How To Leverage Your Customers To Grow Your Business

How To Leverage Your Customers To Grow Your Business

Many companies have found themselves in a bit of an economic rut during the pandemic. This challenge has only increased the need to scale your resources to generate attention and stay afloat. You may not have millions of dollars lying around, so what cost-effective strategies can you use to grow your business? Well, a great place to start is with your customers. Customers have proven to be a formidable force in spreading the word about a company. 

Ask clients for referrals

Image Credit

Satisfied clients will be more than happy to recommend you to their friends and family. It is ok to ask your customers to leave positive reviews on your website or Yelp. The reason is that people hold their friends’ and family’s opinions in high regard and are more likely to purchase from businesses recommended to them. Personal recommendations from family, friends, or coworkers are a trusted source of information for many buyers, with 84% saying they believe these suggestions entirely or somewhat. According to a study, nearly 77% of purchasers said they would buy a new product recommended by friends or family.

See if the clients want to upgrade

Before you go ahead and launch a new product or upgrade, ask if your customers want it and are willing to purchase it. If you’ve recently updated your service, you can set up recurring billing to relieve your customers of the burden of paying or subscribing all over again. Not only will you get a steady flow of cash, but you can make revenue projections and budget accordingly. Concentrate on the clients that enjoy what you have to offer and are enthusiastic about working with you.

Loyalty program

Loyalty programs are brilliant ways to leverage your customers to build your business. Aside from boosting revenues and many more, loyalty programs can also bring in new clients. Offering discounts and rewards to people who sign up for your email list or purchase items can attract new customers and please your existing ones. Clients are attracted to straightforward programs and even juicier incentives, so be creative in your approach. 

Social media

Image Credit

Encourage your customers to publicize your company on their social media accounts. Take it up a notch by creating a hashtag for your company to track posts and see what others are saying about it. Also, be genuine in your interactions with clients; people can sense a fake person from a mile away on social media. Leave thoughtful comments on their post or feature them on your social media accounts. Your aim should be to build a loyal customer base and not just gain followers on social media. It’s a win-win situation. Your clients will receive a reward in exchange for promoting your business to their friends and family.

Leveraged growth has always been feasible, but most organizations have barely managed to utilize their resources to build their businesses. Luckily, the advent of social media has helped companies to interact with customers on a much deeper level. Customers rule in the marketing space, and you should get in on the action. One inexpensive way is to take advantage of your customers’ experiences to raise brand awareness and engage new prospects and leads. 

0 Responses to “How To Leverage Your Customers To Grow Your Business”

  • No Comments

Leave a Reply