This reminds me of Guerilla Marketing tactics of the 1990s… #Brilliant
Archive for the 'Case Study' Category
Exponential Mindset Thinking, including Antimimeticisomorphism will create extra-ordinary results, especially those bold and courageous enough to make it memorable!
Every industry has its own vocabulary. Precision Of Language (POL) for Crystal Clear Communication (CCC) is essential for effective leadership. This is especially important when new innovations come to the forefront. This short video is an entertaining anecdote to explain what at face value makes no sense… but has historical significance and provides you an […]
This explanation is TOTALLY BRILLIANT… I wish we had visuals like this when I was in school. We all have SPECIALIST expertise which is great, but at the same time is IMPOTENT unless it can be effectively leveraged to create value for our ‘audiences’. These can be sales prospects, students, kids, friends, family members, staff, […]
We all know the adage: It’s Not WHAT You Say; It’s HOW You Say It. But what does that actually mean in dayto day business activities? Here is an example of DATA presented in 3 different ways and I’m sure you’ll agree each illsutration is more EFFECTIVE than the previous. This challenge is amplified when […]
Contrast and Comparison is not about FOMO or being judgmental, envious or jealous. It’s an Exponential Mindset Strategy to determine where you are with respect to what you’re doing (or not doing). AI is more than a buzzword, it’s revolutionary. But who’s doing what? The short 2-minute video below exemplifies what the early adopters are […]
If you are a subscriber to this blog, you know that I have covered how to go from Bland To Brand by creating A Persona That Precedes You with ample real case studies and successful examples. I just recently published an extensive article on the Internet’s #1 registrar GoDaddy.com. GoDaddy is a great service I […]
Today’s topic is the example of a good idea that could have been great. First, have a look at this IT workshop Money Back Guarantee proposition… Don’t get me wrong, it’s different and will probably resonate quite well with the target audience, but can you pick up the sub-optimal presupposition? It’s not obvious… Re-read it […]
Looking to design a business card, have a look at the infographic below of the anatomy of a great business card.
Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example – enjoy!
This is a Kickstarter campaign for Strongbody apparel. A great example of presenting the product’s “value proposition” clearly and convincingly. Thank you Ray Keefe of Successful Endeavours for sending this through!
As a reader or subscriber to this blog, you are aware that Exponential Marketing is an approach, a mindset as much as it is a collection of highly effective strategies. Today’s post is an example of how to leverage what you do for clients. Bree Robbins of Paddington Pups in Brisbane has relocated to a […]
Today’s blog post is one of those “who thought of this?” cases that I just had to share with you. It was sent to me by Rangaswami Balakumar of Finpacific Treasury Systems. I am sure you’ll agree this is innovative business thinking at its very best! Click on the image below to download the case […]
If you are struggling to deliver your pre-Christmas orders, this is an approach you might want to consider… This was sent to me by Bree Robbins of Paddington Pups in Brisbane
Ray Keefe and his team at Successful Endeavours in Melbourne have been on quite a winning streak these last few years, amassing a collection of 18 business and innovation awards, the 2 most recent ones a few weeks ago… Here’s the thing about winning awards: Awards create instant credibility (if you don’t have enough of […]
I am a huge fan of inspirational quotes and motivation messages, especially those that make you stop, think and re-assess where you are, where you are going or who you are and who you want to become. Without getting into too much existentialist psycho-self-analysis, this simple quote can be a life-changer if you take the […]
This is a BRILLIANT example of a retail shop that knows the value of testimonials and “case studies”… It is so good, it’s self-explanatory!
I recently had an encounter on the sidewalk with a young lady who, as we chatted, revealed she was on her way to a modelling audition. I knew she was a model – not because of the way she looked, but because she was lost. I offered to help with a suggestion with the direction […]
As you know, I am a proponent of Antimimeticisomorphism. This is an example of that kinf of out-of-the-ordinary thinking. This is a sign for a convenience store in Surfer’s Paradise on the Gold Coast in Queensland, Australia. If you come across across examples like this – people doing out-of-the-ordinary things to create extra-ordinary results, please […]
