As you have undoubtedly seen, the financial markets are in a correction and there is considerable concern about what’s coming next. I have, over the past year, been preparing our Platinum Members to “weather the storm” and I felt I owed you at least one personal reminder (warning) about what’s coming. I have blogged about […]
Archive for the 'Recession-Proofing' Category
Does running your own business payoff? The answer is yes, and no. In a recent BRW Magazine article, University Of Western Sydney researchers revealed that even though small business owners still don’t earn as much as the typical wage earner, they’re becoming richer and smarter with their money as they tend to accumulate more assets. […]
I have a special vocabulary I have created to define Exponential Mindset Thinking principles and concepts. One of the most powerful is 20/20 Foresight – the ability to create the ultimate future (destiny) you desire. Admittedly it’s easier said than done, but not because the future is hard to predict, but because of the inertia […]
Sydney’s Private Jeweler, Sam Kritsotakis, recently opened his new Eskae Boutique in Mosman… The reason that’s newsworthy is because a lot of businesses are struggling, yet our clients are thriving and expanding. The reason is simple. They are applying antimimeticisomorphism principles of Exponential Mindset Thinking – having fun, doing out–of-the-ordinary things that create extra-ordinary results […]
Across Italy, police are cracking down on Ferrari and Lamborghini drivers, but not because they are driving too fast. Italy, like so much of southern Europe, is drowning in debt, so police are pursuing drivers to make sure they are declaring – and therefore paying taxes on – earnings that would allow them to afford […]
We’ve all heard of the classic money back guarantee, but where else have you heard of someone guaranteeing results? That’s exactly what we’re doing for our next 2 programs – Etch-A-Sketch Thinking In The iPad Age and Become The Next Corporate Rockstar. Everyone gets to a point where they run out of fresh new ideas. […]
Sam Kritsotakis of Eskae Jeweller recently won one of six prestigious Exponential Entrepreneur Of The Year Awards. After-the-fact people often look ‘back’ and realise how obvious it is… Which is why I wanted to share with you one of the many Exponential Marketing Strategies we’ve taught him – leveraging case studies. Click on the hyperlink […]
I often talk about Risk Reversal as an Exponential Marketing Strategy. This YouTube video is something US Corporate America had never seen before. I guess you have to wonder if it’s too little too late or the real question might be “if they had this risk reversal guarantee years ago, would they be in the […]
As I explain to my clients – a recession is the best, easiest and least expensive time to start or grow a business. At our Advanced Business Mastery and Exponential Business Building Bootcamp, I explain exactly WHY this is the case and HOW to leverage it. That is a discussion well beyond the scope of […]
In a recent article in The Australian Financial Review, Hannah Tattersall highlighted that the casual Friday trend of showing up at work in jeans and a polo short has become another one of the casualties of the recession. Let me tell you why articles like this one is important for you to know as an […]
I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up […]
If you’re looking for a job right now, my heart goes out to you. I’m based in Sydney, Australia and this is the worst job market since the dot com crash. In the United States and Canada it’s even worse. Imagine if there was a way to stand out high above the masses of other […]
If you’re a service business that is mandated to ‘do stuff’ for clients on an out-sourced basis and you get paid on an on-going retainer basis, you need to know the #1 reason people STOP buying from you or cancel their contracts… Chances are it’s because you keep them in the dark – I’ve talked […]
In a recession, the tactics and strategies you deploy are more important than in boom times when clients and money (profits) are ‘easy’ to come by… Today’s recession proofing tip can unlock sales that could be triggered within days. In this week’s The Economist Magazine (Jan 17, 2009) an article revealed that MORE people are […]
Want FREE Marketing? Try one of one of these 46 ‘Guerrilla Marketing’ tactics… They post signs in places where there is high visibility and no cost: In front of their own business In front of neighboring businesses Train and Bus stations School offices Senior recreational facilities and retirement homes College dormitories — in the community […]
In a recent telemarketing campaign, we came across a string of ‘objections’ with ‘tell tale’ signs that are so BLATANT that we instructed the telemarketing agents to get OFF the phone as quickly as possible – because those people are VICTIMS and MARTYRS and can’t be helped. The tell-tale signs are: “I don’t have time.” […]
Today’s post is thrilling for me – it’s IRREFUTABLE POSITIVE PROOF this Exponential Mindset™ stuff works. Sam Kritsokakis of Eskae Jeweller has been on fire since the 2008 Exponential Internet & Business Building Bootcamp. _______________________________________________________________________________________ Hi Marc, Just wanted to drop you a quick mail, since the 2008 Exponential Internet & Business Building Bootcamp. I […]
Today’s post is courtesy of Yvonne McIntosh, one of our Diamond Members. Her e-mail is self-explanatory, except that this kind of behaviour is one of the best recession-proofing strategies you and your team can engage in. This one was spontaneously responsive, but you could, if you wanted to, create this kind of value for your […]
Simple and easy things to do to recession-proof your business are explained at the link below… http://www.exponentialprograms.com/business/recession/ Take a few minutes to get re-energised and excited about your business – we all need some good news with the emotional roller coaster ride we’ve been reluctantly take on with the Market Meltdown… Onward and upward! Dr […]
Today’s post is about what separates Champions from Challengers, Challengers from Competitors, Competitors from Participants and finally Participants from Spectators. I am currently competing at the World Master’s Squash Championships in Christchurch, New Zealand and chronicling my exploits on my Personal Mastery Blog. Yesterday’s post discussed the ‘Kryptonite’ phenomenon in sufficient detail that I won’t […]