As The Exponential Growth Strategist, once of the cornerstone principles of exponential marketing is uncovering hidden assets. This real life example made me take notice because it’s utterly brilliant! The only improvement I could make to this creative idea is to identify the balls to the matches played and sell those at a premium. (I […]
Archive for the 'Reduce Costs' Category
Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done. That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail. The question for YOU is “What basic […]
Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards. Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy […]
Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System. 10 More Tips To Boost Your Direct […]
In a recent BBM Magazine, I came across this article that stated that the underrated Hollywood hotty Naomi Watts is apparently the world’s most bankable actress. The 41-year-old, who’s hot scene in Mulholland Drive, helped the box office rake in an estimated $44 for every $1 she was paid for her last three major films. […]
By now, you know about my 1 Percent Improvement Doctrine that simply states that it’s the small things that make the biggest difference. In fact, it’s why you are a subscriber to this and my other blogs. You know that I have countless ideas, tips and suggestions to make or save you money. Like today’s […]
If you’re based in Australia, you know it’s highly regulated and there’s quite a bit of bureaucracy involved in starting your own business. Today’s post is a link you’ll want to bookmark if you want to start your own business or set up a new company for a new ‘division’ or category of activities… It’s […]
The Australian government wants to support you working from home with a $5,000 to $15,000 grant. The deadline for submissions is April 24th. Click on the hyperlink to find out all the details from Belinda Cohen’s blog post about how to work from home and apply for the grant.
I’m not sure if you are aware of this (you probably are) but I thought I’d forward it to you just in case. Mike Krsticevic, a former VIP Member and now at www.landers.com.au sent me this link you might want your accountant to look into… The Federal Government is offering an extra 30% bonus deduction […]
I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up […]
I published a post about this on November 15th. If you want to convert a stale list of suspects into HOT prospects THIS MONTH, I’m looking for Host-Beneficiary Partners. In fact, I am selecting my short list this week… If you have more than 1,000 names in your database with at least one phone number, […]
If you’re an Australian business looking for an inexpensive way to protect your brand or product name, check out this website, courtesy of Daniel Lizurek of Fast Profits. http://www.ipaustralia.gov.au/trademarks/fees_index.shtml Make sure you keep this handy so that it’s where you can find it when you need it! Onward and upward! Marc P.S. Or just come […]
Want FREE Marketing? Try one of one of these 46 ‘Guerrilla Marketing’ tactics… They post signs in places where there is high visibility and no cost: In front of their own business In front of neighboring businesses Train and Bus stations School offices Senior recreational facilities and retirement homes College dormitories — in the community […]
If you are doing a direct mail campaign any time soon, you’ll want to use these two strategies to REDUCE your costs by 10 to 20%. First, when you LABEL the direct mail piece, add a line BELOW the person’s name that says OR: Deliver to the _________ Manager so that if the person no […]
