is establishing authentic and genuine rapport with your suspects, prospects and clients via what I call “Killer Konversations“.
If you don’t engage interactively with your suspects, prospects and clients, they will simply gravitate towards suppliers and providers that give them the attention they seek.
The exponential question then becomes – what conversation / relationship do you want to have with them? And secondly, how are you going to manage them?
Sources Of Client Attrition
Creating the various client conversations is one of the main features of what we do within the Platinum Program. Click on the hyperlink to learn more about how we could help you grow your business.
That is a pretty interesting set of numbers. As a company focussing on Electronics Design and Embedded Software Development we usually focus on the technology side of everything we do. But these numbers clearly show that we have to also be aware of how our customers feel about what we are doing for them.
So it isn’t enough to really care, they have to know you really care.
So next time I’m designing a new Printed Circuit Board or write some Embedded C and communicating with the client about the technical details, I’ll also be thinking about whether they know we are looking after them and care about the outcome for them and not just the technology.
Ray Keefe
Successful Endeavours Pty Ltd
Casey Business of the Year 2010
Industrial Electronics Future Award 2011
Award Winning Electronics Design and Embedded Software Development