Archive for the 'Innovation and Creativity' Category

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Commercial – Pushing The Envelope

Watch this video and ask yourself the question – would you sit down? When I explain Antimimeticisomorphism to my clients, I always specify being different for a deliberate purpose without being provocative. This commercial pushes the envelope and makes the point without being offensive or being too serious. Thank you to Andrew Powell of Montreal, […]

Benefits Versus Features

We all know how effective Apple’s commercials and advertising are, but why are they so persuasive? In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do […]

How To Grow Your Business

We all remember playing around with a Rubik’s Cube, getting close to solving it only to scramble it even more… Those frustrations are not all that different from business owners who try to grow their businesses… Now there’s a special tool to help you grow your business – it’s called a Marc-Ka-Ching Kube!

Killer Kopywriting – New Vocabulary

I recently blogged about jargon and other overused words to avoid. Today’s post is a tongue-in-cheek look at how new words are created… CARPERPETUATION (kar’ pur pet u a shun) n. The act, when vacuuming, of running over a string or a piece of lint at least a dozen times, reaching over and picking it up, […]

Why Success Gets Harder For “Most” Entrepreneurs

Have you ever wondered why success gets harder as you become more successful? It’s because of your opportunity costs that keep rising as you get more and more successful mixed with a short term focus on “making deals” and taking care of emergencies instead of working “on” the business… It’s quite a dilemma that paralyses […]

How To Find Hidden Assets In Your Business

As The Exponential Growth Strategist, once of the cornerstone principles of exponential marketing is uncovering hidden assets. This real life example made me take notice because it’s utterly brilliant! The only improvement I could make to this creative idea is to identify the balls to the matches played and sell those at a premium. (I […]

How To Add Value To Your Clients

Exponential Marketing has a cornerstone concept: Add value to your clients and they will come back and refer more clients to you. Easier said than done. That’s why I’ve included a simple example: An Australia Post Postcard Fact Sheet that helps clients prepare their documents for direct mail. The question for YOU is “What basic […]

Innovators: How They Think

As a business owner or corporate executive, you’re always looking for ways to be more creative and innovative to find fresh new ideas to make your next sales or marketing campaign a success. In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled […]

Antimimeticisomorphism

What the heck is antimimeticisomorphism?!?! Simply stated, it’s the opposite of mimetic isomorphism – an academic term that explains what we all know to be true. “Monkey see, monkey do.” As industries mature, competitors increasingly use the same strategies and techniques to market, sell and deliver their products – in effect commoditising them. Antimimeticisomorphism means […]

Facts Whisper Fear Screams: Lessons From The Japan Earthquake

If you’ve been transfixed by the catastrophic events in Japan, you’ve seen and heard the media’s insatiable appetite for fear mongering. I heard a quote ” Facts Whisper, Fear Screams” that I thought was appropriate and timely. I am staging my Killer Kopywriting Workshop this weekend in Sydney – if you want to attend, give […]