Archive for the 'Innovation and Creativity' Category

A Great Google Ad: Parisian Love

This ad is 16 years old… I’m surprised it has never come up on my social feeds… First, enjoy it for the experience that it is… A lot of people would love to have this level of creativity and struggle to “get started” on that journey. A quick and easy way is to Mirror The […]

Antimimeticisomorphism: Sidewalk Water Stencil Marketing

This reminds me of Guerilla Marketing tactics of the 1990s… #Brilliant

Antimimeticisomorphism: Create A Lasting Impression

Exponential Mindset Thinking, including Antimimeticisomorphism will create extra-ordinary results, especially those bold and courageous enough to make it memorable!

Exponential Value Creation Tip: Simplifying Something Complex

This explanation is TOTALLY BRILLIANT… I wish we had visuals like this when I was in school. We all have SPECIALIST expertise which is great, but at the same time is IMPOTENT unless it can be effectively leveraged to create value for our ‘audiences’. These can be sales prospects, students, kids, friends, family members, staff, […]

Memorising Metaphors

Right off the bat, you should NOT try to memorise metaphors! If your don’t understand the underlying message, the metaphor has nothing to “attach” to. So the fix is not “remember more metaphors.” It’s to be able to select and retrieve the appropriate ones, in real time, on demand. Metaphors are powerful tools for explaining […]

Marketing Definitions

Well all know how important syntax and vocational vocabulary are. These important marketing definitions will help you make sense of the complexity of business.

Trigger Your Reticular Activations System To Make Sense Of “Everything”

Whether your learning TYPE  is visual, auditory or kinesthetic, visual diagrams like this one are essential to assemble the wealth of data and information you need to process to make sense of any topic, like this synthesis of Agentic AI. Visuals like this trigger your Reticular Activation System (RAS) and enable you to parse, sort […]

Too Many Ideas Can Kill Your Company

I think we can all agree that COMING UP with ideas is fun (and easy). That’s why so many entrepreneurs indulge in the HABIT of coming up with them, but don’t “quite” get around to deploying them — profitably. Jeff Bezos explains this predicament well in this short 3-minute video. So, what should you do […]

It’s Not WHAT You Say; It’s HOW You Say It

We all know the adage: It’s Not WHAT You Say; It’s HOW You Say It. But what does that actually mean in dayto day business activities? Here is an example of DATA presented in 3 different ways and I’m sure you’ll agree each illsutration is more EFFECTIVE than the previous. This challenge is amplified when […]

Want To Think Better? Do It On Paper

If you want to THINK better, this 11-minute video explains the most effective and efficient way to do that. As the video title reveals, it’s all about “old school” paper. Yes, get your pens or pencils and paper out of your desk drawer, it’s time to put your thinking hat on… Video Summary This video […]

How can making great scrambled eggs help you achieve your business goals?!?!?

Antimimeticisomorphism is the opposite of the common organisational tendency (mimetic isomorphism) where companies copy successful peers, instead suggesting that organisations actively differentiate or resist copying to stand out, innovate, or avoid the pitfalls of over-imitation, especially when uncertainty is high or success is tied to unique strategies rather than standard practices. While mimetic isomorphism (copying) […]

Contrast And Comparison: AI Adoption

Contrast and Comparison is not about FOMO or being judgmental, envious or jealous. It’s an Exponential Mindset Strategy to determine where you are with respect to what you’re doing (or not doing). AI is more than a buzzword, it’s revolutionary. But who’s doing what? The short 2-minute video below exemplifies what the early adopters are […]

What is “the putative central governor”?

In extreme sports, the putative central governor is a proposed regulatory process within the brain that limits physical exertion and causes the sensation of fatigue to protect the body’s internal stability (homeostasis) and prevent catastrophic organ damage. Proposed Mechanism: The model suggests that the subconscious brain controls how many muscle fibers are recruited during exercise. […]

Thoughting Versus Thinking

What is THOUGHTING? THOUGHTING is a word I made up to describe the intellectual equivalent of speed dating: Quick, shallow, and often leaving everyone involved feeling unsatisfied. THOUGHTING is superficial thinking disguised as deep analysis. It’s when Bob from accounting confidently declares, “The marketing budget should obviously be cut by 30%,” after glancing at a […]

Crystal Clear Communication

Picture this: Two passionate table tennis players, Alex and Janet, are practicing in the the office recreation room, completely absorbed in discussing their technique and equipment. In the adjacent room, Sarah, a new office employee, is completely unaware of the context of their conversation. Alex (adjusting his paddle): “I’m having trouble with these loose balls […]

Anatomy Of A Great Business Card – Infographic

Looking to design a business card, have a look at the infographic below of the anatomy of a great business card.

Top Blog Posts Of 2014

Here are my picks for my top 10 blog posts of 2014. There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015… This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s. Antimimeticisomorphism is easier said than done – this example […]

Best Books Of 2014

I used to publish a list of my top books, but then decided to keep that list confidential for my paying clients only. As a speed reader, I consume over 100 books in a year and thought I could share ten of the best books I’ve read in the past 12 months with you. Here […]

Retail Strategy: Book Blind Date

This is such a great concept I saw at Elizabeth’s Bookstore in Sydney!

Antimimeticisomorphism: Street Art

Today’s post is a collection of artworks that interact with nature is a very unique way. Click the hyperlink to be amazed by these artists’s creations!