4 Ways The Competition Can Benefit Your Business

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As a business owner, you will be all too aware of the threat of your nearest competition.

There will be times when you see your existing customers disappear over to their side in favor of your own. There will be moments when you start to despair because there is evidence that your rivals are bettering you. And there will be occasions when you feel like you’re playing catch-up to the businesses that are making bigger waves in your industry.

Your competition is ever-present, watching over your shoulder, and doing whatever they can to beat you. They are a menace! So the suggestion that they might actually benefit your business might be surprising to you.  As you try to remain competitive in the business world, you would probably assume the opposite. And you would be right to think the worst of course, but consider the following.

#1: The competition encourages you to do better

They don’t verbally encourage you to do better. You are unlikely to get a phone call from your rival encouraging you to do better than you are. But the fact that you know that they are out there should be enough to make you want to be better than them.

You will have the incentive to improve your product, your customer service, and your general approach to the work you have to do. And you will be inspired to research your competition, as you know that by doing so, you will be able to get the edge on them.

Without the competition, you might only get complacent. And if you were to act complacently, your business would probably fail, as your customers would eventually move on to a company that was more exciting and innovative. Thank goodness for your competition then, as by their very presence, they should encourage you to keep your business moving forward.

#2: The competition will drive customers to your business

Not literally, of course. They are unlikely to provide transport to ship their customers to your business! But if your business does start to overtake your nearest rivals, they might inadvertently drive customers to your business if they are doing little to keep people on their side!

So, look at what your rivals aren’t doing and fill in any gaps. You might offer more discounts on your products, for example, and you could reduce your prices. You might offer one-day deliveries too if your freight transport allows it, and you could reduce or eliminate your shipping costs.

These are just some of the ways you can go the extra mile for your customers, and by taking such steps, you might well poach the customers of your rivals as well!

#3: The competition can teach you a thing or two

As a business owner, learning should always be your priority. You can learn a lot from business books, podcasts, and even your own employees. You can also learn a lot from the competition. They might be doing things in their business that you aren’t, and if they are experiencing success, you can learn from what they are doing. You then have the opportunity to follow suit, and where possible, improve on what their efforts.

You can also learn from your competition at industry events, such as conferences and small business workshops. If you get wind that they will be talking about their business, get along to such meetings. This isn’t only for research purposes when trying to get a handle on your rivals, as you might genuinely improve your education by listening to what they have to say.

#4: The competition can partner with you

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How do you eliminate the nearest business rival? Other than doing something criminal to thwart their endeavors, you partner up with them. By joining forces and becoming one with them, you might have a better chance at business growth. You will be able to share resources and expertise. You will have a bigger customer base to tap into. And you will have one less rival in the business world to worry about.

Of course, you do need to take care. You don’t want to partner up with the wrong person, as you could hurt your business if they later turn out to be less than trustworthy or efficient. If you do choose the right person, however, your business should go from strength to strength. Check out these tips for making a business partnership work, and heed the advice given.

So, there you have it, 4 ways the competition can benefit your business. Follow our advice, and take advantage of all that they can offer you!

Boosting Sales Post COVID-19

There’s nothing like a global pandemic to knock the whole world out of its rhythm. Many businesses have been forced to close their doors for good either during the lockdown when they were unable to make money, or afterward when social distancing measures have meant limited capacity and so reduced earnings. It’s a tough time for business owners, both big and small, and with no sign of real-life returning in the near future, we’re to expect further challenges and changes.

The companies that survive this time will be the most adaptive ones, that look after their customers and staff, and that find new ways to make money. Here’s a look at just some of your options if you are trying to boost your business sales, now that things are starting to open up again.

Increase Customer Confidence

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People are still anxious about returning to real life. Many are still trying to avoid crowds and staying away from stores and public places as much as they can. Those that are out and about are likely to avoid stores and businesses that don’t seem to be doing their best when it comes to social distancing and cleaning.

Take the time to put measures in place and to find ways of enforcing them. Install hand sanitizing stations, let your staff wear masks, paint social distancing markers on your floor, and use disinfection services to keep everyone safe. Do as much as you can, and your customers will feel more confident using your business.

Keep in Touch

Your business might be changing faster than ever. Opening hours might be different. You might be offering restricted services or fewer products. If you want your customers to keep coming back and spending money, you need to be able to communicate these changes quickly. Social media and email are often the best ways to do this.

Shift Old Stock

If you are holding a lot of old stock thanks to lockdown, a sale can help you shift it and get your customers in. Alternatively, donate to charity to boost your reputation.

Increase Your Online Presence

Your online presence is important, even if you don’t decide to sell online. It gives you an effective way to reach your audience and can drive customers into your brick and mortar store.

Take Care of Your Staff

Customers appreciate a business that has a positive reputation and looks after its staff. Taking care of your team will also improve the customer service that they offer. Think about their specific needs. Those with children might struggle to work full-time if the school is closed or running reduced hours. Team members that live with older relatives might prefer to continue working from home to reduced risks, and those that travel on public transport might like to start work earlier to avoid busy services.

The main thing is that you continue to adapt and that you continue to communicate changes effectively. The pandemic isn’t over. For all we know, it is only just beginning. So, make changes, and do your best, but don’t be surprised if things change all over again in the not too distant future, and be ready to let your customers know how changes affect your business as soon as you can.

These Tips will Help you to Prepare your Business for a Trade Show

Are you thinking about advertising your business at a trade show? If so, then now is the time for you to start preparing. If you don’t then you may find that you end up falling behind the competition and that you also don’t get the best result out of your display in general.

Plan Way Ahead

One of the main, most important things that you need to do when you go to any trade show is plan ahead. It’s never too early to start. Let your team know about any travel dates so that they can then book flights before the total cost goes up. Securing blocks of rooms will also help you out here, as nearby hotels often sell out way in advance of the trade show date. The sooner you can book in, the better. Of course, it’s also helpful for you to try and plan your pre-show campaign. Think about it, are you going to launch a new product at a similar time to the event? Do you have some big news to share in the week leading up to the show? Are you going to have to print out some product sheets? Little things like this are vital to the success of your show, so make sure that you plan in advance and don’t overlook any fine details. If you need some help then look into some pull up banners.

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Prepare Executive Teams

One of the main effective tools when it comes to tradeshow prep is communication. Teams will normally attend trade shows together, so there’s a chance that you will have your executive team, sales team and marketing team working with one another. It’s your job to make sure that everyone is on the same page here because if they aren’t then you may find that this causes you a lot of problems in the future. It’s helpful to include meetings at a time that meets everyone’s calendar, so you can make sure that everyone is on the same page. Invite everyone who is going to be attending the trade show to a meeting in advance, so that everyone can ask all of the right questions.

Pre-show Booth Meetings

It’s very useful for you to have your teams work together at a pre-scheduled booth meeting. When you do this, you can then host meetings with customers, prospects, partners and more. Of course, you need to set realistic goals for this, and you also need to make sure that you are capitalising on every minute you spend at the event. If you do this then you can be sure to come out on top.

Be on Social Media

It’s vital that you post any photos from your event to your social media channels during, before and after the event. Invite any attendees to see if they want to stop by your booth and enter a company contest, or even pick an item to give away. Things like this can really help you to make the most out of your event and it can also help you to really stand out too.

Do You Sell Physical Products? 4 Ways To Store Your Stock

You’re likely reading this article today because your business sells physical products to its customers. As your business grows, so too will your requirements for storing that stock. After all: you want to ensure you’ve got plenty of products available to satisfy customer demands.

With that in mind, you might not know it, but there are four different ways you can store your firm’s products and ship them out to customers. Each option has its advantages and can even save money for specific business types. Here’s what you need to know:

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1. Store your products in-house

Arguably one of the most common and easiest ways to store your stock is by keeping it in-house. No shortage of business premises offers both office and warehouse space.

As you can imagine, having access to stock from a few feet away from your offices makes it easy to do stock checks, dispatch goods to customers, and receive new stock ready for storage.

One downside to having such premises is the cost can sometimes be beyond many small firm’s budgets. And another is that if you run out of storage space, you may find it impossible to extend your warehouse.

2. Lease a storage unit

When companies run out of warehouse space (or don’t have any at all), a convenient option is to lease a storage unit. There are many advantages to that option. Examples include having a choice of where stock gets stored and the size of your storage unit.

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Another thing to consider when renting a storage unit is scalability. If you start running low on storage space, you can easily upgrade to a bigger unit at the same premises. Plus, the cost of doing so is usually negligible.

Most storage units have a plethora of security, and many offer 24/7 access for your convenience.

3. Use a fulfilment service

In case you didn’t know, fulfilment services offer a one-stop-shop solution for businesses. Yes, they allow you to store your products in a safe and secure environment. But, they also provide shipping services – regardless of the volume you sell each month.

Fulfilment services can be perfect for startups and small businesses alike. Firstly, there’s no requirement on the business to keep stock in-house or arrange the lease of a storage unit. And, secondly, they don’t need to physically send products out to customers.

One of the best-known examples of fulfilment services in action is with Amazon. Many of Amazon’s sellers store stock with the e-commerce giant and ask them to send their products out to customers.

4. Use a drop-shipping service

One final way to deal with stock is to not even own it at all! Drop-shipping makes it affordable for micro-entrepreneurs to sell thousands of products online without the financial burden of buying stock from a wholesaler.

When your business receives an order, you place an order with the drop-shipping provider. They will send the products directly to your customer and even use your firm’s branding and invoice details.

The only downside to using drop-shipping services is the margin your business makes will be quite slim. Still, it’s possible to do that and then move to buy products in bulk at discounted prices when your business grows.

10 Tips To Remain Competitive In Business

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In a market that is saturated with other similar businesses, it can be difficult to remain competitive, especially if your business is smaller when compared to your competitors. Situations like this, where it seems like there are no opportunities for your brand to stand out, can look discouraging.

However, if you find yourself constantly looking for a way to remain competitive in a highly competitive market, especially during uncertain times like this where COVID-19 is wreaking havoc, don’t fret. For the most part, there are effective strategies you can put into place starting from now to help you rise above the crowd. To get you started, here are 10 tips for remaining a competitive business.

1. Focus on your existing customers and their needs

In an attempt to get ahead of the competition, a lot of businesses make the common mistake of neglecting their existing customers in a bid to go after new customers and markets. This is the wrong way to go about things, most especially during this current pandemic. Reaching out to your current customers is vital. However, this doesn’t mean you cannot explore new market opportunities.

Simply ask yourself, ‘am I doing my best to satisfy my existing customers right now?’

Your existing customer base is your market and they are essentially what keeps you in business. So you have to make it your responsibility to continuously learn about them and their needs so that you can satisfy them. Unfortunately, businesses these days do not take the time to learn key information about their customers, and this can have negative effects on their competitiveness.

There is a lot of information you need to find out about your customers in order to best satisfy them. For example, studying their purchasing patterns and their social media activity using tools like Facebook analytics can give you insight into better ways to meet the needs of your customers and remain competitive.

2. Know your competition

There is no way you can be a competitive business if you don’t even know your competition. Knowing your competition involves a lot more than what they do, who they sell to, and how they market themselves. To really know your competition, you need to, first of all, take a look at the market.

What gap in the market is your competition filling with their products and/or services? How do they connect with their customers? Do they have personal relationships with customers? How do they tell their brand story and does this angle work in their favor? What are their strengths as a business, and what are their weaknesses? What are their opportunities in the market, and what are those things that act as threats to them? It’s a lot of questions and a lot of ground to cover, but it’s worth it.

Carrying out proper research to acquire this information, and then analyzing it gives you the rare chance to see two things. The first is how you can adopt some key strategies that work for your competition, and incorporate it into your own business. The second is how you can take advantage of the weaknesses and threats of your competition, and use it to get ahead of them.

3. Create a distinct message

Sometimes, the reason why businesses cannot attract enough customers is that their message isn’t clear enough. They communicate one thing to one set of customers while communicating another thing to another set of customers, and this obviously brings about confusion. A business with a confused message will not pull in as many customers compared to a business with a clear and distinct message. This is why you need to work on your message as well as the delivery of your message.

But how do you make your message clear? Start with constructing exactly what message about your business that you are trying to portray to customers. Once you have done that, you need to focus on how to make this message known. If your message is that ‘you will always take care of your customers’, then regardless of the communication channels you are making use of, or the audience you are targeting, you need to ensure that this message is always clear.

4. Align your brand with your message

You can have a good, clear, and distinct message that you communicate to your customers, but more than that, you need to ensure that your brand actually aligns with that message. It’s easy for your message to be that ‘you will always take care of your customers’, but if you do not have any strategies in place to actively show customers that your brand is committed to this message, then there is no way that they’ll trust you.

For example, if this is your message, there are certain ways your brand can show that it always takes care of its customers. Through your pricing, you can offer your customers the best pricing in the market to show them that you care about not exploiting them. You can equally offer them complete corporate transparency to show them that you care about being open with them. Even more, perform corporate social responsibilities in the form of community service to show them that you care about their environment. These are just a few ways your brand can align itself with your message.

5. Explore new opportunities 

Once you know that you are satisfying your existing customers and market, you can then explore new markets and opportunities. Of course, during the pandemic, it can be a bit tricky, as many businesses ceased operating. That said, this is where you can stand out from your competitors. Exploring new opportunities sometimes involves making alterations to your existing offerings in order to serve a new market. But before you can do this, you need to know that there is actually a customer base for what you want to offer. This is why carrying out market research is critical.

Before you can make an entrance into a new market, you need to have made sure that there are people willing to buy what you are selling. Once you are sure, you can then expand your business. By the time your competitors catch up, you’d have already established yourself as the market leader and attracted a huge market share.

6. Employ the right people 

A business is only as good as its employees. Business growth is only possible when you have the right kinds of people working to achieve the same goal as you. Especially now as remote working is becoming the norm, you need trustworthy and dedicated staff. What’s more, there are certain characteristics to look for in team members before bringing them on. They need to be smart, motivated, business-focused, good team players, and have relevant industry skills.

These are the people that would push your business forward. It is better to have a few good, motivated employees than to have a thousand indifferent employees. So, when making your hiring decisions, be alert.

7. Work on your marketing

You could have the best product offerings, the best business message, and a brand that aligns well with your message, but if you don’t aim to effectively market yourself, no one will know any of these things about you. It is not enough to be a good business. People need to know about you and what you do. So, putting in extra effort to market your business is important so people can know who you are, what you offer, and why they should buy from you.

If your business is having issues with marketing effectively and efficiently, then you might want to consider outsourcing your marketing. There are thousands of marketing agencies, like the Industrial Ideas agency, that can take over your marketing and promote your business to a wide audience. For more information, visit industrialideas.com.au.

8. Take care of your team members 

When you hire the right team members, your job doesn’t just stop there. In order to retain these employees, you need to take good care of them. Your employees are one of your biggest assets, believe it or not, and keeping them happy keeps them motivated, productive, and efficient at work.

By offering them competitive salaries, listening to their needs acting accordingly, and regularly making the effort to improve their mood and motivation in the workplace, you are communicating to your employees that you care about them, and they are more likely to remain loyal to your business. Besides, you don’t want your best employees leaving your business because they’ve been poached by your competitors who offer them better perks.

9. Be open to partnerships

One benefit of business partnerships is that they are strategic ways for you to expand your customer base and marketing. In recent times, these kinds of partnerships are becoming more and more popular. They don’t even have to be between two businesses in the same industry. They are advantageous because they are mutually beneficial.

Both businesses gain access to opportunities, information, or technology that they ordinarily would not have been able to gain access to on their own. If you are considering entering into a partnership, you have to think strategically. The partnership should be with another business that can provide you with the things you need to grow, be more competitive, and ultimately succeed in your industry.

10. Continue to deliver value

As a business looking to remain competitive in a market full of big competitors, it is easy to get tempted to prioritize your pricing over the value you deliver. This is what a lot of big businesses do. They try to run other businesses off the market by competing based on price. However, you need to resist the urge to do this, especially against bigger competitors, because you will lose.

Rather, focus on providing your customers with the best value of products/services while setting fair and realistic prices. This can actually help you remain competitive in the market. Remember that consumers ultimately will pay good amounts of money for products and services that they view as valuable, so focus on value rather than price.

How to Adapt Your Business Needs After The Pandemic

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The COVID-19 pandemic has ground many businesses to a halt. There is unemployment, furloughed staff, and uncertainty over the future of many established companies that are not prepared to overcome the sudden cultural shift. For businesses that survive the pandemic, it is a definite wakeup call for how they should operate, and it should inspire you to adapt your business for the better once the pandemic clears.

Office Space

If your business can permit staff to work from home, you do not need the vast office space you have relied on for so long. One thing that will change following the pandemic is the number of people who can and will work remotely, and your company should allow the same.

Downsizing your office space will make it safer for employees and allow you to have separate teams working in the office every week. If you’re worried about officer equipment, safety steel solutions can give you a dependable place to store items for now while you figure out what to do with the excess chairs, desks, and cabinets.

Embrace eCommerce

You will find the future of retail online. Amazon was the first business to go entirely online, and many stores are now the same. Aside from very few exceptions, including Primark in the UK, companies without eCommerce options are at risk of failing.

You may already have an eCommerce store, but if the pandemic has proven anything, you need to put even greater focus and funding on your online platform. It will be a long time before people are entirely comfortable shopping in physical stores and rifling through items that may have been touched by hundreds of other people. To overcome this, they will turn to online shopping, so you must be prepared to offer the service they need.

By adapting to the prevalence of online retail, you can increase interest in your brand through convenience, and give people a useful alternative to Amazon or ASOS.

Do Not Rest On Your Laurels

One of the worst things that you can do as an entrepreneur is get complacent, cocky, and rest on your laurels. We have seen so many businesses fail during the pandemic because they were not adequately prepared to lose all of their customers overnight.

Resting on your laurels is one of the worst things you can do in business, and while you hope that you will not experience something on the scale of COVID-19 again, there is no guarantee for that. You already know how to cope with a pandemic. Take this experience to ensure you are prepared for potential issues in the future, such as a recession, to ensure you can navigate the waters and come out the other side still floating.

Always Evolving

No businesses can survive or thrive without looking for ways to evolve. Sometimes, though, they need to be pushed. The pandemic has proven that many business practices previously thought not to work actually do work. Your company must show a willingness for innovation to ensure future success and growth.

The Top 8 Business Essentials Every Small Business Needs

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Running a small business is no easy feat. Taking years of preparation and organization, it’s a responsibility that every entrepreneur wants but very little can obtain. However, if you’ve successfully set up a small business, it’s important to know exactly what you need within it in order to make it profitable in the long run.

Of course, every small business is unique. But there are certain essentials that can’t be compromised. These must-haves include, but are not limited to the following:

A Realistic and Well-Thought-Out Business Plan

This might sound like an obvious essential, however, it’s still something that many budding entrepreneurs can’t quite get their head around. If you want to succeed in the long term, you need a realistic and well-thought-out business plan.

Detailing marketing strategies, research into your competitors and a development plan of how you’ll grow your business (among other sections), it’s a key document that you’ll want to get right from the start. If you want to expand your business in the future, this business plan is something that you can turn to and adapt over time.

A Safeguarded IT Infrastructure

When it comes to cybersecurity, in the modern-day, you can’t compromise on this. Therefore, it’s worth investing in not only internal protection (e.g. specific software or in-house professionals) but considering outsourcing some of your cybersecurity needs. A cost-effective method, outsourcing can prove to be an invaluable step to take – not only when it comes to your IT requirements but other areas of your business.

Not only will it save your business money, but it has the potential to unlock expertise that you wouldn’t be able to attain from hiring in-house alone.

State-of-the-art Technology

Alongside cybersecurity measures, you’ll want to consider investing in state-of-the-art technology for your small business. If you want to succeed and become profitable, you need to be competitive with others in your industry. And one of the ways that you can achieve this is through technology.

No matter what industry you’re in, there is technology that will be suitable. Whether it’s something as simple as desktop computers or something more advanced that’s specialised. Work to identify exactly what technology you need at the start and ensure that you adapt over time. By doing this, it will also ensure that your staff are as productive as possible in their roles.

A Welcoming Work Environment

As well as the practical essentials, there are certain other things that you’ll want to consider investing in. And one of these is the office premise. If you’re working within a commercial building, then you want it to be as welcoming and employee-friendly as you can. From ensuring that the desks are spacious and the chairs are ergonomic to investing in a water cooled chiller and other kitchen features, you want them to feel as though it’s a wonderful place to work.

Many modern businesses also invest in items such as beanbags or foosball machines to make certain parts of the premise more enjoyable for their employees.

Motivated and Skilled Employees

Yet again, this might seem obvious. And yet it’s still something that some small businesses choose to ignore. If you want your small business to grow and to receive the revenue it deserves, it’s a good idea to hire motivated and skilled employees. Your employees are effectively the face of the business. So you want to guarantee that they give off the best first impression to your customers and clients.

Don’t rush the hiring process – spend time looking through different candidates and interviewing. This way, you’ll only hire staff that are enthusiastic about working for your business and have the drive to make it successful in the long term.

A Killer Website

If you don’t already have a website for your small business, then it’s time to invest in one. Nowadays, a business’ website is the first port of call for many customers. So you don’t want to miss out on potential sales because you didn’t take the time to craft one.

Of course, you have the option to either create this in-house or outsource it to an agency. But whatever step you take, it’s a proactive one towards increasing your profits in the long run.

Just make sure that when you obtain a website for your business that it’s fully functional and that it fits your business to a tee. Make it fully user-friendly so that your customers aren’t tempted to go elsewhere for a similar product or service.

An Effective SEO Strategy

Another key element that modern small business should focus their attention on is their SEO strategy. In order for it to be seen by customers across the world, you’ll need to invest in effective SEO methods. From creating blog posts with backlinks in them to optimising your website, there are simple steps that you can take towards this. However, many businesses typically opt to hire a full-time SEO professional or to outsource this task.

Whatever strategy you follow, your website will start to rank more highly and you’ll be able to attain more visits.

The Right Financial Support

When you first set up your business, there’s a chance that you were dealing with the accounts and finances solely by yourself. However, as you started to grow you needed an effective solution. If you’re currently in this situation, the first route you may choose to take might involve using software such as Sage or Quickbooks that will ease the process.

However, as there is a possibility that your business will inevitably grow in the future, you may need to adapt. And a proactive step you could take is to hire a full-time, in-house accountant or bookkeeper for your business. Giving you the peace of mind that your finances are kept in check throughout the years, you can expand it without being overwhelmed with having to deal with it yourself.

In Conclusion

So, there are the top 8 business essentials every small business needs when they are first starting out. Of course, this isn’t a complete list. But hopefully, it will help guide you on the right path towards success – no matter what industry you’re operating in.

Four Storage Tips For Your Business

Storage is an important part of your business, and as it grows, it’s essential to try and find solutions to ensure you’re staff aren’t tripping over boxes and causing injury. The same goes for when you’re running a business from home and making sure that your space is still functional. Here are four storage tips for your business.

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Get External Storage

Firstly, it’s a good idea to think about how you can expand your storage outside of the workplace itself. You may be at a point where you’ve just not got the space to house anything else, and to avoid having to move work locations, an external storage unit or shed might be worthwhile. Twin city sheds are just one example of the available opportunities you can take advantage of in order to get extra storage for your business. When looking for external storage, you want something that is going to be nearby to your workplace, especially if this storage unit is something you’re going to need access to on a regular basis. You want to also think about the security provided and what type of things you’ll be leaving in storage and how valuable they’ll be. Some storage unit providers will have insurance, but you might want to explore any additional insurance that might be needed.

Go Paperless

Going paperless is something that many businesses are doing more of nowadays for its eco-friendly benefits. We also live in an age now where so much less of what we access needs printing out, and instead, electronic devices are better used for viewing documents instead of having to print everything off multiple times. By going paperless, you save money, but you also save on the amount of space that would be taken up in filing and boxes to keep it in. With digital storing of files, you have more protection over them, and these can also be stored externally in a cloud.

Declutter The Office

A declutter is something that’s needed for your business every now and then. It’s especially important for those businesses that have been going for years. Try to clean up your office and get rid of anything that’s taking up too much room. It’s good to do this so that you free up extra space. You’ll often find that much of the stuff in your office can be thrown out every couple of years anyway, especially when it comes to paper documents that are not relevant anymore.

Keep Everything Organized

Remember that it’s important to keep everything organized in your business, and that can help when it comes to your storage issues. Make sure your staff is being organized themselves when it comes to their own workstations to avoid any mess. Having a good buildings or operations manager can put these rules in place when it comes to keeping the workplace tidy.

Storage can be important for any business to utilize, so use these tips to save on space and to find alternatives for when you need more outside of the workplace.

What Makes A Warehouse Succeed

There are many kinds of businesses which need to operate a warehouse in order to do what they do. If yours is such a business, then you are going to have to appreciate the central importance of that side of the business. After all, if you are not aware of this, it is like not being aware of the value of a limb. So what is it that really helps to make a warehouse succeed as a warehouse, and what can you do about it? Let’s take a look and see how to run the perfect warehouse in this way.

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Good Management

Although you are going to be overseeing everything, you will likely want someone to look over the running of the warehouse specifically. That will ensure that things are going to run to plan much more easily, and that you are much more likely to see it have the kind of success that you really want for it. Good management of your warehouse is essential if you are going to keep it running smoothly, so make sure you hire someone who seems appropriate for the job and who is knowledgeable and experienced in that area. That will make all the difference in the world.

Trained Staff

The quality of the rest of the staff is just as important. If you find yourself with staff who don’t really know what they are doing, then that is going to mean your warehouse is in a much worse off position indeed. Instead, you need to think about what you can do to ensure that your staff are as well trained as possible, and that means providing it yourself if necessary before they actually start work. You should ensure they are trained on any specific equipment or machinery they are going to use, such as having a licence to operate an elevating work platform or a forklift – and you need to ensure that they are trained in health and safety and so on too. All of this is relevant to the operation of a good warehouse.

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If your warehouse is not properly organized, you are going to find that it is much harder indeed to make sure it is operating as it ideally should. Good organization is something which does not come easily, but you are going to have to make sure you focus on it if you want your warehouse to be successful. That means finding a good place to store everything, and knowing what the processes of the place need to be – as well as ensuring that all of your employees know all this too. The more organized it is, the better, so make a point of spending some time with your manager to see whether you can work out some effective routines around the warehouse together. That should help things along nicely.

With all of that, you should be able to ensure that your warehouse succeeds in its task – and that your business is in a much better position too.

Ways To Improve Your Business Identity And Increase Your Revenue

The design and implementation of your brand identity are crucial to the success of your business in the digital age.

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The importance of your business identity should not be underestimated. If you’re a small to medium-sized business you may or may not have thought much about your business identity.

If you haven’t thought much about it then it’s not too late, and definitely time to get on top of it.

Think of some of the best brands globally, Coca-cola, Nike, McDonald’s. There are reasons why these business identities come to mind; they are simple, consistent, and identified with a quality product that everybody knows well. That is no accident. The brand identity is carefully constructed over time using a range of techniques, one of which is consistent labelling and packing across all products.

Does your business have a strong logo and tagline that customers see when they go to your website, receive a product through the mail, or visit your brick and mortar shop? If not this is one of the first things you need to do to consolidate your business image in the mind of your customer.

When a customer sees your logo or tagline, whether you’re a local or international brand, you want them to know exactly who you are and what you provide. This means you will be their first port of call when in need of your product or service.

Building a strong business identity can take some time but there are some brilliant tools available these days to make the job easier than ever before.

Logo Design

There are so many logo design services online these days it’s hard to know which ones are any good. Some of them claim to be free. They will allow you to make your logo but ask for payment in order to receive it. If you’re happy with the logo, then fair enough, but be advised it might be worth paying a little extra to a professional company or freelancer on board to get the logo the way you want it. For quality freelancers you could try Fiverr, they have an abundance of graphic designers you can work with directly.

Website Design

There is more to a website than meets the eye. In today’s digital world it’s highly important you get this part of your business right. A proper website should be adapted to suit your particular brand identity as it will most certainly be the first place your customers come to. Your website is so important to your brand because it shapes it. It’s like the hub of your business. It has to contain your logo and a relevant About Us section. It also should be optimised for a variety of mobile devices, as well as desktops. An excellent web design company like Studio 44 Web Design, can do this for you.


It might seem incidental but every little thing counts when it come to the identity of your brand. What is the personality of your brand? Is it robust, soft, authentic, or humorous? You want the personality to come across in the typography. You also want to maintain that personality across all forms of media, to support your brand identity and maintain a professional appearance.

5 Things To Consider Before Starting A Franchise Business

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If you’re thinking of starting a franchise business and don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re new to business or you’ve been running one for years, you need to ensure you’re as prepared as you can possibly be. Whilst it may be overwhelming at first, there are lots of questions you can ask yourself to ensure you’re exactly that. From setting yourself a budget to consider external factors that may affect your launch, the more you’re asking now the better. With that in mind, here are 5 things to consider before starting a franchise business:

Have You Done Your Research?

One of the first things you need to do when it comes to starting a franchise business is to ensure you’re doing as much research as you possibly can. From looking at the various different types of franchise you can own to researching tips and tricks for first-time business owners, you need to be prepared for what’s to come. Although it may take some time, it’s the best start you can get in the world of business. For guidance when it comes to starting your own business, you can visit this site here.

What Is Your Budget?

Various different franchises will require different amounts of money in order to get started, so you need to think about how much you’re able to invest. Whether you have a small budget or you have been saving for a number of years, this is definitely something you should plan strategically. For a guide to franchise cost, you can visit this site here.

What Type Of Business Do You Want To Run?

Another important thing to consider is the type of business you would like to run. From owning your own restaurant to running a retail store, there are lots of ways in which you can run your own franchise business. The best thing to do, of course, is to research the options that are best suited to your skills.

Are There Any External Factors You Need To Consider?

If the past few months have taught us anything, it’s that we need to be prepared for absolutely anything the world can throw at us. Whether it’s a global pandemic or a recession, these are the types of external factors you need to consider when it comes to making your final decision.

When Do You Want To Get Started?

Finally, you need to think about when you’re going to get started. Although now may not be the best time, there will be a time in the future when you’re able to launch a successful franchise business. Plan a date in your mind and start working towards it as soon as you can.

With lots of important questions to ask yourself, you can be sure you’re making the best possible decision. What else do you need to consider? Did we miss anything off of the list? Let us know your thoughts and ideas in the comments section below.

How to Market Your Business in the Crisis


Everyone’s feeling powerless at the moment due to the current state of uncertainty. If you’re a small business owner and looking for ways to manage your customers’ anxiety levels, there are a few marketing strategies you can try. With businesses at a standstill, there are still ways you can reach out to your client base. Work together to make a social contribution, and build better branding for your business at the same time.

Don’t Neglect Your Customers

Even better- treat them like friends. Really try to use these unprecedented times to build solidarity. A more personal approach is always more effective in making your customers feel appreciated. They’re human too so appealing to their emotional needs especially now will make you come across better. Loyalty is a two-way street, and just because businesses may have been brought to a halt doesn’t mean it’s to stop working on this.

Make It Memorable

Events that occur in this period will go down in history, your customers will remember things forever. Do what you can to be part of this as well, even if it means splashing out on gifts and promotions. It’s a fact the in a crisis people tend to remember what caused the strongest emotional reactions, both positive and negative so think big. Offer something that they will truly be thankful for.

Make A Contribution

Now is the time to focus on making a social contribution. Your business will not only help out the local community but this will also do wonders for your reputation and staff morale. Think of ways your company can volunteer to help out. If you’re closed for manufacture at the moment, you’ll have more time to devote to this. Post plenty of updates on social media of your community projects, and use all the creative tools you have to your advantage. You can live stream video, record podcasts, or network with other local businesses.

Get Your Logo Out There

If you’re in need of an upgrade, what better time to design a new logo? There are plenty of resources online about how to design a logo. If you’re going for a rebrand it’s more important than ever to get your logo out there. Think of new and creative ways to do so. Earth Friendly Promos have plenty of suggestions, from badges to stationary, coffee cups and more. It’s a simple as wearing company-branded t-shirts while you do community projects, and don’t forget to update social media.

Digital Marketing

Move all focus to online projects. Get your SEO back on track and look for bloggers and influencers to endorse your products or services. The crisis won’t last forever so you need to improve your online presence now. Be prepared by having your name and logo seen and shared. Make the most of marketing apps and creative technology if you don’t have a marketing department. You’ll be surprised how much you can get done from home. Maintain a positive attitude for the future of your business.

The Four Pillars of Startup Growth

Looking to turn your small-time business into a full-sized company? If so, then we’ve prepared descriptions of the four most important concepts that you need to grasp when it comes to your growth. While every business has their own path to success, startups tend to follow the same route due to the needs they have and resources available to them. So to get you started, let’s take a look at the four most important pillars of startup growth and how to build your business around them.

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1. Capital

You need money to grow your business. Unfortunately, it doesn’t grow on trees and you’re going to need some serious financial management if you want to budget correctly for your future expenses. It’s tough to balance incoming profits with research and development or even marketing. How you tweak your capital usage will greatly depend on the type of business you operate, but the goal is to look for profitable ways to expand your business while trying to spend as little as possible without sacrificing quality. Managing your finances as a small business can be extremely tricky, but with the right advisors and work processes, you can make it much easier to manage.

2. Exposure

Want your business to grow? It’s time to get people talking. There are plenty of different ways to do this and each approach comes with its own advantages and disadvantages. For starters, social media is a hip way to engage your audience, but you need to be involved in the communities and groups that your audience are in if you want to make a big impact. If you’re trying to aim for a more traditional audience, then marketing on traditional platforms like TV and radio will be a much better choice. Think about the audience you want to reach and the types of platforms they use.

3. Control

Control of your business is going to have a huge impact on your growth. One of the biggest mistakes that startup owners make is handing off too much of their business and leaving it in the hands of outsourced help and freelancers. Unfortunately, this means that your in-house staff will have difficulty learning the skills they need to make an impact in the future. Whether it’s using your own cheap VPS, doing your finances yourself or even hiring consultants to educate your staff, you need to start investing in ways to take back control of your business and start limiting the outsourced help you use.

4. Failure

Lastly, we can’t forget about one of the most important concepts in entrepreneurship; failure. Failure is important because it helps us learn from our mistakes and it gives us an idea of where our business is currently at. Failing means that we have a benchmark to overcome, it gives us a reference point of where we should be and where we want to avoid. By using this knowledge, you can greatly improve your chances of growing your startup.

How Do You Increase Foot Traffic To Your Business?

Something that all business owners should know is how to increase foot traffic to their business. It’s not all about the people that you are enticing online, you’ve got to think about the bigger picture. When people walk past your business, you want them to be interested enough to come inside and talk to an employee should they be interested in your services. But, this isn’t going to happen if you aren’t making it happen. So, in this article, we’re going to be looking at how you can increase your foot traffic, keep reading if you want to find out more.

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Keep It Looking Professional

Something that you need to do is make sure that your business looks professional. Nobody wants to enter a building that looks like it has seen better days, because if that’s how you let your business look on the outside, how are your clients supposed to know the inside is any better? This means that you don’t want trash littering the street outside your business. You also don’t want the outside to look like it is falling apart. So, any brick that looks like it’s about to fall down needs to be sorted, you’ll need to look into glass scratch removal if there are any of your windows, and do something to make it stand out.

For example, you can think about adding potted plants outside your building to make it look more welcoming. You don’t just want to look like any old place of business, you want people to take an interest. Make yourself look good, and people will flock.

Think About Your Marketing

The next thing that we are going to look at is the marketing that you are currently making use of. If you aren’t marketing your business much at all, then you are wasting a golden opportunity. Remember that it’s not only social media that people use to find your business, but they also look when they are outside. Make use of billboards, pay shop owners to advertise your company in their store window, use TV ads, and never underestimate word of mouth. There are so many marketing tactics that you could be using. If someone sees your company on a flyer that stands out, then walk past your office, they are more likely to come in than if they have never heard of you.

Make Yourself Noticeable

Finally, you need to make your business noticeable in more ways than one. We’ve talked about curb appeal above and making sure that your business looks good, but you also want to stand out more. Have signs that are pointing in the direction of your business so that people know where you are; bright colors are always going to be helpful at drawing attention, so make sure that you make good use of them.

We hope that you have found this article helpful, and now know some of the ways that you can increase foot traffic to your business. Good luck, and we hope you see the increase in volume that you are looking for soon.

Buying Trolley Wheels For Your Store

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Most stores, supermarkets, and shopping centers have trolleys for their customers to use. However, there are so many supermarkets and other stores these days that provide trolleys which are difficult to manoeuvre and prove to be more hassle then they are worth.  There is nothing worse for a customer then turning up to the shop in question and having to battle with their trolley whilst they find the goods they want to buy.

The general reason why this is the case is that the wheels on the trolley are either due a change, or are of a low quality, or are the wrong type of wheels for the trolley and the use of it. A lot of people do not realize how many different types of trolley wheels there actually are to choose from. You also have those for transporting goods, such as those to attach to portable van shelves. This article aims to give those in charge of supplying the wheels for their company a helping hand by providing tips and guidance on buying trolley wheels as well as information on the different types that are available.

First and foremost, before you go to buy any trolley wheels you obviously need to determine how much money you have spare to spend on this product. After all, money is a pivotal factor when buying anything. And you will need to make sure that you set a good budget for anything that you buy when dealing with your business because you do not want your costs to be in excess of what money comes in – it all easily adds up! Also, remember when buying products such as rubber wheels it is always better to buy in bulk because when buying more the price per unit tends to go down.

As stated at the beginning of the article a lot of people do not realize the sheer number of different trolley wheels available to them. In fact, to be specific there are actually a huge 13 different types of trolley wheels available in stores all over the country and off of the internet. If you are looking for the cheapest type of wheel then the best option to go for tends to be nylon wheels. Nevertheless, if you need wheels that are suitable to carry a heavy load then you should go for aluminum centre elastic rubber tyred castor wheels. Basically, each of the 13 types of wheels has their own best points and advantages.

The best thing to do is to seek a company that has a good customer service facility when buying your goods. By doing this you can use that feature to talk to them and ask for their professional opinion regarding what would be the best type of wheels for you and your business. Moreover, this will give you peace of mind that your money is being spent wisely.

So there you have it; there are lots of different types of trolley wheels to choose from and which one you go for all depends on what you really want from your wheels! Make sure that you make your customers happy and by opting for the right ones!

Bye Bye Business! 5 Reasons Why You Might Want To Walk Away

You probably started up your business with no thought of ever leaving it. After all, you pour your heart and soul into it, not to mention all of your time and the contents of your bank balance. Of course, you are not going to ever leave it!à

Sadly, that is not the case.

At some point, you will leave it, whether that is a choice you make or whether it is one forced upon you. There are plenty of reasons for that, and this is what we are going to look at in this post.

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Unstable economic conditions

Dire economic conditions are a common reason for the closure of a business. Weak national economic performance – mostly due to recession or depression – adversely affects the company’s operations. Some business sectors can face more extreme downturns due to poor economic conditions than others.  Businesses in durable goods or luxury industries can face the worst of the tough conditions and economic downturns.

Poor health

You may find that your health is declining. If you find yourself in this position, it may be time for you to find a way out of your business. You may also have a debilitating health condition, such as a heart attack or cancer. If this happens, the one silver lining is that you are likely to get full market value for your business.

You get bored

If you have been running a company for a long time you may be bored and looking to move on to pastures new.  You may find yourself thinking that there are other things that you would much rather be doing. If this sounds like you, it might be the right time for you to take a good long look at moving on and do something else before you get completely disillusioned.  However, before you do that, make sure you know what your new ventures are and have a business succession planning strategy in place.


This choice is more based on your age than getting fed up with running your business or being forced out for one reason or another. Perhaps you have hit the age of 65, 70 or even higher. This is the sort of age that people tend to retire before their health and mobility deteriorate too much.

Time to diversify

Many business owners and entrepreneurs tend to put all their eggs in one basket when it comes to their money, maybe because when they first started up, that is all they had the funding for.  However, as your business grows and you have more money to invest, you may be thinking about diversifying your assets – and that really is not a bad idea. When you are in this role and your business is worth a decent amount of money, exiting your company could be an easy decision to make.

Whatever reason for exiting your business, you need to ensure it is either in a good position to sell or have someone ready to take on the reins.

4 Effective Marketing Strategies For New Restaurant Businesses

The restaurant business is one of the most competitive industries out there and so many new companies fail very quickly. You rely heavily on passing foot trade and most of your business is concentrated on the weekend. Filling a restaurant on a Friday and Saturday night is not too difficult if you are in a good location, but if you want to survive, you need to find ways to fill your restaurant in the middle of the week, and that is much harder. You need a good marketing strategy in place if you are going to create a buzz about your restaurant and convince people to come out mid-week specifically to come to you. These are some of the best marketing methods to fill your restaurant every night of the week.

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Discount Cards

Discount cards are one of the most effective marketing strategies for a restaurant. If you give people a discount, they are far more likely to come to the restaurant to see what it is like. They are not risking as much because the price is reasonable, and it’s a great way to kick start word of mouth marketing. Follow the link to learn more about creating your own gift cards for your restaurant. If you create a limited time offer, that will encourage more people to come in and try your restaurant before they miss out on the deal.

Free Samples

A good restaurant finds success on the back of great food more than anything else, but if you can’t get people to try the food in the first place, how are you supposed to fill the restaurant? That’s why free samples are such a great way to capture passing foot traffic and get people into the restaurant. If you set up a stall near the restaurant and hand out some free samples and menus, you will create a lot of buzz about the restaurant.


Branding is so important in the restaurant industry, and one of the best ways to get your name out there is to use merchandise. This is often more effective with street food restaurants that have a strong brand as opposed to fine dining places, but you should consider creating some t-shirts with your logo on and handing them out. You could even combine this with your free sample stall.

Food Bloggers

Food bloggers carry a lot of weight and if they recommend a place, their followers are likely to go there in big numbers. Before you open the restaurant, you should spend some time looking for the most popular local food bloggers. Contact them and offer them a free meal in exchange for a review. As long as you impress them with the food and service, you should notice a big increase in diners. You can also offer a discount code to the blogger to encourage their followers to come in. This also helps you to measure the success of the strategy because you can count the number of people that come in and use that discount code.

These are all effective ways to market your restaurant business and make sure that you are fully booked all week long.

Marketing Rules: How To Get People Talking For All The Right Reasons

A well-executed marketing campaign can have a dramatic impact on sales and brand image, but marketing success is not a given. Not all strategies lead to soaring profits, and it’s vital for businesses to invest money carefully. If you’re looking to put your company on the map, and you’re keen to get people talking for all the right reasons, here are some rules to consider carefully.

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Seek expert advice

Many businesses don’t have in-house marketing teams. If you’re on a mission to attract new customers, to promote product lines or services or advertise new outlets, stores or branches, it’s wise to consider seeking expert advice. Marketing is an area that more and more companies are outsourcing. Outsourcing enables you to take advantage of services and skills that you don’t have on-site, and it can offer a raft of benefits. If you hire the best digital marketing agency in your local area, you can implement targeted campaigns drawn up by experienced, knowledgeable individuals without hiring full-time members of staff or offering long-term employment contracts. Working with marketing experts will also enable you to identify problem areas and weaknesses, track the progress of campaigns and improve your ROI. If you are thinking of hiring an agency to take control of marketing for your business, undertake research, read client reviews and testimonials, browse portfolios, look at results and take the time to meet with representatives before you make a decision.

You may also want to look at business courses. A great range of business courses can really help you accomplish your goals. Also focus on active listening. This principle is best understood when you are left unattended and you experience what it feels like to be cross-examined about what you just said. In a colloquial conversation, between friends, you may try to overcome the unwanted moment, but in front of a client, you need to express respect and one of the ways is to be consistent and listen to the maximum. Active listening is a valuable resource and explains why we must add consistency and coherence to the need to apply the sales technique. Become assertive and know your company’s goals. What does your marketing team want to achieve? By looking into this, you will notice a number of things. Assertiveness is key to stay on top of these situations. Without assertiveness, verbality is headless. Especially in the field of sales, where our clients can cross very thin lines, when opinions about our service and what we inform them divide us. Being assertive means choosing the correct words, respecting the interlocutor in every way, despite what they may have said or expressed wrong.

The individual contribution, seeking balance and creating a unique personality is vital for your team. As is teamwork itself. So by focusing on this and putting your energies into adding value and leadership will help you seek the common goals. Together it can help your marketing efforts.

Define your target market

One of the most critical errors businesses make when it comes to drawing up and delivering marketing campaigns is failing to target the right person or groups of people. Tailoring your campaigns enables you to focus on buyers who are likely to have an interest in your products and services. You want your brand and the offers you’re running to appeal to the right customers to improve the quality of leads and increase conversion rates. If you don’t have an ideal buyer in mind, you could be wasting a lot of money, as well as missing out on the opportunity to connect with customers who want to buy from you. Before you start planning your next move, make sure you have an accurate picture of who you want to sell to or engage with.

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Research, research, research

Market research is crucial for planning and executing campaigns that resonate with customers. Once you know who you want to target, take the time to gather as much information about that group as possible. Carry out surveys and polls, ask questions and get to know potential clients. The data you collect can help to shape everything from the prices you charge and the promotions you run to the techniques you use to market your products and the communication channels you employ to contact customers. Market research is also incredibly valuable for analyzing and monitoring competitor performance.

Analyzing results and tracking progress

If you run a successful marketing campaign, you might notice an upward curve in terms of sales or enquiries, but it’s much more beneficial to employ more rigorous monitoring methods. Use data analytics and customer feedback to gain an insight into how well your campaigns are performing. Look at figures for traffic, keep an eye on conversions and use the data you have to identify potential problem areas and find solutions. If you’re getting a lot of traffic, for example, but you’re not converting leads, this may mean that your SEO and social media strategy is working, but that your website is letting you down.

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Getting your website right

More and more people are using the Internet to shop, but websites are also beneficial for providing information about brands. Web users don’t just go online to buy products or services. They also visit company websites to find out more about the business, answer questions and gather data before making a decision. If you have a brilliant website, this can make all the difference if a buyer is looking to make a purchase or they’re narrowing down the list of contenders. If your site is slow, drab, unresponsive, confusing or basic and bland, your customer might decide to look elsewhere. Focus on design and aesthetics, but don’t underestimate the importance of usability and customer experience. People want to be able to achieve their objective, whether that is buying a product, finding contact details or looking at a price list, with minimal effort. If your conversion figures are poor, and your website isn’t performing as well as you hoped, it’s worth considering working with a professional web design agency and using customer feedback to make improvements. A simple survey asking what visitors like and don’t like about your home and landing pages or the look of your website, for example, can provide a useful insight. Adding features, for example, live chat, personalized recommendations and product demonstration videos, can also set your website apart from others.

Promoting value

One of the most effective strategies to improve conversion rates and push sales is promoting and up-selling value. As a marketer, you want to persuade the customer that they are getting a great deal, even if a competitor is offering a lower price. Discounting can work, but it’s not always appealing to buyers, especially those who prioritize value for money, quality and customer service. Up-sell your USP and highlight the differences between the products and services you’re offering and those available from competitors. Incentives such as personalized offers, free delivery or reward points can often be more tempting to customers than lower prices.

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Marketing has the power to put a business firmly on the map, but success is far from guaranteed. To maximize your chances of generating more high-quality leads, outperforming competitors, attracting more customers and increasing profits, it’s essential to be aware of these golden rules. Focus on your target market, learn all about your ideal buyer, analyze your performance on a continual basis, hire marketing experts and promote value. Use data analysis and customer reviews and feedback to identify and address weaknesses and use marketing techniques that are relevant to the customers you’re hoping to entice.

Preparing Your Business For Uncertainty

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As headlines and worried discussions are part and parcel of living within the first few months of 2020, it can sometimes be that business leaders, quite rightly, think about how best to prepare for uncertainty. Yet of course, the very idea of planning for uncertainty can be uncertain in itself, as we have little insight as to what contingencies will be needed.

That being said, this can be a tremendously worthwhile time in your business life, as this added pressure can help us wake up to the need for planning, and from there develop a range of solutions should issues strike. Even the strongest business is not totally except from suffering uncertain circumstances, be they a result of internal strife or exterior situations.

This means that any advice must be practical, forward-thinking, and provide you with a range of considerations that help you make the most of a bad time, or a time in which you’re having to rebalance your efforts. It’s our intention that the following advice could be read within those parameters. Please consider:

Remote Working Possibilities

Consider remote working possibilities. Well enacted, your team can find time to work from home, or on the move, or when on a business trip with care and attention. With secure VPN suites to log into your modules, provided tech devices that are fitted with right software and updates, and the means in which to keep up with their responsibilities no matter how functional the actual office is, the less you have to feel troubles by downtime or a lack of staff in the vicinity. For some firms, this could mean the difference between life and death.

Making Use Of Downtime

Make sure of the downtime you are given. For instance, a lack of office activity or a slow dip in your customers or guests may mean that you can attend to vital maintenance tasks you may have been putting off. With essential services such as Smillie Electrical to grant you that immediate, comprehensive and well-considered electrical work, you can be sure that your maintenance tasks are not only completed well, but that they are afforded the right amount of time to approximate an upgrade, or to solve for good issues you may have experienced.

Spreading Your Influence, Cutting Your Costs

This can also be a great time to see just what systems you have set up that are simply not necessary. For instance, if you find you can easily operate your business functions with a team that primarily works from home, why not restructure your priorities to allow for further remote working possibilities, be that as an adornment to business trips or otherwise? Additionally, cutting your costs during business insecurity, such as managing your own schedule rather than hiring someone to do it, can help you avoid relying on luxuries to keep effective. This can be a very effective means of finding out what truly matters in your daily practice.

With this advice, and the spirit behind it, we hope you can prepare your business for uncertainty no matter what.

Simple Ways To Get Your Business Moving Again

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With the coronavirus burning its way through people and financial markets, businesses are going to start failing. We’re looking at a simultaneous collapse in both supply and demand. The global economy is teetering on what could be the most severe recession in modern times, making the financial crisis look tame.

It is essential, therefore, that managers and executives like you have a good idea about how to bring a company back from the dead. You need a Lazarus moment.

What’s interesting about the current predicament is that it is not a traditional economic shock at all. Usually, a company fails or a mortgage bank goes bust and the whole of the system starts to fail. This time around, though, the problem is with human bodies. It’s like the world’s factories catching a cold and all capital equipment suddenly going out of use. It’s a big shock.

A lot of companies are going to have to go into hibernation. They’ll need to find ways to slash their expenses and keep them low until demand ramps back up. Ultimately, this problem will pass, and business will come back, but it will take time. As a manager, you need to take steps now.

Here are some of the things that you can do to get your company moving again.

Scale Back Your Fleet

The first thing you’ll need to do is scale back your fleet. You need to ensure that you cut back on all unnecessary fixed costs. High expenses are a disaster in a slump. You don’t want dozens of vehicles sitting idle, not generating you money. You can always use ute rentals if you notice a spike in demand.

Change Your Mindset

When it comes to crises, leadership needs to make radical changes to its mindset. Sometimes, that means altering the raison d’etre of the company itself.

Changing the mindset on a corporate scale is not unprecedented. Steve Jobs did it when it returned to Apple in the 1990s.

For a time, the world’s most valuable firm looked like it might go out of business. But Jobs took decisive action, slashing entire departments and refocusing the company on a wholly different project. He wasn’t afraid to make the big, tough decisions necessary in a crisis.

Move Swiftly

If you want to bring a company back from the dead, it is imperative to move swiftly. You need to generate a sense of urgency that will bring out the best in your people. What you don’t want is to be waiting around for 90 days for contracts to expire before you do something different. You must act now.

Perform Field Promotions

Sometimes, bringing a company back from the dead requires identifying talented individuals and putting them in positions of authority immediately. Going through the usual process of interviews and HR form-filling is okay for a company humming along nicely, but it is a disastrous strategy for anyone looking to reinvigorate a business.

Many more companies are going to find themselves experiencing difficulties in the next few months. Taking this advice seriously is vital.