This reminds me of Guerilla Marketing tactics of the 1990s… #Brilliant
Exponential Mindset Thinking, including Antimimeticisomorphism will create extra-ordinary results, especially those bold and courageous enough to make it memorable!
Every industry has its own vocabulary. Precision Of Language (POL) for Crystal Clear Communication (CCC) is essential for effective leadership. This is especially important when new innovations come to the forefront. This short video is an entertaining anecdote to explain what at face value makes no sense… but has historical significance and provides you an […]
This explanation is TOTALLY BRILLIANT… I wish we had visuals like this when I was in school. We all have SPECIALIST expertise which is great, but at the same time is IMPOTENT unless it can be effectively leveraged to create value for our ‘audiences’. These can be sales prospects, students, kids, friends, family members, staff, […]
The controversy surrounding forced and unforced errors in tennis centers on the subjective, inconsistent, and often arbitrary way these statistics are recorded, as they are determined by human scorers rather than objective data. Unforced errors are typically defined as mistakes made when a player has time to prepare and position themselves, while forced errors occur […]
Training is based on the concept of Operant Conditioning, best demonstrated with this adorable puppy… The HARD part with training people is that they RESIST and RETURN to their DEFAULT modality even when they’re motivated and incentivised to make the chance/shift. This is the perennial problem every leader/manager needs to overcome. If you’re trying to […]
Precision Of Language is essential for Crystal Clear Communication especially if you want to leverage Deliberate Practice Principles. With AI now front and center, we need to learn new words like “spinner verbs”…
We are all victims and guilty of corporate jargon. This series of cartoons is a hilarious p*ss take of the phenomenon, pun intended.
Most business owners don’t fail because they lack effort. They fail because they hire the wrong type of help for the outcome they actually want. Here’s the uncomfortable truth: If you confuse types, you’ll get what you asked for and you might not be happy with the results. Before you spend a dollar, you need […]
Building authority is something that every business and business owner needs, even if the company itself is fairly small and new to begin with. Smart founders are those who build the authority before they need it. Treating their personal brand as a compounding asset, rather than using it as a marketing tactic, is how they […]
Well all know how important syntax and vocational vocabulary are. These important marketing definitions will help you make sense of the complexity of business.
Let’s make one thing very clear before we even start… This is NOT: A paid review with an affiliate link. There is no link, you’ll have to go on the Apple App Store and download it from there. An “AI agent” you have to configure A swarm of bots you need to “vibe code” Another […]
Whether your learning TYPE is visual, auditory or kinesthetic, visual diagrams like this one are essential to assemble the wealth of data and information you need to process to make sense of any topic, like this synthesis of Agentic AI. Visuals like this trigger your Reticular Activation System (RAS) and enable you to parse, sort […]
I think we can all agree that COMING UP with ideas is fun (and easy). That’s why so many entrepreneurs indulge in the HABIT of coming up with them, but don’t “quite” get around to deploying them — profitably. Jeff Bezos explains this predicament well in this short 3-minute video. So, what should you do […]
We all know the adage: It’s Not WHAT You Say; It’s HOW You Say It. But what does that actually mean in dayto day business activities? Here is an example of DATA presented in 3 different ways and I’m sure you’ll agree each illsutration is more EFFECTIVE than the previous. This challenge is amplified when […]
This is deep. Re-read it a few times. Take the time to let it sink in. You want thinkers, not tickers, taskers or thoughters! To avoid this, you need to TRAIN instead of teach and tell!
Growing a team is one of the toughest aspects of running a business. Every time you ADD an additional member to your team, the complexity multiplies. This is something to keep in mind when deciding to hire “just one more person”…
Every business owner, entrepreneur or manager wants to achieve their goals… These great graphics visually synthesise a core philosophy of peak productivity: Discipline. Simply put, it’s about practicing the DISCIPLINE to align your time and energy (resources) towards the goals you’ve set for yourself and the business. This means avoiding distractions and indulgences that do […]
I see this pattern over and over again when I sit across from founders, CEOs, and senior leaders. They’ll say something like:“I feel pulled in opposite directions.”Or: “I don’t know why this feels so hard—I know what I should do.”Or my personal favourite: “Am I just being inconsistent?” Most of the time, they’re not inconsistent […]
