Management By Metrics

Management By Metrics to Reverse By Results to create Rivers Of Revenue are all essential concepts for entrepreneurs and managers who want to Exponentially grow their businesses. They are part of the Valuable Vocabulary that can transform an ordinary business into an extraordinary one — Antimimeticisomorphically. This SHORT TWEET reveals how you can easily LOOK […]

The Decoy Effect To Maximise Sales

This is a brilliant example of the Decoy Effect to maximise sales.

Cognitive Friction: Context Switching

In a previous post, I resolved the Paradox of Positive versus Destructive Friction. This post is about the Cognitive Inefficiency of multitasking brilliantly animated below… … Which does not even consider the Context Switching costs!

Be Careful Who You Take Advice From

Taking advice willy-nilly is one of those topics that totally befuddles me. First and foremost, I am not a cynic. I just have lived long enough to see patterns and predictable behaviour. “You wouldn’t ask your car mechanic to cut your hair… “ So why would you take business or professional advice from just about […]

Valuable Vocabulary Versus Technobabble

We’ve all been victims of technobabble which is why Valuable Vocabulary is so important to be an effective entrepreneur, communicator and/or (public) speaker. This classic video reminds us that more words are not the answer!

More Or Less Friction?

WARNING! This is a VERY LONG blog post = a LOT OF FRICTION! Many business owners, executives, entrepreneurs, professionals and elite athletes unknowingly sabotage their own performance because they misunderstand one of the most important paradoxes in high performance: They think ALL friction is bad. They spend years trying to remove every obstacle, every discomfort, […]

Valuable Vocabulary: Words Matter

I use the term Valuable Vocabulary to reinforce the need to focus on Precision Of Language for Crystal Clear Communication. This chart from a recent study is a great visual tool to represent what people MEAN when saying different words… That at first, might appear to be +/- the same thing. Not. At 8:00am sharp, […]

Fitness For Executive Function Health

If you spend most of your day making decisions, solving problems, and carrying the weight of a business or team, getting “fit” can start to feel like just another item on an already overloaded list. Getting fit or losing weight might even have been one of your top New Year’s Resolutions… And yet, it’s usually […]

Valuable Vocabulary: Creating The Mental Map For Business Growth

Most small business owners think they have an execution problem. They don’t. They have a vocabulary problem. And because they have a vocabulary problem, they have a thinking problem. I know that sounds harsh until you understand what vocabulary actually is. Vocabulary is not about posturing to sound intelligent at networking events or using corporate […]

Do You Really Need To Hire An Expert?

This is a classic p*ss take on so-called experts. It’s a great reminder that we ALL need to be mindful of this trap.

A Great Google Ad: Parisian Love

This ad is 16 years old… I’m surprised it has never come up on my social feeds… First, enjoy it for the experience that it is… A lot of people would love to have this level of creativity and struggle to “get started” on that journey. A quick and easy way is to Mirror The […]

Antimimeticisomorphism: Sidewalk Water Stencil Marketing

This reminds me of Guerilla Marketing tactics of the 1990s… #Brilliant

Antimimeticisomorphism: Create A Lasting Impression

Exponential Mindset Thinking, including Antimimeticisomorphism will create extra-ordinary results, especially those bold and courageous enough to make it memorable!

Precision Of Language: Tennis Scoring Terminology

Every industry has its own vocabulary. Precision Of Language (POL) for Crystal Clear Communication (CCC) is essential for effective leadership. This is especially important when new innovations come to the forefront. This short video is an entertaining anecdote to explain what at face value makes no sense… but has historical significance and provides you an […]

Exponential Value Creation Tip: Simplifying Something Complex

This explanation is TOTALLY BRILLIANT… I wish we had visuals like this when I was in school. We all have SPECIALIST expertise which is great, but at the same time is IMPOTENT unless it can be effectively leveraged to create value for our ‘audiences’. These can be sales prospects, students, kids, friends, family members, staff, […]

Forced Versus Unforced Errors In Business

The controversy surrounding forced and unforced errors in tennis centers on the subjective, inconsistent, and often arbitrary way these statistics are recorded, as they are determined by human scorers rather than objective data. Unforced errors are typically defined as mistakes made when a player has time to prepare and position themselves, while forced errors occur […]

Training Is Quite Simple But Hard To Do

Training is based on the concept of Operant Conditioning, best demonstrated with this adorable puppy… The HARD part with training people is that they RESIST and RETURN to their DEFAULT modality even when they’re motivated and incentivised to make the chance/shift. This is the perennial problem every leader/manager needs to overcome. If you’re trying to […]

Memorising Metaphors

Right off the bat, you should NOT try to memorise metaphors! If your don’t understand the underlying message, the metaphor has nothing to “attach” to. So the fix is not “remember more metaphors.” It’s to be able to select and retrieve the appropriate ones, in real time, on demand. Metaphors are powerful tools for explaining […]

New Tech = New Vocabulary

Precision Of Language is essential for Crystal Clear Communication especially if you want to leverage Deliberate Practice Principles. With AI now front and center, we need to learn new words like “spinner verbs”…

Corporate Jargon

We are all victims and guilty of corporate jargon. This series of cartoons is a hilarious p*ss take of the phenomenon, pun intended.