A Creativity Tip: Times Square

I had the pleasure to spend a long weekend in New York City on a North American business trip a few years ago. Times Square is always a must-see experience… You just never know what you’ll see! Having fun with images like this is one of the many examples of Antimimeticisomorphism I talk about in […]

Cues And Clues: The Art And Science Of Mentalists

Admittedly this is an ADVANCED STRATEGY, but worth handing over to your Reticular Activation System (RAS). Try to decipher what he does… This is an example of TRAINING versus TELLING or TEACHING. The learning is in the DOING…

Antimimeticisomorphism: Wheelchair Car

One of the best ways to learn to be creative is to observe creative thinking, like this brilliant design idea. This 1-minute investment triggers your Reticular Activation System (RAS) to seek out “different ideas” — effortlessly. The key is to become self-aware of the signals your RAS creates and to transform them into ‘inspirations and […]

Management By Metrics: Be Careful What You Measure

This phenomenon has become THE classic reference of the IMPORTANCE of WHAT you measure. Understanding your DATA in business is as important as this was in World War II. Your business’ profitability and possibly even its survival depends on it. THINK about the DATA or metrics you’re tracking for your marketing, sales and ad campaigns… […]

Feedspot Ranks This Blog In Top 100 Business Coaching Blogs!

Feedspot curated the Best Business Coach blogs based on multiple factors, including content relevancy, subject expertise, posting frequency, and freshness of content. Blogs with highest credibility within the Business Coach space are ranked higher. This list is updated regularly to ensure it reflects the most active, influential, and valuable Business Coach blogs on the internet […]

Great Marketers Use More Than One Type Of Proof

If you want more people to believe and act on your advice or recommendations, stop relying on just one type of proof. Novices instinctively gravitate to one end of the persuasion spectrum. They either bombard prospects with statistics, charts and research, or they rely almost entirely on emotional stories and testimonials. People make decisions using […]

Management By Metrics

Management By Metrics to Reverse By Results to create Rivers Of Revenue are all essential concepts for entrepreneurs and managers who want to Exponentially grow their businesses. They are part of the Valuable Vocabulary that can transform an ordinary business into an extraordinary one — Antimimeticisomorphically. This SHORT TWEET reveals how you can easily LOOK […]

The Decoy Effect To Maximise Sales

This is a brilliant example of the Decoy Effect to maximise sales.

Cognitive Friction: Context Switching

In a previous post, I resolved the Paradox of Positive versus Destructive Friction. This post is about the Cognitive Inefficiency of multitasking brilliantly animated below… … Which does not even consider the Context Switching costs!

Be Careful Who You Take Advice From

Taking advice willy-nilly is one of those topics that totally befuddles me. First and foremost, I am not a cynic. I just have lived long enough to see patterns and predictable behaviour. “You wouldn’t ask your car mechanic to cut your hair… “ So why would you take business or professional advice from just about […]

Valuable Vocabulary Versus Technobabble

We’ve all been victims of technobabble which is why Valuable Vocabulary is so important to be an effective entrepreneur, communicator and/or (public) speaker. This classic video reminds us that more words are not the answer!

More Or Less Friction?

WARNING! This is a VERY LONG blog post = a LOT OF FRICTION! Many business owners, executives, entrepreneurs, professionals and elite athletes unknowingly sabotage their own performance because they misunderstand one of the most important paradoxes in high performance: They think ALL friction is bad. They spend years trying to remove every obstacle, every discomfort, […]

Valuable Vocabulary: Words Matter

I use the term Valuable Vocabulary to reinforce the need to focus on Precision Of Language for Crystal Clear Communication. This chart from a recent study is a great visual tool to represent what people MEAN when saying different words… That at first, might appear to be +/- the same thing. Not. At 8:00am sharp, […]

Fitness For Executive Function Health

If you spend most of your day making decisions, solving problems, and carrying the weight of a business or team, getting “fit” can start to feel like just another item on an already overloaded list. Getting fit or losing weight might even have been one of your top New Year’s Resolutions… And yet, it’s usually […]

Valuable Vocabulary: Creating The Mental Map For Business Growth

Most small business owners think they have an execution problem. They don’t. They have a vocabulary problem. And because they have a vocabulary problem, they have a thinking problem. I know that sounds harsh until you understand what vocabulary actually is. Vocabulary is not about posturing to sound intelligent at networking events or using corporate […]

Do You Really Need To Hire An Expert?

This is a classic p*ss take on so-called experts. It’s a great reminder that we ALL need to be mindful of this trap.

A Great Google Ad: Parisian Love

This ad is 16 years old… I’m surprised it has never come up on my social feeds… First, enjoy it for the experience that it is… A lot of people would love to have this level of creativity and struggle to “get started” on that journey. A quick and easy way is to Mirror The […]

Antimimeticisomorphism: Sidewalk Water Stencil Marketing

This reminds me of Guerilla Marketing tactics of the 1990s… #Brilliant

Antimimeticisomorphism: Create A Lasting Impression

Exponential Mindset Thinking, including Antimimeticisomorphism will create extra-ordinary results, especially those bold and courageous enough to make it memorable!

Precision Of Language: Tennis Scoring Terminology

Every industry has its own vocabulary. Precision Of Language (POL) for Crystal Clear Communication (CCC) is essential for effective leadership. This is especially important when new innovations come to the forefront. This short video is an entertaining anecdote to explain what at face value makes no sense… but has historical significance and provides you an […]