Archive for the 'Innovation and Creativity' Category

Cues And Clues: The Art And Science Of Mentalists

Admittedly this is an ADVANCED STRATEGY, but worth handing over to your Reticular Activation System (RAS). Try to decipher what he does… This is an example of TRAINING versus TELLING or TEACHING. The learning is in the DOING…

Antimimeticisomorphism: Wheelchair Car

One of the best ways to learn to be creative is to observe creative thinking, like this brilliant design idea. This 1-minute investment triggers your Reticular Activation System (RAS) to seek out “different ideas” — effortlessly. The key is to become self-aware of the signals your RAS creates and to transform them into ‘inspirations and […]

Management By Metrics

Management By Metrics to Reverse By Results to create Rivers Of Revenue are all essential concepts for entrepreneurs and managers who want to Exponentially grow their businesses. They are part of the Valuable Vocabulary that can transform an ordinary business into an extraordinary one — Antimimeticisomorphically. This SHORT TWEET reveals how you can easily LOOK […]

The Decoy Effect To Maximise Sales

This is a brilliant example of the Decoy Effect to maximise sales.

Cognitive Friction: Context Switching

In a previous post, I resolved the Paradox of Positive versus Destructive Friction. This post is about the Cognitive Inefficiency of multitasking brilliantly animated below… … Which does not even consider the Context Switching costs!

More Or Less Friction?

WARNING! This is a VERY LONG blog post = a LOT OF FRICTION! Many business owners, executives, entrepreneurs, professionals and elite athletes unknowingly sabotage their own performance because they misunderstand one of the most important paradoxes in high performance: They think ALL friction is bad. They spend years trying to remove every obstacle, every discomfort, […]

A Great Google Ad: Parisian Love

This ad is 16 years old… I’m surprised it has never come up on my social feeds… First, enjoy it for the experience that it is… A lot of people would love to have this level of creativity and struggle to “get started” on that journey. A quick and easy way is to Mirror The […]

Antimimeticisomorphism: Sidewalk Water Stencil Marketing

This reminds me of Guerilla Marketing tactics of the 1990s… #Brilliant

Antimimeticisomorphism: Create A Lasting Impression

Exponential Mindset Thinking, including Antimimeticisomorphism will create extra-ordinary results, especially those bold and courageous enough to make it memorable!

Exponential Value Creation Tip: Simplifying Something Complex

This explanation is TOTALLY BRILLIANT… I wish we had visuals like this when I was in school. We all have SPECIALIST expertise which is great, but at the same time is IMPOTENT unless it can be effectively leveraged to create value for our ‘audiences’. These can be sales prospects, students, kids, friends, family members, staff, […]

Memorising Metaphors

Right off the bat, you should NOT try to memorise metaphors! If your don’t understand the underlying message, the metaphor has nothing to “attach” to. So the fix is not “remember more metaphors.” It’s to be able to select and retrieve the appropriate ones, in real time, on demand. Metaphors are powerful tools for explaining […]

Marketing Definitions

Well all know how important syntax and vocational vocabulary are. These important marketing definitions will help you make sense of the complexity of business.

Trigger Your Reticular Activations System To Make Sense Of “Everything”

Whether your learning TYPE  is visual, auditory or kinesthetic, visual diagrams like this one are essential to assemble the wealth of data and information you need to process to make sense of any topic, like this synthesis of Agentic AI. Visuals like this trigger your Reticular Activation System (RAS) and enable you to parse, sort […]

Too Many Ideas Can Kill Your Company

I think we can all agree that COMING UP with ideas is fun (and easy). That’s why so many entrepreneurs indulge in the HABIT of coming up with them, but don’t “quite” get around to deploying them — profitably. Jeff Bezos explains this predicament well in this short 3-minute video. So, what should you do […]

It’s Not WHAT You Say; It’s HOW You Say It

We all know the adage: It’s Not WHAT You Say; It’s HOW You Say It. But what does that actually mean in dayto day business activities? Here is an example of DATA presented in 3 different ways and I’m sure you’ll agree each illsutration is more EFFECTIVE than the previous. This challenge is amplified when […]

Want To Think Better? Do It On Paper

If you want to THINK better, this 11-minute video explains the most effective and efficient way to do that. As the video title reveals, it’s all about “old school” paper. Yes, get your pens or pencils and paper out of your desk drawer, it’s time to put your thinking hat on… Video Summary This video […]

How can making great scrambled eggs help you achieve your business goals?!?!?

Antimimeticisomorphism is the opposite of the common organisational tendency (mimetic isomorphism) where companies copy successful peers, instead suggesting that organisations actively differentiate or resist copying to stand out, innovate, or avoid the pitfalls of over-imitation, especially when uncertainty is high or success is tied to unique strategies rather than standard practices. While mimetic isomorphism (copying) […]

Contrast And Comparison: AI Adoption

Contrast and Comparison is not about FOMO or being judgmental, envious or jealous. It’s an Exponential Mindset Strategy to determine where you are with respect to what you’re doing (or not doing). AI is more than a buzzword, it’s revolutionary. But who’s doing what? The short 2-minute video below exemplifies what the early adopters are […]

What is “the putative central governor”?

In extreme sports, the putative central governor is a proposed regulatory process within the brain that limits physical exertion and causes the sensation of fatigue to protect the body’s internal stability (homeostasis) and prevent catastrophic organ damage. Proposed Mechanism: The model suggests that the subconscious brain controls how many muscle fibers are recruited during exercise. […]

Thoughting Versus Thinking

What is THOUGHTING? THOUGHTING is a word I made up to describe the intellectual equivalent of speed dating: Quick, shallow, and often leaving everyone involved feeling unsatisfied. THOUGHTING is superficial thinking disguised as deep analysis. It’s when Bob from accounting confidently declares, “The marketing budget should obviously be cut by 30%,” after glancing at a […]