Archive for the 'Reduce Costs' Category

How To Find Hidden Assets In Your Business

As The Exponential Growth Strategist, once of the cornerstone principles of exponential marketing is uncovering hidden assets. This real life example made me take notice because it’s utterly brilliant!

The only improvement I could make to this creative idea is to identify the balls to the matches played and sell those at a premium. (I asked, they don’t do this).

How To Add Value To Your Clients

Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done.

That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail.

The question for YOU is “What basic information, like this can you make available to your clients?”

The more information you make available, the easier it will be for them to do business with you = you’ll sell more.

When you’re exponential, you create Pathways To Profits™ that guide people through the path of least resistance preemptively, smoothly, creating a memorable and hopefully unique experience they will want to repeat themselves and advocate to others.

This is what we help our clients do – create a Business Building Blueprint™ that summarises these processes so everyone in the business knows what to do and ideally, automate them leveraging the Internet so the business transforms from an effort-based model to a value-based model.

Transactional Relationship Marketing

Google “transactional marketing” or “relationship marketing” and you’ll get thousands of hits with titles like “relationship marketing vs transaction marketing”. Basically, transactional marketing is thought of as a thing of the past, while relationship marketing is the bright future that businesses should be striving towards.

Transactional Relationship Marketing: The Cost Effective and Environmentally Friendly Strategy

Transactional Marketing

Transactional marketing is an approach that focuses upon one-off exchanges with consumers.”

“Transactional marketing: Orientation towards single purchase. Limited direct customer / supplier contact. Focus on product benefits. Emphasis on near-term performance. Limited level of customer service. Goal of customer satisfaction. Quality a manufacturing responsibility.”[ii]

Relationship Marketing

Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.”

Relationship marketing is a form of marketing that emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customers’ needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.”

The new kid on the block is a strategy called Transactional Relationship Marketing, or TRM. This is a process trademarked by direct mail company, Hermes Precisa (HPA).

Transactional Relationship Marketing Continue reading ‘Transactional Relationship Marketing’

20 Tips To Boost Your Direct Mail Response Part 2 Of 2

Today’s post is the second of a two-part list of 20 Tips to Boost Your Direct Mail Response. Direct Mail is still a very effective way to market your products and services. To learn the art and science of Direct Marketing, you should consider our Killer Kopywriting System.

10 More Tips To Boost Your Direct Mail Response Part 2 Of 2

Continue reading ’20 Tips To Boost Your Direct Mail Response Part 2 Of 2′

Sexy Actresses A Case Study of Management By Metrics

In a recent BBM Magazine, I came across this article  that stated that the underrated Hollywood hotty Naomi Watts is apparently the world’s most bankable actress.
The 41-year-old, who’s hot scene in Mulholland Drive, helped the box office rake in an estimated $44 for every $1 she was paid for her last three major films. That means in terms of bang for your buck, she’s the actress producers and directors turn to. What does this have to do with Management By Metrics?

Everything. If you’re in business, what metrics are you managing? What are you tracking to make sure you get your optimal return on investment? You’d be surprised who’s on the Hollywood’s MOST BANKABLE LIST and who’s not…

Naomi Watts - Most Bankable Actress

Naomi Watts - Most Bankable Actress

The list’s top spots are notably filled by many actresses willing to accept a lower salary than A-list stars like Angelina Jolie – who was named Hollywood’s highest-earning actress by Forbes earlier this year.

Jennifer Connelly, 38 – who previously won a Best Supporting Actress Oscar, BAFTA and Golden Globe for her role in 2001’s ‘A Beautiful Mind’ – took second place making an average $41 per dollar she was paid. Meanwhile, Rachel McAdams finished third by turning low-budget films like ‘Red Eye’ and ‘The Notebook’ into hits.’s Top Ten Best Actresses for the Buck:

1. Naomi Watts – made $44 for each $1 paid
2. Jennifer Connelly – $41
3. Rachel McAdams – $30
4. Natalie Portman – $28
5. Meryl Streep – $27
6. Jennifer Aniston – $26
7. Halle Berry – $23
8. Cate Blanchett – $23
9. Anne Hathaway – $23
10.  Hilary Swank – $23

This blog is all about seeing your business from a different perspective – which is called antimimeticisomorphism. When you come across different metrics in other industries, jot them down and consider using something similar in your business to determine what’s actually working versus what’s really not.

Sure Angelina Jolie may be prettier, sexier and more famous, but if you were INVESTING in a movie, who would YOU hire?


That’s the point – sometimes in business we make the decisions we LIKE to make, not the ones that are the most profitable…

And you thought this was a lightweight blog post… Gotcha!

Gotcha thinkin’!!!

Money Saving Tip – Promotional Signage

By now, you know about my 1 Percent Improvement Doctrine that simply states that it’s the small things that make the biggest difference. In fact, it’s why you are a subscriber to this and my other blogs. You know that I have countless ideas, tips and suggestions to make or save you money. Like today’s simple tip that can save you 500% to 1,000% on your promotional signage.

How To Save Money On Promotional Signage

Continue reading ‘Money Saving Tip – Promotional Signage’

Start Your Own Business Quickly

If you’re based in Australia, you know it’s highly regulated and there’s quite a bit of bureaucracy involved in starting your own business. Today’s post is a link you’ll want to bookmark if you want to start your own business or set up a new company for a new ‘division’ or category of activities… It’s courtesy of Shivam Technologies.

Click here -> To Start Your Own Business Quickly.

Want To Work From Home?

The Australian government wants to support you working from home with a $5,000 to $15,000 grant. The deadline for submissions is April 24th. Click on the hyperlink  to find out all the details from Belinda Cohen’s blog post about how to work from home and apply for the grant.

A Federal Tax Break Of 30%?

I’m not sure if you are aware of this (you probably are) but I thought I’d forward it to you just in case. Mike Krsticevic, a former VIP Member and now at sent me this link you might want your accountant to look into…

The Federal Government is offering an extra 30% bonus deduction for business purchases of “eligible assets”. This means that if you buy an “eligible asset” between December 2008 and 30 June 2009 and it is fitted/installed before 30 June 2010, you will get a bonus tax deduction of 30% of the eligible asset’s value ON TOP OF your usual tax depreciation.

Note, it DOESN’T apply to capital works covered by Division 43 of the ITAA Act 1997 are EXCLUDED from the bonus scheme.

Just something that might be of value… You never know – a penny saved is a penny earned!

Last Chance to Recession Proof Your Business for $17

I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.

Attention Recession-Weary Business Owners:

“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…

…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”


Who wants 100 NEW leads per day?

I published a post about this on November 15th. If you want to convert a stale list of suspects into HOT prospects THIS MONTH, I’m looking for Host-Beneficiary Partners. In fact, I am selecting my short list this week…

If you have more than 1,000 names in your database with at least one phone number, but NO e-mails and want to convert them into HOT leads, let me know by leaving me a comment on this blog post.

BTW, this strategy is 100% FREE, absolutely NO COST TO YOU WHATSOEVER. We’re averaging 100 new leads/day. with the intention of increasing that to 200/day – would that help you out just a little bit?!?

I am selecting my short list partners THIS week. Details and terms and conditions will be sent to accepted short list participants only.

Going, going,…..

Trademarking and branding

If you’re an Australian business looking for an inexpensive way to protect your brand or product name, check out this website, courtesy of Daniel Lizurek of Fast Profits.

Make sure you keep this handy so that it’s where you can find it when you need it!

Onward and upward!


Or just come back to this blog and search for trademark!  🙂

FREE Marketing Tactics

Want FREE Marketing? Try one of one of these 46 ‘Guerrilla Marketing’ tactics…

  1. They post signs in places where there is high visibility and no cost:
  2. In front of their own business
  3. In front of neighboring businesses
  4. Train and Bus stations
  5. School offices
  6. Senior recreational facilities and retirement homes
  7. College dormitories — in the community area, hallways and bathrooms
  8. School Clubs
  9. Churches
  10. Other local community clubs and organizations
  11. Apartment buildings — in laundry rooms and bulletin boards
  12. Community activity centers
  13. Grocery stores – local corner stores are the best
  14. Shopping malls – Local strip malls are ideal for the niche marketer
  15. Car washes
  16. Laundromats
  17. Condominium complex party centers
  18. Hotel and motel lobbies
  19. Utility poles – check council ordinance to make sure you’re ‘allowed’ to do this one
  20. Counters of public places
  21. Meeting convention centers and rooms
  22. Construction walls
  23. Libraries
  24. Union halls
  25. Chambers of commerce
  26. Medical or professional offices
  27. Roller rinks and bowling alleys
  28. Waiting rooms at auto repair and tire shops
  29. Liquor and convenience stores
  30. Company bulletin boards of friends and family
  31. Tourist information centers
  32. Highway rest stops
  33. Factories
  34. Their cars — featuring a compelling sign, parked in a conspicuous place
  35. On the fences outside a construction site
  36. College and high school newspapers and yearbooks (might not be free, but are ‘almost free’)
  37. Classified services on the World Wide Web — many are free
  38. Classified services on commercial online services — many are free
  39. Local entertainment and tourist magazines
  40. Community group and association newsletters
  41. Small, local newspapers
  42. Chamber of Commerce publications
  43. Radio talk shows — by appearing as a guest or calling in (I did this, and created a product with the recording = $$$!)
  44. A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, “From here it looks like you could use some new underwear.”
  45. Project your brand or USP at night onto the side of a building.
  46. On your voice-mail message, but please keep it brief!

There you go – FREE Marketing Tips to get your business going and growing — Exponentially!

Onward and upward!


Other FREE Marketing Strategies and Tactics include:

  1. Send me a case study example and I’ll publish a blog post and put you and your business in front of thousands for FREE
  2. Ask for referrals from your existing clients
  3. Go to my Internet Mastery Blog to see FREE Internet strategies!
  4. Add your ideas as a comment on this blog!

This list was compiled from an e-mail I received from the original Guerrilla Marketer – Jay Conrad Levinson. If you haven’t read any of his books – get your hands on at least one of them over the holidays… They are a MUST read!

Save 10 to 20% on your next direct mail marketing campaign

If you are doing a direct mail campaign any time soon, you’ll want to use these two strategies to REDUCE your costs by 10 to 20%.

First, when you LABEL the direct mail piece, add a line BELOW the person’s name that says OR: Deliver to the _________ Manager so that if the person no longer works there, the __________ Manager will get the direct mail piece and if he/she is interested, you’ve just found yourself a new prospect or client.

Second, when you do a mailing to say 2,000 people, you KNOW you will get Returns TO Sender (RTS). Count on them coming back and DON’T PRINT that quantity for your first run. For example, if you assume there will be a 10% RTS rate, only print 1,800 pieces. When the 200 come back, take them out of the original envelopes and re-send them in NEW envelopes to the BALANCE of your list!

Sometimes it’s the little things that make a BIG difference!

The more antimimeticisomorphic you are about what you do, the better your results will be.

Onward and upward!

Yeah I know… You want an additional tip. I know you by now – always looking for that extra profit making edge to grow your business exponentially. I like that about you!

So here it is.

BEFORE you send your 20+ page direct mail piece (you know by now LONG COPY sells), send a postcard. The cost is a LOT less and you’ll be able to remove MOST of the RTS names from your list.

Voila! You’ve just saved another 10% OR MORE!

I don’t have to tell you that just because the person’s address is no longer ‘valid’, you don’t erase that person’s name from your database… Great! I didn’t think so!

Have an outstanding day and oh yeah, if you submit a really cool comment on this or my Internet Mastery Blog, I might just have a gift or bonus for you.