We’ve all been victims of technobabble which is why Valuable Vocabulary is so important to be an effective entrepreneur, communicator and/or (public) speaker. This classic video reminds us that more words are not the answer!
Archive for the 'Copywriting' Category
Most small business owners think they have an execution problem. They don’t. They have a vocabulary problem. And because they have a vocabulary problem, they have a thinking problem. I know that sounds harsh until you understand what vocabulary actually is. Vocabulary is not about posturing to sound intelligent at networking events or using corporate […]
We are all victims and guilty of corporate jargon. This series of cartoons is a hilarious p*ss take of the phenomenon, pun intended.
Picture this: Two passionate table tennis players, Alex and Janet, are practicing in the the office recreation room, completely absorbed in discussing their technique and equipment. In the adjacent room, Sarah, a new office employee, is completely unaware of the context of their conversation. Alex (adjusting his paddle): “I’m having trouble with these loose balls […]
If you are a subscriber to this blog, you know that I have covered how to go from Bland To Brand by creating A Persona That Precedes You with ample real case studies and successful examples. I just recently published an extensive article on the Internet’s #1 registrar GoDaddy.com. GoDaddy is a great service I […]
Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition? It’s not obvious… Re-read it […]
Looking to design a business card, have a look at the infographic below of the anatomy of a great business card.
Without Killer Kopywriting, Your Sales May Be Dying A Slow Death Headlines like the ones shown are creative, attention-grabbing introductions to articles. Without them, most articles go unread. How good are you at writing headlines and sales copy that sells? Copywriting is one of the most valuable skills to have as a small business person, […]
Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example – enjoy!
This is a Kickstarter campaign for Strongbody apparel. A great example of presenting the product’s “value proposition” clearly and convincingly. Thank you Ray Keefe of Successful Endeavours for sending this through!
All I can say is – WOW – what an awesome video. I teach Killer Kopywriting and I will make this a must-watch component of the Pre Program Preparation for the workshop. So many lessons with captivating graphics.
I am not into buzzwords and business jargon even though I have my own list of definitions for what I do… This video shows how you can talk a lot without saying anything… Courtesy of Weird Al Yancovic – the master of this art of parody.
There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients. […]
Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant. Sometimes it’s subtle and sometimes it’s lost in translation… 😉
We all know how effective Apple’s commercials and advertising are, but why are they so persuasive? In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do […]
I recently blogged about jargon and other overused words to avoid. Today’s post is a tongue-in-cheek look at how new words are created… CARPERPETUATION (kar’ pur pet u a shun) n. The act, when vacuuming, of running over a string or a piece of lint at least a dozen times, reaching over and picking it up, […]
Sometimes you might think you’re being understood when the exact opposite is true. In business, the art and science of clear communication is the key to success in sales and marketing. Writing good copy is easier said than done, which is why we developed a system to teach you the most important elements of writing […]
