If you want more people to believe and act on your advice or recommendations, stop relying on just one type of proof. Novices instinctively gravitate to one end of the persuasion spectrum. They either bombard prospects with statistics, charts and research, or they rely almost entirely on emotional stories and testimonials. People make decisions using […]
Archive for the 'Killer Kopywriting' Category
We’ve all been victims of technobabble which is why Valuable Vocabulary is so important to be an effective entrepreneur, communicator and/or (public) speaker. This classic video reminds us that more words are not the answer!
I use the term Valuable Vocabulary to reinforce the need to focus on Precision Of Language for Crystal Clear Communication. This chart from a recent study is a great visual tool to represent what people MEAN when saying different words… That at first, might appear to be +/- the same thing. Not. At 8:00am sharp, […]
Precision Of Language is essential for Crystal Clear Communication especially if you want to leverage Deliberate Practice Principles. With AI now front and center, we need to learn new words like “spinner verbs”…
We are all victims and guilty of corporate jargon. This series of cartoons is a hilarious p*ss take of the phenomenon, pun intended.
Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition? It’s not obvious… Re-read it […]
Without Killer Kopywriting, Your Sales May Be Dying A Slow Death Headlines like the ones shown are creative, attention-grabbing introductions to articles. Without them, most articles go unread. How good are you at writing headlines and sales copy that sells? Copywriting is one of the most valuable skills to have as a small business person, […]
Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example –Â enjoy!
All I can say is – WOW – what an awesome video. I teach Killer Kopywriting and I will make this a must-watch component of the Pre Program Preparation for the workshop. So many lessons with captivating graphics.
I am not into buzzwords and business jargon even though I have my own list of definitions for what I do… This video shows how you can talk a lot without saying anything… Courtesy of Weird Al Yancovic – the master of this art of parody.
There are many concepts, strategies, techniques and approaches that make Exponential Marketing so effective, efficient and economical. One of the foundational building blocks is what I call Killer Kopywriting. It’s more than just words that sell, it’s a system that teaches you how to establish Killer Konversations that Kreate Killer Kampaigns to Konvert more Klients. […]
Whenever I teach Killer Kopywriting – using words that sell – I make sure to emphasise that there is always a balance between what is said and is meant. Sometimes it’s subtle and sometimes it’s lost in translation… 😉
We all know how effective Apple’s commercials and advertising are, but why are they so persuasive? In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do […]
I recently blogged about jargon and other overused words to avoid. Today’s post is a tongue-in-cheek look at how new words are created… CARPERPETUATION (kar’ pur pet u a shun) n. The act, when vacuuming, of running over a string or a piece of lint at least a dozen times, reaching over and picking it up, […]
Sometimes you might think you’re being understood when the exact opposite is true. In business, the art and science of clear communication is the key to success in sales and marketing. Writing good copy is easier said than done, which is why we developed a system to teach you the most important elements of writing […]
Being exponential, I am always fascinated by how people abuse jargon and terminology to confuse and muddle their messages. Jargon consists of technical terminology that makes perfect sense to your colleagues and co-workers but is annoying, useless and even confusing to outsiders like your clients, prospects and suspects. The #1 culprits are politicians who babble […]
Killer Kopywriting is one of the most potent business skills an entrepreneur or business executive can learn to grow a business. There is no substitute for literary precision and artistry when it comes to selling products and services. That being said, sometimes contrast is needed to fully grasp the power of words to communicate a […]
I recently created a short YouTube video (48 seconds) that highlights what you can do with the exponential power of the Internet. In less than 1 minute, I am able to introduce myself as The Exponential Growth Strategist, promote my 1 Percent Improvement Doctrine to help you get more done with less effort, and make […]
